艾媒咨询 | 2023年中国企业数字化转型发展白皮书

目前，中国数字经济已进入快速发展阶段，传统产业数字化转型不断加快，数字经济基础设施实现跨越式进步，新业态、新模式蓬勃发展。数据显示，2016-2022年中国数字经济总体规模逐年递增，2022年达50.2万亿元，同比增长10.3%，预计2025年达70.8万亿元。数字经济新时代为传统企业数字化转型带来新机遇。

艾媒咨询｜2024-2025年中国餐饮服务商行业白皮书

随着全国各地促销费政策的持续发力，餐饮消费市场需求不断被激发，加速拓店和深入下沉市场成为各地餐饮品牌的重中之重，各餐企对餐饮服务商的需求进一步增加。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国餐饮服务商行业白皮书》数据显示，2023年中国餐饮收入达52890亿元，餐饮行业进入平稳发展期，预计2025年中国餐饮收入有望达56712亿元。餐饮服务商通过为餐企提供多元化解决方案、数智化全方位服务等助力餐饮企业降本增效，完成数字化转型。2018-2023年中国餐饮连锁率持续提升，各中大型餐企纷纷计划出海甚至已经出海，含小微型企业在内的餐饮企业对餐饮服务商的需求进一步扩大，69.0%的餐饮企业有数字化意向或计划。2024年，信息管理系统割裂（38.7%）与营销推广及运营能力较弱（36.1%）问题成为餐饮企业实施数字化布局的主要难题；餐饮企业倾向选择行业通用的数智化产品服务商与注重产品服务便携性和成本控制的服务商。随着数字化进程不断加快，餐饮服务商正加速布局一体化服务，行业已涌现多家头部企业。此外，国内餐饮市场逐渐饱和倒逼餐企和餐饮服务商寻求第二增长曲线，“出海”成为新发展机遇。
With the continuous force of the promotion fee policy across the country, the demand for food and beverage consumption market has been continuously stimulated, accelerating the expansion of stores and deepening the sinking market has become the top priority of catering brands around the country, and the demand for catering service providers has further increased. According to the latest Research Report on the Development of China's catering service Provider Industry White Paper from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the income of China's catering industry will reach 5,289 billion yuan in 2023, and the catering industry will enter a period of stable development. It is expected that the income of China's catering industry will reach 5,671.2 billion yuan in 2025. Catering service providers help catering enterprises reduce costs and increase efficiency by providing diversified solutions and all-round services of digital intelligence for catering enterprises, and complete digital transformation. From 2018 to 2023, China's restaurant chain rate continues to increase, and medium-sized and large restaurant enterprises have planned to go to sea or even have gone to sea, and catering enterprises including small and micro enterprises have further expanded their demand for catering service providers, and 69.0% of catering enterprises have digital intentions or plans. In 2024, the fragmentation of the information management system (38.7%) and the weak marketing promotion and operation ability (36.1%) have become the main problems in the implementation of digital layout of catering enterprises; Catering enterprises tend to choose the service providers of digital intelligent products that are common in the industry and those that pay attention to the portability of products and services and cost control. As the digitization process continues to accelerate, catering service providers are accelerating the layout of integrated services, and a number of leading enterprises have emerged in the industry. In addition, the gradual saturation of the domestic catering market has forced catering companies and catering service providers to seek a second growth curve, and "going to sea" has become a new development opportunity.

艾媒咨询|2020-2021年中国OA行业研究报告

本报告研究涉及企业/品牌/案例：蓝凌，今目标，云之家，企业微信，钉钉，泛微，致远软件

iiMedia Research(艾媒咨询)调研数据显示，82.7%的受访白领表示认为数字化技术极大地提高了办公的效率，认同OA系统的必要性。预计伴随数字化的不断普及，未来更多企业会选择更多地发展远程办公模式，OA业务市场广阔。这一市场机遇令OA行业发展的市场呈现老品牌厂商与互联网巨头相互竞争的局面。因此，OA平台需要持续走向成熟化，提高提高服务品质来逐渐稳定市场格局。
As the data of iiMedia Research showed, 82.7% of white-collar workers surveyed believe that digital technology has greatly improved the efficiency of office work, and they agree with the necessity of OA system. It is expected that with the continuous popularization of digitization, more enterprises will choose to develop telecommuting mode in the future, and the market of OA business is vast. This market opportunity presents a situation of competition between old brand manufacturers and Internet giants in the development market of OA industry. Therefore, OA platform needs to continue to mature and improve service quality to gradually stabilize the market pattern.

