全球领先的新经济产业第三方数据挖掘与分析机构
关于“全领域”的报告
艾媒报告丨2017年中国人工智能行业白皮书
本报告研究涉及企业/品牌包括:图灵机器人、roobo、百度、四维图新、汇医慧影、蚂蚁金服、智能金融、联想、美的、海尔、出门问问、阿里妈妈、度秘、来也、京东物流、菜鸟、今日头条、科大讯飞、云知声、格灵深瞳、大立科技、中国移动、艾媒咨询集团、明略数据、海鑫科金、华为、百度云、腾讯云、阿里云
2017年11月14日，全球领先的移动互联网第三方数据挖掘和分析机构权威iiMedia Research(艾媒咨询)权威发布《2017年中国人工智能行业白皮书》。报告显示，计算机视觉领域拥有最多人工智能创业公司，占比17.7%，紧随其后的是服务机器人领域，占比15.0%，而排名第三的是语音及自然语言处理领域，占比9.7%。-
艾媒咨询 | 2025年中国搜索引擎行业发展状况与使用行为调查数据
随着大数据和机器学习技术的不断应用，搜索引擎开始更加注重用户的个性化需求。通过分析用户的搜索历史、兴趣爱好和行为模式，搜索引擎能够提供更加精准和个性化的搜索结果。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国搜索引擎行业发展状况与使用行为调查数据》显示，2024年中国移动广告市场规模为4762.8亿元，2025年预计达到4867.6亿元。这表明中国移动广告市场已从高速增长阶段过渡至稳步发展的成熟期。随着用户注意力全面向移动端迁移，搜索引擎的竞争维度也从单一的结果准确性，扩展为移动生态体验、广告形式创新与AI技术融合的综合较量。
中国用户在选择搜索引擎时，最关注的因素是“广告少/用户体验好”，占比高达62.32%，远高于其他选项。紧随其后的分别是“搜索结果的相关性”（60.06%）与“信息准确性”（59.21%），反映出用户在追求界面整洁的同时，并未放松对内容质量的核心要求。在2025年用户常用的搜索引擎中，百度以72.52%的占比保持领先，搜狗（30.31%）与360（27.20%）分别位列第二、三位。这表明用户体验已成为影响用户选择搜索引擎的决定性因素，“简洁、少干扰”的产品设计更能赢得用户青睐。此外，头部平台如百度仍凭借其强大的生态壁垒与技术积累占据主导地位。
艾媒咨询分析师认为，中国搜索引擎行业将迎来结构性变革，呈现以下核心趋势：一是核心技术将全面迈向AI原生，传统关键词检索逐步被对话式、生成式搜索替代，用户可直接获取整合答案。竞争重点也将从“信息检索效率”扩展至“生态服务能力”，推动搜索与内容、服务及交易深度融合，实现“即搜即得、即搜即用”。二是商业化模式迎来重构，传统搜索广告占比下降，原生式、场景化广告与AI答案深度融合。与此同时，监管与算法伦理的重要性凸显，数据安全、结果公平性将成为行业健康发展的关键制约因素。
With the continuous application of big data and machine learning technologies, search engines are beginning to pay more attention to users' personalized needs. By analyzing users' search history, interests, and behavior patterns, search engines can provide more accurate and personalized search results. According to the latest "2025 China Search Engine Industry Development Status and User Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the scale of China's mobile advertising market was 476.28 billion yuan in 2024 and is expected to reach 486.76 billion yuan in 2025. This indicates that China's mobile advertising market has transitioned from a high-speed growth stage to a mature period of steady development. As users' attention shifts comprehensively to mobile devices, the competitive dimension of search engines has expanded from the single aspect of result accuracy to a comprehensive competition involving mobile ecosystem experience, advertising form innovation, and the integration of AI technology.
When Chinese users choose search engines, the most important factor they consider is "less advertising / better user experience", which accounts for as high as 62.32%, far exceeding other options. The factors that follow are "relevance of search results" (60.06%) and "accuracy of information" (59.21%), indicating that while users pursue a clean interface, they do not relax their core requirements for content quality. Among the commonly used search engines in 2025, Baidu maintains the lead with a share of 72.52%, followed by Sogou (30.31%) and 360 (27.20%) in second and third place respectively. This shows that user experience has become the decisive factor influencing users' choice of search engines, and a "simple and less distracting" product design is more likely to win users' favor. In addition, leading platforms like Baidu still dominate the market by virtue of their strong ecosystem barriers and technological accumulation.
