艾媒咨询|2021上半年中国袋泡茶行业现状与消费趋势调查分析报告

本报告研究涉及企业/品牌/案例：CHALI茶里,立顿,川宁

袋泡茶的用户比例不断扩展，在茶叶消费者中占比51.0%。而随着袋泡茶的产业壮大，产业内部出现茶叶、花草茶、谷物茶等细分领域，这种创新性也吸引了一定的拥趸者。艾媒咨询调研数据显示，在更偏好袋泡茶的受访用户中，以女性用户为主，并且超过一半用户在30岁以下(50.4%)。但是茶叶品质不佳、价格偏高依然是用户担心的主要问题。
The proportion of teabag users continues to expand, accounting for 51.0% of tea consumers. With the expansion of the teabag industry, there are subdivisions such as tea, herbal tea, and grain tea within the industry. This innovation has also attracted certain fans. IiMedia Research data shows that among the users surveyed who prefer teabags, female users are the majority, and more than half of the users are under 30 (50.4%). However, the poor quality and high price of tea are still the main concerns for users.

艾媒咨询｜2024-2025年中国头皮疗养行业发展趋势分析报告

随着现代生活节奏加快、压力增大，头皮问题逐渐增多，消费者对于头皮疗养产品的需求日益增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国头皮疗养行业发展趋势分析报告》数据显示，2023年中国护发产品市场规模达到620.90亿元，同比增长3.4%，预计2025年将达691.07亿元。随着居民对头皮健康问题的日益重视，头皮疗养行业有望得到新的发展。
With the acceleration of the pace of modern life and the increase of pressure, scalp problems are gradually increasing, and the demand of consumers for scalp therapy products is growing. According to the latest "Analysis report on the development trend of China's scalp therapy industry from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hair care products will reach 62.09 billion yuan in 2023, an increase of 3.4%. It is expected to reach 69.11 billion yuan by 2025. With the increasing attention of residents to scalp health problems, scalp therapy industry is expected to get new development.

艾媒咨询|2020年中国养老产业典型模式及城市案例数据监测分析

本报告研究涉及企业/品牌/案例：上海养老模式、北京养老模式、重庆养老模式。

2020年6月5日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国养老产业典型模式及城市案例数据监测分析》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对上海、北京、重庆等养老产业进行典型案例分析，并且结合美国、日本等西方发达国家经验，对当前中国的养老产业进行全面分析，判断2020-2021年中国养老产业的发展趋势。当前全球老龄化形式严峻，未来中国老龄化程度会进一步加大。国家越来越重视养老产业的发展，发布了一系列政策，支持社区养老模式革新、医养结合深化、智慧养老推进和养老金融市场开放等多个方向改革与开发，推动了养老产业发展。

As the aging population worsens, China's old-age dependency ratio (which shows how many older people per 100 working-age people) is 19.6% in 2019, the largest increase in 11 years. In 2019, the number of provinces with deep aging increased to seven, with Shanghai the most aging.

艾媒咨询|2020-2021年中国贵妇膏市场品牌分析及用户调研报告

本报告研究涉及企业/品牌/案例：华瑞凯琳，麦吉丽，百雀羚，仁和匠心，梵蜜琳

数据显示，2015-2020年期间，中国贵妇膏市场规模持续扩张。在2016年，贵妇膏借助新媒体平台打开了市场知名度。在消费升级和颜值经济的驱动下，贵妇膏产品市场需求扩大，特别在贵妇膏凭借电视广告“出圈”后，市场规模未受疫情影响跃升至67.1亿元，预计2022年有望突破100亿元。颜值经济理念推动着护肤品市场向高端化发展。艾媒咨询分析师认为，当前居民消费力增长与互联网快速发展并行，赋予了当代消费者追逐个性潮流、关注颜值的特性，这就推动了最直接代表“颜值经济”的化妆品类商品迅速崛起。
Data show that during 2015-2020, the market scale of Chinese lady cream will continue to expand. In 2016, lady cream opened its market awareness with the help of new media platform. Driven by the consumption upgrading and beauty economy, the market demand of guifugao products has expanded. Especially after guifugao's "going out of the circle" with TV advertising, the market scale has jumped to 6.71 billion yuan without the impact of the epidemic, and is expected to exceed 10 billion yuan in 2022. The concept of beauty economy promotes the development of skin care market to high-end. AI media consulting analysts believe that the current growth of residents' consumption power and the rapid development of the Internet have given contemporary consumers the characteristics of chasing personality trends and paying attention to beauty, which has promoted the rapid rise of cosmetics, which is the most direct representative of "beauty economy".

