艾媒报告|2019上半年中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：51Talk，新东方在线，掌门教育，乂学教育，编程猫，学而思，作业帮，VIPKID,米乐英语，海风教育，学霸君1对1，沪江网校，美术宝，爱棋道，火花思维，豌豆思维，小猿搜题，一起作业，哒哒英语，溢米辅导，三好网，弹琴吧，洋葱数学，作业盒子，爱因思维，慧满分，口袋题库，波比英语，核桃编程

互联网的普及和发展带来的“互联网+教育”，中国在线教育用户规模不断攀升，而作为其垂直领域的K12在线教育的用户规模，同样保持增长势头。同时，中国政府对于“互联网+教育”的重视与支持，以及AI技术的快速发展，为中国K12在线教育提供了充足的动力。2019年中国K12在线教育市场用户规模将增至3045.4万人，市场渗透率将达到15.0%。iiMedia Research(艾媒咨询)数据显示，教师匹配问题是K12在线教育用户最希望得到改善的方面，42.1%的受访用户认为教师匹配环节需要得到改进。K12在线教育用户对于将技术融入产品持支持态度，47.9%的受访用户认为在线教育与科技前沿的结合有助于更好地进行K12在线教育。与用户支持前沿科技态度相对应的是，用户对于产品与技术相结合的感受并不强烈，仅9.1%用户对于产品中的前沿科技元素有清晰地感知，其中教师匹配环节与前沿科技的结合用户感知程度最高，有明显感知的用户比例为34.8%。94.6%的受访用户对于K12在线教育产品技术应用效果表示认可。

With the development of “ Internet + education”, brought by the popularization and development of the Internet, the scale of China's online education users has been increasing, and the user scale of K12 online education as its vertical field has also maintained growth momentum. At the same time, the Chinese government's attention and support for “Internet + education“ and the rapid development of AI technology provide sufficient impetus for China's K12 online education. In 2019, the number of users in China's K12 online education market will increase to 30.454 million, and the market penetration rate will reach 15.0%. According to iiMedia Research data, teacher matching is the most desirable aspect for K12 online education users to improve. 42.1% of respondents believe that teacher matching needs to be improved. K12 online education users are supportive of integrating technology into products. 47.9% of respondents believe that the combination of online education and technological frontier will help to better carry out K12 online education. Corresponding to the user's attitude towards supporting frontier science and technology, the user's perception of the combination of product and technology is not strong. Only 9.1% of the users have a clear perception of the frontier science and technology elements in the product. The user's perception of the combination of teacher matching link and frontier science and technology is the highest, and the proportion of users with obvious perception is 34.8%. 94.6% of the respondents approved the application effect of K12 online education product technology.

艾媒报告 |2019中国K12在线教育行业研究报告

本报告涉及企业/品牌包括：网易有道、一起作业、猿辅导、小猿搜题、掌门一对一、米乐英语、松鼠AI、VIPKID、英语趣配音、网易公开课、有道精品课、GOGOKID、DADA英语、好未来、沪江网校、学霸君、新东方在线、晓羊教育、扣丁学堂、互动作业帮

　　在政策鼓励、AI技术进步的环境下，K12在线教育的市场规模进一步扩大。iiMedia Research(艾媒咨询)数据显示，目前在线学科辅导仍然是K12在线教育的主要需求，超过八成的在线教育用户是为了进行学科辅导，英语和数学是在线学科辅导中最热门的两个学科。超过六成的K12在线学科辅导用户认可成绩提升效果。除了学科辅导，K12素质教育这一个细分市场也开始受到在线教育平台的关注。K12兴趣教育课程中编程最受欢迎(占比22.8%)，其次是绘画和声乐等课程。虽然在线教育行业发展逐渐成熟，但K12在线教育在各线城市的认知程度仍存在差异，一线城市的用户比例(50.4%)远高于二三线城市(分别为35.6%和21.1%)。面对三四线城市广阔的发展市场，未来行业将呈现下沉式的发展趋势。K12在线教育也正处在协调配合线下教育的调整期，将通过线上线下教育的融合更好地解决在线教育教学进度难以跟进和课堂氛围缺乏等痛点。

