艾媒咨询 | 2026年中国酒店消费者卫生状况需求与服务评价调查报告

酒店卫生安全与消费者权益保护是影响酒店行业发展的核心议题，直接关联消费者入住体验与行业口碑。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国酒店消费者卫生状况需求与服务评价调查报告》显示，2026年中国酒店消费需求稳定，受访的酒店消费者中，过去一年入住3-5次的占比超五成，中档酒店成为主流选择（65.81%），商务出差与旅游度假是核心入住目的；消费者选择酒店时，卫生状况为首要考量因素，超九成消费者入住后会第一时间检查卫生，核心关注卫生间、床铺等高频使用区域。调研发现，酒店卫生问题仍较为普遍，床单污渍、毛巾异味、卫浴清洁疏漏等问题频发。超九成消费者对酒店床品清洁度存疑，近五成消费者经常自带床品入住。同时，消费者维权意识显著提升，超六成消费者曾就酒店卫生问题成功维权，但时间成本高、酒店推诿、举证难仍是主要维权阻碍；超九成消费者支持建立卫生黑名单、公示清洁记录等监管措施，对卫生可追溯服务的接受度较高。艾媒咨询分析师指出，当前酒店行业卫生管理的核心痛点集中在管理层重视不足、清洁流程不规范等方面，消费者对卫生透明度与监管力度的需求日益迫切。未来，酒店行业需强化卫生标准化建设，提升清洁流程透明度，完善卫生监管与维权机制；监管部门与OTA平台需强化监管责任，共同推动行业卫生水平提升，切实保障消费者合法权益，推动酒店行业高质量发展。
Hotel hygiene, safety, and consumer rights protection are core issues affecting the development of the hotel industry, directly influencing guest experiences and industry reputation. According to the latest "Survey Report on the Hygiene Needs and Service Evaluation of Chinese Hotel Consumers in 2026" released by iiMedia Research (a leading global third-party data mining and analysis agency in the new economy sector), China's hotel consumption demand remains stable in 2026, with over 50% of consumers staying 3-5 times annually. Mid-range hotels dominate as the mainstream choice (65.81%), with business travel and vacation tourism being the primary purposes for stays. When selecting a hotel, consumers prioritize hygiene conditions, with over 80% inspecting cleanliness immediately upon arrival, focusing on high-frequency areas such as restrooms and beds. The survey found that hotel hygiene issues remain widespread, with frequent problems such as stained bedding, foul-smelling towels, and inadequate bathroom cleaning. Over 90% of consumers doubt the cleanliness of hotel bedding, and nearly half often bring their own linens when staying. Meanwhile, consumer awareness of rights protection has significantly improved, with over 60% having successfully advocated for hygiene-related issues in hotels. However, high time costs, hotel deflection, and difficulty in evidence collection remain major obstacles to维权. More than 90% of consumers support measures like hygiene blacklists and publicized cleaning records, showing strong acceptance of traceable hygiene services. Analysts from iiMedia Research pointed out that the core pain points in the current hotel industry's hygiene management are concentrated in areas such as insufficient management attention and non-standardized cleaning processes. Consumers' demand for hygiene transparency and regulatory oversight is becoming increasingly urgent. In the future, the hotel industry needs to strengthen hygiene standardization, enhance the transparency of cleaning processes, and improve hygiene supervision and consumer rights protection mechanisms. Regulatory authorities and OTA platforms must strengthen their oversight responsibilities, jointly promote the improvement of industry hygiene standards, effectively safeguard consumers' legitimate rights and interests, and drive the high-quality development of the hotel industry.

