艾媒咨询｜2022年中国千禧青年消费行为调研分析报告

　2022年首批“00后”毕业人数达到1076万。艾媒咨询分析师认为，首批“00后”部分家庭经济基础较为扎实，其活跃于互联网，消费观念新潮，对消费商品的品质与文化内涵有明显需求，且拥有灵活的头脑，能够娴熟地使用高科技产品来延伸自己的力量是这个群体的共同特征。

艾媒咨询｜2024-2025年中国品牌营销与千禧青年消费趋势研究报告

当前移动互联网用户规模保持小幅度增长，逐渐趋向饱和，中国移动广告市场已进入平稳发展期，营销服务商面临新的挑战和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国品牌营销与千禧青年消费趋势研究报告》数据显示，2023年中国移动广告市场规模为4646.6亿元，同比增长2.7%，2025年有望突破4800亿元。近年来，营销服务商紧跟技术趋势，将AI等技术应用于文案撰写、图像处理、视频创意生成等领域，为品牌方提供更高效、个性化的营销方案。另一方面，消费者对产品的需求愈加多元和个性化，对产品的实用和设计提出了更多的要求。越来越多消费者开始为个人兴趣买单，追求个性化的消费观念，品牌方、营销服务商面临新的挑战。
At present, the scale of mobile Internet users has maintained a slight growth and is gradually becoming saturated, China's mobile advertising market has entered a period of steady development, and marketing service providers are facing new challenges and opportunities. According to the latest "Research Report on Brand Marketing and Millennial Youth Consumption Trends in China, 2024-2025" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, China's mobile advertising market will be 464.66 billion yuan in 2023, a year-on-year increase of 2.7%, and is expected to exceed 480 billion yuan in 2025. In recent years, marketing service providers have kept up with technology trends and applied AI and other technologies to copywriting, image processing, video idea generation and other fields to provide brands with more efficient and personalized marketing solutions. On the other hand, consumers' demand for products is becoming more diverse and personalized, and they care about the practicality of products, and put forward requirements for product design. More and more consumers are beginning to pay for their personal interests and pursue personalized consumption concepts, and brands and marketing service providers are facing new challenges.

银禧科技2021年第三季度报告

千味央厨：2021年第三季度报告

大千生态2021年第三季度报告

千红制药：2021年第三季度报告

千禾味业2021年第三季度报告

千金药业2021年第三季度报告

千方科技：2021年第三季度报告

艾媒咨询 | 2025年第四季度全球主要行业投融资数据监测季报

2025年第四季度全球主要行业投融资市场活跃度略有提升但投资热度降温，资金投向呈分散化趋势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年第四季度全球主要行业投融资数据监测季报》显示，本季度投资金额为8975.15亿人民币，投资事件数量为2600起。
艾媒咨询分析师认为，投资事件数量增长可能反映市场活跃度有所提升，而投资金额大幅下降或与行业周期调整、政策收紧及市场环境变化有关，例如经济下行压力增大导致投资者趋于谨慎。本季度的特点是，在投资事件增加的背景下，单笔投资规模出现收缩，这可能意味着市场正在重新评估风险。与历史趋势相比，本季度投资金额明显低于上一季度，反映出市场投资热度有所降温，资金投向呈现分散化态势。
In the fourth quarter of 2025, the investment and financing market activity in major global industries slightly increased, but the investment enthusiasm cooled down, and the direction of funds showed a trend of diversification. According to the latest "2025 Fourth Quarter Global Major Industry Investment and Financing Data Monitoring Quarterly Report" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the investment amount in this quarter was 897.515 billion RMB, and the number of investment events was 2,600.
Analysts from iiMedia Research believe that the increase in the number of investment events may reflect an improvement in market activity, while the significant decline in investment amount could be related to industry cycle adjustments, tightened policies, and changes in the market environment, such as the increased economic downturn pressure causing investors to become more cautious. The characteristic of this quarter is that, against the backdrop of an increase in investment events, the scale of individual investments has shrunk, which may indicate that the market is reassessing risks. Compared with historical trends, the investment amount in this quarter was significantly lower than that of the previous quarter, reflecting a cooling of investment enthusiasm and a trend of diversified fund allocation.