全球领先的新经济产业第三方数据挖掘与分析机构
关于“花呗”的报告
艾媒报告 |2019Q1中国移动支付市场研究报告
本报告涉及企业/品牌包括:微信支付,支付宝,花呗,蚂蚁财富,芝麻信用,网商网,腾讯理财通,小微企业贷,微粒贷借钱,微众银行,网商银行,RiverPay,PayPal,亚马逊,Facebook,google ,阿联酋清算有限公司
得益于支付宝、微信支付等产品的发展成熟,中国移动支付发展成熟度在全球具有领先优势。移动支付已成为中国网民支付的主要方式。iiMedia Research(艾媒咨询)数据显示,2018年中国移动支付用户规模达到6.59亿人,每月移动支付金额占总支出比例超过75%的用户达到43.6%,“无现金时代”有望实现。目前支付宝、微信支付双寡头主导中国第三方移动支付市场,二者交易规模市场总占比超过九成。其中线下生活场景微信支付占优势,线下小额扫码支付偏好使用微信支付的用户达54.9%;线上电商场景则由支付宝占优势,线上大额扫码支付偏好使用支付宝的用户达到64.9%。发达城市与下沉城市移动支付用户需求存差异,三四线城市用户线上线下都更爱用微信支付,占比分别为58.6%和72.5%;而一二线城市用户线上支付偏好用支付宝的比例则高达72.0%。未来移动支付企业对于市场的争夺将更加聚焦于场景的争夺上,在下沉市场的竞争也是未来的关注重点。
With the maturity of products such as Alipay and WeChat payment, China Mobile payment market development maturity has a leading position in the world. Mobile payment has become the main method of payment by Chinese netizens. As the data of iiMedia Research showed, the number of mobile payment users in China reached 659 million in 2018, and the monthly mobile payment accounted for 43.6% of the total expenditure. The “no cash era” is expected to be realized. At present, Alipay and WeChat payment duopoly dominate China's third-party mobile payment market, and their market transaction size exceeds 90% of total maket. Among them, WeChat payment is dominant in the offline life scene, it is 54.9% of users who prefer to use WeChat payment in the offline small scan code payment; the online e-commerce scene is dominated by Alipay, it is 64.9% of users who prefer to use Alipay in the online large amount of scan code payment. The demand for mobile payment users in developed cities and sinking cities is different. Users in third- and fourth-tier cities prefer to use WeChat payment online and offline, accounting for 58.6% and 72.5% respectively; while online payment preferences for users in first- and second-tier cities use Alipay. The ratio is as high as 72.0%. In the future, the competition for mobile payment companies will focus more on the competition for the scene. The competition in the sinking market is also the focus of the future.艾媒报告 |2019中国“90后”消费金融发展现状监测报告
2018年,中国“90后”短期消费贷款超过3万亿,约占2018年短期贷款总规模三分之一。iiMedia Research(艾媒咨询)数据显示,超五成“90后”月均消费金融额度在5000元以上,超七成“90后”表示未来会继续超前消费。未来,“90后”消费需求将细化升级,消费金融场景应用更加多样化,如何做好超前消费风险控制工作是打造良性消费金融生态的重要关键点。
According to iiMedia Research, more than 50% of the post-90s'monthly average consumption financial quota is more than 5,000 yuan, and more than 70% of the post-90s indicate that they will continue to consume in advance in the future. At present, most of the “post-90s“ users have better ability to fulfill the contract and pursue the development-oriented consumption and service-oriented consumption, which has become the driving force of the new economy and new consumption. Young consumers will become the focus of market competition. In the future, “post-90s“ consumer demand will be refined and upgraded, and the application of consumer finance scenarios will be more diversified. How to control consumer risk in advance is an important key point to build a healthy consumer finance ecology.艾媒报告 |3.15消费者权益调查报告消费金融行业篇
2018年中国居民人均可支配收入达到28228元,同时居民消费构成发生了改变。消费金融产品普及率逐步提升。中国消费金融行业高速发展的同时暗藏着危机,2018年仅21CN聚投诉平台消费者相关有效投诉量就达到了31.5万件,成消费者投诉的重灾区。同时,负面舆情频出,网贷平台暴力催收、网贷平台爆雷等违规事件对于用户使用消费金融行为产生了影响。iiMedia Research(艾媒咨询)数据显示,消费金融因免息、折扣和便捷性俘获较多用户,但58.8%用户认为消费金融平台存在隐瞒使用风险的问题。同时,提升信息安全成为用户主要诉求。面对负面舆情,消费金融相关企业应该建立舆情预警机制,提升口碑。
The per capita disposable income of Chinese residents reached 28228 yuan in 2018, while the composition of residents ' consumption changed. The penetration rate of consumer financial products has gradually increased. China's consumer finance industry rapid development at the same time hidden crisis, 2018 only 21CN gathering complaints platform consumer related effective complaints reached 315,000 pieces, into the disaster area of consumer complaints. At the same time, the negative public opinion is frequent, the network loan platform violent Collection, the network loan platform blasting and other violations have the influence to the user to use the consumer finance behavior. According to iiMedia Research, consumer finance captures more users because of interest-free, discounts and convenience, but 58.8% of users believe there is a problem with consumer financial platforms concealing the risk of use. At the same time, improving information security has become the main demand of users. Facing the negative public opinion, the consumer finance related enterprise should establish the public opinion early warning mechanism, enhances the word of mouth.
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