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艾媒咨询|2021年1-2月中国母婴行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例:美赞臣,飞鹤雀巢,美素佳儿,惠氏,雅培,金冠,伊利,巴拉巴拉,爱帝宫,好孩子,南极人,澳元有机
2021年1月,婴儿用抑菌霜造成“大头娃娃”事件刷爆网络,事件背后是网民及家长们对母婴产品质量的担忧。数据显示,消费者在选购母婴产品、选择母婴服务时首先考虑的都是品质要素。具体而言,63.8%的消费者购买母婴产品时最先考虑产品品质;66.0%的消费者选择母婴服务时,最先考虑服务平台阿姨的综合技能等服务质量要素。艾媒咨询分析师认为,随着年轻一代消费观念及消费品质发生了明显变化,以及对产品和服务品质重视,企业在推出母婴产品及相关服务时,需要特别注意及警惕品质问题。
In January 2021, the "big head baby" incident caused by antibacterial cream for babies exploded on the Internet. Behind the incident were the concerns of netizens and parents about the quality of mother and baby products. The data shows that when consumers choose maternal and infant products and services, the first consideration is quality. Specifically, 63.8% of consumers first consider product quality when they buy maternal and child products; 66.0% of consumers first consider service quality factors such as comprehensive skills of service platform aunts when they choose maternal and child services. AI media consulting analysts believe that with the obvious changes in the consumption concept and consumption quality of the younger generation, and the emphasis on the quality of products and services, enterprises need to pay special attention to and be alert to the quality problems when launching mother and child products and related services. -
艾媒咨询|2020年中美第三方支付行业专题研究报告
本报告研究涉及企业/品牌/案例:支付宝、PayPal、拉卡拉、Square。
中美第三方支付产业主要由转接清算组织、账户侧支付机构、收单侧支付机构以及软硬件供应商构成,产业规模效应明显,部分环节已经形成寡头竞争甚至垄断格局。受制于监管政策以及市场成熟度的影响,中美第三方支付产业在账户侧市场以及收单侧市场的差异尤为明显。技术创新助推移动支付成为市场主流,2019年中美移动支付用户规模分别为7.33亿人和0.64亿人,市场渗透率相差较大。中国移动支付在账户侧市场已经形成寡头存量争夺局面,需要靠扩大场景覆盖以及业务创新来驱动发展;美国移动支付账户侧市场发展较慢仍处于扩张阶段。在收单侧市场,具备长尾效应的中小商户成为中美收单侧支付机构争夺的焦点,围绕支付业务向商户提供一站式支付解决方案是未来趋势。艾媒咨询分析师认为,在全球数字化发展的浪潮中,支付机构的赋能作用以及价值创造能力将进一步提升,尤其在商户服务领域,围绕支付业务打造闭环服务生态具有巨大增长潜力,以Square和拉卡拉为代表的先行者发展前景广阔。
The third-party payment industries in China and in the United States are mainly composed of payment and settlement organizations, account-side payment institutions, acquirer-side payment institutions, and software and hardware suppliers. The industry scale effect is obvious, and oligopoly and even monopoly have appeared in some links of the industry. Due to the influence of regulatory policies and market maturity, the differences between the Chinese and American third-party payment industries in the account-side market and the acquiring-side market are particularly obvious. Technological innovation has promoted mobile payment to become the mainstream of the market. In 2019, the scales of mobile payment users in China and in the United States were 733 million and 64 million, and the market penetration rate is quite different. Oligopoly has already appeared in China's mobile payment in the account-side market, and Chinese market needs to rely on expanding scenario