关于“黄记煌”的报告
艾媒咨询｜2024-2025年中国上门按摩服务平台市场研究报告
居民可支配收入的提高、数字经济的蓬勃发展、以及上门按摩需求的增长都为上门按摩服务平台的发展提供了为消费升级提供了有力支撑，也为平台的市场扩容注入了强劲动力。上门按摩服务平台的市场空间迅速增长，带来了便利和创新的服务模式，也同时也催生了一系列行业乱象，如平台多次陷入“涉黄”争议，以及与旗下技师劳动关系复杂等，这些乱象急需各方面力量的共同努力来解决和规范。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国上门按摩服务平台市场研究报告》数据显示，61.4%的上门按摩服务平台用户为男性，家中环境舒适与干净为消费者选择上门按摩的主要原因。64.2%受访者认为上门按摩服务存在欺诈风险，服务质量宣传过高为服务中主要存在的问题。上门按摩行业正进入提质扩容的阶段，按摩服务选择也逐渐细化丰富。但目前服务平台技师的专业水平和服务质量仍参差不齐，且发展过程中的法律纠纷、涉黄交易与安全隐患也为平台带来了一系列的大众质疑。相关平台应尽快建立标准化服务流程，并努力打破舆论质疑，构建完善监管体系与重塑消费者信任。
The improvement of residents' disposable income, the booming development of the digital economy, and the growing demand for in-home massage services have provided strong support for the upgrading of consumption and injected strong momentum into the expansion of the market for in-home massage service platforms. The market space for in-home massage service platforms has grown rapidly, bringing convenient and innovative service models, but also giving rise to a series of industry malpractices, such as the platform repeatedly being embroiled in "involving prostitution" controversies, as well as complex labor relations with its technicians. These malpractices urgently need the joint efforts of various forces to resolve and standardize.According to the latest Research Report 2024-2025 China In-Home Massage Service Platforms Market Research Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, 61.4% of users of in-home massage service platforms are male, and the comfortable and clean home environment is the main reason why consumers choose in-home massage services. 64.2% of respondents believe that in-home massage services have fraud risks, and excessive promotion of service quality is the main problem in the service. The in-home massage industry is entering a stage of quality improvement and expansion. The choice of massage services is gradually becoming more diverse and refined. However, the professional level and service quality of technicians on service platforms are still uneven, and the legal disputes, prostitution transactions, and safety risks during the development process have brought a series of public doubts to the platform. Relevant platforms should establish standardized service processes as soon as possible and strive to break through the public's doubts to build a comprehensive regulatory system and restore consumer trust.-
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艾媒咨询|2021全球茶叶产业运行大数据与中国茶业创新发展趋势研究报告
本报告研究涉及企业/品牌/案例：大益茶，澜沧古茶，天福茗茶，小罐茶
在疫情流行的背景下，中国茶园面积与茶叶产量仍保持微小增长，茶叶市场结构优化。2020年中国茶园种植面积为4747.7万亩，同比增加3.3%，增速有所放缓;中国茶叶产量达298.6万吨，同比增长6.9%，其中绿茶产量184.3万吨，占比超过6成，产量稳定。但在疫情影响下，2020年中国茶叶外销预冷，茶叶出口总量为34.9万吨，同比下降4.9%。而茶叶内销依然强劲，内销总量为220.16万吨，同比增长8.69%，成为拉动中国茶业经济增长的主动力源。
Under the background of epidemic situation, China's tea garden area and tea production still maintain a small growth, and the tea market structure is optimized. In 2020, China's tea plantation area will be 47.477 million mu, with a year-on-year increase of 3.3%, and the growth rate will slow down; China's tea production reached 2.986 million tons, an increase of 6.9% over the same period last year. Among them, the output of green tea was 1.843 million tons, accounting for more than 60% of the total. Export However, the domestic sales of tea are still strong, with a total domestic sales of 2.216 million tons, an increase of 8.69% over the same period of last year, which has become the driving force of China's tea industry's economic growth. -
艾媒咨询|2020-2021年中国快销食品行业发展现状及消费者行为洞察报告
本报告研究涉及企业/品牌/案例：康师傅、三只松鼠、旺旺、桃李面包、大白兔、周黑鸭。
快销食品行业是推动国内外经济双循环的重要环节。当前，快销食品也积极追求健康化、品质化、高端化的发展趋势，并且积极利用直播、短视频等模式催化线上经济的发展。iiMedia Research（艾媒咨询）分析认为2019年中国休闲食品行业市场规模达到10556亿元，同比增长6.10%，预计2020年将超过11000亿元。
The fast-moving food industry is an important link in promoting the double cycle of domestic and foreign economies. At present, fast-moving foods are also actively pursuing the development trend of health, quality and high-end, and actively use live broadcast, short video and other modes to catalyze the development of the online economy. According to iiMedia Research's analysis, the market size of China's snack food industry reached 1,055.6 billion yuan in 2019, an increase of 6.10% year-on-year, and it is expected to exceed 1,100 billion yuan in 2020. -
