数据说|“屏幕经济”如火如荼 数字文娱方兴未艾

2020年 vol.08

中国信息通信研究院：中国数字经济发展白皮书2017

2016 年，中国数字经济规模达到22.6 万亿，同比增长18.9%，占GDP比重达到30.3%，数字经济基础设施实现跨越式发展数字经济基础部分增势稳定，结构优化，新业态新模式蓬勃发展，传统产业数字化转型不断加快，融合部分成为增长主要引擎，面向数字经济的社会治理模式在摸索中不断创新。数字经济在各行业中的发展出现较大差异，数字经济占本行业增加值比重呈现出三产高于二产、二产高于一产的典型特征。

艾媒咨询 | 2024-2025年中国数字文化产业发展现状及趋势分析报告

近年来，随着数字技术的迅猛发展，数字文化产业已经深刻融入我国经济社会的各个领域，成为数字经济发展的新动能。国家统计局数据显示，2024年前三季度，规模以上文化企业实现营业收入99668亿元，比上年同期增长5.9%。其中，数字文化新业态特征明显的16个行业小类实现营业收入41616亿元，比上年同期增长10.0%，占总营业收入的比重高达41.8%。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国数字文化产业发展现状及趋势分析报告》显示，2024年前三季度全国数字文化新业态的营业收入已飙升至4.16万亿元，与2019年的1.99万亿元相比，实现了惊人的2.1倍增长。同时，其在全部规模以上文化企业营业收入中的占比也大幅提升至41.8%，与2019年相比，增长了18.9个百分点，进一步彰显了数字文化产业在文化产业整体格局中的核心地位。
In recent years, with the rapid development of digital technology, the digital cultural industry has been deeply integrated into various fields of China's economy and society, becoming a new driving force for digital economic development. According to data from the National Bureau of Statistics, the scaled-up cultural enterprises achieved a total revenue of 99,668 billion yuan in the first three quarters of 2024, up 5.9% from the same period last year. Of which, the 16 sub-categories with obvious characteristics of digital cultural new industries achieved a revenue of 416 billion yuan, up 10.0% from the same period last year, accounting for 41.8% of the total revenue. The latest report released by iiMedia Research, a third-party data mining and analysis institution for global new economy industries, shows that the revenue of digital cultural new industries in China reached 416 billion yuan in the first three quarters of 2024, a staggering 2.1 times higher than the 199 billion yuan in the same period of 2019. At the same time, its share in the total revenue of scaled-up cultural enterprises has also increased significantly to 41.8%, up 18.9 percentage points from 2019, further highlighting the core position of the digital cultural industry in the overall cultural industry landscape.

艾媒咨询｜2024年中国SaaS行业发展研究报告

随着云计算、5G等技术的不断创新，SaaS行业加速发展。大多数企业进行数字转型升级，纷纷涌入SaaS行业赛道。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国SaaS行业发展研究报告》数据显示，2023年中国SaaS行业市场规模达555.1亿元，预计2027年将超过1500亿元。
艾媒咨询分析师认为，受社会环境的影响，SaaS的应用更加广泛。随着企业的商业模式的不断变化，SaaS企业的业务体系呈现多元化，推动着SaaS行业的市场规模不断扩大。
With the continuous innovation of cloud computing, 5G and other technologies, the SaaS industry is accelerating its development. Most enterprises are undergoing digital transformation and upgrading, and are flocking to the SaaS industry track.According to the latest "Research Report on the Development of China's SaaS Industry in 2024" released by iiMedia Research, the market size of China's SaaS industry reached 55.51 billion yuan in 2023, and it is expected to exceed 150 billion yuan by 2027.
iiMedia Research analysts believe that Due to the influence of social environment, the application of SaaS has become more widespread. With the continuous changes in the business model of enterprises, the business system of SaaS enterprises has diversified, driving the market size of the SaaS industry to continuously expand.

艾媒咨询|2021年9-10月中国企业服务行业投融资数据分析简报

数字经济蓬勃发展，数字化转型逐步成为企业发展的必然要求。在此情境下，数字化产品或服务也越来越受到数字化转型企业的青睐。近年来，在新兴技术的加持下，企业服务产业创新不断涌现，并发展成为最活跃的行业之一，相关细分赛道也维持着较高的增长，收获了资本市场的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年9-10月中国企业服务行业投融资数据分析简报》，助力投资人与创业者用户即时了解市场趋势，获取关键投资决策所需的数据，把握投资逻辑和最新产业机会。
With the vigorous development of digital economy, digital transformation has gradually become an inevitable requirement for enterprise development. In this context, digital products or services are increasingly favored by digital transformation enterprises. In recent years, with the support of emerging technologies, the innovation of enterprise service industry has continuously emerged and developed into one of the most active industries. The relevant segments have also maintained high growth and gained a lot of attention from the capital market.Iimedia inquires and publishes the investment and financing data analysis briefing of China's enterprise service industry from September to October 2021 through iimedia data center (data. Iimedia. CN), so as to help investors and entrepreneurs understand the market trend in real time, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.

