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艾媒咨询|2024-2025年中国智能学习机市场趋势研究报告
随着技术的不断发展,智能学习机产品技术日益成熟,广泛应用于多个教育学习场景,其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国智能学习机市场趋势研究报告》数据显示,2023年中国教育智能硬件市场规模达807亿元,同比增长29.53%;预计2025年中国教育智能硬件市场规模将超1000亿元。
艾媒咨询分析师认为,中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性,人工智能等新兴技术与教育的深度融合,是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational and learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest "Research Report on the Trends of China's Intelligent Learning Machine Market from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the size of China's education intelligent hardware market reached 80.7 billion yuan in 2023, a year-on-year increase of 29.53%; It is expected that the scale of China's education intelligent hardware market will exceed 100 billion yuan by 2025.
Analysts from iMedia Consulting believe that Chinese educational intelligent products are bringing more possibilities and innovation to traditional education methods. The deep integration of emerging technologies such as artificial intelligence with education is an important step towards the high-quality development of the intelligent learning machine field in the future. -
艾媒咨询|2021Q3中国第三方手机输入法行业发展研究报告
本报告涉及的案例/品牌/企业:百度输入法,搜狗输入法,讯飞输入法
随着手机网民规模和互联网普及率的不断提升,中国第三方手机输入法用户规模将有望进一步扩大。iiMedia Research(艾媒咨询)数据显示,中国第三方手机输入法保持连续增长趋势,2023年中国第三方手机输入法用户规模预计达到8.30亿人。一方面,AI技术与输入法行业的发展融合不断深化,AI功能逐渐成为了输入法品牌的核心竞争力;另一方面,凭借技术研发技术和深耕行业经验,头部平台逐渐开始拓展B端市场,与不同行业、不同领域品牌进行合作,为其量身定制产品服务方案,多元化的服务更满足更多不同用户群体的需求。
With the continuous improvement of the scale of mobile Internet users and Internet penetration, the scale of third-party mobile input method users in China is expected to further expand. According to iimedia research, China's third-party mobile phone input methods maintain a continuous growth trend. In 2023, the number of users of third-party mobile phone input methods in China is expected to reach 830 million. On the one hand, the integration of AI technology and input method industry is deepening, and AI function has gradually become the core competitiveness of input method brand; On the other hand, relying on technology R & D technology and deep industry experience, the head platform gradually began to expand the b-end market, cooperate with brands in different industries and fields, customize product service schemes for them, and diversified services can better meet the needs of more different user groups. -
艾媒咨询|2021年上半年中国第三方手机输入法行业趋势研究报告
本报告研究涉及企业/品牌/案例:百度输入法,搜狗输入法,讯飞输入法
第三方输入法市场已形成百度、搜狗的双巨头格局。各大输入法平台以智能化、多元化、创新化的技术作为发展核心,研发更多创新型产品和功能,进一步满足用户需求,稳固自身的行业竞争地位。iiMedia Research(艾媒咨询)调研数据显示,当前用户的第三方输入法主要使用场景为社交场景,需要个性化、趣味化体验,同时用户对大段语音输入的要求更高。当前百度输入法的AI输入和语音输入表现良好,用户体验满意度最高,并且粘性最强。
The third-party input method market has formed a dual giant pattern of Baidu and Sogou. The major input method platforms take intelligent, diversified, and innovative technologies as their development core, and develop more innovative products and functions to further meet user needs and stabilize their own competitive position in the industry. Research data from iiMedia Research shows that the current user's third-party input method is mainly used in social scenarios, which requires a personalized and interesting experience. At the same time, users have higher requirements for large-scale voice input. The AI input and voice input of Baidu Input Method currently perform well, with the highest user experience satisfaction and the strongest stickiness. -
艾媒报告|2018-2019中国智慧物流行业研究报告
本报告研究涉及企业/品牌包括:京东物流、菜鸟网络、点我达、LLamasoft、ORACLE、SAP、Manhattan、Paragon、Geoconcept、菜鸟、京东云、Flux、唯智、G7智慧物联网、货车帮、运满满、云鸟科技、唯捷城配、盒马鲜生、永辉超市、顺丰快递
iiMedia Research(艾媒咨询)数据显示,当前物流企业对智慧物流的需求主要包括物流数据、物流云、物流设备三大领域,2018年智慧物流市场规模超过4000亿元,预计到2025年,智慧物流市场规模将超过万亿。艾媒咨询分析师认为,随着物联网、人工智能等技术的发展,以及新零售、智能制造等领域对物流的更高要求,智慧物流市场规模将持续扩大。