艾媒咨询|2020-2021年中国跨境贸易CRM发展白皮书

中国CRM市场2019年的市场规模达到35亿元，同比增长16.7%，正处于市场扩充的阶段。首先是政策的推动和大环境的引领，促使跨境贸易发展前景进一步明朗。同时，在疫情黑天鹅的影响下，中国跨境贸易行业或将面临洗牌期，企业对于数字化系统的需求将会进一步被激发。随着中国跨境贸易市场规模的不断扩大，跨境贸易作为CRM系统中的一个重要应用渠道也将不断发展进步。由于中国跨境贸易行业对于数字化管理的需求不断增强，资本市场对于跨境贸易CRM行业的关注度持续升温。随着互联网资本的进入，背靠资本巨头的资源，CRM系统逐渐与外贸行业中其他各个环节实现打通。产业链的完善使得外贸行业数据有效联通，客户能够在获客后快速将数据对接至CRM系统中，并实现生产、物流、支付、报关退税等环节的一站式完成。在此基础上，未来人工智能技术的加入将赋予CRM系统更多的可能性。通过机器自身的学习，用户企业的各自需求将以更加精准化的方式得到满足。
China's CRM market reached 3.5 billion yuan in 2019, an increase of 16.7% year-on-year, and it is in the stage of market expansion. The first is the promotion of policies and the guidance of the general environment, which has further clarified the development prospects of cross-border trade. At the same time, under the influence of the black swan of the epidemic, China's cross-border trade industry may face a reshuffle period, and enterprises' demand for digital systems will be further stimulated. As the scale of China's cross-border trade market continues to expand, cross-border trade as an important application channel in the CRM system will also continue to develop and progress. As the demand for digital management in China's cross-border trade industry continues to increase, the capital market continues to pay more attention to the cross-border trade CRM industry. With the entry of Internet capital and relying on the resources of capital giants, the CRM system has gradually achieved connections with other links in the foreign trade industry. The improvement of the industrial chain enables the effective connection of data in the foreign trade industry, and customers can quickly connect the data to the CRM system after acquiring customers, and achieve one-stop completion of production, logistics, payment, customs declaration and tax rebate. On this basis, the addition of artificial intelligence technology in the future will give the CRM system more possibilities. Through the learning of the machine itself, the respective needs of user companies will be met in a more precise way.

艾媒咨询|2021年中国企业服务发展全景报告

2016年以来中国数字经济总体规模持续上升,截至2020年，规模高达41.4万亿元。精细化和个性化服务将成为新的行业发展方向；服务提供商将打通企业主体和服务商间的数据壁垒、扩大服务半径，为企业服务市场规模增长带来新的驱动力。