coverage and business innovation to drive development; the US mobile payment account-side market is slow to develop and is still in the expansion stage. In the acquiring-side market, small and medium-sized merchants with long-tail effects have become the focus of competition among Chinese and American acquiring-side payment institutions. It is the future trend to provide merchants with one-stop payment solutions around payment services. iiMedia Consulting analyst believes that in the wave of global digital development, the enabling role and value creation capabilities of payment institutions will be further improved, especially in the field of merchant services. Building a closed-loop service ecosystem around payment businesses has huge growth potential. The pioneers represented by Lakala and Square has broad prospects for development. -
艾媒咨询|2020年5-6月中国化妆品行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例:拉芳家化、上海家化、御家汇。
2020年受疫情影响,全国化妆品行业市场规模将有所下降,预计为3958亿元。从进出口看,2020年1-5月,中国美容化妆品及洗护用品累计出口量同比下降2.2%,进口量同比增长3.0%。艾媒咨询分析师认为,随着“颜值经济”的崛起,中国居民对化妆品的消费将持续上升,化妆品行业将依然处于红利期。
Affected by the epidemic in 2020, the size of the national cosmetics industry market will decline, which is expected to be 395.8 billion yuan. In terms of imports and exports, from January to May 2020, the cumulative export volume of China's beauty cosmetics and toiletries decreased by 2.2% year-on-year, and the import volume increased by 3.0% year-on-year. iiMedia Research believes that with the rise of the "value economy", Chinese residents' consumption of cosmetics will continue to rise, and the cosmetics industry will remain in a period of dividends. -
艾媒咨询|2020年3-4月中国化妆品及化妆品电商运行数据监测双月报告
本报告研究涉及企业/品牌/案例:壹网壹创,嘉亨家化。
随着国际疫情的衍变,化妆品的用户需求降低和供应链风险增加,令3-4月化妆品行业的压力不容小觑。但从宏观数据看,在3月化妆品价格跌入低谷后,4月有一定的反弹趋势;从平台数据看,2020年4月阿里巴巴全网护肤GMV 为139 亿元,同比增长58.02%。
With the development of the international epidemic, the reduction in user demand for cosmetics and the increase in supply chain risks have made the pressure on the cosmetics industry in March-April not to be underestimated. However, from the macro data, after the price of cosmetics fell into a trough in March, there was a certain rebound trend in April; from the platform data, in April 2020, Alibaba's entire network skin care GMV was 13.9 billion yuan, an increase of 58.02% year-on-year. -
艾媒报告|2020-2021年中国直播电商行业运行大数据分析及趋势研究报告
本报告研究涉及企业/品牌/案例:淘宝直播,抖音,快手;其他提及企业/品牌:微博,小红书,蘑菇街,网易考拉,唯品会,天猫,京东,拼多多,苏宁易购,谦寻,美腕,蚊子会,本新文化,明睿传媒,构美,集淘,纳斯,阿卡丽,秀猪,天猫超市,波司登官方旗舰店,荣耀官方旗舰店,perfectdiary旗舰店,伊芙丽官方旗舰店,百草味旗舰店,三只松鼠旗舰店,雅鹿官方旗舰店,veromoda官方旗舰店,欧莱雅官方旗舰店,Youtube,Instagram,Facebook,亚马逊,Lazada,Shopee,薇娅viya,李佳琦Austin,张大奕eve,雪梨_Cherie,烈儿宝贝,林珊珊Sunny,陈洁kiki,恩佳N,柯柯baby,小侨Jofay,格格妈,周家小鱼,二寸Ercun,政政的新装,ME壹一,幼师阿曼儿,若大王,柒柒优品,xin小小梦,睿妈潮童,考拉二小姐,grace颖子,橘丽丝Genius,798美食,蜜蜂姐姐,Goodie小文,sunny小菲酱,小肥羊summer,暴走的蜜豆包,香香姐姐Alina等。