艾媒报告 |2019全球与中国养老金融行业现状及发展前景分析报告

本报告研究涉及企业/品牌/案例：新华保险，中国人寿，太平洋人寿，平安养老，新华人寿，太平养老，太平人寿，泰康养老，泰康人寿，阳光人寿，中信保诚，中意人寿，应答人寿，同仁堂，汤臣倍健，九州通，云南白药，国寿养老，华夏资金，工银瑞信，南方基金，渣打银行，宏利保险，建设银行，兴业银行，广发银行，天弘基金，光大银行，中信银行，招商银行，安邦保险

2018年，中国60岁以上老年人占总人口的16.1%，意味着中国已经进入深度老龄化社会，特别是养老金融成为了解决中国深度老龄化社会面临的关键问题。目前，中国养老金融体系与发达国家相比仍有较大差距，美国的商业养老保险占比35.2%，规模达到9.9万亿美元，而中国第一大支柱为基本养老保险制度，占到整个养老体系近80%，规模仅4.4万亿元。同时，由于中国的第一支柱基本养老保险替代率和第二支柱年金覆盖率低，超过8成中国国民未达资产储备预期，仅依靠第一和第二支柱无法满足当前的养老保障形势;而第三支柱在快速识别和及时响应消费者个性需求方面独具优势，基础需求旺盛。iiMedia Research(艾媒咨询)数据显示，现阶段中国公民养老投资偏好最大的依然是银行存款或银行理财占30.2%，然后是商业养老保险产品(20.5%)、股票基金(13.2%)以及购买房产(10.0%)。艾媒咨询分析师认为，近年来互联网和移动支付的普及，大大提高了中老年人获取金融服务的便利性;基于大数据和人工智能分析的金融科技的持续进步，提升了养老金投资科学性和专业性，成为推动养老服务金融快速发展的重要动力;特别是随着服务型政府的建设推进、PPP融资模式的进一步发展，中国养老金融市场发展将更加完善。

　　In 2018, China's elderly (60 years & above) accounted for 16.1% of the total population, which means that China has entered an aging society. Pension finance has become a key factor in solving China's deep aging society. At present, China's pension financial system still has a big gap compared with developed countries. The commercial pension insurance in US accounts for 35.2% of the total, and its scale reaches 9.9 trillion dollars. However, the first pillar of pension finance in China is the basic pension insurance system, which accounts for nearly 80% of the entire pension system, with a scale of only 4.4 trillion yuan. At the same time, due to the low replacement rate of China’s first pillar of pension finance and the low coverage rate of the second pillar, more than 80% of Chinese nationals fail to meet their demand; The third pillar of pension finance in China has unique advantages in quickly identifying and responding to consumers' needs in a timely manner, and its basic needs are strong. According to data from iiMedia Research, the biggest preference for Chinese citizens is bank deposits and bank wealth management, which account for 30.2%, followed by commercial pension insurance products (20.5%), equity funds (13.2%), and purchase of real estate. (10.0%). iiMedia Consulting analysts believe that the popularity of Internet and mobile payment in recent years has greatly improved the convenience of accessing financial services for middle-aged and elderly people; the continuous improvement of financial technology based on big data and artificial intelligence analysis improves the science of pension investment. Financial technology becomes an important driving force for the rapid development of pension service finance in China. With the development of service-oriented government and PPP financing model, China's pension market will be further improved.

艾媒报告丨2019中国养老产业发展剖析与发展趋势分析报告

本报告研究涉及企业/品牌/案例包括:祥颐养老、华人照护、颐寿养老、朗高养老、普亲养老、永安林业、双箭股份、尚荣医疗、新华保险、中国平安、鱼跃医疗、海南椰岛、安邦人寿、泰康之家、亲和源、诚和敬、乐成养老、日月星、欧葆庭、椿萱茂

中国养老产业处于高速发展阶段，iiMedia Research(艾媒咨询)数据显示，2018年中国养老产业市场规模将已达6.57万亿元，医养结合成为行业发展新热点，预计2021年医养结合行业市场规模将突破1万亿元。目前，中国养老产业已形成成熟的产业链和六大主要商业模式，但同时也面临着体制性障碍、供需结构失衡、养老服务体系不健全等发展问题。

Driven by policy support, technological development, social changes and market demand, China's pension industry is developing rapidly. According to iiMedia Research, the national pension industry market has reached 6.57 trillion yuan in 2018, and is expected to reach 8.81 trillion yuan in 2021. At present, China's pension industry has formed an industrial chain including resource suppliers such as raw materials and energy, pension suppliers, pension real estate providers and pension service providers, and individual and institutional consumers. The industry is developing well and some pensions enterprise revenue reached 100 million yuan in 2018. Under the vigorous promotion of the Chinese government, the reform of the community pension model, the continuous advancement of wisdom and pension, and the combination of medical care have become hot spots in the industry. It is expected that the market scale of the combination of medical and nursing industry will exceed 1 trillion yuan in 2021. At this stage, China's pension industry, including monthly fee system, property sales, after-sales leaseback, membership system, insurance pension and community pay-as-you-go, has gradually developed and improved. The industry has broad prospects for development, but it also faces institutional Development problems such as obstacles, imbalanced supply and demand structure, and inadequate pension service system. iiMedia Consulting analysts believe that in the future, a new pension service system based on home-based, community-based, institutional supplement, and medical care will be gradually formed, and the development of pension financial market will be more perfect.

