全球领先的新经济产业第三方数据挖掘与分析机构
关于“跟谁学”的报告
艾媒舆情|2020年中概股遭遇信任危机舆情监测报告
本报告研究涉及企业/品牌/案例：瑞幸咖啡“暴雷”事件；好未来“自爆”事件；跟谁学“夸大数据”事件； 蔚来汽车事件总览 ；
2020年4月2日晚，瑞幸咖啡发布公告承认虚假交易约22亿元人民币，当日瑞幸咖啡股价遭断崖式下跌，一夜蒸发350亿元，直到4月7日晚停牌。早在2个月前，知名做空机构浑水（MuddyWaters Research）针对瑞幸发布做空报告称其存在财务、运营数据作假的行为，当时瑞幸对该报告予以了否认。从一开始的否认造假到自爆虚假交易，瑞幸被做空的事件掀起了中概股做空潮。 近期，做空机构将矛头指向了其他中概股公司，对爱奇艺、好未来、跟谁学等公司发起接连攻击，瑞幸咖啡所产生的“蝴蝶效应”正在持续发酵。
On the evening of April 2, 2020, Ruixing coffee issued a notice admitting that the false transaction was about 2.2 billion yuan. On that day, Ruixing coffee's share price fell precipitously, evaporating 35 billion yuan overnight, until it was suspended on the evening of April 7. As early as two months ago, muddy waters research, a well-known short seller, denied Ruixing's report that it had falsified its financial and operational data when it issued a short report. From the initial denial of false trading to the self explosion of false trading, Ruixing was short event set off a short trend in China's equity market. Recently, short sellers have targeted other Chinese equity companies, launching successive attacks on iqiyi, tal and who to learn from. The "Butterfly Effect" produced by Ruixing coffee is continuously fermenting.-
艾媒报告|2020Q1中国中小学在线教育行业运行监测报告
本报告研究涉及企业/品牌/案例：好未来，方直科技，作业帮，猿辅导；其他提及企业/品牌：学而思培优，爱智康，摩比思维馆，励步英语，顺顺留学，钉钉，虎牙直播，VIPKID，学习通，腾讯课堂，希沃白板，智学网，跟谁学
iiMedia Research(艾媒咨询)数据显示，中国在线教育市场规模逐年上升，预计2020年达到4538亿元。2019年中国中小学在校学生数达到17802.6万人，基于巨大的学生体量规模，以及疫情期间政府关于“停课不停学”等政策为中小学在线教育提供了快速发展的契机。iiMedia Research(艾媒咨询)数据显示，49.6%的受访中小学学生家长认为在线学习方便、安全，但有46.7%的受访中小学学生认为在线学习难以集中注意力，52.4%的中小学教师认为在线学习效果一般。目前，中小学在线教育市场迎来发展契机，但产品体验仍有较大提升空间，市场竞争格局未定，能够在用户体验方面具备优势的企业存在突围机会。
As the data of iiMedia Research showed, the scale of online education market in China has increased year by year, and is expected to reach 453.8 billion yuan in 2020. In 2019, the number of students in primary and secondary schools in China reached 17.782.6 million. Based on the huge student scale and the government's policy of "Closed non-stop learning." during the novel coronavirus pneumonia, it provided an opportunity for rapid development of online education in primary and secondary schools. As the data of iiMedia Research showed, 49.6% of the parents of primary and secondary school students thought that online learning was convenient and safe, but 46.7% of the primary and secondary school students thought it was difficult to concentrate on online learning, and 52.4% of the primary and secondary school teachers thought that the effect of online learning was average. At present, the online education market for primary and secondary schools is confronted with a development opportunities, but there is still increased potential for improvement in product experience, the market competition pattern is uncertain, and companies that have advantages in user experience have opportunities to break through. -
艾媒咨询|2020年全球留学市场变化与中国留学生选择意愿行为分析报告
随着留学群体的不断增加，教学实力是意向留学人群选择留学国家的首要考虑因素。但是随着近些年来留学生在国外遇害事件频发，安全问题也成为留学生重点考虑的因素。疫情期间，留学生群体面临较大问题，iiMedia Research（艾媒咨询）数据显示，40%的留学生认为疫情会导致毕业延期、增加留学成本；而有32.9%的人表示需要自己解决住宿问题。
With the increasing number of students studying abroad, teaching strength is the primary consideration for those who intend to study abroad to choose a country to study abroad. However, with the frequent occurrence of international students being killed abroad in recent years, safety issues have also become a key consideration for international students. During the epidemic, the group of international students faced major problems. According to iiMedia Research data, 40% of international students believed that the epidemic would delay graduation and increase the cost of studying abroad; while 32.9% said they needed to solve the accommodation problem by themselves. -
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艾媒报告|2019中国高考志愿填报行业用户需求及市场潜力预判报告
本报告研究涉及企业/品牌/案例：新东方、学而思，完美志愿、高考帮、乐学高考志愿