艾媒咨询 | 2026年中国“她经济”发展状况与消费行为洞察数据

随着居民人均可支配收入稳步提升，女性经济独立性与消费决策权持续增强，“她经济”市场规模不断扩容，覆盖美妆、健康、文创、服饰、数码等多个核心赛道，成为驱动消费升级的重要力量。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国“她经济”发展状况与消费行为洞察数据》显示，2026年中国“她经济”消费主力集中在26-45岁中青年女性（占比超八成），以已婚有子女群体、本科学历群体、中等收入（5001-12000元/月）群体为主，核心分布在新一线及二线城市。消费行为方面，女性消费者呈现理性与情绪双驱动特征，超九成消费决策受情绪影响；核心消费领域集中在身体护理、健康零食、养生类等领域，在服饰鞋配、3C数码、文化消费、运动健身等领域的需求也同样旺盛；消费渠道以综合电商与线下实体店为主，直播带货成为重要补充。此外，女性消费者对“定义女性”的营销方式较为反感，更认可“看见个体”的多元包容叙事。艾媒咨询分析师指出，当前“她经济”消费生态整体良好，超七成消费者对其发展前景持乐观态度，但仍存在品牌营销不规范、产品同质化、需求未充分满足等问题。未来，“她经济”将呈现理性消费、健康养生精细化、个性化定制三大趋势。企业需立足女性真实需求，兼顾产品硬实力与情感共鸣，优化营销方式与产品服务，才能精准适配消费升级需求，实现市场竞争力提升。
With the steady increase in residents' per capita disposable income, women's economic independence and decision-making power in consumption continue to grow, leading to the continuous expansion of the "she economy" market, which covers core sectors such as beauty, health, cultural and creative products, apparel, and digital products, becoming a key driver of consumption upgrades. According to the latest report titled "Insight Data on the Development Status and Consumer Behavior of China's 'She Economy' in 2026" released by iiMedia Research (a global leading third-party data mining and analysis agency for the new economy industry), the main consumer force of China's "she economy" in 2026 is concentrated among middle-aged and young women aged 26-45 (accounting for over 80%), primarily consisting of married women with children, those with a bachelor's degree, and middle-income groups (monthly income of 5,001-12,000 yuan), with a core distribution in new first-tier and second-tier cities. In terms of consumption behavior, female consumers exhibit a dual-driven pattern of rationality and emotion, with over 90% of purchasing decisions influenced by emotions. Their primary consumption areas focus on body care, healthy snacks, and wellness products, while demand remains strong in sectors such as apparel and footwear, 3C electronics, cultural consumption, and fitness. The main channels for consumption are comprehensive e-commerce platforms and offline physical stores, with live-streaming sales serving as a significant supplement. Additionally, female consumers tend to dislike marketing approaches that "define femininity" and prefer narratives that embrace diversity and individuality. Analysts from iiMedia Research pointed out that the current consumption ecosystem of the "she economy" is generally healthy, with over 70% of consumers holding an optimistic outlook on its development prospects. However, issues such as unregulated brand marketing, product homogenization, and insufficient demand fulfillment persist. In the future, the "she economy" will exhibit three major trends: rational consumption, refined health and wellness, and personalized customization. To precisely meet the demands of consumption upgrades and enhance market competitiveness, enterprises must base their strategies on women's genuine needs, balance product quality with emotional resonance, and optimize marketing approaches along with product services.

艾媒咨询 | 2026年中国“拼豆”行业发展状况与消费行为调查数据

拼豆作为兼具创意DIY、情绪疗愈与休闲社交属性的文创产品，其行业发展受益于居民人均可支配收入提升、情绪经济与“谷子经济”扩容，成为满足消费者多元休闲需求的重要选择。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国“拼豆”行业发展状况与消费行为调查数据》显示，2026年中国拼豆消费者以女性（77.78%）、Z世代与千禧一代（合计占比超90.00%）为主，核心人群集中在二线与新一线城市（合计占比70.99%），以上班族和自由职业者为消费主力（合计占比93.41%），中高收入群体（5001-15000元）占比突出。消费行为方面，短视频平台是消费者主要接触与获取信息的渠道；消费者的消费频次以每月1次及以上为主，客单价集中在51-100元区间，偏好灵活、按需付费模式；消费者最看重优质原料、IP联名与价格优惠。同时，消费者普遍认可拼豆的性价比与解压效果，但也关注产品质量参差不齐、山寨泛滥等问题，对原料安全、成品质量与服务升级需求迫切。艾媒咨询分析师指出，在消费升级与需求多元化的背景下，拼豆行业正从低门槛手工项目向体验类消费升级，亲子体验、线上定制与IP联名是未来商业增量主要途径。行业需完善原料质量标准与监管体系，优化产品设计与服务体验，精准把握不同年龄、收入、职业群体的差异化需求，才能提升用户粘性，推动行业规范化、长期化发展。
As a cultural and creative product that combines creative DIY, emotional healing, and leisure social interaction, the development of the perler beads industry benefits from rising disposable income, the expansion of the emotional economy, and the growth of the otaku economy, making it a key choice for meeting consumers' diverse leisure needs. According to the latest "Survey Data on the Development Status and Consumer Behavior of China's 'Perler Beads' Industry in 2026" released by iiMedia Research (a leading global third-party data mining and analysis firm in the new economy industry), in 2026, Chinese puzzle beans consumers were predominantly women (77.78%), Generation Z and millennials (collectively accounting for over 90.00%), with the core demographic concentrated in second-tier and new first-tier cities (collectively accounting for 70.99%). Office workers and freelancers formed the main consumer base (collectively accounting for 93.41%), with middle- and high-income groups (5,001-15,000 yuan) showing particularly strong representation. In terms of consumption behavior, short video platforms serve as the primary channel for consumers to access information. The majority of consumers engage in purchasing activities at least once a month, with an average order value concentrated between 51-100 yuan. They prefer flexible, on-demand payment models. Consumers prioritize high-quality ingredients, IP collaborations, and price discounts. While they generally recognize the cost-effectiveness and stress-relieving effects of perler beads, they also express concerns about inconsistent product quality and rampant counterfeit products, urgently calling for improved ingredient safety, finished product quality, and service upgrades. iiMedia Research analysts pointed out that against the backdrop of consumption upgrading and diversified demand, the "perler beads" industry is transitioning from low-threshold handmade projects to experiential consumption upgrades. Parent-child experiences, online customization, and IP collaborations are the primary drivers of future business growth. The industry needs to improve raw material quality standards and regulatory systems, optimize product design and service experiences, and accurately grasp the differentiated needs of various age, income, and occupational groups to enhance user engagement and promote standardized, long-term industry development.

