关于“酷我畅听”的报告
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艾媒咨询|2021H1中国在线音频产业运行监测调研报告
本报告研究涉及企业/品牌/案例：喜马拉雅，Clubhouse，蜻蜓FM，荔枝
随着线上娱乐发展以及音频技术的创新，以及线上音频社交的逐渐兴起，在线音频行业受到广大用户的关注。iiMedia Research(艾媒咨询)数据显示，2020年中国在线音频用户规模达5.7亿人，预计2022年整体用户规模达到6.9亿人。目前，在线音频行业正向全生态发展，内容布局也不断拓展广泛，未来在线音频行业将逐渐精细化，头部平台将更有机会提供优质资源，在未来竞争中获得先机。
With the development of online entertainment, the innovation of audio technology and the gradual rise of online audio social networking, the online audio industry has attracted the attention of the majority of users. According to iimedia research, the number of online audio users in China will reach 570 million in 2020, and the overall number of users is expected to reach 690 million in 2022. At present, the online audio industry is developing towards the whole ecology, and the content layout is also expanding widely. In the future, the online audio industry will be gradually refined, and the head platform will have more opportunities to provide high-quality resources and take the lead in the future competition. -
艾媒咨询|2021年中国在线K歌行业发展专题研究报告
本报告涉及的案例/品牌/企业：全民K歌
随着互联网与生活的深度融合，在线娱乐成为了群众生活中的重要娱乐形式。艾媒咨询分析师认为，与音视频类项目相比，在线K歌具有更强的沉浸感体验，多元的玩法也迎合了不同用户群体的个性化需求，目前已经成为了在线泛娱乐领域的主要项目之一。iiMedia Research(艾媒咨询)数据显示，预计2022年，中国在线K歌市场规模将达到175.8亿元，用户规模将达到5.7亿人。在网络技术革新的基础上，在线K歌APP不断推出多元化的歌唱模式，迎合了不同用户群体的个性化需求。音乐内容服务的突破创新催生了K歌APP的转变，是K歌平台吸引用户的重要因素。在新音乐产出模式和内容发展的带动下，在线K歌平台将打破行业壁垒，挖掘新的商机。
With the deep integration of Internet and life, online entertainment has become an important form of entertainment in people's life. AI media consulting analysts believe that compared with audio and video projects, online karaoke has a stronger immersion experience, and its diversified playing methods also meet the personalized needs of different user groups. At present, it has become one of the main projects in the field of online pan entertainment. According to iimedia research, it is estimated that in 2022, China's online karaoke market will reach 17.58 billion yuan and 570 million users. On the basis of network technology innovation, online karaoke app has continuously launched diversified singing modes to meet the personalized needs of different user groups. The breakthrough and innovation of music content service gave birth to the transformation of k-song app, which is an important factor for k-song platform to attract users. Driven by the new music output mode and content development, the online karaoke platform will break industry barriers and explore new business opportunities. -
艾媒咨询|2021年中国泛娱乐行业体验共享专题报告
本报告研究涉及企业/品牌/案例：网易云音乐，即构，酷狗唱唱，TT语音，微光
受疫情影响，线下娱乐活动纷纷转向线上，推动泛娱乐线上规模增长，短视频、移动游戏、在线音乐等泛娱乐行业主要细分领域的用户渗透率都比较高，面对庞大的用户基础，泛乐行业为挖掘更大的用户价值在产品中注入社交属性，通过增强社交互动来提高用户粘性。基于泛娱乐场景的不断发展，以及云计算、RTC实时互动等技术的迭代，各大泛娱乐平台积极探索共享体验模式，目前已发展出包括一起唱、一起玩、一起看、一起听等模式。通过社交化发展泛娱乐行业，泛娱乐平台不断对共享服务以及功能进行升级，提高共享服务效果，并助力共享服务开拓海外市场。
Affected by the epidemic, offline entertainment activities have shifted to online, promoting the growth of online scale of Pan entertainment. The user penetration in the main segments of Pan entertainment industry such as short video, mobile games and online music is relatively high. In the face of a huge user base, pan music industry injects social attributes into its products in order to tap greater user value, Enhance user stickiness by enhancing social interaction. Based on the continuous development of Pan entertainment