2020年2月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国直播电商行业运行大数据分析及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国直播电商行业运行进行分析,以淘宝直播、蘑菇街等为案例深度剖析行业运营模式。2019年双11全天淘宝直播带动成交近200亿元,其中,亿元直播间超过10个,千万元直播间超过100个。“双11”启动仅63分钟,淘宝直播带动的成交额就超2018年双11全天。
On February 12, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Research Report on Big Data Analysis and Trends in the Operation of China's Live E-commerce Industry in 2020-2021”. The case provides an in-depth analysis of the industry's operating model. The double 11 full-day Taobao live broadcast in 2019 led to nearly 20 billion yuan in transactions, of which more than 10 billion live broadcast rooms and more than 100 million live broadcast rooms. Only 63 minutes after the launch of “Double 11”, the sales volume driven by Taobao Live Broadcast surpassed the double 11 full day in 2018. -
艾媒报告|2019-2020年中国跨境电商市场年度盘点及标杆企业运行监测报告
本报告研究涉及企业/品牌/案例:考拉海购,苏宁国际,奥买家,天猫国际,京东国际,洋码头,拼多多,AliExpress Plaza,家乐福,乐天,沃尔玛,莎莎,花王,MAC,兰蔻,小红书,波罗蜜,豌豆公主,蜜芽,聚美优品,55海购,申通快递,百世快递,韵达快递,中通快递,顺丰速运,中国邮政,支付宝,微信支付等
iiMedia Research(艾媒咨询)数据显示,2020年中国中国跨境电商交易规模预计达12.7万亿元。2019年随着《电商法》的正式实施、海淘消费者对品牌和品质的重视程度日益提升,主流跨境电商积极建设品牌口碑,不断铺开线下布局,加强正品保障,用户的海淘体验得到进一步的提高。
2019年跨境电商行业整体发展向好,跨境电商规模持续扩大,行业内竞争持续激烈,拼多多等竞争者先后入局跨境电商、阿里收购考拉,释放了巨大的市场需求。在此背景下,口碑和用户信任度成为跨境电商平台竞争的关键因素。iiMedia Research(艾媒咨询)数据显示,总样本量为1757的针对跨境电商用户调研中,74.1%的消费者表示在选购海外商品时,最看重的是商品是否为正品,58.8%的用户表示品牌知名度十分重要。随着居民收入的增长、生活水平的提高,海淘用户越来越看重品牌的价值,开始追求更高品质感的购物体验。用户要求提升、市场监管趋严,促使各大电商平台纷纷采取各项正品保障措施,技术赋能供应链,加强从采购到供应的全流程控制,同时积极维护和建设品牌口碑。
In 2019, the overall development of cross-border e-commerce industry has been on a positive trend. The scale of cross-border e-commerce continues to expand, and competition within the industry continues to be fierce. Pinduoduo and other competitors have successively entered cross-border e-commerce and Alibaba has acquired Kaola, which has unleashed huge market demand. In this context, word of mouth and user trust have become key factors in the competition of cross-border e-commerce platforms. As the data of iiMedia Research showed, in the user survey with a total sample size of 1757, 74.1% of consumers said that when buying overseas goods, the most important thing is whether the goods are genuine, while 58.8% said brand awareness is very important. With the increase of residents’ income and the improvement of their living standards, overseas online shopping users pay more and more attention to the value of the brand and start to pursue higher quality shopping experience. Users’ requirements are improved and market supervision is tightened, prompting major e-commerce platforms to take various quality assurance measures, empower the supply chain with technology, strengthen the control of the whole process from procurement to supply, and actively maintain and build brand reputation.
