全球领先的新经济产业第三方数据挖掘与分析机构
关于“企业云盘”的报告
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艾媒咨询 | 2021年中国协同办公行业趋势及标杆案例研究
本报告涉及的案例/品牌/企业：360织语，钉钉，飞书，360亿方云，联想，有道云笔记
iiMedia Research（艾媒咨询）数据显示，2021年中国协同办公市场规模达264.2亿元，市场持续稳步增长。中国数字经济助推高质量发展，企业数字化转型已成定势。预计2021-2023年，中国协同办公行业将保持每年10%以上的增长率，2023年的市场规模将达330.1亿元。艾媒咨询分析师认为，在企业降本增效诉求不断凸显的环境下，低代码和零代码开发平台迎来增量市场，互联网头部厂商纷纷入局，钉钉、360织语等平台化产品顺势而起，率先进入3.0模式，进一步推动政企数字化转型的进程，低代码、零代码成为协同办公的价值增长点。
According to the data of iiMedia research, the market size of Collaborative office in China will reach 26.42 billion yuan in 2021, and the market will continue to grow steadily. Chinese digital economy has boosted high-quality development, and digital transformation of enterprises has become a foregone conclusion. It is expected that Chinese collaborative office industry will maintain an annual growth rate of more than 10% from 2021 to 2023, and the market size will reach 33.01 billion yuan in 2023. iiMedia consulting analysts believe that in the environment where enterprises' demands for cost reduction and efficiency increase are constantly highlighted, low-code and zero-code development platforms embrace incremental market, and Internet leading manufacturers have entered the market one after another. Platform products such as DingTalk and 360Zhiyu have taken the lead in entering the 3.0 mode, further promoting the process of government and enterprise digital transformation. Low code and zero code become the value growth point of collaborative office. -
艾媒咨询|2020上半年中国个人网盘市场现状及头部企业布局研究报告
在遭受2016年的严整打击后，中国个人网盘行业发展回归理性，具备较强资质背景的企业成为市场主要竞争者。另一方面，技术发展和移动终端普及的背景下，更多终端数据、个人文件出现，网民对于存储介质的需求也在提升。iiMedia Research(艾媒咨询)数据显示，2020年中国个人云存储用户规模预计超过4亿人。市场空间的扩大也使各领域巨头企业再次聚焦于个人网盘行业，虽然目前百度网盘具有领先优势，但未来竞争格局仍有较大变化空间，市场战火即将重燃。
After the suffer of tighten restriction in 2016, the development of China personal cloud disk industry has returned to rationality, and enterprises with strong qualification background have become the main competitors in the market. On the other hand, with the development of technology and popularization of mobile terminals, more terminal data and personal files appear, and the demand for storage media by netizens is also increasing. As the data of iiMedia Research showed, the user scale of China Personal Cloud Storage Industry is expected to exceed 400 million in 2020. The expansion of market space also makes the giant enterprises in various fields focus on the personal cloud disk industry again. Although Baidu Netdisk has the leading advantage at present, there is still great room for change in the competition pattern in the future. And the market competition is about to start again. -
艾媒咨询 | 2025年中国个人网盘市场发展状况及用户行为调查数据
在数字化浪潮推动下，中国个人网盘市场发展态势与用户行为特征备受关注。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国个人网盘市场发展状况及用户行为调查数据》数据显示，2024年中国互联网普及率为78.6%。2024年中国互联网上网人数为110800万人。未来随着科技的不断进步和互联网不断普及，中国互联网上网人数和互联网普及率会进一步上升。在2025年中国个人网盘用户网盘使用情况中，85.05%的个人网盘用户表示正在使用网盘服务，显示出网盘在中国的普及率非常高。这显现出中国个人网盘市场的庞大用户基群。在2025年中国个人网盘用户使用网盘频率中，中度使用网盘的用户占比最高，达到50.12%，说明大多数用户每周使用网盘3次左右。这表明大部分网盘用户对网盘的使用频率较高，需求较为频繁。艾媒咨询分析师认为，未来，市场有望在技术创新与需求升级驱动下持续发展，企业需精准把握趋势，提升服务与竞争力。
Driven by the digital wave, the development trend and user behavior characteristics of the personal cloud storage market in China have attracted much attention. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's personal cloud storage market in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the Internet penetration rate in China will be 78.6% in 2024. In 2024, the number of Internet users in China was 11,08 million. In the future, with the continuous advancement of technology and the increasing popularization of the Internet, the number of Internet users and the Internet penetration rate in China will further increase. In the 2025 China Personal cloud storage user cloud storage usage situation, 85.05% of personal cloud storage users indicated that they were currently using cloud storage services, demonstrating a very high penetration rate of cloud storage in China. This reveals the huge user base of the personal cloud storage market in China. Among the frequency of cloud storage usage by individual cloud storage users in China in 2025, the proportion of users who use cloud storage moderately is the highest, reaching 50.12%, indicating that the majority of users use cloud storage about three times a week. This indicates that the majority of cloud storage users have a relatively high usage frequency and frequent demands for cloud storage. Analysts from iiMedia Research believe that in the future, the market is expected to continue to develop driven by technological innovation and upgrading demands. Enterprises need to accurately grasp the trends and enhance their services and competitiveness. -