目前高考考生持续增加及高等院校数量相对较少的供需不平衡差异，催生了高考志愿报考行业，特别是网络知识付费等产业的兴起令知识付费的观念被普遍接受令高考志愿填报付费行业开始兴起。iiMedia Research（艾媒咨询）数据显示，2019年高考志愿填报付费市场规模预计将达到5.9亿元，付费用户将达到46.8万人。然而，目前只有18.3%考生表示会选择报考辅导，59.7%的中国高考关注者仍是通过学校招生简章获取院校和专业信息。另据iiMedia Research（艾媒咨询）数据调查，有59.5%的高考考生对高考志愿填报有意向，可以发展为潜在客户。艾媒咨询分析师认为，高考考生大多将有后续的职业教育、资格证考试、出国留学等其他需求，可以作为教育类企业吸纳用户的重要切入点。
The number of candidates in the college entrance examination continues to increase and the number of colleges and universities is relatively small. The imbalance between supply and demand has spawned the college entrance examination volunteering industry. In particular, the rise of industries such as online knowledge payment has made the concept of knowledge payment generally accepted, so that the college entrance examination volunteers to fill the paid industry. Rise. According to iiMedia Research, the 2019 college entrance examination volunteers will report that the paid market will reach 590 million yuan, and the number of paying users will reach 468,000. However, only 18.3% of candidates currently choose to apply for counseling, and 59.7% of Chinese college entrance examination followers still obtain college and professional information through the school admissions brochure. Besides, iiMedia Research finds that 59.5% of the college entrance examination candidates have the intention to fill out the college entrance examination, and can develop into potential customers. Ai Media Consulting analysts believe that most of the college entrance examination candidates will have follow-up vocational education, qualification examinations, study abroad and other needs, which can be an important entry point for educational enterprises to absorb users. -
艾媒报告|2019中国高考志愿填报与职业发展趋势分析报告（完整篇）
中国高考考生规模逐年增长，2018年中高考考生人数达975万人，河南、广东地区的考生竞争压力巨大，2018年河南和广东的高考考生分别为98.3万人和75.8万人，但一本录取率仅为12.5%和11.6%。专业选择方面，金融学、国际经济与贸易和财务管理专业仍为经典热门专业选择，北京、上海、广州、深圳等一线城市就业发展前景最好。新兴热门专业中，大数据、人工智能和智能制造等相关专业成未来高校培养人才的新方向。未来就业方面，百度、阿里、腾讯和华为等互联网巨头企业收割大量名校毕业生，国有商业银行偏爱财经类院校。5G、人工智能、商业航天、电子竞技等领域是新兴热门专业可就业领域。随着新一轮中国高考改革的全面铺开、本科录取批次合并、院校专业调整，中国高考志愿填报难度不断上升，但仅有15.0%的中国高考关注者非常了解高考志愿填报；并且他们的资讯获取渠道仍以校招生简章获取院校及专业信息，艾媒咨询分析师认为，中国高考关注者获取信息的渠道单一，获取的信息过时且缺乏专业解读，高考考生应提升高考志愿填报的重视程度，需要搜集更多相关信息，多向前辈、老师寻求意见，结合多种参考因素综合考虑。
The number of candidates for the Chinese college entrance examination has increased year by year. In 2018, the number of candidates for the college entrance examination reached 9.75 million. The competitive pressures of candidates in Henan and Guangdong are very high. In 2018, the candidates for college entrance examinations in Henan and Guangdong were 983,000 and 758,000 respectively, but one of them was admitted. The ratio is only 12.5% and 11.6%. In terms of professional choice, finance, international economics and trade, and financial management are still popular choices. First-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen have the best employment prospects. Among the emerging hot jobs, big data, artificial intelligence and smart manufacturing have become the new direction for future university talents. In terms of future employment, Internet giants such as Baidu, Ali, Tencent, and Huawei have already recruited a large number of graduates from prestigious universities, and state-owned commercial banks are more inclined to financial and economic institutions. 5G, artificial intelligence, commercial aerospace, e-sports and other fields are emerging in the hot professional employment field. With the new round of China's college entrance examination reform, the merger of undergraduate enrollment, and the adjustment of colleges and universities, the difficulty of filing for the Chinese college entrance examination is getting more and more difficult, but only 15.0% of the Chinese college entrance examinations are very familiar with the college entrance examination volunteers; their information acquisition channels still pass the school. Admissions guides receive university and professional information. Ai Media analysts believe that Chinese college entrance examination fans have a channel to obtain information, the information obtained is outdated, lack of professional explanation, candidates for college entrance examination should improve the college entrance examination volunteers. Pay attention to the need to collect more relevant information, more seniors, teachers seeking advice, and considering various reference factors. -