艾媒咨询 | 2026年中国软件RaaS行业分析及发展趋势研究报告

当前软件RaaS（机器人即服务，Robot as a service）正处于技术融合加速、场景快速落地、商业模式迭代的成长期，核心是将软件机器人、AI能力与运维服务打包订阅，帮助企业降低自动化门槛、实现降本增效。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国软件RaaS行业分析及发展趋势研究报告》数据显示，2025年全球人工智能市场规模已达36885亿美元，人工智能产业已从高速扩张期迈入高质量发展的成熟阶段，为AI Agent技术的规模化落地提供了坚实的产业土壤与广阔的市场空间。同时，用户对AI大模型的使用已进入理性实用阶段，应用需求更侧重实际效率提升，工作场景需求占比达50.2%，推动RaaS厂商从通用工具向垂直场景的服务化解决方案加速转型。艾媒咨询分析师认为，软件RaaS行业整体发展趋势向好，未来将在大模型深度融合下实现从“工具”向“业务伙伴”的演进，定价模式向多元化发展，应用场景持续拓展，行业生态协同不断加强，逐步成为企业数字化转型的主流选择，推动企业服务从工具订阅迈入结果交付新时代。(《艾媒咨询 |2026年中国软件RaaS行业分析及发展趋势研究报告》完整高清PDF版共35页，可点击文章底部报告下载按钮进行报告下载）

Currently, software RaaS (Robot as a Service)

艾媒咨询 | 2026年全球AI漫剧行业投融资数据分析简报

2022至2026年全球AI漫剧行业投融资整体呈活跃态势，2026年进入理性整合阶段，呈现“事件数回落、金额提升”的特征。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年全球AI漫剧行业投融资数据分析简报》显示，2022至2026年该主题共发生67起投融资事件，总金额达359.62亿人民币，其中2026年事件数回落但金额大幅提升。艾媒咨询分析师认为，投融资波动可能与以下因素有关：一是AIGC技术商业化落地进入新阶段，市场从野蛮生长转向理性整合，资金向头部成熟项目集中；二是技术与内容制作门槛较高，资本倾向于押注模式跑通的中后期项目，早期投资更偏向技术探索；三是行业受政策导向影响显著，技术创新受政策鼓励，而内容监管节奏影响应用层投资布局。
From 2022 to 2026, global AI comic industry investment and financing remained active overall, entering a phase of rational consolidation in 2026, characterized by "declining event numbers but rising funding amounts." According to the latest "Report on Investment and Financing Data Analysis of Global AI Comic Industry in 2026" released by iiMedia Research (a leading third-party data mining and analysis firm for the new economy industry), there were 67 investment and financing events in this sector from 2022 to 2026, totaling 35.962 billion RMB, with a significant increase in funding despite fewer events in 2026. Analysts from iiMedia Research noted that the fluctuations in investment and financing may be linked to the following factors: First, the commercialization of AIGC technology has entered a new stage, shifting the market from unbridled growth to rational consolidation, with funds concentrating in mature, leading projects. Second, the high technical and content production barriers lead capital to favor mid-to-late-stage projects with proven models, while early-stage investments are more focused on technological exploration. Third, the industry is significantly influenced by policy guidance, where technological innovation is encouraged by policies, while content regulation timelines impact investment layouts in the application layer.

