艾媒咨询 | 2025年中国数字健康管理行业发展状况与用户行为调查数据

在技术革新与健康意识觉醒的双重驱动下，中国数字健康管理行业进入高速发展期。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国数字健康管理行业发展状况与用户行为调查数据》数据显示，2024年中国体检市场规模为2374.3亿元，中国体检行业市场规模呈现稳定增长态势。在2025年中国健康管理平台用户使用健康管理类App原因中，改善睡眠质量的占比最高，达到63.57%；体型管理和促进肠道健康的占比分别位列第二和第三，分别为44.30%和40.09%。这说明睡眠质量、体型管理和肠道健康是健康管理平台用户使用健康管理App的主要原因。在2025年中国健康管理平台用户认为影响选择App的因素中，食物营养管理分析以46.73%的比例成为最突出的因素，显示出健康管理平台用户对营养管理的高度重视。其次，有免费的健身课程占比41.20%，有比较优惠的健身课程占比39.31%，显示出健康管理平台用户对健康管理App的功能性和实用性有较高要求。艾媒咨询分析师认为，未来中国数字健康管理行业将呈现三大趋势：技术上，AI诊断、可穿戴设备与 5G 远程监测加速落地，推动健康管理精准化；场景上，家庭健康监测、企业健康管理、社区养老服务等成为新增长点；生态上，“数字健康+保险+医疗” 跨界融合模式成熟，通过数据共享实现多方共赢。企业需聚焦用户体验与技术合规，在政策支持与消费需求驱动下，构建更具竞争力的数字健康生态。
Driven by both technological innovation and the awakening of health awareness, China's digital health management industry has entered a period of rapid development. According to the latest "Survey data on the development status and user behavior of China's digital health management industry in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the market size of China's physical examination industry shows a stable growth trend. The market size of physical examinations was 46.83 billion yuan in 2012, increasing to 59.26 billion yuan in 2013. Since then, it has been steadily growing every year, reaching 225.05 billion yuan in 2023 and climbing to 237.43 billion yuan in 2024. In the future, with the continuous enhancement of people's health awareness, the improvement of consumption capacity and the advancement of medical technology, the demand for physical examinations will continue to be released. The market size of China's physical examination industry is expected to maintain a growth trend in the future. Among the reasons why users of health management platforms in China used health management apps in 2025, the proportion of improving sleep quality was the highest, reaching 63.57%. The proportions of body shape management and promoting intestinal health ranked second and third respectively, being 44.30% and 40.09% respectively.This indicates that sleep quality, body shape management and intestinal health are the main reasons why users of health management platforms use health management apps. In 2025, among the factors that Chinese health management platform users believed influenced their choice of apps, the analysis of food nutrition management accounted for 46.73%, becoming the most prominent factor, demonstrating the high attention that health management platform users attach to nutrition management. Secondly, the proportion of free fitness courses is 41.20%, and the proportion of relatively favorable fitness courses is 39.31%, indicating that users of the health management platform have high requirements for the functionality and practicality of the health management App. Analysts from iiMedia Research believe that the industry will present three major trends in the future: Technically, AI diagnosis, wearable devices and 5G remote monitoring are accelerating their implementation, promoting the precision of health management; In terms of scenarios, family health monitoring, enterprise health management, and community elderly care services have become new growth points. Ecologically, the cross-border integration model of "digital health + insurance + medical care" is mature, achieving a win-win situation for all parties through data sharing. Enterprises need to focus on user experience and technical compliance, and build a more competitive digital health ecosystem driven by policy support and consumer demand.