Analysts from iiMedia Research believe that China's search engine industry will undergo structural changes, presenting the following core trends: First, core technologies will fully move towards AI-native, with traditional keyword search gradually being replaced by conversational and generative search, allowing users to directly obtain integrated answers. The focus of competition will also expand from "information retrieval efficiency" to "ecosystem service capabilities", promoting the deep integration of search with content, services, and transactions to achieve "instant search and use". Second, the commercial model will be restructured, with the proportion of traditional search advertising declining, and native and contextual advertising deeply integrated with AI answers. At the same time, the importance of regulation and algorithm ethics is highlighted, with data security and result fairness becoming key constraints for the healthy development of the industry. -
艾媒咨询|2020H1中国企业服务SaaS行业发展研究报告
本报告研究涉及企业/品牌/案例：用友，有赞，微动天下，阿里云。
随着中国企业对SaaS服务需求不断扩大，中国市场涌现一批新兴的SaaS 企业。在疫情的催化下，进一步加速SaaS业务在垂直领域的发展。iiMedia Research（艾媒咨询）数据显示，2019年中国业务垂直型SaaS市场规模持续增长，CRM和ERP SaaS市场规模分别达到36.9亿元、30.2亿元，位居行业前列。艾媒咨询分析师认为，随着移动互联网的发展和企业主体的扩张，行业垂直型和云端商业模式SaaS企业发展加快，短视频、直播电商及小程序等新兴渠道的兴起也为企业服务SaaS行业带来新的发展机遇。
As Chinese companies' demand for SaaS services continues to expand, a number of emerging SaaS companies have emerged in the Chinese market. Catalyzed by the epidemic, further accelerate the development of SaaS business in vertical fields. As the data of iiMedia Research showed, the scale of China's business vertical SaaS market continued to grow in 2019, with the CRM and ERP SaaS market reaching 3.69 billion yuan and 3.02 billion yuan respectively, ranking the top in the industry. iiMedia Consulting analysts believe that with the development of the mobile Internet and the expansion of business entities, the development of industry vertical and cloud business models SaaS companies has accelerated, and the emergence of emerging channels such as short videos, live broadcast e-commerce, and small programs also serve SaaS companies. The industry brings new development opportunities. -
-
-
-
-
-
艾媒报告|2019中国私域流量现状剖析及发展前景预判分析报告
本报告研究涉及企业/品牌/案例：微信，天猫，抖音，快手，聚客通，乙店，奥创客服，多谋，神达，神手多聊，瑞信咖啡，Keep,H&M,微博，小红书，知乎，豆瓣，淘宝，京东，拼多多，头条
互联网技术的发展降低了营销推广的门槛，但消费场景的碎片化，以及海量的产品服务信息让原本粗放式的营销效果大打折扣，营销方获客成本持续攀升，经营利润不断被营销费用侵蚀。发展私域流量，开启精细化用户管理，降低营销成本，实现精准营销，逐渐成为营销方的共识，私域流量运营也成为当前炙手可热的营销话题。iiMedia Research（艾媒咨询）数据显示，网民对私域流量运营接受度较高，仅有7.6%的受访者对此表示反感；40.8%的受访者因能够享受优惠权益进入营销方私域；44.4%的受访者认为私域运营促进了他们的消费。艾媒咨询分析师认为，在线上获客成本高企的常态下，私域流量运营将会成为主流，高质量的私域运营能够为多方带来益处，但相关各方也应防范不法分子利用私域流量谋取黑利。
The development of Internet technology has lowered the threshold of marketing promotion, but the fragmentation of consumption scenes and the massive product service information have greatly reduced the original extensive marketing effect. The cost of customers obtained by the marketers continues to rise, and the operating profit is constantly eroded by the marketing expenses. Developing private area user, opening fine user management, reducing marketing costs and realizing precise marketing have gradually become the consensus of marketers. Private area user operation has also become a hot marketing topic. According to iiMedia Research, Internet users have a high acceptance of private area operations, with only 7.6% of respondents expressing disgust; 40.8% of respondents enter the private domain of marketers because they can enjoy preferential rights and interests; 44.4% of respondents believe that private area operations promote their consumption. iiMedia Consulting Analysts believe that under the normal situation of high cost of online customer acquisition, private domain user operation will become the mainstream, and high-quality private domain operation can bring benefits to many parties, but all parties concerned should also guard against illegal elements using private domain user for black profits. -
- 1
- 2
- 3
- 4
- 5
- 6
- 33