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艾媒报告|2019年12月中国化妆品行业月度运行监测报告
本报告研究涉及企业/品牌/案例:丸美股份,上海家化,珀莱雅,御家汇,拉芳家化,名臣健康,完美日记,阿芙,VENUS MARBLE,自然堂,半亩花田,迪奥(DIOR),古驰(GUCCI),香奈儿(CHANEL),祖玛珑(JOMALONE),汤姆福特(TOM RORD),CALVIN KIEIN,菲拉格慕(FERRAGAMO),兰蔻(LANCOME),圣罗兰(YSL),魅可,美宝莲,雅诗兰黛,ZEESEA,卡姿兰,阿玛尼,纪梵希,WIS,膜法世家,欧莱雅,碧素堂,珀莱雅,御泥坊,欧丽源,肌琳莎,自然堂,一叶子,李佳琦,张沫凡MOMO,MK凉凉,IAMINRED口红控,潘雨润,小蛮蛮小,董子初BENNY,陈莴笋,小猪姐姐,呗呗兔
艾媒咨询分析师认为,在消费升级的促进之下,中国消费者对高端化妆品的进口需求明显增加。从2019年12月31日中国上市化妆品企业的总市值来看,丸美股份排名第一,达到了240.7亿元,超过了上市较长时间的上海家化,珀莱雅的市值紧随其后,且利润率超过上海家化。
iiMedia Research believe that with the promotion of consumption upgrade, Chinese consumers' demand for high-end cosmetics has increased significantly. Judging from the total market value of China's listed cosmetics companies on December 31, 2019, Marubeni ranks first, reaching 24.07 billion yuan, surpassing Shanghai Jahwa, which has been listed for a long time. The rate surpasses Shanghai Jahwa. -
艾媒报告|2019年12月中国母婴行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例:巴拉巴拉,全棉时代,帮宝适,NIKE,DAVE&BELLA,好孩子,可优比,Moony,贝因美,辉山乳业,阿里云,蒙牛,浙江一鸣,Gerber/嘉宝,Little Freddie/小皮,Heinz/亨氏,Earth’s best/爱思贝,Happy baby/禧贝,Engnice/英氏,Bellamy’s/贝拉米,方广,Eastwes/伊威,RIVSEA/禾泱泱,bio island,Childlife/童年时光,Nemans/纽曼思,Baby Ddrops,BIOSTIME/合生元,Nature’s Way,Eric Favre,CULTURELLE/康萃乐,Autili/澳特力,Ostelin,佳贝艾特,卡洛塔妮,可瑞康,御宝,蓝河,百跃谱恩,圣元圣特拉慕朵拉小羊,羊羊100,和氏,爱他美,启赋,a2,美素佳儿,飞鹤,美赞臣,雅培,惠氏,诺优能,君乐宝,雅培菁智有机,惠氏启赋蕴萃,Healthy times 爱斯时光,飞鹤臻稚,Alra宝贝与我,Neolac悠蓝,蒙牛瑞哺恩,Hipp喜宝,澳优淳璀
随着二孩政策的全面开放、消费升级和她经济崛起,母婴产业发展势头迅猛。本报告主要通过月子中心、婴儿食品、母婴购物、亲子教育四方面对母婴产业进行热点监测及数据分析。iiMedia Research(艾媒咨询)数据显示,2019年,中国月子中心数量可达4439家,但母婴电商获得投融资金额和数量均为近四年最低值。分析师认为,母婴各细分行业负面新闻不断,需要进一步加强行业规范和监管力度,以提升产业竞争力。
With the full opening of the two-child policy, the upgrading of consumption and the rise of her economy, the mother and infant industry is developing rapidly. This report mainly conducts hot spot monitoring and data analysis on the mother and infant industry through four aspects: the confinement center, baby food, mother and baby shopping, and parent-child education. According to iiMedia Research, in 2019, the number of monthly child centers in China can reach 4,439, but the amount and number of investment and financing for mother and baby e-commerce are the lowest in nearly four years. Analysts believe that the negative news in the various mother and infant sub-sectors continues, and it is necessary to further strengthen industry norms and supervision in order to enhance industrial competitiveness. -
艾媒报告|2020年H1中国直播电商平台生态链布局及典型案例数据分析报告
本报告研究涉及企业/品牌/案例:淘宝,蘑菇街,快手,抖音,批批网。
其他提及企业/品牌:微博,微信,天猫,阿里,如涵控股,京东,小红书,网易考拉,唯品会,拼多多,苏宁易购,顺丰速运,YY直播,火山小视频,谦寻文化,美腕,蚊子会,本新文化,明睿传媒,二咖传媒,蜂群文化,影娱传媒,斗鱼,哔哩哔哩等。