艾媒咨询 | 2026年中国即食板栗市场消费趋势白皮书

当前即食板栗行业正处于消费升级与品类扩容并行的高速发展阶段，国民健康意识提升推动产品从传统时令零食向日常健康零食转型，成为休闲零食赛道的重要增量品类。新生代消费者聚焦健康化、便捷性核心诉求，行业呈现健康化、品牌化、全渠道融合发展趋势，天然无添加、低糖配方、场景适配性优化成为核心升级方向，气调锁鲜、AI分拣、区块链溯源等智能化技术推动产品标准化升级也获得了市场关注。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国即食板栗市场消费趋势白皮书》数据显示，市场规模方面，2025年中国即食板栗（预包装）市场规模已达23.0亿元，预计2030年将达51.1亿元。在即食板栗购买决策中，“作为健康零食选择”（37.6%）构成首要驱动力，消费者对健康化的诉求明确，天然无添加、低糖、成分透明成为产品核心期待；品类偏好上，开口板栗（55.6%）为首选品类，核心竞争力体现在场景适配性与食用体验上；消费场景已深度渗透家庭休闲（50.2%）与办公室社交（42.4%）两大核心场景，消费行为呈现高频次、日常化特征；消费者对即食板栗的健康属性需求明确，且注重产品品质与食用体验的双重价值感知。艾媒咨询分析师认为，即食板栗市场已从“传统时令零食”向“日常健康零食”转型，消费者决策逻辑的精细化与健康化推动行业进入“品质价值竞争”新阶段。未来，具备明确健康属性

艾媒咨询 | 2026年3月全球主要行业投融资数据监测月报

2026年3月全球投融资市场呈现“事件数回升、金额回落”的态势，整体处于春节后调整阶段，仍保持一定活跃度。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年3月全球主要行业投融资数据监测月报》显示，2026年3月全球投融资事件数量达807起，环比上升38.18%；投资金额为3104.12亿人民币，环比下降76.92%。艾媒咨询分析师认为，2026年3月全球投融资市场数据波动可能与以下因素有关：一是春节假期结束后，市场主体复工复产推进，投融资活动逐步回归常态，带动事件数量稳步回升；二是全球经济处于阶段性调整期，资本更注重投资质量与回报确定性，资金向优质标的集中，进而使得整体投资金额出现回落；三是市场自身存在周期性波动，2月集中释放大额投资后，市场进入自然回调周期，赛道分化进一步加剧了资金的结构性分布差异。
In March 2026, the global investment and financing market exhibited a trend of "increased number of events but declining amounts," remaining in an adjustment phase post-Spring Festival while maintaining a certain level of activity. According to the latest monthly report titled "Global Major Industry Investment and Financing Data Monitoring Monthly Report for March 2026" released by iiMedia Research (a leading third-party data mining and analysis agency for new economy industries), there were 807 global investment and financing events in March 2026, marking a 38.18% month-on-month increase, while the investment amount totaled 310.412 billion RMB, down 76.92% month-on-month. Analysts from iiMedia Research noted that the fluctuations in March 2026's global investment and financing market data may be attributed to the following factors: First, after the Spring Festival holiday, businesses resumed operations and production, gradually returning investment and financing activities to normal, which drove a steady rebound in the number of events. Second, the global economy was in a phase of adjustment, with capital placing greater emphasis on investment quality and return certainty, leading to concentrated flows toward high-quality targets and consequently a decline in overall investment amounts. Third, the market itself experienced cyclical fluctuations—after a surge of large-scale investments in February, the market entered a natural adjustment cycle, further exacerbating structural distribution disparities in capital allocation across sectors.