艾媒咨询 | 2025年中国按摩椅行业发展状况及消费行为调查数据

近年来，伴随居民收入增长、消费结构升级以及健康理念的增强，中国按摩椅行业市场规模稳步扩张。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国按摩椅行业发展状况及消费行为调查数据》数据显示，中国大健康产业整体营收呈现持续增长态势。2014年中国大健康产业整体营收为2.5万亿元，2015年增长至2.8万亿元，随后增长步伐稳健，2024年达到9.0万亿元，预计2025年进一步增长至9.3万亿元。未来，在消费升级和产业创新驱动下，中国大健康产业整体营收有望继续保持增长趋势。在2025年中国消费者使用智能按摩椅原因中，缓解疲劳的占比最高，达到44.53%；其次是日常按摩保健，占比为41.00%。这说明消费者使用智能按摩椅主要是为了缓解疲劳和日常保健。在2025年中国消费者认为家用按摩椅应具备的功能中，人体工学功能和拉伸阻力带占比均为51.74%，是最受消费者欢迎的两个家用按摩椅功能，这都与提升按摩椅的舒适度和针对性治疗相关。旋转升降功能占比42.04%，位列第三，表明用户对按摩椅高度可调的需求较高。在2025年中国消费者认为家用按摩椅可改进方面中，按摩椅的体积或占地面积最受关注，占比高达47.26%；其次是按摩椅的使用体验，占比为46.27%。综上可知，消费者对按摩椅的空间占用、使用体验有较高要求，企业应重点优化这些方面以满足市场需求。艾媒咨询分析师认为，未来中国按摩椅行业将呈现三大趋势：技术上，AI与大数据深度应用，通过用户身体数据分析提供定制化按摩方案，或与医疗机构合作开发康复产品；市场布局方面，随着一线城市市场饱和，三、四线城市及办公楼、新能源充电站等新兴场景将成增长新引擎，推动市场渗透率提升；消费理念层面，消费者健康意识增强促使按摩椅从“奢侈品”向“健康刚需”转型，企业需优化产品功能与质量，针对不同消费群体制定差异化营销策略以抢占市场先机。
In recent years, along with the growth of residents' income, the upgrading of consumption structure and the strengthening of health concepts, the market size of the massage chair industry in China has steadily expanded. According to the latest "The development status and consumer survey data of China's massage chair industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the overall revenue of China's big health industry shows a continuous growth trend. In 2014, the overall revenue of China's big health industry was 2.5 trillion yuan. It increased to 2.8 trillion yuan in 2015 and then grew steadily, reaching 9.0 trillion yuan in 2024. It is expected to further increase to 9.3 trillion yuan in 2025.In the future, driven by consumption upgrade and industrial innovation, the overall revenue of China's big health industry is expected to continue to grow. Among the reasons why Chinese consumers use smart massage chairs in 2025, the proportion of relieving fatigue is the highest, reaching 44.53%. The second is daily massage health care, accounting for 41.00%. This indicates that consumers mainly use smart massage chairs to relieve fatigue and for daily health care. In 2025, among the functions that Chinese consumers believe home massage chairs should have, ergonomic functions and stretch resistance bands each account for 51.74%, making them the two most popular functions among consumers. These are all related to enhancing the comfort of massage chairs and targeted treatments. The proportion of the rotating lifting function is 42.04%, ranking third, indicating that users have a high demand for adjustable height of massage chairs. Among the aspects that Chinese consumers thought could be improved on home massage chairs in 2025, the volume or floor space of massage chairs was the most concerned, accounting for as high as 47.26%. The second aspect is the user experience of massage chairs, accounting for 46.27%.As can be seen from the above, consumers have high requirements for the space occupation and user experience of massage chairs. Enterprises should focus on optimizing these aspects to meet market demands. Analysts from iiMedia Research believe that the Chinese massage chair industry will present three major trends in the future: Technically, the in-depth application of AI and big data, providing customized massage solutions through the analysis of users' body data, or cooperating with medical institutions to develop rehabilitation products; In terms of market layout, as the markets in first-tier cities become saturated, emerging scenarios such as third - and fourth-tier cities, office buildings, and new energy charging stations will become new growth engines, driving up market penetration rates. At the level of consumption concepts, the enhanced health awareness of consumers has prompted massage chairs to transform from "luxury goods" to "essential health needs". Enterprises need to optimize product functions and quality, and formulate differentiated marketing strategies for different consumer groups to seize market opportunities.