　　The market scale of K12 online education will be further expanded in the future, where there existed the supporting policies and advanced AI technology. As the data of iiMedia Research showed, online subject tutoring is still the main demand of K12 online education users. Over 80% of online education users were subject tutoring users. Among all the subjects, English and Math were the two most popular subjects. More than 60% of K12 online education users were satisfied with the achievement enhancement effect of online subject tutoring. In spite of online subject tutoring, online education industry started to pay attention to the market segment of the quality education. K12 programming was the most popular extracurricular lesson, accounting for 22.8%. The followings were painting and vocal music. Although the online education industry was growing to be gradually mature, there were still differences in the cognitive level of K12 online education in various cities. The proportion of K12 online education users in first-tier city (50.4%) was significantly higher than the proportions of the second and third-tier cities (35.6% and 21.1% respectively). Facing the large amounts of development opportunities in third-tier and fourth-tier cities, the industry is showing a downward trend. At the same time, K12 online education industry was adjusting itself to cooperate with the offline education, and trying to solve to the pain points of having difficulties in following up the progress and lacking of real class atmosphere.

艾媒报告 |2019中国中小学校外辅导市场与课业负担状况专题调查报告

本报告研究涉及企业/品牌包括:小猿搜题、互动作业、学习宝、纳米盒、作业精灵、魔方格、学科网、米乐英语、新东方在线、掌门1对1、医学教育、猿辅导、溢米辅导、学而思网校、科大讯飞、金智教育、腾讯智慧校园、方直科技、一起作业、作业盒子、VIPKID、猿题库、小猿搜题、斑马速算、斑马英语、小猿口算

虽然2018年国家对教育行业进行了大幅整改，但教育资源分配不均、教学方式单一、校外辅导参差不齐的问题依然存在。2018年中国中小学生学业压力依然沉重，家长压力不断增加，假期成为“第三学期”。未来，“互联网+教育”、虚拟现实将助力普惠教育，教育部将继续出台减压政策，学校与家长将合力帮助学生健康快乐成长。

Although the state has carried out a major rectification of the education industry in 2018, problems such as uneven distribution of educational resources, single teaching methods and uneven off-campus tutoring still exist. In 2018, the academic pressure on Chinese primary and middle school students is still heavy, and the pressure on parents is increasing. The holiday has become the “third semester“. According to the data of iiMedia Research, half of the students spend 3-4 hours on homework during school, most of the primary and secondary school students have academic tests every week during school, most of the parents of primary and secondary school students insist on off-campus tutoring, and the off-campus tutoring takes up nearly half of the time in holidays. In the future, the “Internet + education“ and virtual reality will help the inclusive education. The ministry of education will continue to issue policies to relieve pressure. Schools and parents will work together to help students grow up healthily and happily.

艾媒报告丨2018中国K12在线英语教育市场专题研究报告

本报告研究涉及企业/品牌包括:Eduline、科大讯飞、驰声科技、腾讯云、云知声、欢拓、爱乐奇、52Talk、VIPKID、DaDa哒哒英语、vipJr、趣趣ABC、米乐英语、久趣英语、abc360、阿卡索、魔力耳朵、飞博教育、微语言、YY教育、宝宝玩英语、常常启蒙英语

iiMedia Research(艾媒咨询)数据显示，2018中国在线教育市场规模将达3480亿元。非一线城市K12在线英语用户占比达60.3%，发展潜力大;而师资、课程多元化成用户平台选择首要出发点。艾媒咨询分析师认为，教育作为永不过时的话题，已在社会成为一种“刚需”产品，未来，知名度、美誉度将成K12在线英语培训平台发展重要因素。

教育部-中国义务教育质量监测报告

义务教育是教育工作的重中之重，是提升国民素质的奠基性工程。为此，根据《中华人民共和国义务教育法》和《国家义务教育质量监测方案》，教育部基础教育质量监测中心自 2015 年起，开展了国家义务教育质量监测工作。基于第一周期六个学科的国家义务教育质量监测数据结果和监测报告，形成了本报告。

艾媒舆情|广州知名中学违规秘考舆情监测分析报告

2018年3月31日，广州市海珠区六中珠江中学以宣传留学暑期课程、进群对暗号的方式在广东省国防科技高级技工学校违规组织“秘考”，作为小升初的筛选门槛。艾媒大数据舆情监控系统监测显示，4月3日下午违规秘考事件曝光以来，事件的艾媒言值指数低至28，网络舆论对对违规秘考事件的言论几乎成一面倒的负面评论。

艾媒报告|2017上半年中国K12在线英语培训行业专题研究报告

2017年8月28日，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017上半年中国K12在线英语培训行业专题研究报告》。iiMedia Research（艾媒咨询）数据显示, 2016年中国在线教育市场规模达到2218亿元。2015年开始，在线教育市场规模增长虽然有所放缓，但增长率仍维持在较高水平。