艾媒咨询 | 2026年中国饮料行业发展状况及消费行为调查数据

当前饮料行业正处于多元创新与消费升级并行的发展阶段，健康化消费理念普及推动产品成为日常饮食刚需。新生代消费者聚焦健康属性、口感体验与场景适配核心诉求，行业呈现无糖化、功能化、天然化趋势，天然原料萃取、低糖零脂配方、功能成分添加、便携场景化包装成为核心方向；新茶饮、功能性饮料、植物基饮品凭借创新品类与体验升级也获得了市场关注。在政策健康引导与行业标准完善驱动行业规范化升级的同时，行业仍面临标准有待完善、原材料价格波动及渠道库存管控等挑战。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国饮料行业发展状况及消费行为调查数据》显示，饮料品类接触度中，碳酸饮料（47.42%）、功能性饮料（47.16%）、果汁或蔬菜汁饮料（46.26%）位居前列，茶饮料（45.49%）、包装饮用水（44.97%）市场接触度同样处于高位。品牌认知渠道上，短视频平台推荐（51.80%）、内容分享平台推荐（48.20%）成为主流，电视广告（40.21%）、线下购物摊（36.98%）等传统渠道仍具备重要影响力。购买决策层面，口味口感（40.85%）、成分安全（35.44%）是消费者核心考量因素。消费者对健康功能的需求清晰，重视原料天然性与品质溯源，同时直指行业核心痛点——健康与口感难以兼顾（33.38%）、针对特定人群选择太少（32.99%）、同质化严重（32.47%）。 艾媒咨询分析师指出，饮料市场已从“基础解渴需求”向“健康化场景化饮品解决方案”转型，消费者决策逻辑的精细化推动行业进入“健康价值竞争”新阶段。未来，具备明确健康验证体系（如低糖认证、天然原料检测）、融合天然成分与创新工艺设计的产品将占据竞争高地。
The China’s beverage industry is currently in a phase of diversified innovation coupled with consumption upgrading. The widespread adoption of health-focused consumption concepts has elevated beverages to an essential part of daily diet. The new generation of consumers prioritizes health attributes, taste experience and scenario adaptability as core demands, steering the industry toward sugar-free, functional, natural and China-chic trends. Extraction of natural raw materials, low-sugar and zero-fat formulations, functional ingredient enrichment and portable scenario-based packaging have become core development directions. Innovative categories including new-style tea drinks, functional beverages and plant-based beverages have also garnered market attention via category innovation and experience upgrading. While policy guidance for public health and improved industry standards drive standardized industry upgrading, the sector still faces challenges such as the lack of norms for functional claims, raw material price volatility and channel inventory control.
According to the latest "Survey data on the development status and consumption behavior of China's beverage industry in 2026" released by iiMedia Research, a global third-party data mining and analysis institution for the new economy industry, carbonated drinks (47.42%), functional beverages (47.16%) and fruit/vegetable juices (46.26%) lead in category penetration, while tea drinks (45.49%) and packaged drinking water (44.97%) also maintain high market penetration. In terms of brand awareness channels, recommendations from short-video platforms (51.80%) and content-sharing platforms (48.20%) have become mainstream ways for consumers to learn about beverage brands, and traditional channels such as TV advertisements (40.21%) and offline shopping coupons (36.98%) still retain significant influence. For beverage purchase decisions, taste and flavor (40.85%) and ingredient safety (35.44%) constitute the core decision-making dimensions. Consumers have clear demand for healthy functional properties, value natural raw materials and quality traceability, and also identify core industry pain points: difficulty balancing health and taste (33.38%), insufficient product options for specific groups (e.g., diabetics) (32.99%), and severe product homogeneity with inadequate innovation (32.47%).
Analysts from iiMedia Research pointed out that the beverage market has transitioned from satisfying "basic hydration needs" to delivering "health-oriented and scenario-adapted beverage solutions". The refinement of consumer decision-making logic is propelling the industry into a new phase of "health value competition". Going forward, products equipped with clear health verification systems (e.g., low-sugar certification, natural raw material testing) and integrating natural ingredients with innovative process design will occupy a competitive high ground.