艾媒咨询 | 2025-2026年中国运动营养食品市场消费趋势研究报告

依据国家规划，到2025年中国体育产业总规模将达到5万亿元，增加值占国内生产总值比重达到2%，居民体育消费总规模也将突破2.8万亿元。当前中国体育产业正迎来新的发展机遇期，各细分领域借助整体产业的扩容，获得了更广阔的增长空间。大众健康观念的提升与对高品质生活的追求，也为运动营养食品市场发展创造了有利条件。目前该市场处于基数小、增速快的发展期，随着行业创新不断深化、应用场景持续拓展，未来增长潜力有望加速释放。iiMedia Research（艾媒咨询）数据显示，预计到2030年，中国运动营养食品市场规模将增至209.3亿元。
According to national plans, by 2025, the total scale of China's sports industry will reach 5 trillion yuan, with its added value accounting for 2% of the gross domestic product (GDP), and the total scale of residents' sports consumption will also exceed 2.8 trillion yuan. Currently, China's sports industry is entering a new period of development opportunities, and various segmented fields have gained broader growth space driven by the expansion of the overall industry.The improvement of the public's health awareness and the pursuit of a high-quality life have also created favorable conditions for the development of the sports nutrition food market. At present, this market is in a development stage with a small base and rapid growth. As industry innovation continues to deepen and application scenarios expand, its growth potential is expected to be released at an accelerated pace in the future.Data from iiMedia Research shows that the market size of China's sports nutrition food is expected to increase to 209.3 billion yuan by 2030.

艾媒咨询 | 2025年中国塑身服饰产品消费行为洞察报告

随着人们生活水平的提高和健康审美意识的增强，塑身服饰市场近年来发展迅猛。塑身服饰不仅满足了消费者对身材修饰的需求，还在一定程度上体现了时尚与健康的生活理念。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国塑身服饰产品消费行为洞察报告》数据显示，在信息传播层面，社交媒体凭借 67.16% 的占比，成为消费者了解收腹提臀裤的最主要渠道，凸显其在塑造消费认知、引导消费选择方面的关键作用。在品牌竞争方面，猫人品牌以 38.53% 的占比拔得头筹，婷美和曲线主义也表现出色，分别占比 37.68% 和 36.42%，这三大品牌凭借各自优势赢得了消费者的青睐，在市场中占据重要地位。而从消费者需求角度，塑造完美身形这一诉求占比高达 70.32%，这直接表明消费者在选购收腹提臀裤时，塑形效果是他们最为关注的核心要素。艾媒咨询分析师认为，塑身服饰市场作为服装行业的新兴细分领域，市场前景广阔，发展潜力巨大。通过加强产品质量把控、完善行业标准、规范市场营销行为，塑身服饰行业能够实现健康、可持续发展。同时，关注行业发展趋势，积极推动科技融合创新、绿色环保发展和个性化定制服务，将为塑身服饰企业带来新的发展机遇。
With the improvement of people's living standards and the enhancement of healthy aesthetic consciousness, shapewear market has developed rapidly in recent years. Shapewear not only meets the needs of consumers for body modification, but also reflects the concept of fashion and healthy life to a certain extent. According to the latest "Insight reportin on China Shapewear products consumer behavior in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, at the level of information dissemination, social media accounts for 67.16%, It has become the most important channel for consumers to understand belly and hip lifting pants, highlighting its key role in shaping consumption cognition and guiding consumption choices. In terms of brand competition, Cat people brand took the top spot with 38.53%, Tingmei and Curvaciism also performed well, accounting for 37.68% and 36.42% respectively, and these three brands won the favor of consumers with their respective advantages, occupying an important position in the market. From the perspective of consumer demand, the demand for shaping the perfect body shape accounted for as high as 70.32%, which directly shows that consumers are most concerned about the shape effect when they buy belly and hip lifting pants. Imedia Consulting analysts believe that the shapewear market, as an emerging segment of the apparel industry, has broad market prospects and great development potential. By strengthening product quality control, improving industry standards, and standardizing marketing behaviors, the shapewear industry can achieve healthy and sustainable development. At the same time, pay attention to the development trend of the industry, actively promote the integration of science and technology innovation, green environmental protection development and personalized customized services, will bring new development opportunities for shapewear enterprises.

