艾媒咨询｜2024年“理想MEGA被抹黑”事件舆情监测分析报告

2024年3月1日，理想MEGA正式上市，网络上却出现了非常多针对理想MEGA的负面言论，之后接连曝出该事件疑似网络水军恶意攻击、警方介入事件调查等，引发了全网对理想MEGA、理想创始人李想以及网络水军的讨论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年“理想MEGA被抹黑”事件舆情监测分析报告》数据显示，截至4月26日，“理想MEGA”的网络口碑由3月1日的62.0降至4月26日的44.3。最受网民热议的话题从理想MEGA的外观，转向理想MEGA的定价、配置、网络水军、理想创始人李想以及小鹏汽车等问题。iiMedia Research（艾媒咨询）调研数据显示，超半数网友认为针对网络水军应该加强监管，严厉打击。未来，需要网民与企业携手营造清朗网络环境，促进汽车行业健康发展。
On March 1, 2024, the IDEAL MEGA was officially listed, but there were a lot of negative comments against the IDEAL MEGA on the network, and then it was successively exposed that the incident was suspected to be a malicious attack by the network water army, and the police were involved in the investigation of the incident, which triggered the discussion of the whole network on the IDEAL MEGA, the IDEAL founder Li Xiang and the network water army. Global new economy industry third party data mining and analysis institution iiMedia Research recently released the "2024 'IDEAL MEGA is discredited' event public opinion monitoring and analysis report" data shows that as of April 26, The online reputation of "IDEAL MEGA" dropped from 62.0 on March 1 to 44.3 on April 26. The most hotly debated topic among netizens has changed from the appearance of the IDEAL MEGA to the pricing, configuration, network water army of the IDEAL MEGA, ideal founder Li Xiang and Xiaopeng Automobile. According to iiMedia Research, more than half of netizens believe that supervision should be strengthened to crack down on online water soldiers. In the future, Internet users and enterprises need to work together to create a clear network environment and promote the healthy development of the automobile industry.

艾媒报告|2020年“新冠疫期”中国餐饮业运行状况与变革创新研究报告

本报告研究涉及企业/品牌/案例：真功夫，汉堡王。
由于新冠疫情的影响，中国餐饮业受到重挫。2020年第一季度全国餐饮收入6026.3亿元，同比下跌44.3%；餐饮商家面临严峻的成本和现金流压力，商家数量下降趋势明显，预计2020年降至941.4万家。疫情对餐饮商家的经营模式和供应链提出了更高要求，为解决成本与现金流压力，餐饮行业通过结合人工智能与数字化技术，积极拓展团餐外卖业务、探索无接触配送、无人车配送、自动售货机。iiMedia Research(艾媒咨询)数据显示，91.6%的餐饮企业发力外卖业务，71.8%的企业推出无接触服务。同时，39.6%的受访网民消费欲望受疫情影响降低，仅10.7%的网民表示商家优惠政策足以刺激消费，疫情之下消费者餐饮消费欲望低迷，商家优惠措施对提振消费欲望作用不明显。未来，线上线下融合、注重业务多元化、精细化是中国餐饮业主要发展趋势。

　　Chinese catering industry has plunged due to the COVID-19. The catering revenue in the first quarter of 2020 was 602.63 billion yuan, falling 44.3% year on year. Catering businesses faced severe cost and cash flow pressure, with a significant decline in the number of businesses, which is expected to drop to 9.414 million in 2020. The epidemic has put forward higher requirements for business model and supply chain of catering businesses. In order to solve the cost and cash flow pressure, the catering industry actively launched the takeout business of group meal, contactless distribution, unmanned car distribution and vending machine by combining artificial intelligence and digital technology. As the data of iiMedia Research showed, 91.6% of businesses carried out takeout business and 71.8% of businesses launched contactless service. 39.6% of the interviewed netizens' consumption desire was reduced by the epidemic, and only 10.7% of the interviewed netizens believed that the preferential measures of businesses can stimulate consumption. The consumption desire for food and beverage was reduced during the epidemic, and preferential measures of merchants have no obvious effect on boosting consumption desire. In the future, the main development trends of China catering industry will be online and offline integration, business diversification and refinement.

艾媒报告|2019-2020年中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：作业帮，松鼠Ai 1对1，编程猫；其他提及企业/品牌：VIPKID，51Talk，阿卡索，哒哒英语，TutorABC，米乐英语,掌门1对1，海风教育，学霸君1对1,三好网，辅导君，学而思网校,新东方在线，沪江网校，网易云课堂，猿辅导，跟谁学，企鹅辅导，小猿搜题，一起作业，作业盒子，阿凡题,掌门少儿，火花思维，豌豆思维，洋葱学院，画啦啦，核桃编程，美术宝

iiMedia Research（艾媒咨询）数据显示，预计到2020年中国在线教育市场规模将达4538亿元，K12在线教育用户规模将达3765.6万人。其中，一二线城市K12在线教育市场发展较为完善，而三四线城市K12在线教育渗透率仍有待提高。另外，iiMedia Research（艾媒咨询）数据显示， 59.4%受访用户认为师生互动交流有利于提高学生专注度。艾媒咨询分析师认为，K12在线教育平台应促进师生互动交流，运用AI等新技术实时记录学生状态，以提高学生学习专注度，及时反馈学生学习成果。未来，随着互联网的普及和发展，“互联网+教育”使得在线教育用户不断攀升，K12在线教育市场规模将持续扩大。