艾媒咨询|2021上半年中国企业服务专题研究报告

本报告研究涉及企业/品牌/案例：用友薪福社，钉钉，金蝶

iiMediaResearch(艾媒咨询)数据显示，2016年以来中国数字经济总体规模持续上升,截至2020年，规模高达41.4万亿元。艾媒咨询分析师认为，服务提供商将打通企业主体和服务商间的数据壁垒、扩大服务半径，为企业服务市场规模增长带来新的驱动力。其次，近年来，行业投融资有集中于头部公司、投资金额和数量集中的趋势，有利于行业头部企业通过收购并购等手段进行行业资源、技术整合，增强企业竞争力。此外，在未来互联网公司和其生态内的云服务提供商、企业安全服务提供商等信息主体或将联合起来通过数据互联建立自身在企业服务市场中的竞争壁垒，推出一站式服务，给企业用户提供更多选择。
As the data of iiMedia Research, the overall scale of China's digital economy has continued to rise since 2016, reaching 41.4 trillion RMB by 2020. The consulting analyst of iiMedia Research believe that service providers will break through the data barriers between enterprise entities and service providers, expand the service radius, and bring new driving forces for the growth of market scale of enterprise service. Secondly, the industry investment and financing tend to concentrate on the head companies in recent years, and the amount and quantity of investment are concentrated, which is conducive to the industry head enterprises to integrate the industry resources and technology by means of mergers and acquisitions, so as to enhance the competitiveness of enterprises. In addition, Internet companies, cloud service providers, enterprise security service providers and other information subjects in their ecology may unite to establish their own competitive barriers in the enterprise service market through data interconnection, and launch one-stop service to provide more choices for enterprise users in the future.

艾媒咨询|2021上半年中国互联网保险数字化热点报告

本报告研究涉及企业/品牌/案例：谱蓝

在互联网保险领域的下半段，互联网保险的资本市场呈现融资数量下降但是单笔融资金额增长的现象，这意味着行业的头部企业得到了更大的发展潜力。特别在人工智能和大数据的发展带动下，互联网保险也向智能化方向发展，例如谱蓝依托“量化模型”和“智能算法”形成的创新系统，率先探索了将数字化性质贯穿互联网保险全链条的新模式。
In the second half of the field of internet insurance, the capital market of internet insurance showed a decline in the amount of financing but an increase in the amount of single financing, which means that the industry's leading companies have gained greater development potential. Particularly driven by the development of artificial intelligence and big data, Internet insurance has also developed in the direction of intelligence, such as the Plun's innovative system formed by relying on "quantified models" and "intelligent algorithms."

艾媒咨询｜2021-2022年中国高精定位市场专题研究报告

随着高精定位技术的迭代优化，其应用范围也不断扩大，广泛应用于以车辆导航、自动驾驶为例的智慧出行领域，以基础设施监测为例的公共服务领域，以及电网、港口智能监测等产业升级领域。iiMedia Research（艾媒咨询）数据显示，2021年中国卫星导航与位置服务产业产值约4650亿元，预计2025年将突破1万亿元，市场发展潜力巨大。

艾媒咨询|2020上半年中国企业服务发展全景报告

本报告研究涉及企业/品牌/案例：优税猫、Moka、钉钉、有赞。

中国数字化转型不断深入，数字经济规模持续增加。数据显示，2019年中国数字经济规模达35.8万亿元，占GDP比重为36.2%，此外，中小企业数量持续增加，2019年期末企业主体数量达3858.3万户，艾媒咨询分析师认为，中国中小企业数量庞大，整体数字化仍有大幅提升空间，企业数字化服务需求广。在技术、政策等推动下，中国企业服务市场有广阔的发展空间，迎来百花齐放局面，人力资源、财税、营销等具备一定刚需特征的服务市场有望率先普及壮大。在市场认知方面，iiMedia Research(艾媒咨询)数据显示，32.0%的受访职场人认为受疫情影响企业会提高对企业服务市场的关注，23.7%的受访职场人认为企业会加大对相关服务的投入。疫情的爆发使越来越多企业认知到数字化转型的重要性，对以数字化为代表的企业服务关注度上升，有利于企业服务的市场渗透。

