全球领先的新经济产业第三方数据挖掘与分析机构
关于“中国通号”的报告
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艾媒报告 | 2019中国携号转网新规用户心态与行动预判调研报告
本报告研究涉及企业/品牌/案例：中国电信、中国移动、中国联通、AT&T、France Telecom、OFTA、SoftBank
中国携号转网部署工作逐步推进，将会给三大运营商带来巨大的挑战。目前，用户对中国电信和中国移动的资费问题最为不满，对中国联通的网络信号及通话质量最不满意。iiMedia Research（艾媒咨询）调查显示，有50.8%的用户有强烈的意愿办理携号转网，其中学生和白领两类人群对携号转网认知程度和体验意愿较高，或将成为最主要的携号转网潜在用户群体。艾媒咨询分析师认为，携号转网政策的落地实施将对三大运营商造成局部洗牌，运营商应在自身优势的基础上优化用户服务。
The gradual promotion of China's Mobile Number Portability will bring huge challenges to the three major telecommunications carriers. At present, users are most dissatisfied with China Telecom and China Mobile's tariff issues, and are most dissatisfied with China Unicom's network signal and call quality. According to the iiMedia Research survey, 50.8% of users have a strong willingness to carry out the transfer of the number. Among them, students and white-collar workers have higher awareness and willingness to experience the number of users, whose will be the potential user groups during mobile number portability. iiMedia Research analysts believe that the implementation of the Mobile Number Portability policy will cause partial reshuffle of the three major telecommunications carriers, and they should optimize user services based on their own advantages. -
艾媒咨询 | 2025年中国5G通信应用消费行为调查数据
随着5G技术的深度渗透，其应用场景加速拓展，全面覆盖生活中的多个领域，5G技术逐渐深入到了人们的生产生活方式中。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国5G通信应用消费行为调查数据》数据显示，中国用户对5G的认知程度显著提升，44.22%的受访者表示比较了解5G技术。运营商推广活动以34.69%的占比成为用户了解5G的主渠道，凸显行业宣传的核心作用。当前5G手机普及率达79.30%，但用户购机决策呈现矛盾性：54.72%因正常更替机型选择5G设备，而价格因素成为主要阻碍，57.58%认为5G手机昂贵，51.52%担忧通信套餐成本高。在使用场景方面，短视频观看以27.77%的占比成为5G网络质量感知最显著场景，办公区域则以55.43%的使用率成为核心应用空间。艾媒咨询分析师认为，运营商需重点优化套餐资费结构，加强网络覆盖的均衡性建设，同时加速智能终端生态创新。建议终端厂商推出梯度化价格产品，通过技术迭代降低硬件成本，并深化场景化应用开发，真正释放5G技术的普惠价值。
With the deep penetration of 5G technology, its application scenarios are accelerating, comprehensively covering many fields of life, and 5G technology has gradually penetrated into people's production and lifestyle. According to the latest "Survey data of 5G communication application consumption behavior in China in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese users have significantly improved their cognition of 5G, and 44.22% of respondents said they have a better understanding of 5G technology. Operator promotion activities have become the main channel for users to understand 5G, accounting for 34.69%, highlighting the core role of industry publicity. At present, the penetration rate of 5G mobile phones reaches 79.30%, but the user's purchase decision is contradictory: 54.72% choose 5G equipment due to normal replacement models, and the price factor becomes the main obstacle, 57.58% think that 5G mobile phones are expensive, 51.52% worry about the high cost of communication packages. In terms of usage scenarios, short video viewing became the most significant scene of 5G network quality perception with a proportion of 27.77%, and the office area became the core application space with a utilization rate of 55.43%. Analysts from iiMedia Research believe that operators need to focus on optimizing the package fee structure, strengthen the balanced construction of network coverage, and accelerate the ecological innovation of intelligent terminals. It is recommended that terminal manufacturers launch graded price products, reduce hardware costs through technology iteration, and deepen scenario-based application development to truly release the inclusive value of 5G technology. -
艾媒咨询 | 2025年中国移动通信行业发展状况与消费行为调查数据
