关于“门店数量”的报告
艾媒咨询｜赵一鸣零食店消费行为洞察及行业趋势报告（2024）
2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告（2024）》数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts.-
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艾媒咨询|2021年中国剧本杀行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例：剧本杀，明星大侦探，谁是凶手，百变大侦探，我是谜，密室逃脱，狼人杀
伴随着《明星大侦探》等推理综艺走红，剧本杀游戏也成功出圈，成为年轻消费者偏好的休闲娱乐活动之一。同时随着体验经济的发展，人们对剧本杀这种新消费业态接受度比较高，从而推动其在国内的快速发展。在不断升级发展过程中，北京、成都、长沙等网红城市的剧本杀商家正在做“剧场+剧本杀”、“文旅+剧本杀”等新尝试，与剧本杀相关的新业态正蓄势待发。数据显示，2019年中国剧本杀市场规模超过百亿元，同比增长68.0%，2020年受疫情影响，市场规模以7%的增幅增至117.4亿元，同比增长7%。如今剧本杀已经形成了一条完整的产业链，剧本创作者、发行商、演员、门店商家、垂直平台等主体的参与将会推动行业规模持续扩张。
With the popularity of "star detective" and other reasoning variety shows, screenplay game has also been successfully out of the circle, becoming one of the leisure and entertainment activities preferred by young consumers. At the same time, with the development of experience economy, people's acceptance of this new consumption format is relatively high, so as to promote its rapid development in China. In the process of continuous upgrading and development, script killing businesses in online Red cities such as Beijing, Chengdu and Changsha are making new attempts such as "theater + script killing" and "cultural tourism + script killing", and new businesses related to script killing are ready to develop. According to the data, in 2019, the scale of China's market will exceed 10 billion yuan, with a year-on-year growth of 68.0%. In 2020, affected by the epidemic, the market scale will increase by 7% to 11.74 billion yuan, with a year-on-year growth of 7%. Now the script has formed a complete industrial chain. The participation of script creators, publishers, actors, stores, vertical platforms and other main bodies will promote the continuous expansion of the industry scale. -
艾媒咨询|2021年1-2月中国母婴行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例：美赞臣，飞鹤雀巢，美素佳儿，惠氏，雅培，金冠，伊利，巴拉巴拉，爱帝宫，好孩子，南极人，澳元有机
2021年1月，婴儿用抑菌霜造成“大头娃娃”事件刷爆网络，事件背后是网民及家长们对母婴产品质量的担忧。数据显示，消费者在选购母婴产品、选择母婴服务时首先考虑的都是品质要素。具体而言，63.8%的消费者购买母婴产品时最先考虑产品品质;66.0%的消费者选择母婴服务时，最先考虑服务平台阿姨的综合技能等服务质量要素。艾媒咨询分析师认为，随着年轻一代消费观念及消费品质发生了明显变化，以及对产品和服务品质重视，企业在推出母婴产品及相关服务时，需要特别注意及警惕品质问题。
In January 2021, the "big head baby" incident caused by antibacterial cream for babies exploded on the Internet. Behind the incident were the concerns of netizens and parents about the quality of mother and baby products. The data shows that when consumers choose maternal and infant products and services, the first consideration is quality. Specifically, 63.8% of consumers first consider product quality when they buy maternal and child products; 66.0% of consumers first consider service quality factors such as comprehensive skills of service platform aunts when they choose maternal and child services. AI media consulting analysts believe that with the obvious changes in the consumption concept and consumption quality of the younger generation, and the emphasis on the quality of products and services, enterprises need to pay special attention to and be alert to the quality problems when launching mother and child products and related services. -
艾媒咨询|2021年一季度中国代餐行业发展及市场调研分析报告
本报告研究涉及企业/品牌/案例：WonderLab,康宝莱,ffit8,雀巢
一方面，居民消费可支配收入提升、健康管理意识提升，对体重管理产品需求提升；另一方面，食品生产工艺进步、代餐类产品不断迭代，加上康师傅、喜茶、雀巢知名跨界企业入局以及王饱饱、ffit8等初创企业的崛起，代餐市场供给增加。在供需两侧推动下，中国代餐市场不断扩大，2020年市场规模增至476.2亿元。代餐行业市场格局主要是以麦片、代餐粉、蛋白棒及肉制品等品类为主。数据显示，受访用户中有超过7成偏好麦片，其次是代餐粉，占比45.4%，代餐市场细分领域迎来发展机遇。
On the one hand, the disposable income of residents' consumption has been improved, the awareness of health management has been improved, and the demand for weight management products has been increased; on the other hand, the food production technology has been improved, the substitute food products have been continuously iterated, and the well-known cross-border enterprises such as Master Kong, Xicha and Nestle have entered the market, as well as the rise of start-ups such as wangsatin and fit8, the supply of substitute food market has increased. Driven by both supply and demand, China's catering market continues to expand, with the market size increasing to 47.62 billion yuan in 2020. The market structure of catering substitute industry is mainly composed of cereal, meal substitute powder, protein bar and meat products. According to the data, more than 70% of the interviewees preferred cereal, followed by meal substitute powder, accounting for 45.4%, and the development opportunities of meal substitute market were ushered in. -
艾媒咨询|2020年11-12月中国直播电商行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例：橘子娱乐,大禹网络,古麦嘉禾
2020年新冠疫情让大部分实体行业遭受打击，而直播电商行业却逆势上扬，已经成为大多行业复工复产、弥补销售损失的重要手段。数据显示，2020年中国直播电商市场规模达到9610亿元，同比大幅增长121.5%。艾媒咨询分析师认为，随着直播电商行业“人货场”的持续扩大，直播将逐步渗透至电商的各个领域，预计2021年直播电商整体规模将继续保持较高速增长，规模将接近12012亿元。
In 2020, the new crown epidemic hit most of the physical industry, but the direct seeding electricity supplier industry has gone against the trend. It has become an important way for most industries to resume production and make up for sales losses. According to the data, the scale of China's live broadcast e-commerce market will reach 961 billion yuan in 2020, with a significant increase of 121.5% year on year. AI media consulting analysts believe that with the continuous expansion of the "people and goods yard" of the live broadcasting e-commerce industry, live broadcasting will gradually penetrate into all fields of e-commerce. It is expected that the overall scale of live broadcasting e-commerce will continue to maintain a relatively high growth in 2021, with the scale approaching 1201.2 billion yuan.
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