In recent years, China's digital transformation has continued to deepen, and the scale of the digital economy has continued to increase. Data show that in 2019, the scale of China’s digital economy reached 35.8 trillion yuan, accounting for 36.2% of GDP. In addition, the number of small and medium-sized enterprises continued to increase. At the end of 2019, the number of Chinese enterprises reached 38.583 million. iiMedia Consulting analysts believe that the number of China’s small and medium-sized enterprises is huge, and there is still room for substantial improvement in overall digitalization, and the demand for digital services of enterprises is wide. Driven by technology, policies and other factors, the China's corporate service market has broad room for development and the market blossom. The service market with certain rigid demand characteristics such as human resources, finance and taxation, and marketing is expected to take the lead in popularity and growth. In terms of market perception, as the data of iiMedia Research showed, 32.0% of workplace respondents believe that companies affected by COVID-19 will increase their attention to the corporate service market, and 23.7% of workplace respondents believe that companies will increase the investment in related services. The outbreak of COVID-19 has made more and more companies realize the importance of digital transformation, and their attention to corporate services represented by digitalization has increased, which is conducive to the market penetration of corporate services.

艾媒咨询|2021上半年中国灵活用工专题研究报告

本报告研究涉及企业/品牌/案例：盒马鲜生，趣活，薪宝科技，美团，饿了么

2021年中国灵活就业群体规模达到两亿以上，其中租赁和商务服务业、批发和零售业和信息传输、软件和信息技术服务业在灵活就业市场中最为活跃，在灵活就业招聘行业占比中分别达到36.4%、21.1%和10.1%。首先是国家出台了一系列政策，在认可用工行业地位的同时，强化落实社保补贴政策。其次，2020年中国生产总值约1015986亿元，同比增长2.3%，创历史新高。其中，第三产业增加值比重为54.5%。但与此同时，中国2020年城镇新增就业人口比上年减少166万。随着第三产业占中国生产总值比重的持续加大，对劳动力的需求势必持续变强。但劳动力数量的减少趋势明显，这为灵活用工行业的发展带来了机会。未来灵活用工行业将继续发展，在加强税收、社保等方面已有的行业规范，更加明确税收要求的情况下，开拓更多灵活就业方式、产生更多“溢出效应”、对国内区域间平衡发展做出更多贡献的同时，创造更好的灵活用工环境，为未来吸引更多灵活用工从业人员打下夯实基础。此外，行业将逐渐走向专业化和成熟化，积累人力资源、客户资源和口碑，覆盖生产流程各个步骤和职业发展路径的不同职级，提高业内公司议价能力。同时，专业化也将帮助扩大行业覆盖人群，从原先主要覆盖技术型人才和通用型人才，到逐渐覆盖战略型人才，为劳动者提高更多选择，也使得企业受益于灵活用工专业化，拥有更合理的资源配置。
In 2021, the scale of people from flexible employment industry in China will reach more than 200 million, among which leasing and business services, wholesale and retail, and information transmission, software and information technology services are the most active in the flexible employment market, accounting for 36.4%, 21.1% and 10.1% of the flexible employment and recruitment industries respectively.First of all, the government has introduced a series of policies to strengthen the implementation of social security subsidy policies while recognizing the status of the labor industry.Second, China's GDP in 2020 will reach 10,1598.6 trillion yuan, up 2.3% year on year and a record high. Among them, the added value of the tertiary industry accounted for 54.5%. At the same time, 1.66 million fewer urban job opportunities are available in 2020 than the figure in the past. As the proportion of the tertiary industry in China's GDP continues to increase, the demand for labor will to continue to grow. But the decline in the number of workers is obvious, which creates opportunities for the development of flexible labor industries.In the future, the flexible employment industry will continue to develop. Under the condition of strengthening the existing industrial norms in taxation, social security and other aspects and launching tax requirements, more flexible employment methods will be explored, more "spillover effects" will be generated, and more contributions will be made to the balanced development among domestic regions, while a better flexible employment environment will be created.It will lay a solid foundation for attracting more flexible workers in the future.In addition, the industry will gradually become specialized and mature, accumulate human resources, customer resources and reputation, cover every step of the production process and different ranks of career development path, and improve the bargaining power of the industry companies.At the same time, specialization will also help expand the coverage of the industry, from the original mainly technical and general talents to gradually covering strategic talents, providing more choices for workers, and enabling enterprises to benefit from flexible employment and specialization and reasonable resource allocation.