According to iiMedia Research data, the current demand of logistics enterprises for smart logistics mainly includes logistics data, logistics cloud and logistics equipment. In 2018, the smart logistics market will exceed 400 billion yuan. It is expected that by 2025, the smart logistics market will exceed trillion yuan. iiMedia Consulting analysts believe that with the development of IoT, AI and other technologies, as well as the higher requirements for logistics in new retail, intelligent manufacturing and other fields, the scale of intelligent logistics market will continue to expand. At the same time, the development of new retail, the upgrading of consumer consumption and the increase of user experience expectations have contributed to the gradual expansion of demand in the real-time distribution industry. It is expected that the number of users in China's distribution industry will reach 421 million in 2019, and there is still potential for continued growth. -
艾媒咨询|2020中国在线教育行业创新趋势研究报告
本报告研究涉及企业/品牌/案例:作业帮、有道精品课、米乐英语。
在新冠疫情的影响下,国家推出“停课不停学”的政策,加速了在线教育行业的渗透率。随着国民可支配收入的提升,互联网普及度的发展,带来了在线教育行业新一轮的增长。2020年在线教育用户规模预计达到3.51亿人,在线教育市场规模预计超过4800亿元。在新的增长下,在线教育行业在教学模式、获取渠道和科技赋能等领域都有了新的创新方向。从教学模式上,双师直播大班课是各大在线教育机构最主要的课程形式,在保证课程规模的基础上,高效利用教师资源,形成了良好的商业盈利模型。其次,受疫情影响的线下教培机构也转而寻求线上进行发展,创新出了OMO模式。随着人工智能技术的大力发展,在线教育行业有效利用AI技术为教学赋能,不仅提升了教学质量与体验,而且通过自主研发的智能教学硬件及智能答疑服务,有效降低其获客成本,获得良好的运营效率。
Under the influence of the Covid-19 epidemic, China has introduced a policy of "suspending classes and not stopping schools", which has accelerated the penetration rate of the online education industry. With the increase in national disposable income, the development of Internet penetration has brought a new round of growth in the online education industry. In 2020, the number of online education users is expected to reach 351 million, and the online education market is expected to exceed 480 billion RMB. Under the new growth, the online education industry has new innovative directions in the fields of teaching models, access channels, and technological empowerment. In terms of teaching mode, double-teacher live broadcast of large classes is the main course form of major online education institutions. On the basis of ensuring the scale of courses, efficient use of teacher resources has formed a good business profit model. Secondly, offline education institutions affected by the epidemic have also turned to online development and innovated the OMO model. With the vigorous development of artificial intelligence technology, the online education industry effectively uses AI technology to empower teaching, which not only improves teaching quality and experience, but also effectively reduces its customer acquisition cost through self-developed intelligent teaching hardware and intelligent answering services in order to acquire a nice operational efficiency. -
艾媒咨询|2020中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:作业帮,有道精品课,米乐英语,编程猫,火花思维。
K12教育作为在线教育的主要赛道,疫情危机下带来K12在线教育新机遇。在“停课不停学”的政策扶持下,在线教育市场规模增速回暖,市场规模将达4858亿元,增速上升至20.2%。2019年中国K12群体规模超过2亿人,中国在线教育用户规模逐年递增,2020年用户规模将达到3766万人。受疫情影响,K12在线教育渗透率在2020年上升至23.2%,增长率远超历年数据。中国K12教育群体数量庞大,且覆盖范围广,对在线教育相关产品及服务存在较高的消费需求,为未来市场发展奠定了坚实的用户基础,行业迎来关键期。iiMedia Research (艾媒咨询)数据显示,受访K12在线教育用户中续报率约八成,用户满意程度较高,约六成用户预算在1000-7000元内。作业帮目前全球领先用户规模,获客效率行业第一。以技术支撑教学,以数据服务教研,通过打造优质教研成果,有效解决学员需求。
As the main track of online education, K12 education has brought new opportunities for K12 online education under the epidemic crisis. With the support of the policy of "suspending classes and not stopping schools", the growth rate of the online education market is picking up. The market size will reach 485.8 billion yuan, and the growth rate will rise to 20.2%. In 2019, the scale of China's K12 group exceeded 200 million, and the scale of online education users in China is increasing year by year, and the scale of users will reach 37.66 million in 2020. Affected by the epidemic, the penetration rate of K12 online education will rise to 23.2% in 2020, and the