scenes and the iteration of cloud computing, RTC real-time interaction and other technologies, major pan entertainment platforms actively explore the sharing experience mode. At present, they have developed modes including singing, playing, watching and listening together. Through the development of Pan entertainment industry through socialization, the pan entertainment platform continuously upgrades shared services and functions, improves the effect of shared services, and helps shared services develop overseas markets. -
艾媒咨询|2021年中国在线音乐车载端应用价值探析专题研究报告
本报告研究涉及企业/品牌/案例：酷我音乐，QQ音乐，网易云音乐，酷狗音乐，咪咕音乐
iiMedia Research(艾媒咨询)数据显示，2020年中国数字音乐用户规模已达到7.7亿人。在线音乐行业用户渗透率高，但整体增长缓慢。因此随着车联网市场发展加快，技术应用加强，车载场景成为头部平台重要布局方向。总体而言，车载端在线音乐用户更为成熟、月均收入更高，且对同一平台的使用粘性高，用户质量较好，因此更有利于平台挖掘其潜在的商业价值。另一方面，车载端场景导致用户在产品使用上与移动端存在差异性，因此头部在线音乐平台车载端技术应用加强也有利于提升用户体验。总体上，在线音乐车载端发展对平台及用户都具有重要价值，市场也处于不断扩大的过程中。
As the data of iiMedia Research showed, User Scale of Digital Music Industry in China has reached 770 million in 2020. The overall growth of online music user scale is slow even though its penetration rate is high. Therefore, with the rapid development of the Internet of Vehicle market and the strengthening of technology application, vehicle scene has become an important layout direction of the head platforms. In general, vehicle users of online music industry are more mature, with higher average monthly income, high stickiness to the user of the same platform, and better user quality, so it is more conducive to tap the potential commercial value of the platform. On the other hand, vehicle scene lead to the different usage experience compared to the one with mobile terminals. Therefore, strengthening the application of the technology in vehicles by head online music platforms is also conducive to improving the user experience. On the whole, the development in the vehicles of online music products has important value to the platforms as well as the users, and the market is also in the process of expanding. -
艾媒咨询|2020-2021年中国在线音频行业研究报告
本报告研究涉及企业/品牌/案例：云听，荔枝，蜻蜓FM，喜马拉雅，懒人听书，中文在线，掌阅，阅文听书，果麦文化，讯飞配音，Clubhouse，Tiya
经过多年发展，中国在线音频行业覆盖用户规模不断扩大。且基于音频的伴随性特点，在线音频平台覆盖的中高收入和年长用户群体较多。iiMedia Research(艾媒咨询)数据显示，中国在线音频40岁以上用户占比11.9%，月收入在10000以上的用户比例也达到27.5%。面对该部分人群，在线音频平台需要输出更多优质内容，用户方面，目前超九成受访在线音频用户也表示有必要提升目前音频平台栏目的内容质量。面对用户诉求，现阶段主流在线音频平台积极推出优质栏目和科教文化内容，同时延伸其他载体渠道的经典IP，让用户能够在音频渠道接触更多优质内容。
After years of development, China online audio industry covers a growing number of users. Based on the accompanying characteristics of audio, online audio platform covers more high-income and elderly users. As the data of iiMedia Research showed, 11.9% of China online audio users are over 40 years old, and 27.5% of the users have monthly income of more than 10000. For these users, the online audio platform needs to produce more high-quality content. In terms of users, more than 90% of the online audio users interviewed also said that it is necessary to improve the content quality of the current audio platform columns. In the face of user demands, the mainstream online audio platform at this stage actively promotes high-quality columns and scientific, educational and cultural content, and extends the classic IP of other carrier channels, so that users can contact more high-quality content in the audio channel.
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