艾媒咨询 | 2025年中国健身器材行业消费行为调查数据

随着全民健身意识的深度渗透，中国健身消费市场已构建起多维度需求矩阵，主要覆盖以力量训练、有氧运动为核心的基础健身场景，以瑜伽、普拉提为代表的专项塑形场景，以及健身营养补给、运动知识付费等衍生服务场景。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国健身器材行业消费行为调查数据》显示，43.99%的消费者每周健身频次为1-5次，且单次健身时长集中于30分钟至1小时，占比高达64.49%。从健身偏好来看，力量训练/举重以57.51%的参与率成为最受青睐的健身类型，而健身服（瑜伽服/跑步服等）以33.99%的占比领跑消费者健身用品购买需求。在消费渠道方面，59.44%的消费者倾向通过大型超市/百货商场的体育用品区购买健身产品，凸显线下场景的信任优势。但线上消费亦面临显著痛点：82.88%的消费者对网购健身用品的质量问题存在担忧，而选择线上店铺时，60.27%的用户将商品质量视为核心决策因素，远超价格、品牌等维度。艾媒咨询分析师指出，当前健身消费市场呈现“线下强体验、线上重质量”的二元特征。建议厂商强化线下渠道的专业化服务能力，例如增设健身器材体验区、提供个性化训练指导；针对线上消费痛点，需建立更透明的质量认证体系，通过第三方检测背书、用户评价可视化等方式降低信任门槛，同时优化力量训练等细分品类的产品创新，满足消费者对功能性健身装备的进阶需求。
With the deep penetration of national fitness awareness, China's fitness consumer market has built a multidimensional demand matrix, mainly covering the basic fitness scene with strength training and aerobic exercise as the core, the special shaping scene represented by yoga and Pilates, and the derivative service scene such as fitness nutrition supply and sports knowledge payment. According to the latest "2025 China Fitness Equipment Industry Consumption Behavior Survey Data" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 43.99% of consumers exercise 1-5 times a week, and a single exercise duration is concentrated in 30 minutes to 1 hour. The proportion is as high as 64.49%. From the perspective of fitness preferences, strength training/weightlifting became the most popular type of fitness with a participation rate of57.51%, while fitness clothing (yoga clothing/running clothing, etc.) led the consumer's purchase demand for fitness supplies with 33.99%. In terms of consumption channels, 59.44% of consumers tend to buy fitness products through the sporting goods area of large supermarkets/department stores, highlighting the trust advantage of offline scenes. However, online consumption also faces significant pain points: 82.88% of consumers are worried about the quality of online shopping fitness supplies, and when choosing online stores, 60.27% of users regard product quality as the core decision-making factor, far exceeding price, brand and other dimensions. Analysts from IImedia Consulting pointed out that the current fitness consumer market presents the dual characteristics of "offline strong experience and online quality". It is suggested that manufacturers strengthen the professional service capabilities of offline channels, such as adding fitness equipment experience areas and providing personalized training guidance; In view of the pain points of online consumption, it is necessary to establish a more transparent quality certification system, reduce the threshold of trust through third-party testing endorsement, user evaluation visualization and other ways, and optimize the product innovation of strength training and other subcategories to meet the advanced needs of consumers for functional fitness equipment.

艾媒咨询 | 2025年中国健康体检行业消费行为调查数据

随着人们健康意识的提升和疾病预防需求的增长，健康体检市场正飞速发展。消费者对健康管理的重视推动了体检市场的细分和升级，同时技术进步也带来了更精准的检测手段和更便捷的服务体验。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国健康体检行业消费行为调查数据》数据显示，选择两年一次体检的消费者占比最高，达到39.41%，表明超过三分之一的消费者倾向于以两年为周期进行健康管理，反映出他们对定期体检的重视。与此同时，常规体检项目以60.62%的占比位居首位，凸显了大多数消费者对基础健康检查的高度关注。进一步分析发现，生化及实验室检测（包括血常规、尿常规、生化、肝功、肾功、甲功、血糖等）以61.89%的占比成为最受关注的健康指标，体现了消费者对全面、精准的健康数据的需求，也印证了基础检查在健康管理中的核心地位。艾媒咨询分析师认为，未来，随着健康大数据和人工智能的应用，健康体检市场将朝着更精准、更智能、更普惠的方向发展，成为大健康产业的重要组成部分。
With the improvement of people's health awareness and the growth of disease prevention demand, the health examination market is developing rapidly. Consumers' attention to health management has promoted the segmentation and upgrading of the physical examination market, while technological progress has also brought more accurate detection means and more convenient service experience. According to the latest "Survey data of consumption behavior of China's health check-up industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of consumers who choose a biennial physical examination is the highest, reaching 39.41%. It shows that more than one-third of consumers tend to conduct health management on a two-year cycle, reflecting the importance they attach to regular physical examinations. At the same time, routine physical examination items ranked first with 60.62%, highlighting the high attention of most consumers to basic health examination. Further analysis found that biochemical and laboratory tests (including blood routine, urine routine, biochemistry, liver function, kidney function, thyroid function, blood sugar, etc.) accounted for 61.89% of the most concerned health indicators, reflecting consumers' demand for comprehensive and accurate health data, and also confirmed the core position of basic examination in health management. Analysts believe that in the future, with the application of health big data and artificial intelligence, the health physical examination market will develop in a more accurate, smarter and more inclusive direction and become an important part of the big health industry.

