艾媒报告|2019上半年中国本地生活服务行业市场监测报告

本报告研究涉及企业/品牌/案例：花加，花点时间，爱上鲜花，极客修，快手阿修，我来修修，盒马鲜生，百果园，每日优鲜，阿姨帮，来人到家，无忧保姆，泰迪生活，58到家，河狸家，e袋洗，京东到家，美团，大众点评，饿了么，口碑津贴

iiMedia Research（艾媒咨询）数据显示，2018年中国数字经济占GDP比重达34.8%，其中服务业数字经济比重为35.9%，于2016年相比增长了6.3个百分点，在各行业中占比最高，增速最快。数字经济的蓬勃发展，推动着传统产业的改造提升，特别是生活服务行业，其数字化升级为中国经济发展增添了新动能。iiMedia Research（艾媒咨询）数据显示，预计2019年中国在线餐饮外卖市场规模达到2845.5亿元，生鲜电商市场规模达到1620.0亿元，互联网社区服务市场规模达到2316.1亿元，本地生活服务行业在数字化升级推动下，即将进入万亿元市场。而随着一二线城市本地生活服务市场竞争趋于白热化，未来下沉市场和场景拓展将成为本地生活平台竞争的焦点。

As the data of iiMedia Research showed, China digital economy accounted for 34.8% of GDP in 2018. The proportion of digital economy in service industry is 35.9% and increased by 6.3% compared with 2016, accounting for the highest proportion and fastest growth in all industries. The vigorous development of digital economy promotes the transformation and upgrading of traditional industries, especially the life service industry, whose digital upgrading has added new momentum to the economic development in China. As the data of iiMedia Research showed, it is estimated that the scale online take-out market in China will reach 284.55 billion yuan in 2019, the scale of fresh e-commerce market will reach 162.0 billion yuan, and the scale of Internet community service market is reaching 231.61 billion yuan. With the promotion of digital upgrading, the local life service industry will soon enter the trillion yuan market. With the fierce competition of the local life service market in the first and second tier cities, the sinking market and scenario expansion will become the focus of the competition of the local life service platforms in the future.

艾媒报告|2019中国电子发票行业研究报告

本报告研究涉及企业/品牌/案例：百望云，票易通，海南高灯科技有限公司，博思软件，金蝶发票云，51发票，航天信息股份有限公司，百旺金赋，大象慧云，发票通，简税，易票，云票，瑞宏网，富星电子发票云平台，合力中税电票云平台，瑞宏网，百旺云票

当前数字经济已经成为中国经济发展的新动能，推动传统领域进行数字变革的呼声日渐高涨。电子发票作为中国税务信息化的重要载体以及帮助企业实现数字化转型的有效工具，其推广和应用势在必行。iiMedia Research（艾媒咨询）数据显示，2018年全国电子发票开具数量为32.7亿张，较2017年增长了257.1%，预计2021年将接近500亿张。超六成受访网民对电子发票有所了解，使用率超过三成，且整体满意度较高。在使用场景方面，电商平台是最主要的线上场景，餐厅是最常使用的线下场景。艾媒咨询分析师认为，在政策力推、技术发展、资本支持下，电子发票将会加速渗透，具备较高技术实力和服务能力的玩家有望率先发展，行业马太效应逐渐形成。

At present, the digital economy has become a new driving force of China's economic development, and the voice of promoting digital transformation in traditional fields is growing. As an important carrier of China's tax informatization and an effective tool to help enterprises realize digital transformation, the promotion and application of electronic invoice is imperative. According to the data of iiMedia Research, the number of e-invoices issued nationwide in 2018 was 3.27 billion, an increase of 257.1% compared with 2017, and it is expected to be close to 50 billion in 2021. More than 60% of the netizens interviewed have some knowledge of electronic invoice. Although the utilization rate is less than 30%, the overall satisfaction is high. In terms of use scenarios, e-commerce platform is the most important online scenario, while restaurant is the most commonly used offline scenario. iiMedia consulting analysts believe that under the support of policy promotion, technology development and capital, e-invoice will accelerate penetration, and players with high technical strength and service ability are expected to take the lead in development, and the Matthew effect of the industry is gradually formed.