According to the data of iiMedia Research, it is estimated that by 2020, China's online education market will reach 453.8 billion yuan, and the number of K12 online education users will reach 37.656 million. Among them, the development of K12 online education market in the first and second tier cities is relatively perfect, while the penetration rate of K12 online education in the third and fourth tier cities still needs to be improved. In addition, according to the data of iiMedia Research, 59.4% of the respondents think that the interaction between teachers and students is conducive to improving students' concentration. iiMedia Research consulting analysts believe that K12 online education platform should promote interaction between teachers and students, use AI and other new technologies to record students' status in real time, so as to improve students' learning focus and timely feedback students' learning results. In the future, with the popularity and development of Internet, Internet plus education will make online education users continue to climb. The scale of K12 online education market will continue to expand.

艾媒报告|2019-2020年中国移动搜索市场运行监测报告

本报告研究涉及企业/品牌/案例：神马搜索,百度搜索,360搜索,搜狗搜索,阿里巴巴,腾讯,企明星,百度,花漾搜索,夸克,微信搜一搜,头条全网搜索

搜索是网民在移动端获取资讯和知识的重要渠道，地位重要，2019年各大互联网平台也更加注重在移动搜索行业的布局，移动搜索市场保持稳定增长态势。iiMedia Research（艾媒咨询）数据显示，2019年第四季度中国移动搜索用户规模已达7.05亿人。面对庞大的搜索市场，行业竞争将迎来更为激烈的年份。另一方面，凭借成本低、传播速度快、根据搜索目的精准投放用户等特点，移动搜索营销价值进一步彰显，也吸引更多企业加大搜索营销投入。iiMedia Research（艾媒咨询）数据显示，接近九成的受访广告主表示愿意在搜索引擎投放广告，广告主在搜索引擎营销投放金额是营销预算的1.13倍。

Searching Engine is an important channel for Netizens to obtain information and knowledge with mobile terminals. In 2019, major Internet platforms paid more attention to the layout of the mobile search engine industry, and the market maintained a stable growth trend. As the data of iiMedia Research showed, the user scale of China mobile search engine industry reached 705 million in the fourth quarter of 2019. Facing the huge search engine market, the industry will embrace a more intense year. On the other hand, with the characteristics of low cost, fast communication speed and accurate delivery of users according to the purpose of search, the value of mobile search marketing is further demonstrated and more enterprises are attracted to increase the investment in search marketing. As the data of iiMedia Research showed, nearly 90% of the interviewed advertisers said that they would like to advertise in search engines, and the amount of advertisers’ marketing in search engines is 1.13 times of the marketing budget.

艾媒报告|2019-2020年中国在线教育行业发展研究报告

本报告研究涉及企业/品牌/案例：编程猫,松鼠AI,英孚青少儿英语,DaDa英语,好未来集团,掌门教育,作业帮,猿辅导,阿卡索少儿英语,米乐英语,考研帮,学堂在线,尚德机构,MOOC学院,海风教育,学而思网校,新东方在线教育,VIPKID,中公教育,网易云课堂,忧思1对1,三好网,学霸君1对1,驾考大全,元贝驾考,车轮驾考通,驾校一点通,伴鱼绘本,宝贝听听,口袋故事,宝宝巴士儿歌,小伴龙,驾考宝典等。

随着互联网技术快速发展、社会对教育重视程度提高、经济水平不断提高，在线教育行业持续增长。iiMedia Research(艾媒咨询)数据显示，2020中国在线教育用户规模将达3.09亿人，市场规模将达4538亿元。在在线教育用户调查中，34.5%用户表示对K12在线教育有一定了解；38.1%用户认为教学讲解环节与技术相结合的关系密切；44.8%用户表示继续观望在线素质教育发展前景；思维和编程类在线素质教育中最受用户认可，占比37.2%。艾媒咨询分析师认为，受政策利好、社会教育意识加强以及中小学学生升学压力的影响，未来K12在线教育市场需求将继续增大。而随着80年、90后父母教育意识的增强，素质教育需求也将愈加迫切。

With the rapid development of Internet technology, increasing social attention to education, and continuous improvement in economic levels, the online education industry continues to grow. According to iiMedia Research, the number of online education users in China will reach 309 million in 2020, and the market size will reach 453.8 billion yuan. In the survey of online education, 34.5% of users said they had a certain understanding of K12 online education. 38.1% of users believed that the combination of teaching and explanation links was closely related to technology. 44.8% of users said that they continued to wait and see the prospects of online quality education development. Thinking and programming online quality education were most recognized by users, accounting for 37.2%. iiMedia Consulting analysts believe that due to the favorable policies, strengthened social education awareness and the pressure of primary and secondary school students to enter the higher education, the future demand for K12 online education market will continue to increase. With the strengthening of parents' education consciousness in 80s and 90s, the demand for quality education will become more urgent.