艾媒咨询 | 2025年中国素质教育及其细分行业发展状况数据

随着公众教育观念的升级与新兴品牌崛起的速度加快，在政策支持与市场需求的双重驱动下，中国素质教育行业整体呈现出规模持续扩大的良好发展态势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国素质教育及其细分行业发展状况数据》显示，2013-2024年中国居民人均教育、文化和娱乐消费支出比例中，整体呈现“长期上升、阶段波动、结构优化”的趋势。2024年占比为11.2%。未来，随着收入增长、政策支持和技术创新，这一比例有望继续提升，消费模式将更趋多元化、品质化。
城乡差距的缩小和消费场景的拓展，将成为推动消费升级的关键动力。在中国素质教育培训消费者中，90.86%的消费者表示愿意为孩子报名素质教育课程，只有9.14%的消费者表示不愿意为孩子；选择的素质教育课程类型中科技类课程占比最高，达到41.44%，艺术类课程占比39.87%，体育运动类和文化类课程分别占比37.65%和35.69%，素养类课程占比35.29%，游学类课程占比最低，仅为21.96%。反映出大多数消费者中国消费者普遍重视孩子的素质教育，愿意投入资源来提升孩子的综合素质；课程选择上更倾向于为孩子选择科技、艺术和体育类课程，以培养孩子的综合素质。
艾媒咨询分析师指出，未来中国素质教育行业下沉市场需求释放，三线以下城市潜力凸显，但行业竞争加剧，头部企业与跨界巨头抢占市场，中小机构生存压力增大；监管越发严格，合规成本上升，部分机构面临资质与运营调整压力；课程同质化严重，优质师资短缺问题突出。企业应深耕课程研发，结合技术打造差异化内容，建立师资培养体系；强化合规运营，完善资质备案与收费监管，筑牢经营根基；渠道下沉与生态合作并行，通过县域合作拓展市场，与校内教育协同构建服务闭环，实现可持续发展。
With the upgrading of public education concepts and the accelerated rise of emerging brands, driven by both policy support and market demand, the overall quality education industry in China has shown a favorable development trend of continuous expansion in scale. According to the latest "Data on the Development Status of Quality Education and Its Sub-sectors in China in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, in the proportion of per capita education, culture and entertainment consumption expenditure of Chinese residents from 2013 to 2024, Overall, it shows a trend of "long-term upward movement, phased fluctuations, and structural optimization". The proportion in 2024 is 11.2%. In the future, with income growth, policy support and technological innovation, this proportion is expected to continue to rise, and consumption patterns will become more diversified and of higher quality.
The narrowing of the gap between urban and rural areas and the expansion of consumption scenarios will become the key driving forces for promoting consumption upgrading. Among Chinese consumers of quality education and training, 90.86% of them said they were willing to sign their children up for quality education courses, while only 9.14% said they were unwilling to do so. Among the types of quality education courses selected, science and technology courses have the highest proportion, reaching 41.44%, art courses account for 39.87%, sports and cultural courses account for 37.65% and 35.69% respectively, quality courses account for 35.29%, and study tour courses have the lowest proportion, only 21.96%. This reflects that the majority of Chinese consumers generally attach great importance to their children's quality education and are willing to invest resources to enhance their children's overall quality. In terms of course selection, we tend to choose science and technology, art and sports courses for children to cultivate their comprehensive qualities.
Analysts from iiMedia Research pointed out that in the future, the demand for the lower-tier markets in China's quality education industry will be released, and the potential of cities below the third-tier will be highlighted. However, industry competition will intensify, with leading enterprises and cross-industry giants vying for the market, increasing the survival pressure on small and medium-sized institutions. With increasingly strict regulation and rising compliance costs, some institutions are under pressure to adjust their qualifications and operations. There is a serious homogenization of courses and a prominent shortage of high-quality teachers. Enterprises should focus on course development, create differentiated content by integrating technology, and establish a teacher training system. Strengthen compliance operations, improve qualification filing and fee supervision, and consolidate the foundation of business operations; Channel penetration and ecological cooperation are carried out in parallel. The market is expanded through county-level cooperation, and a service loop is constructed in collaboration with in-school education to achieve sustainable development.