艾媒报告 |2019中国知识产权产业运行数据监测与创新案例研究报告

本报告研究涉及企业/品牌/案例：知果果，超凡，权大师，汇桔网，猪八戒，快法务，海尔，华为，格力，吉利控股，中国电子科技集团，中国航空，中兴通讯,UNITALEN,中国国际贸易促进委员会专利商标事务所，柳沈侓师事务所，三友知识产权，三环知识产权，中原信达知识产权，北京集佳，中国专利代理（香港），佰腾，快智慧，知呱呱，高沃，中细软集团，高通，爱立信，京东，百度，1号店，滴滴打车，小米，宁波上中下自动变速器有限公司，时代佳丽公司，贵州茅台，凤凰网，人民日报，新华社，南方日报，索尼，高通，诺基亚，三星，阿里巴巴，腾讯，美国美光，日本东芝，LG，松下

随着全球对知识产权的重视程度提高，中国近几年知识产权发展势头迅猛。2018年汽车制造业成为诞生最多知识产权竞争力百强企业的行业，其次为计算机、通信和其他电子设备制造业。北京、广东占绝对优势，分别拥有25.8%和16.7%的百强企业，中国知识产权发展有区域集中化趋势。同时，iiMedia Research(艾媒咨询)数据显示，83.7%的中国企业研发支出集中在500万元以下，超70%的企业研发占比低于10%，中国知识产权发展仍有较大发展空间。艾媒咨询分析师认为，以前是资助驱动、奖励驱动等知识产权以外的因素在推动IP市场，随着人工智能、大数据的不断发展，以后会逐渐过渡到技术驱动、创新投资驱动、内需驱动等内在因素驱动。

With the increasing emphasis on intellectual property worldwide, China's intellectual property development has developed rapidly in recent years. In 2018, automobile manufacturing industry became the industry which had the highest number of top 100 intellectual property companies in China, followed by computer, communications and other electronic equipment manufacturing industries. Beijing and Guangdong have absolute advantages, having 25.8% and 16.7% of the top 100 intellectual property companies respectively. The development of China's intellectual property has a regional concentration trend. According to data from iiMedia Research, 83.7% of Chinese companies' R&D expenditures are below 5 million yuan, and over 70% of the companies’ proportions of R&D is less than 10%. There is still much room for development of China's intellectual property. iiMedia Consulting analysts believe that factors such as subsidy and reward used to promote the market greatly. With the continuous development of artificial intelligence and big data technology, innovative investment, and domestic demand will become important elements to improve the market.

艾媒报告 |2018中国人力资源行业电子签名应用市场研究报告

本报告涉及企业/品牌包括：上上签、法大大、契约锁、云合同、领签、中国云签、文签、众签、e签宝

在《电子签名法》《合同法》等法律的支持下，中国电子劳动合同受到普遍的认可。随着HR SaaS模式兴起，中国企业人力资源管理迎来变革，电子签名借力快速发展。iiMedia Research（艾媒咨询）数据显示，2018年中国电子签名人力资源市场规模已达到0.94亿元，预计到2020年，人力资源细分市场规模将达到16.22亿元。在人力资源场景中，劳动合同/劳务派遣合同是受访企业用户在人力资源细分领域应用电子签名平台的主要场景，占比56.5%。艾媒咨询分析师认为，第三方电子签名平台应重视产品功能细节的打磨，为企业用户提供更好的服务。随着行业规范和服务标准的逐步健全、移动互联网的发展、远程签约需求的增加及人力成本的提高必然推动电子签名向人力资源领域的方方面面普及，成为人力资源领域各类文件的主流签署方式。

With the support of ““Electronic Signature Law““, ““Contract Law““ and other laws, China's electronic labor contracts are generally recognized. With the rise of HR SaaS mode, the human resource management of Chinese enterprises is undergoing changes and electronic signatures are developing rapidly. iiMedia Research data show that China's electronic signature human resources market reached 94 million yuan in 2018. It is estimated that by 2020, the human resources segment market will reach 1.622 billion yuan. In the human resources scenario, labor contract/labor dispatch contract is the main scenario in which interviewed enterprise users apply electronic signature platform in the human resources segmentation field, accounting for 56.5%. iiMedia’s consulting analysts believe that the third-party electronic signature platform should attach importance to polishing the functional details of products to provide better services for enterprise users. With the gradual improvement of industry standards and service standards, the development of mobile Internet, the increase of demand for remote signing and the increase of labor costs, electronic signatures are bound to be popularized in all aspects of the human resources field and become the mainstream signing method of various documents in the human resources field.