growth rate far exceeds previous data. The K12 education group in China is large in number and covers a wide range. There is a high consumer demand for online education related products and services, which has laid a solid user base for future market development. The industry has ushered in a critical period. As the data of iiMedia Research showed,the renewal rate of interviewed K12 online education users is about 80%, and the user satisfaction is relatively high. About 60% of users have a budget of 1,000-7,000 yuan. Zuoyebang company is currently the world's leading user scale, ranking first in customer efficiency in the industry. Support teaching with technology, serve teaching and research with data, and effectively solve the needs of students by creating high-quality teaching and research results. -
艾媒报告|2019-2020年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:作业帮,松鼠Ai 1对1,编程猫;其他提及企业/品牌:VIPKID,51Talk,阿卡索,哒哒英语,TutorABC,米乐英语,掌门1对1,海风教育,学霸君1对1,三好网,辅导君,学而思网校,新东方在线,沪江网校,网易云课堂,猿辅导,跟谁学,企鹅辅导,小猿搜题,一起作业,作业盒子,阿凡题,掌门少儿,火花思维,豌豆思维,洋葱学院,画啦啦,核桃编程,美术宝
iiMedia Research(艾媒咨询)数据显示,预计到2020年中国在线教育市场规模将达4538亿元,K12在线教育用户规模将达3765.6万人。其中,一二线城市K12在线教育市场发展较为完善,而三四线城市K12在线教育渗透率仍有待提高。另外,iiMedia Research(艾媒咨询)数据显示, 59.4%受访用户认为师生互动交流有利于提高学生专注度。艾媒咨询分析师认为,K12在线教育平台应促进师生互动交流,运用AI等新技术实时记录学生状态,以提高学生学习专注度,及时反馈学生学习成果。未来,随着互联网的普及和发展,“互联网+教育”使得在线教育用户不断攀升,K12在线教育市场规模将持续扩大。
According to the data of iiMedia Research, it is estimated that by 2020, China's online education market will reach 453.8 billion yuan, and the number of K12 online education users will reach 37.656 million. Among them, the development of K12 online education market in the first and second tier cities is relatively perfect, while the penetration rate of K12 online education in the third and fourth tier cities still needs to be improved. In addition, according to the data of iiMedia Research, 59.4% of the respondents think that the interaction between teachers and students is conducive to improving students' concentration. iiMedia Research consulting analysts believe that K12 online education platform should promote interaction between teachers and students, use AI and other new technologies to record students' status in real time, so as to improve students' learning focus and timely feedback students' learning results. In the future, with the popularity and development of Internet, Internet plus education will make online education users continue to climb. The scale of K12 online education market will continue to expand. -
艾媒报告|2020年春季中国学校在线复课效果评估专项调研报告
应对疫情停课不停学,推迟返校时间是避免疫情进一步扩大的有效措施,iiMedia Research(艾媒咨询)数据显示,51.1%的受访者赞成疫情期间线上教育,54.5%的受访者赞成疫情期间停课不停学。而在线教学中,如何有效达到教学质量以及监督学生完成教学任务,则成为了社会关注热点。iiMedia Research(艾媒咨询)数据显示,60.0%的受访者没有时间监督孩子进行线上教育,48.5%的受访者认为疫情期间线上教育学生注意力容易分散,39.6%的受访者认为线上教育教学质量不高,55.3%的受访者认为疫情期间,线上教育的预期效果比在学校学习效果差。如何解决这些线上教育的劣势,是在线教育进行持续发展需要解决的问题。
It is an effective measure to avoid further expansion of the epidemic to stop school and postpone the time of returning to school. According to the data of iiMedia Research, 51.1% of the respondents approve of online education during the epidemic, and 54.5% of the respondents approve of school suspension during the epidemic. In online teaching, how to effectively achieve teaching quality and supervise students to complete teaching tasks has become a hot topic of social concern. According to the data of iiMedia Research, 60.0% of the respondents did not have time to supervise their children's online education, 48.5% of the respondents thought that students' attention was easily distracted during the epidemic, 39.6% of the respondents thought that the quality of online education and teaching was not high, and 55.3% of the respondents thought that the expected effect of online education during the epidemic was worse than that of learning in school. How to solve the disadvantages of online education is a problem that needs to be solved in the sustainable development of online education. -