艾媒咨询|2020-2021年中国个人网盘专题调研报告
本报告研究涉及企业/品牌/案例：百度网盘，和彩云。
随着全球大数据不断增长，未来数据云存储容量需求也将不断扩大，iiMedia Research（艾媒咨询）数据显示，2020年全球数据中心存储容量将达到272艾字节。不断扩大的个人数据和云储存需求加速了个人云服务市场的发展，预计2020年中国个人云盘用户规模有望超过4亿人。在5G时代的背景下，数据安全、传输安全、个人信息和隐私保护等个人网盘安全性的问题备受用户关注，未来个人网盘行业将从安全性、储存空间、传输速度等方面提升用户使用体验，促进行业良性发展。
With the continuous growth of global big data, the demand for data cloud storage capacity will continue to expand in the future. According to iiMedia Research, the global data center storage capacity will reach 272 exabytes in 2020. The ever-expanding demand for personal data and cloud storage has accelerated the development of the personal cloud service market. It is estimated that by 2020, the scale of China's personal cloud disk users is expected to exceed 400 million. In the context of the 5G era, the security of personal network disks such as data security, transmission security, personal information and privacy protection has attracted the attention of users. In the future, the personal network disk industry will improve users in terms of security, storage space, and transmission speed. Use experience to promote the healthy development of the industry. -
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艾媒咨询|2021上半年云计算行业研究报告
本报告研究涉及企业/品牌/案例：阿里云，青云科技
2020年中国云计算市场规模达到1776.4亿人民币，2021年有望增至2330.6亿人民币。首先是新基建、数据化进程的推进，使行业得到新的发展动能。其次，新冠肺炎疫情的出现和延续，缩短了市场云服务的应用周期，行业迎来全面大爆发。iiMedia Research(艾媒咨询)数据显示，2020年全球企业更大程度地集中布局混合云领域，布局企业高达87%。艾媒咨询分析师认为，传统型企业、互联网企业的业务边界被打破的同时，传统型企业和私有云、互联网企业与公有云之间原有的紧密关系也随之被打破，混合云成为了大势所趋。同时，青云科技成功上市，映射了混合云市场价值被逐步释放。此外，云计算将全面覆盖于全行业，成为基础设施。同时，云计算将大面积与各产业之间进行深度融合，构建新的数字生产力，发挥协同效应，为企业和社会的发展提供新的动力。
The size of China's cloud computing market will reach 177.64 billion RMB in 2020, and is predicted to reach 233.06 billion RMB in 2021. First of all, the new infrastructure and the advancement of digitalization have given the industry new momentum of development. Secondly, the novel coronavirus pneumonia epidemic situation and the continuation, shortened the cycle of cloud service application in the market, the industry will be a full-scale explosion. As the data of iiMedia Research showed, 87% global enterprises invested in the field of hybrid cloud in 2020. The consulting analyst of iiMedia Research believe that while the business boundaries of traditional enterprises and Internet enterprises are broken, the original close relationship between traditional enterprises and private cloud has been broken and the relationship between Internet enterprises and public cloud has also been broken. Hybrid cloud has become the general trend in the industry of cloud computing. At the same time, the company called Qingyun technology successfully landed on STAR Market , which reflects the gradual release of hybrid cloud market value. In addition, cloud computing become an infrastructure in a whole industry. At the same time, cloud computing will be deeply integrated with various industries in a large area, build new digital productivity, create a synergistic effect, and provide new power for the development of enterprises and society. -
艾媒咨询|2020年中国营销SaaS行业发展专题研究报告
本报告研究涉及企业/品牌/案例：Adobe、询盘云、赛诺贝斯。
iiMedia Research（艾媒咨询）数据显示，2020年中国SaaS行业市场规模预计达到253.4亿元，其中CRM市场发展迅速，2019年规模达到36.9亿元。营销SaaS作为CRM的重要分支，其发展潜力不容小觑。而目前广告投放渠道中，数字广告，特别是移动广告渠道重要性愈加突出，即使在海外市场，也有94%的营销人员更偏好使用Facebook等社媒平台进行投放。因此营销SaaS平台也在实现多渠道、多平台投放服务，同时发挥数据中台作用，为业务应用场景落地提供统一的数据输出与数据分析能力支持。
As the data of iiMedia Research showed, the market scale of China SaaS industry is expected to reach 25.34 billion yuan in 2020, of which the CRM market is developing rapidly, reaching 3.69 billion yuan in 2019. As an important branch of CRM, marketing SaaS has great potential. Among all the current advertising channels, digital advertising, especially mobile advertising, is becoming more and more important. Even in overseas markets, 94% of marketing staffs prefer to use social media platforms such as Facebook to launch advertisements. Therefore, the marketing SaaS platform is also realizing advertising services for multi channels and multi platforms, and playing the role of data center to provide unified data output and data analysis capability support for the implementation of business application scenarios.
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