艾媒咨询 | 2025年中国口腔医疗行业发展状况与消费行为调查数据

随着口腔健康科普的推广，居民对口腔健康的重视程度不断提高，中国口腔医疗服务行业正处于快速发展阶段，未来将在技术、政策、市场需求等多因素驱动下，呈现出数字化智能化发展、医保与监管优化、需求分层细化等趋势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国口腔医疗行业发展状况与消费行为调查数据》显示，2024年中国口腔医疗服务市场规模为2498亿元，预计2030年将突破4300亿元，说明居民生活水平提高，健康意识增强，不再仅满足于“有病治病”，对预防保健、高端医疗服务等需求增加。中国消费者中，85.64%的消费者表示会定期进行口腔健康检查的情况中，只有14.36%的消费者表示“否”；在接受的口腔医疗类型中，健康维护类占比最高，达到72.50%，美容类占比为53.90%，疾病类和修复类占比分别为41.86%和21.07%，反映出中国消费者在口腔健康方面的自我保健意识较强，且大多数健康维护和美容类口腔医疗服务更受消费者青睐。
艾媒咨询分析师认为，在消费升级与老龄化背景下，口腔行业市场规模持续扩大，需求从基础治疗向美容修复、预防保健延伸，推动行业从“疾病治疗”向“健康管理”转型。未来，行业将向“专业化、数字化、连锁化”深度融合方向发展，头部企业通过整合资源、优化服务模式构建竞争壁垒。政策协同、人才培育与技术创新成为破局关键，率先实现生态整合与价值提升的企业将主导行业变革。
With the promotion of oral health science popularization, residents' awareness of oral health has been continuously increasing. China's oral medical service industry is currently in a stage of rapid development. In the future, driven by multiple factors such as technology, policy, and market demand, it will present trends such as digital and intelligent development, optimization of medical insurance and supervision, and stratification and refinement of demands. According to the latest "Survey Data on the Development Status and Consumer Behavior of China's Oral Healthcare Industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of oral healthcare services in China will be 249.8 billion yuan in 2024. It is expected that by 2030, it will approach 430 billion yuan, indicating that residents' living standards have improved and their health awareness has strengthened. They are no longer content with merely "treating diseases when they are ill", and the demand for preventive health care and high-end medical services has increased. Among Chinese consumers, 85.64% of them said they would have regular oral health check-ups, while only 14.36% said "no". Among the types of oral medical care received, health maintenance accounts for the highest proportion, reaching 72.50%, beauty care accounts for 53.90%, disease care and restoration care account for 41.86% and 21.07% respectively, reflecting that Chinese consumers have a strong self-care awareness in terms of oral health. Moreover, most health maintenance and beauty oral medical services are more favored by consumers.
Analysts from iiMedia Research pointed out that under the background of consumption upgrade and aging, the market size of the dental industry has continued to expand, and the demand has extended from basic treatment to beauty restoration and preventive health care, driving the industry to transform from "disease treatment" to "health management". In the future, the industry will develop in the direction of deep integration of "specialization, digitalization and chain operation", and leading enterprises will build competitive barriers by integrating resources and optimizing service models. Policy coordination, talent cultivation and technological innovation will be the key to breaking the deadlock. Enterprises that take the lead in achieving ecological integration and value enhancement will lead the industry transformation.