艾媒咨询 | 2023年中国文创与礼物经济行业发展研究报告

随着经济的发展和社会的进步，中国文化产业不断提质升级，人们精神需求与文化自信不断增强，对于体验式、个性化和具有文化内涵的产品的需求也越来越高。iiMedia Research（艾媒咨询）数据显示，消费者购买文创产品的主要关注因素是产品的纪念意义、美观性、文化内涵与实用性。在数字化和科技创新的推动下，中国文创产品行业呈现多元化、数字化的发展趋势，文创产品通过跨界、融合和创新，以“文创+”模式为文化艺术产业与其他产业的互动互融带来了高能文化附加值。

艾媒咨询 | 2023年中国企业数字化转型发展白皮书

目前，中国数字经济已进入快速发展阶段，传统产业数字化转型不断加快，数字经济基础设施实现跨越式进步，新业态、新模式蓬勃发展。数据显示，2016-2022年中国数字经济总体规模逐年递增，2022年达50.2万亿元，同比增长10.3%，预计2025年达70.8万亿元。数字经济新时代为传统企业数字化转型带来新机遇。

艾媒咨询 | 2025年中国数字人产业发展报告

2025年，当数字经济成为中国经济高质量发展的“主赛道”，数字人作为“虚拟与现实的连接者、智能传播的核心载体”，已从泛娱乐的“流量符号”进化为赋能产业转型、传承文化、提升城市竞争力的“基础设施”。在无锡举办的2025年中国国际智能传播论坛上，艾媒咨询受邀出席解读数字人产业的“技术突破、场景深化、生态构建”。iiMedia Research（艾媒咨询）数据显示，2024年中国数字人核心市场规模为339.2亿元，预计2030年将达到935.6亿元；2024年数字人带动市场规模为4785.3亿元，预计2030年为10468.6亿元。
By 2025, when the digital economy becomes the "main track" for China's high-quality economic development, digital humans, as the "connectors between the virtual and the real, and the core carriers of intelligent communication", have evolved from the "traffic symbols" of general entertainment to the "infrastructure" that empowers industrial transformation, inherits culture, and enhances urban competitiveness. At the 2025 China International Intelligent Communication Forum held in Wuxi, iiMedia Research was invited to attend and interpret the "technological breakthroughs, scenario deepening, and ecosystem construction" of the digital human industry. iiMedia Research data shows that the core market size of digital humans in China was 33.92 billion yuan in 2024 and is expected to reach 93.56 billion yuan by 2030. The market size driven by digital humans is expected to reach 478.53 billion yuan in 2024 and 1,046.86 billion yuan in 2030.

艾媒咨询|2020年中国数字中台行业市场趋势与头部企业布局研究报告

随着中国数字经济的蓬勃发展以及企业SaaS服务驶入快车道，中国企业数字中台发展前景向好。在此背景下，腾讯、百度、字节跳动、京东、美团等互联网巨头接连引入中台战略，行业市场规模持续扩大，iiMedia Research(艾媒咨询)数据显示，2020年中国企业数字中台预计攀升至72.5亿元。数字中台在企业中有着广泛的应用场景，开始从企业零售向生产设计、内部运营和供应链等上游业务渗透，加速数据到价值的服务产生过程，未来有望演变成为企业的组织单元。

With the rapid development of China's Digital Economy and Saas Service of enterprises entering the Fast Lane, the development prospect of China's enterprise digital center is promising. In this context, Internet giants such as tencent, Baidu, bytedance, Jd.com and Meituan have successively introduced the china-taiwan strategy, and the industry market has continued to expand, As the data of iiMedia Research showed, by 2020, the number of Chinese enterprises in Taiwan is expected to climb to 7.25 billion yuan. Digital Zhongtai has a wide range of applications in enterprises, starting from the enterprise retail to production design, internal operations and supply chain upstream business penetration, to speed up the data to the value of the service generation process, the future is expected to evolve into the organizational unit of the enterprise.

艾媒咨询|2021上半年云计算行业研究报告

本报告研究涉及企业/品牌/案例：阿里云，青云科技

2020年中国云计算市场规模达到1776.4亿人民币，2021年有望增至2330.6亿人民币。首先是新基建、数据化进程的推进，使行业得到新的发展动能。其次，新冠肺炎疫情的出现和延续，缩短了市场云服务的应用周期，行业迎来全面大爆发。iiMedia Research(艾媒咨询)数据显示，2020年全球企业更大程度地集中布局混合云领域，布局企业高达87%。艾媒咨询分析师认为，传统型企业、互联网企业的业务边界被打破的同时，传统型企业和私有云、互联网企业与公有云之间原有的紧密关系也随之被打破，混合云成为了大势所趋。同时，青云科技成功上市，映射了混合云市场价值被逐步释放。此外，云计算将全面覆盖于全行业，成为基础设施。同时，云计算将大面积与各产业之间进行深度融合，构建新的数字生产力，发挥协同效应，为企业和社会的发展提供新的动力。
The size of China's cloud computing market will reach 177.64 billion RMB in 2020, and is predicted to reach 233.06 billion RMB in 2021. First of all, the new infrastructure and the advancement of digitalization have given the industry new momentum of development. Secondly, the novel coronavirus pneumonia epidemic situation and the continuation, shortened the cycle of cloud service application in the market, the industry will be a full-scale explosion. As the data of iiMedia Research showed, 87% global enterprises invested in the field of hybrid cloud in 2020. The consulting analyst of iiMedia Research believe that while the business boundaries of traditional enterprises and Internet enterprises are broken, the original close relationship between traditional enterprises and private cloud has been broken and the relationship between Internet enterprises and public cloud has also been broken. Hybrid cloud has become the general trend in the industry of cloud computing. At the same time, the company called Qingyun technology successfully landed on STAR Market , which reflects the gradual release of hybrid cloud market value. In addition, cloud computing become an infrastructure in a whole industry. At the same time, cloud computing will be deeply integrated with various industries in a large area, build new digital productivity, create a synergistic effect, and provide new power for the development of enterprises and society.