全球领先的新经济产业第三方数据挖掘与分析机构
关于“PC端”的报告
艾媒报告|2018中国PC端浏览器市场专题研究报告
iiMedia Research(艾媒咨询)数据显示，2018年中国PC浏览器用户规模将达到6.60亿人，市场整体趋于饱和，行业发展遭遇瓶颈期。PC浏览器企业未来发展也将更注重用户使用体验。iiMedia Research(艾媒咨询)数据显示，50.3%的受访用户使用PC浏览器最关注产品响应速度问题，针对产品性能的提升，将成行业竞争重点。
As the data of iiMedia Research showed, the scale of China PC Browser users will reach 0.66 billion people. The market tends to be matured and the development of the industry encounters bottlenecks. PC Browser enterprises will pay more attention to the user experience in the future. As the data of iiMedia Research showed, 50.3% of the interviewed users pay most attention to the product respond speed. The improvement of the product performance will be the focus of industry competition in the future-
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艾媒咨询 | 2025年中国云游戏消费行为调查数据
随着云游戏技术突破，其应用场景持续扩展，覆盖以移动端、主机跨平台联动为代表的设备革新领域，以订阅制、按需付费为核心的消费模式创新领域，以及画质增强、社交互动等功能升级领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国云游戏消费行为调查数据》数据显示，58.23%的云游戏用户每周保持3-5天高频次游戏行为，其中手机以55.78%的占比成为核心设备载体，印证移动化趋势。消费层面，67.97%用户形成付费习惯，年均21-50元的中等消费区间占比29.15%，65.42%用户倾向单买时长制的灵活付费模式。用户选择云游戏的核心动因集中于硬件要求降低，但体验痛点同样突出：58.76%用户将游戏流畅度列为首要关注点，延迟、卡顿等技术问题直接影响留存率。此外，34.79%用户强烈呼吁延长免费体验时长，55.07%期待内置游戏工具功能以提升操作便利性。艾媒咨询分析师指出，云游戏平台需重点优化服务器承载能力与网络传输效率，建立分级付费体系满足差异化需求，同时开发实时攻略推荐、智能阵容匹配等辅助工具。建议通过延长新手福利期、强化社交属性等方式提升用户粘性，结合AI技术预判卡顿节点实现动态资源调配，从而在体验升级中推动行业可持续发展。
With the breakthrough of cloud game technology, its application scenarios continue to expand, covering the field of device innovation represented by mobile terminal and host cross-platform linkage, the field of consumption model innovation with subscription system and pay on demand as the core, and the field of function upgrading such as picture quality enhancement and social interaction. According to the latest "Survey data of consumer behavior in China's cloud gaming in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 58.23% of cloud game users maintain frequent gaming behavior 3-5 days a week. Among them, mobile phones accounted for 55.78% as the core device carrier, confirming the mobile trend. At the consumption level, 67.97% of users formed a paying habit, the average annual consumption range of 21-50 yuan accounted for 29.15%, and 65.42% of users tended to buy a single time system of flexible payment model. The core motivation for users to choose cloud games is focused on reducing hardware requirements, but the experience pain point is also prominent: 58.76% of users listed game fluency as the primary concern, and technical issues such as latency and stalling directly affect retention. In addition, 34.79% of users strongly called for extending the duration of free play, and 55.07% expected the built-in game tool function to improve the convenience of operation. iiMedia Research pointed out that cloud game platforms need to focus on optimizing server carrying capacity and network transmission efficiency, establish a tiered payment system to meet differentiated needs, and develop auxiliary tools such as real-time strategy recommendation and intelligent lineup matching. It is suggested to enhance user stickiness by extending the welfare period of novicars and strengthening social attributes, and realize dynamic resource allocation by combining AI technology to predict the clocken node, so as to promote the sustainable development of the industry in the experience upgrade. -
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艾媒报告|2018中国PC网页导航专题研究报告
PC导航网站作为上网重要入口，已从单纯的导航工具往信息流聚合平台方向发展，用户规模持续扩大。iiMedia Research(艾媒咨询)数据显示，2018年中国PC导航用户规模达5.62亿人。在网络信息愈发冗杂的情况下，导航网站持续发挥入口功能及便捷优点，用户认为提供多个网址入口和能更快捷搜索信息是PC导航网站最大的优点。
As the data of iiMedia Research showed, the scale of PC navigation users reached 0.562 billion people. With the increasing complexity of network information, navigation website continue to play the advantage of entry function and convenience. 53.6% and 47.0% of the interviewed users believe that providing multiple web entries and being able to searching for information faster are the greatest advantages of PC navigation websites respectively. -
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