2020年5月3日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国直播电商平台生态链布局及典型案例数据分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国直播电商平台发展进行大数据监测分析。通过对各类直播电商平台的服务模式、运营模式、粉丝情况等进行数据监测,并重点针对如淘宝直播、蘑菇街、抖音、快手、批批网等具有典型意义的直播电商平台进行案例分析,并且对当前中国直播电商平台的总体发展趋势进行预判。艾媒咨询分析师认为,面对直播电商的发展态势,直播电商平台也进入白热化竞争阶段。电商平台用户购物目的比较明确,直播转化率相对较高,但如何利用既有优势建设直播电商业务是关键;而内容平台(如抖音、快手)粉丝量多,如何吸引粉丝转化成为关键;此外,还有部分新兴的直播电商平台悄然发展,正在行业风口中分一杯羹。
Statistics show that in 2019, the turnover of Taobao live broadcast reached 250 billion yuan, the average viewing time of live broadcast users exceeded 30 minutes, and the conversion rate into the store exceeded 65%; in 2019, the GMV of Douyin live broadcast was about 100 billion yuan, and the GMV of fast player live broadcast was about 60-80 billion yuan. The vigorous development of live broadcast e-commerce not only promotes the transformation of traditional e-commerce platforms, but also attracts cross-border competition such as content social platforms. At present, manufacturers, logistics channels, media channels and other live broadcast e-commerce industry chains have also started to join the live broadcast e-commerce battle. -
艾媒报告|2019-2024年中国化妆品电子商务行业发展模式研究与投资战略分析报告
本报告研究涉及企业/品牌/案例:天猫,京东,淘宝,唯品会,蘑菇街,苏宁易购,贝贝,蜜芽,咸鱼,瓜子二手车交易网,拼多多,云集,支付宝,顺丰,EMS,小红书,洋码头,网易考拉,每日优鲜,人人车,1号店,返利网,折800,聚美优品,当当,优信二手车,慧聪集团,科通芯城,上海钢联,焦点科技,生意宝,转转,亚马逊,乐峰,云闪付,欧莱雅,宝洁,雅诗兰黛,花王,资生堂,高丝,爱茉莉太平洋,LG生活健康,安利,LVMH,娇韵诗,联合利华,百雀羚,上海上美,上海家化,环亚,韩后,丹姿,丸美,玛丽黛佳
iiMedia Research(艾媒咨询)数据显示,2012年至2018年,中国化妆品市场规模呈稳定增长态势,年复合增长率达8.0%。特别是“颜值经济”的崛起进一步激发了中国网民对化妆品的消费热情。从网民关注度看,广东地区的网民最关注化妆品相关的资讯,其次是浙江、山东、湖北等地。总体来看中国消费者对于日常必备的化妆品需求量较大、购买频次高、发展潜力大,但面临着高端市场被国际品牌主导、同质化竞争激烈、企业溢价困难等问题。化妆品企业需要进一步了解消费者市场,抓住颜值经济、他经济的趋势,开拓社交电商的转化渠道,进行更精细化的产品销售。
IiMedia Research data show that from 2012 to 2018, the scale of China's cosmetics market showed a stable growth trend, with an annual compound growth rate of 8.0%. In particular, the rise of “Yan-value economy“ has further stimulated the enthusiasm of Chinese netizens for cosmetics consumption. Judging from the attention of netizens, netizens in Guangdong pay most attention to cosmetics-related information, followed by Zhejiang, Shandong, Hubei and other places. Generally speaking, Chinese consumers have large demand, high purchase frequency and great development potential for daily essential cosmetics. However, they are faced with such problems as the high-end market being dominated by international brands, intense homogenization competition, and difficulty in premium payment for enterprises. Cosmetic companies need to further understand the consumer market, seize the trend of Yan-value economy and other economies, open up channels for social e-commerce transformation, and conduct more refined product sales.
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