艾媒咨询 | 2025年中国券商自营类APP行业发展状况与消费行为调查数据

随着移动互联网的快速发展和金融科技的不断进步，中国券商自营类APP行业迎来了迅猛的发展态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国券商自营类APP行业发展状况与消费行为调查数据》显示，2024年中国互联网理财用户规模达到7.4亿人，预计2025年将达到7.6亿人。其中，2024年中国证券APP用户规模为2.4亿人，2025年有望达到2.6亿人。这一增长趋势反映了中国证券市场数字化转型的加速，以及移动互联网技术在金融领域的广泛应用。
在2025年中国投资者使用券商自营类APP的频率中，每周使用的占比最高，为46.00%。其次是每日使用，占比为36.00%。每月使用的占比为12.00%。此外，在功能偏好方面，投资研报与资讯解读以60.00%的占比成为最核心需求，其次是自选股管理功能和交易下单功能，占比分别为46.00%和40.00%。这表明中国投资者对券商自营类APP已形成高频使用习惯与深度内容依赖。券商自营类APP平台应持续优化信息服务的实时性与专业性，强化自选股管理等个性化工具，提升用户粘性与平台价值。
艾媒咨询分析师认为，中国券商自营类APP行业将呈现以下三大发展趋势。一是智能化服务深化，AI投顾与大数据分析将成为标准配置；二是内容生态升级，视频化投教与实时研报构建核心壁垒；三是场景融合加速，平台将嵌入消费、社交等生活场景以提升用户粘性。随着金融科技持续赋能，券商自营类APP将从交易工具演进为综合财富管理平台，推动行业从用户规模竞争转向服务价值竞争的新阶段。
With the rapid development of mobile internet and the continuous progress of financial technology, the self-operated APP industry of Chinese securities firms has witnessed a vigorous growth trend. According to the latest "2025 China Securities Self-operated APP Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the scale of internet finance users in China reached 740 million in 2024 and is expected to reach 760 million in 2025. Among them, the scale of securities APP users in China was 240 million in 2024 and is expected to reach 260 million in 2025. This growth trend reflects the accelerated digital transformation of the Chinese securities market and the wide application of mobile internet technology in the financial field.
In terms of the frequency of Chinese investors using self-operated APPs of securities firms in 2025, the proportion of those who open the APP several times a week is the highest, at 46.00%. This is followed by those who open it several times a day, accounting for 36.00%. Those who open it many times a day account for 12.00%. In addition, in terms of functional preferences, investment research reports and information interpretation, with a proportion of 60.00%, have become the core demand. This is followed by the self-selected stock management function and the trading order function, with proportions of 46.00% and 40.00% respectively. This indicates that Chinese investors have formed a high-frequency usage habit and a deep content dependency on self-operated APPs of securities firms. Self-operated APP platforms of securities firms should continuously optimize the real-time and professional nature of information services, strengthen personalized tools such as self-selected stock management, and enhance user stickiness and platform value.
Analysts from iiMedia Research believe that the self-operated APP industry of Chinese securities firms will present the following three major development trends. First, intelligent services will be further deepened, with AI investment advisors and big data analysis becoming standard configurations. Second, the content ecosystem will be upgraded, with video-based investment education and real-time research reports building core barriers. Third, the integration of scenarios will accelerate, with platforms embedding into consumption, social and other life scenarios to enhance user stickiness. With the continuous empowerment of financial technology, self-operated APPs of securities firms will evolve from trading tools to comprehensive wealth management platforms, driving the industry to shift from user scale competition to service value competition.

艾媒咨询 | 2025年中国差旅费控行业白皮书

传统差旅服务或费控报销只是解决了企业在预订、报销这一单一环节的需求。企业真正需要的是一个科学的差旅采购方案，以及涵盖事前、事中、事后的全流程、完整的差旅费控解决方案。差旅费控一体化把差旅消费场景与费控平台融合贯通，打造企业差旅及费用管控一体化平台，横向链接消费供应商，纵向打通费控全流程。iiMedia Research（艾媒咨询）数据显示，2024年中国差旅费控行业市场交易规模达3316.6亿元，预计2027年将增长至4028.3亿元。随着政策的落地和互联网技术的发展，企业客户对差旅费控的认知将不断深化，未来将有更多企业倾向于选择差旅费控厂商服务，中国差旅费控市场有望迎来更大的增长空间和发展机遇。
Traditional business travel services or expense control and reimbursement merely address the needs of enterprises in the single link of booking and reimbursement. What enterprises truly need is a scientific travel procurement plan and a complete travel expense control solution covering the entire process from before, during to after the event. The integration of travel expense control integrates the travel consumption scenarios with the expense control platform, creating an integrated platform for enterprise travel and expense management. It horizontally links consumer suppliers and vertically connects the entire expense control process. iiMedia Research data shows that the market transaction volume of China's travel expense control industry reached 331.66 billion yuan in 2024 and is expected to grow to 402.83 billion yuan by 2027. With the implementation of policies and the development of Internet technology, enterprise customers' understanding of travel expense control will continue to deepen. In the future, more enterprises will tend to choose the services of travel expense control manufacturers. The Chinese travel expense control market is expected to embrace greater growth space and development opportunities.