随着移动通信行业的发展，其服务边界持续拓展，规模不断扩大，消费者们越来越关注诸如消费体验、线下销卡、信息安全和流量套餐选择等问题。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动通信行业发展状况与消费行为调查数据》数据显示，2024年的中国电信业务收入达到1.98万亿元，说明移动通信行业市场规模在不断扩大。消费者选择运营商时最关注信号与网速，其次为资费透明度及套餐性价比，说明消费者比较注重消费的体验与性价比。在消费行为方面，43.65%消费者每月话费支出集中于101-200元区间，且35.89%消费者倾向于每1-2年更换套餐，反映出市场存在持续服务优化空间。尽管80.43%消费者理解线下销卡流程的必要性，但61.54%消费者对手续复杂繁琐表达不满，凸显服务便捷性亟待提升。信息安全领域，67.94%消费者深受骚扰电话困扰，36.21%消费者对运营商推销电话过多提出批评，显示消费者权益保护机制需强化。流量套餐方面，35.78%消费者认为资费优惠不足，同时套餐同质化和流量结转限制成主要痛点。值得注意的是，41.90%消费者对未来通信技术发展最期待的是资费价格降低，其次为网络稳定性提升及信息安全强化。艾媒咨询分析师认为，运营商应重点优化网络质量与资费结构，建立差异化套餐体系，通过简化业务流程提升消费者体验。同时需加强消费者隐私保护机制，降低营销干扰，以增值服务生态构建增强消费者粘性，推动行业高质量发展。
With the development of the mobile communication industry, its service boundary continues to expand, and the scale continues to expand, consumers are increasingly concerned about issues such as consumption experience, offline card cancellation, information security and traffic package selection. According to the latest "Survey data of China's mobile communication industry development and consumer behavior in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis institution for the new economy industry, China's telecom business revenue in 2024 will reach 1.98 trillion yuan. It shows that the market scale of mobile communication industry is constantly expanding. When consumers choose operators, they pay most attention to signal and network speed, followed by tariff transparency and package cost performance, indicating that consumers pay more attention to consumption experience and cost performance. In terms of consumer behavior, 43.65% of consumers' monthly phone bill expenditure is concentrated in the range of 101-200 yuan, and 35.89% of consumers tend to change plans every 1-2 years, reflecting the existence of continuous service optimization space in the market. Although 80.43% of consumers understood the necessity of offline card cancellation process, 61.54% of consumers expressed dissatisfaction with complicated and cumbersome procedures, highlighting the urgent need to improve the convenience of services. In the field of information security, 67.94% of consumers were troubled by harassing calls, and 36.21% of consumers criticized the excessive sales calls of operators, indicating that the protection mechanism of consumer rights and interests needs to be strengthened. In terms of traffic packages, 35.78% of consumers believe that tariff concessions are insufficient, while the homogenization of packages and traffic carry-over restrictions are major pain points. It is worth noting that 41.90% of consumers are most looking forward to the future development of communication technology is the reduction of tariff prices, followed by the improvement of network stability and information security. iiMedia Research believe that operators should focus on optimizing network quality and tariff structure, establish a differentiated package system, and enhance consumer experience by simplifying business processes. At the same time, it is necessary to strengthen the consumer privacy protection mechanism, reduce marketing interference, and enhance consumer stickiness with the construction of value-added service ecology to promote the high-quality development of the industry. -
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艾媒舆情|2020中国“新冠疫期”通信行业社会责任行为监测报告
本报告研究涉及企业/品牌/案例：中国电信，中国移动，中国联通，华为，中兴通讯；其他提及企业/品牌：vivo，OPPO，小米，苹果
2020新冠疫情的到来给中国社会经济造成冲击，对人们生活也带来影响，疫情防控期间，群众外出情况大幅度减少，同时各地倡导远程办公就学。在此期间，中国通信业企业通过基础支持、款项捐赠，展现社会公益和树立良好形象，发展成熟的通信行业也呈现在公众之中。
The arrival of the new crown epidemic in 2020 will have an impact on China's society and economy, and will also affect people's lives. During the epidemic prevention and control, the number of people going out has greatly reduced, and remote offices have been promoted in various places. During this period, Chinese telecommunications enterprises demonstrated social welfare and established a good image through basic support and donation of funds, and the mature communications industry also appeared among the public. -
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