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艾媒咨询 | 2025年中国智能学习机行业发展状况和消费行为调查数据
随着技术的不断发展，智能学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能学习机行业发展状况和消费行为调查数据》显示，2024年中国教育智能硬件市场规模达962亿元，预计2025年达到1125亿元；2024年中国智能学习机市场规模达270.72亿元，预计2027年中国智能学习机市场规模将达到514.41亿元。随着家长和学生对于教育质量要求的提高，传统的“一刀切”教学模式已无法满足其需求。智能学习机通过AI技术，能够根据学生的学习进度和能力提供定制化的学习方案，满足个性化学习需求。
在消费者购买智能学习机产品的种类中，排名前三的分别是智能学习笔（58.33%）、儿童手表（49.43%）、电子词典笔（39.94%）。此外，在购买学习机时，学习资源（66.92%）成为首要关注因素，使用体验（52.31%）与售后服务（48.46%）次之。这表明，智能学习机产品的竞争核心正从技术功能转向“内容+服务”的综合生态构建。未来，能够整合优质教育资源、提供流畅交互体验并建立完善服务体系的品牌，将在市场竞争中占据主导地位。
艾媒咨询分析师认为，未来中国智能学习机产品将向“内容生态化、服务个性化、交互人性化”深度演进。硬件参数将不再是竞争焦点，行业核心壁垒在于构建覆盖全学科、适配多教材版本的优质内容资源库。AI技术将进一步赋能，实现真正意义上的个性化学习路径规划与实时学情反馈。同时，产品将更注重情感化交互与护眼设计，从学习工具转变为懂孩子的学习伙伴。此外，伴随“双减”政策深化，与校内课堂互补的精准辅导及家庭教育场景解决方案，将成为关键增长点。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest survey data on the development status and consumer behavior of China's intelligent learning machine industry in 2025 released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, the market size of China's education intelligent hardware will reach 96.2 billion yuan in 2024, and is expected to reach 112.5 billion yuan by 2025; The market size of intelligent learning machines in China is expected to reach 27.072 billion yuan by 2024, and is projected to reach 51.441 billion yuan by 2027. With the increasing demands of parents and students for educational quality, the traditional "one size fits all" teaching model can no longer meet their needs. Intelligent learning machines can provide customized learning plans based on students' learning progress and abilities through AI technology, meeting personalized learning needs.
Among the types of smart learning machine products purchased by consumers, the top three are smart learning (58.33%), children's watches (49.43%), and electronic dictionary pens (39.94%). In addition, when purchasing a learning device, learning resources (66.92%) become the primary concern, followed by user experience (52.31%) and after-sales service (48.46%). This indicates that the competitive core of intelligent learning machine products is shifting from technical functions to the comprehensive ecological construction of "content+services". In the future, brands that can integrate high-quality educational resources, provide smooth interactive experiences, and establish a comprehensive service system will dominate the market competition.
Analysts from iMedia Consulting believe that in the future, Chinese intelligent learning machine products will deeply evolve towards "content ecology, personalized services, and interactive humanization". Hardware parameters will no longer be the focus of competition, and the core barrier of the industry lies in building a high-quality content resource library that covers all disciplines and is compatible with multiple textbook versions. AI technology will further empower and achieve truly personalized learning path planning and real-time learning feedback. At the same time, the product will focus more on emotional interaction and eye protection design, transforming from a learning tool to a learning partner who understands children. In addition, with the deepening of the "double reduction" policy, precise tutoring and family education scene solutions that complement on campus classrooms will become key growth points. -
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