艾媒报告|2019-2020年中国在线教育行业发展研究报告
本报告研究涉及企业/品牌/案例:编程猫,松鼠AI,英孚青少儿英语,DaDa英语,好未来集团,掌门教育,作业帮,猿辅导,阿卡索少儿英语,米乐英语,考研帮,学堂在线,尚德机构,MOOC学院,海风教育,学而思网校,新东方在线教育,VIPKID,中公教育,网易云课堂,忧思1对1,三好网,学霸君1对1,驾考大全,元贝驾考,车轮驾考通,驾校一点通,伴鱼绘本,宝贝听听,口袋故事,宝宝巴士儿歌,小伴龙,驾考宝典等。
随着互联网技术快速发展、社会对教育重视程度提高、经济水平不断提高,在线教育行业持续增长。iiMedia Research(艾媒咨询)数据显示,2020中国在线教育用户规模将达3.09亿人,市场规模将达4538亿元。在在线教育用户调查中,34.5%用户表示对K12在线教育有一定了解;38.1%用户认为教学讲解环节与技术相结合的关系密切;44.8%用户表示继续观望在线素质教育发展前景;思维和编程类在线素质教育中最受用户认可,占比37.2%。艾媒咨询分析师认为,受政策利好、社会教育意识加强以及中小学学生升学压力的影响,未来K12在线教育市场需求将继续增大。而随着80年、90后父母教育意识的增强,素质教育需求也将愈加迫切。
With the rapid development of Internet technology, increasing social attention to education, and continuous improvement in economic levels, the online education industry continues to grow. According to iiMedia Research, the number of online education users in China will reach 309 million in 2020, and the market size will reach 453.8 billion yuan. In the survey of online education, 34.5% of users said they had a certain understanding of K12 online education. 38.1% of users believed that the combination of teaching and explanation links was closely related to technology. 44.8% of users said that they continued to wait and see the prospects of online quality education development. Thinking and programming online quality education were most recognized by users, accounting for 37.2%. iiMedia Consulting analysts believe that due to the favorable policies, strengthened social education awareness and the pressure of primary and secondary school students to enter the higher education, the future demand for K12 online education market will continue to increase. With the strengthening of parents' education consciousness in 80s and 90s, the demand for quality education will become more urgent. -
艾媒报告|2020Q1中国在线教育行业研究报告
本报告研究涉及企业/品牌/案例:51talk,米乐教育,猿辅导,掌门一对一,麦奇教育科技
其他提及企业/品牌:学而思网校,平安好学,作业帮,可可英语,粉笔网,华图教育,新东方在线,有道精品课,腾讯,快手,阿里,字节跳动等。
中国在线教育市场规模近五年来一直保持逐年增长的态势,iiMedia Research(艾媒咨询)数据显示,2019年在线教育市场规模已突破4000亿元。疫情期间,教育部提出“停课不停学、停课不停教”,推动了教育产业信息化变革的同时,也激发和释放出在线教育的潜在市场需求。尤其在下沉市场领域,在线教育行业的认知和渗透进程得到加快。iiMedia Research(艾媒咨询)数据显示,分地域来看,受访用户对各类在线教育服务的需求呈现出差异,一二线城市教育需求相对多元分散,低线城市用户需求更多集中在学科辅导和语言学习。且下沉市场用户群体对价格敏感度较高,整体付费能力以及付费意愿较一二线城市还有一定差距。艾媒咨询分析师认为,下沉蓝海市场空间广阔,但在线教育企业也面临诸多挑战,加大技术投入,利用AI赋能教育,降本提效,专注用户,将成为行业的主流趋势。拥有资金和技术能力的在线教育平台将更具发展优势。
The size of China's online education market has been increasing year by year for the past five years. According to data from iiMedia Research, the online education market has exceeded 400 billion yuan in 2019. During the Corona epidemic, the Ministry of Education proposed "suspended class, ongoing learning, ongoing teaching" ,which not only promoted the informatization reform of the education industry, but also stimulated and released the potential market demand for online education. Especially in the field of sinking market, the process of cognition and penetration of online education industry has been accelerated. According to the data of iiMedia Research, according to different areas, the respondents' demands for various online education services are different. The demand for education in first-tier and second-tier cities is relatively diversified, and the demand for users in low-tier cities is more concentrated in subject counseling and language learning. Moreover, the user groups in the sinking market are highly sensitive to prices, and the overall payment ability and willingness to pay are still far from those in first- and second-tier cities. According to iiMedia consulting analysts, the sinking blue ocean market is vast, but online education companies also face many challenges, using AI to empower education, reducing costs and improving efficiency, and focusing on users will become the mainstream trend of the industry in the future. Online education platforms with financial and technical capabilities will have more development advantages.
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