艾媒报告|2019中国企业图片字体版权纠纷专题研究报告

2019年4月视觉中国因黑洞及国旗国徽图片导致的版权维权争议事件，引发了公众对“版权碰瓷”这一企业行为的关注。事件发生后，视觉中国品牌形象一落千丈。艾媒大数据商情舆情监测系统数据显示，视觉中国的言值指数由4月10日的44.3降至4月16日的8.2，网络口碑呈现一面倒的负面态势。iiMedia Research(艾媒咨询)数据显示，78.8%的受访企业认为，视觉中国的维权方式属于敲诈。而超过四分之三的受访企业解决版权纠纷耗时在3个月以上，且69.0%的受访企业认为处理“版权碰瓷”纠纷已对企业造成负担。企业滥用维权导致“版权碰瓷”现象愈加频繁，对于社会秩序已造成严重干扰，这类企业缺乏社会责任感的行为也引来公众愤慨之情，72.4%的受访网民认为行业频发的版权纠纷问题是涉事企业故意而为，38.3%的受访网民认为该类行为已触及公众底线。

In April 2019, the controversy over copyright protection of VisualChina caused by pictures of black holes and of national flag and emblem has triggered public concern about the corporate behavior of copyright infringement. After the dispute, the brand image of VisualChina fell sharply. As the data of iiMedia Public Opinion Monitoring System showed, the Yanzhi Index of VisualChina dropped from 44.3 on April 10th to 8.2 on April 16th, and its comments on the Internet showed a negative trend. As the data of iiMedia Research showed, 78.8% of the interviewed enterprises believed that the way of rights protection acts of VisualChina was blackmail. More than three quarters of the interviewed enterprises took more than three months to resolve copyright disputes, and 69.0% of the interviewed enterprises believed that dealing with copyright infringement disputes had caused a burden on enterprises. The abuse of rights of copyright protection by enterprises leads to the phenomenon of copyright infringement becoming more and more frequent, which has caused serious interference to social order. The lack of social responsibility of such enterprises has also aroused public outrage. 72.4% of the interviewed netizen think that the frequent copyright disputes in the industry are deliberately caused by the enterprises involved. 38.3% of the interviewed netizen think that such acts have touched the bottom line of the public.

艾媒舆情|“维权” 还是碰瓷？ 视觉中国“黑洞”版权事件舆情监测报告

2019年4月11日，视觉中国声称“黑洞”的版权归属该公司所有，其他公开使用需支付版权费用，这一言论及行为引发轩然大波。4月11日下午15时许，共青团中央发布微博质疑“国旗、国徽的版权也是贵公司的？”，将视觉中国推向舆论的风口浪尖；随后南京苏宁、百度、凤凰网科技、360清理大师、新浪游戏、贵州茅台等官方微博账号也纷纷跟进，质疑自己的Logo成为视觉中国版权。艾媒大数据商情舆情系统（yq.iimedia.cn）监测发现，北京、广东和上海地区最关注本次事件发展情况，视觉中国的言值指数由此前的44.3降至16.3，网络口碑呈现一面倒的负面态度，视觉中国品牌形象一落千丈；随着负面舆情持续发酵，图片版权问题成为热议。

On April 11, 2019, Visual China claimed that the copyright of “black hole“ belonged to their company, and other public should pay fees if they use this subject . This remark and behavior caused an uproar. At 15 o'clock on the afternoon of April 11, the Central Committee of the Communist Youth League issued a microblog questioning that “the copyright of the national flag and national emblem is also your company?“, pushing visual China to the cusp of public opinion; then Nanjing Suning, Baidu, Phoenix Network Technology, 360 Cleanup Master Official Sina Weibo accounts such as Sina Games and Guizhou Maotai have also followed up, questioning their logo as a visual Chinese copyright. iiMedia Public Opinion Consultation System (yq.iimedia.cn found that Beijing, Guangdong and Shanghai are most concerned about the development of this event. The visual China index has dropped to 16.3 from the previous 44.3, and the Internet word of mouth has been turned downside. The visual Chinese brand image has plummeted as the negative public sentiment continues to ferment, the picture copyright issue has become hotly debated.

艾媒报告 | 2018上半年中国在线短租行业监测报告

iiMedia Research（艾媒咨询）数据显示，2018年用户规模将较去年增长83.0%至1.47亿人。在线短租平台的产品逐步升级，更加注重保障用户数据安全和房源真实性。中国在线短租行业格局未定，伴随国家政策鼓励和资本的相继入场，特色平台纷纷入局，在线短租市场将持续升温。

艾媒报告丨2017年中国内容付费专题研究报告

iiMedia Research(艾媒咨询)数据显示，2016年中国中国内容付费用户规模为0.98亿人，预计2018年用户规模将达到2.92亿人。