千味央厨：2021年第三季度报告

大千生态2021年第三季度报告

千禾味业2021年第三季度报告

千红制药：2021年第三季度报告

艾媒报告 |2018-2019中国知识付费行业研究与商业投资决策分析报告

本报告研究涉及企业/品牌包括:喜马拉雅、蜻蜓FM、段数、格子匠、知乎、豆瓣、网易公开课、十点读书、微信、简书、36kr、亿欧、在约、行行、豆丁网、有脑、知网、百度文库、道客巴巴、得到、自客、吴晓波频道、三节课、远读重洋、老路识堂、小鹅通、给赞、千聊

2018年知识付费行业在中国蓬勃发展。iiMedia Research（艾媒咨询）数据显示，2018年知识付费用户规模达2.92亿人，预计2019年知识付费用户规模将达3.87亿人。然而面临产品打开率和复购率缩水、缺乏内容筛选和推广体系等行业困境，艾媒咨询分析师认为，纵横向复购版图扩张或成知识付费可持续发展关键。

Since the first year of knowledge payment in 2016, the scale of China's knowledge paying users has been growing at a high speed. According to iiMedia Research, the number of knowledge paying users reached 292 million in 2018. It is estimated that the number of knowledge paying users will reach 387 million in 2019. Under the driving factors of policy strengthening intellectual copyright protection, online payment popularization to support knowledge payment, national output seeking to realize cash export and consumption upgrade driving culture expenditure, the knowledge payment market is expanding, but the industry faces product opening rate and repurchase rate. In the face of shrinkage, lack of content screening and promotion systems, knowledge-paying companies are seeking further development, such as the IP operation strategy of Himalayan FM, and Qianliao is translating from knowledge-based payment tools to knowledge-based payment platforms. iiMedia Consulting analysts believe that the horizontal re-purchase of the paid knowledge products and the vertical re-purchase joint expansion may become the key to the sustainable development of knowledge payment.

千金药业2021年第三季度报告

千方科技：2021年第三季度报告

艾媒咨询｜2022年中国千禧青年消费行为调研分析报告

　2022年首批“00后”毕业人数达到1076万。艾媒咨询分析师认为，首批“00后”部分家庭经济基础较为扎实，其活跃于互联网，消费观念新潮，对消费商品的品质与文化内涵有明显需求，且拥有灵活的头脑，能够娴熟地使用高科技产品来延伸自己的力量是这个群体的共同特征。

艾媒舆情|2020年10-12月中国移动社交行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，2019年中国移动社交用户规模为8.62亿人，预计2020年中国移动社交用户规模突破9亿人。行业覆盖用户群体的扩大也带来用户隐私保护等问题，移动社交平台也需要积极履行社会责任，呈现正能量。

艾媒咨询｜2024-2025年中国品牌营销与千禧青年消费趋势研究报告

当前移动互联网用户规模保持小幅度增长，逐渐趋向饱和，中国移动广告市场已进入平稳发展期，营销服务商面临新的挑战和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国品牌营销与千禧青年消费趋势研究报告》数据显示，2023年中国移动广告市场规模为4646.6亿元，同比增长2.7%，2025年有望突破4800亿元。近年来，营销服务商紧跟技术趋势，将AI等技术应用于文案撰写、图像处理、视频创意生成等领域，为品牌方提供更高效、个性化的营销方案。另一方面，消费者对产品的需求愈加多元和个性化，对产品的实用和设计提出了更多的要求。越来越多消费者开始为个人兴趣买单，追求个性化的消费观念，品牌方、营销服务商面临新的挑战。
At present, the scale of mobile Internet users has maintained a slight growth and is gradually becoming saturated, China's mobile advertising market has entered a period of steady development, and marketing service providers are facing new challenges and opportunities. According to the latest "Research Report on Brand Marketing and Millennial Youth Consumption Trends in China, 2024-2025" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, China's mobile advertising market will be 464.66 billion yuan in 2023, a year-on-year increase of 2.7%, and is expected to exceed 480 billion yuan in 2025. In recent years, marketing service providers have kept up with technology trends and applied AI and other technologies to copywriting, image processing, video idea generation and other fields to provide brands with more efficient and personalized marketing solutions. On the other hand, consumers' demand for products is becoming more diverse and personalized, and they care about the practicality of products, and put forward requirements for product design. More and more consumers are beginning to pay for their personal interests and pursue personalized consumption concepts, and brands and marketing service providers are facing new challenges.