艾媒咨询 | 2026-2027年全球母婴市场及中国母婴产业出海机遇研究报告

当前全球母婴市场正处于消费升级与产业出海协同推进的关键发展阶段，科学育儿理念普及推动母婴产品与服务从基础刚需向全周期、专业化解决方案深度转型。新生代育龄女性（其中兼具高消费力与高决策力的中高收入职场妈妈为消费主力）主导消费决策，核心诉求聚焦产品安全、专业功能与全周期服务体验，推动行业呈现精细化、安全化、场景化三大发展趋势。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年全球母婴市场及中国母婴产业出海机遇研究报告》数据显示，母婴消费决策中，产品安全性（41.4%）、熟人口碑推荐（40.9%）与高性价比（40.0%）为三大核心驱动因素；孕中期为多数母婴品类的首次集中采购爆发期，用户对科学育儿内容的关注度（40.8%）显著高于纯消费类信息；渠道端，互联网电商以49.1%的占比成为购买主流，全渠道对比决策已成常态。同时，中国家庭养育成本呈现鲜明阶段特征，6-14岁为成本“绝对峰值期”，减负型、轻量化母婴产品与服务的市场需求凸显。在出海维度，中国母婴品牌核心目标市场（以东南亚、中东等新兴经济体为代表）普遍具备显著人口红利，高占比低龄人口与持续提升的家庭消费能力构筑了稳固的母婴需求底盘；国内成熟的内容种草模式、全渠道运营经验与供应链优势，为品牌出海提供了可复制的增长路径。但行业出海仍面临海外合规标准差异、跨文化传播壁垒与本地

艾媒咨询 | 2026年中国商业查询行业发展状况与用户行为调查数据

商业查询平台指通过整合和挖掘公开数据，以可视化形式为用户提供包括公司背景、司法风险、经营风险等在内的多维度商业信息查询服务，并在此基础上衍生出关系挖掘、信用报告、财务简析等系列进阶服务的平台。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国商业查询行业发展状况与用户行为调查数据》显示，2022-2030年中国云计算市场规模将从4550亿元预计增长至31986亿元，虽增速逐步回落但保持高位运行，为商业查询行业提供稳定技术支撑，推动行业向智能决策服务转型。2026年中国商业查询用户对平台认知度全覆盖，网络资讯、短视频平台是用户了解平台的核心渠道；用户最关注平台的数据全面性、查询便捷性及售后服务保障。从使用行为来看，用户使用场景集中于投资参考、求职了解企业、风险监控；用户高频使用的功能聚焦司法风险预警、股权结构分析等功能；用户对商业查询平台整体满意度和信任度较高，超六成用户表示满意，但信息更新不及时、数据不准确、付费价格不合理仍是核心痛点。艾媒咨询分析师指出，商业查询行业发展受技术驱动与用户需求牵引，人工智能技术深度应用、跨领域数据整合、垂直行业解决方案细化是未来核心趋势。平台需优先提升数据准确性与更新速度，优化定价策略和功能易用性，结合不同职业、群体的需求差异提供定制化服务，推动行业从单一数据检索向全链路商业决策服务升级。
A business query platform refers to a platform that integrates and mines public data to provide users with multi-dimensional business information query services in a visual form, including company background, judicial risks, business risks, etc. Based on this, a series of advanced services such as relationship mining, credit reports, financial analysis, etc. are derived. According to the latest "Survey Data on the Development Status and User Behavior of China's Commercial Query Industry in 2026" released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, the size of China's cloud computing market is expected to grow from 455 billion yuan to 3198.6 billion yuan from 2022 to 2030. Although the growth rate is gradually declining, it will maintain a high level of operation, providing stable technical support for the business query industry and promoting its transformation towards intelligent decision-making services. By 2026, Chinese business query users will have full coverage of platform awareness, and online information and short video platforms will be the core channels for users to understand the platform; Users are most concerned about the platform's data comprehensiveness, query convenience, and after-sales service guarantee. From the perspective of usage behavior, user scenarios are focused on investment reference, job seeking, understanding enterprises, and risk monitoring; The functions frequently used by users focus on judicial risk warning, equity structure analysis, and other functions; The overall satisfaction and trust of users towards the commercial query platform are relatively high, with over 60% of users expressing satisfaction. However, the core pain points still include untimely information updates, inaccurate data, and unreasonable payment prices. Analysts from iiMedia Research pointed out that the development of the commercial query industry is driven by technology and user demand. The deep application of artificial intelligence technology, cross domain data integration, and refinement of vertical industry solutions are the core trends of the future. The platform needs to prioritize improving data accuracy and update speed, optimizing pricing strategies and functional usability, providing customized services based on the differences in needs of different professions and groups, and promoting the industry to upgrade from single data retrieval to full chain business decision-making services.