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艾媒报告|2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告
本报告研究涉及企业/品牌/案例：如涵控股，若羽臣，珀莱雅，海澜之家，四季青市场，京东，淘宝，抖音。
其他提及企业/品牌：百草味，三只松鼠，洽洽食品，瑞百年，李子柒螺蛳粉，单身粮伙伴，信良记，高满堂，彩云海鲜，伊利，奈雪的茶，香飘飘，海底捞，幸福西饼，木屋烧烤，携程旅行，途牛，去哪儿，聪明你的旅行，周大福，金至诚珠宝，阿里，拼多多等。
2020年4月26日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国直播电商行业进行全面分析，分别针对食品、服装、化妆品、家电等直播电商的入局行业分析，以及对恰恰、珀莱雅等标杆品牌的典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国直播电商的行业发展趋势。受到本次疫情影响，直播电商展现的强大带货能力推动农产品、服装、汽车等传统实体行业加入直播电商，大大利好直播电商发展。艾媒咨询分析师认为，传统电商推动了消费行为的线上转移，为直播电商的发展提供了前期基础。而随着用户对视频、短视频等应用的使用时间不断增加，直播电商将会是短期内最重要的消费行为。
Affected by the epidemic, China's economy in 2020Q1 compared with 2019Q1, after excluding price change factors, actually dropped by 6.8% year-on-year, which may affect China's economic growth slowdown throughout the year. In order to cope with the problem that the epidemic affects economic development, the state actively encourages all parties in the society to develop "new tools" to stimulate market vitality. iiMedia Research believes that this policy is a new benefit for live broadcast e-commerce. The ability to bring goods will also further drive more industries into the game. -
艾媒报告|2020中国新春消费趋势研究报告
本报告研究涉及企业/品牌/案例：日食记,艾格吃饱了,阿玛尼,王者荣耀,抖音,小红书,微博,完美日记,三顿半咖啡
预计2020中国春节黄金周消费规模将超11000亿元，春节成中国最大消费场景。新春消费群体开始更替，商家须加强品牌创新迎合新消费群体的变化。在消费升级的背景下，商品质量以及产品健康是消费者最关注的因素，2020新春消费将迎来品质消费。
iiMedia Research(艾媒咨询)数据显示，预计2020中国春节黄金周消费规模将继续保持稳定增长，达到11034亿元 ，新春成为中国最大的消费场景。随着新春消费的中坚力量转移至90后群体，各品牌商家须重视产品和销售模式的创新，及时迎合消费人群更替的变化。iiMedia Research(艾媒咨询)数据显示，55.7%的受访网民表示在新春消费时注重商品质量，食品类年货选择注重健康的受访网民达到60.7%。在消费升级的背景下，价格不再是消费者关注的首要因素，而是回归到商品的质量。同时，随着养生意识的提升，消费者对健康型的食品需求提高，2020年将迎来品质新春。
As the data of iiMedia Research showed, the consumption scale of Chinese Spring Festival golden week is expected to grow steadily, reaching 1103.4 billion yuan in 2020 and the Spring Festival will become China's largest consumer scene. As the backbone of the Chinese New Year's consumption shifts to the 90s group, brands should pay attention to product and sales model innovations in order to timely cater to changes in consumer groups. As the data of iiMedia Research showed, 55.7% of the Internet respondents pay attention to the quality of goods when they consume in the Spring Festival, while 60.7% of them pay attention to the health of food products. In the context of consumption upgrades, price is no longer the primary factor that consumers pay attention to, but returns to the quality factor. Meanwhile, with the improvement of health consciousness, consumers' demand for healthy foods will increase. Thus, a quality new year will be ushered in 2020.
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艾媒报告|2019年中国电影市场运行状况及2020发展趋势研究报告
本报告研究涉及企业/品牌/案例：中国电影集团公司，光线传媒，万达影业，华谊兄弟，博纳影业集团，上海电影集团有限公司，乐视影业，阿里巴巴，华策影视，华夏电影，优酷，爱奇艺，腾讯视频，中影南方，大地数字影院，金逸影城，淘票票，猫眼电影，大众点评，豆瓣，成都可可豆动画，彩条屋，北京文化，郭帆文化，北京登峰，欢喜传媒，坏猴子影业，北京映月，博纳影业，果麦文化，上海亭东，天津猫眼，河南电影，拍拍文化，中汇影视，天津磨铁，喀什嘉映，好好看文创，满满额娱乐，《哪吒之魔童降世》，《流浪地球》，《复仇者联盟4：终局之战》，《我和我的祖国》，《中国机长》，《疯狂的外星人》，《飞驰人生》，《烈火英雄》，《少年的你》，《速度与激情：特别行动》，《红海行动》，《唐人街探案2》，《我不是药神》，《西红市首富》，《复仇者联盟3：无限战争》，《捉妖记2》，《毒液》，《海王》，《侏罗纪世界2》，《前任3：再见前任》，《催眠·裁决》，《误杀》，《使徒行者2：谍影行动》，《反贪风暴4》，《扫毒2天地对决》，《“大”人物》，《犯罪现场》，《南方车站的聚会》，《沉默的证人》，《廉政风云》，《风中有朵雨做的云》，《追龙2》，《比悲伤更悲伤的故事》，《诛仙1》，《白蛇·缘起》，《大约在冬季》，《一吻定情》，《下一任：前任》，《只有芸知道》，《被时光抓走的人》
2019年的电影票房与题材、档期和演员关系密切。从题材看，2019年票房前50的国产电影中，按类型分，故事类型影片数量最多，共有37部，其中，体现主流意识形态的传记类型电影契合时代主题，与观众的爱国之情产生共鸣，获得了较好的票房收入。从档期看，2019年“贺岁档”及“暑期档”电影发力不足往年，而今年适逢新中国成立70周年，“国庆档”有较多高质量、高口碑的主旋律电影涌现，10月份观影人次同比增长120%。
The box office in 2019 is closely related to the subject matter, schedule and actors. From the perspective of themes, among the top 50 domestic films in 2019, by category, the number of story-type films is the largest, with a total of 37. Among them, biographical films that reflect the mainstream ideology fit the theme of the era and resonate with the patriotism of the audience. And got a good box office income. From the perspective of the date, the “New Year” and “Summer Season”movies in 2019 have not been as powerful as in previous years, and this year coincides with the 70th anniversary of the founding of the People's Republic of China. “National Day Archives” have more high-quality, high-profile theme movies. In October The number of moviegoers increased by 120% year-on-year.
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