艾媒报告 |2019日本养老产业发展模式与经验借鉴分析报告

本报告研究涉及企业/品牌/案例：日医集团，逸云楼，木下介护，美邸养老，礼爱养老集团

　　养老产业是依托第一、第二和传统的第三产业派生出来的特殊的，具有明显的公共性、福利性和高盈利性的综合性产业。目前日本的养老产业社会保险制度中，国民补贴、雇员养老金和个人养老金三种层级并存的并且，有高龄老人医疗保险制度、介护保险制度的特殊保险制度，其中，介护制度的发展最具特色。根据日本厚生劳动省的数据，2019年1月日本通过介护保险接受养老服务的人数达508.1万人，其中接受居家护理服务的人数达381.0万人。在日本养老产业不断发展过程中，形成了老年住宅产业、养老金融产业、文化生活服务、家务服务、福利器械用品和其他相关产业等细分领域，对中国养老产业发展具有重要的参考意义。

　　The pension industry is a special comprehensive industry that is derived from the first, second and traditional tertiary industries and has obvious public, welfare and high profitability. At present, in the social insurance system for the aged care industry in Japan, there are three levels of national subsidies, employee pensions and individual pensions. There is also a special insurance system for the elderly medical insurance system and the insured insurance system. Among them, the development of the nursing system Most distinctive. According to the Ministry of Health, Labor and Welfare of Japan, in January 2019, the number of people receiving pension services through Medicare in Japan was 5.081 million, of which 3.81 million were receiving home care services. In the process of the continuous development of the Japanese pension industry, the formation of the elderly residential industry, pension financial industry, cultural life services, household services, welfare equipment supplies and other related industries has important reference significance for the development of China's pension industry.

艾媒咨询|2020H1中国老年人群画像及消费模式调查分析报告

调研数据显示，有66.8%的被访者认为100万元以内的养老资产储备基本足够。艾媒咨询分析师认为，在独生子女供养老人的需求与国家养老保险基金的收支压力之间存在的普遍矛盾背景下，国民对留存养老资金意愿强烈，这也意味着养老资金有保障，对养老产业的需求长期存在。

The survey data shows that 66.8% of the respondents think that the reserve of pension assets within 1 million yuan is basically sufficient. Ai Media Consulting analysts believe that in the context of the general contradiction between the needs of the only child to support the elderly and the pressure of the national pension insurance fund's revenue and expenditure, the nationals have a strong desire to retain pension funds, which also means that pension funds are guaranteed. The demand for the pension industry has long existed.

艾媒咨询｜2024-2025年中国新式茶饮行业发展现状与消费趋势调查分析报告

随着中国新式茶饮市场空间逐渐饱和，行业进入存量竞争阶段，品牌内卷程度加剧。除了采取降价策略，各企业通过开拓品类、创新营销、品牌出海等多元手段寻求破局。截至2023年9月末，蜜雪冰城海外门店已有4000家；2024年7月，喜茶、霸王茶姬陆续亮相巴黎，为奥运助力，借助国际赛事营销提升全球影响力。2024年8月，茶颜悦色在长沙开出首家零食生活杂货店，零售生意成为新式茶饮品牌竞争的新阵地。iiMedia Research（艾媒咨询）数据显示，预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势，到2028年有望突破4000亿元。
With the gradual saturation of China's new tea drink market, the industry has entered the stage of stock competition, and brand competition has intensified. In addition to price cuts, companies seek changes by developing new products, innovative marketing, and going to sea. By the end of September 2023, MIXUE has 4,000 overseas stores; In July 2024, HEYTEA and CHAGEE appeared in Paris to enhance their global influence with the help of Olympic marketing. In August 2024, CHAYANYUESE opened a snack grocery store, and the retail business has become a new frontier in the competition for new tea brands. iiMedia Research data show that it is expected that in the next few years, the size of China's new tea market will maintain a small growth, and is expected to exceed 400 billion yuan by 2028.

艾媒咨询|2021中国新业态商业发展趋势分析报告

2020年前三季度，规模以上高技术制造业增加值增长5.9%，装备制造业增加值增长4.7%，高技术产业投资增长9.1%，加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%，增速比上半年加快1个百分点，占社会消费品零售总额的比重达到24.3%。在疫情冲击下，产业转型发展的动力明显加快，以互联网经济为代表的新动能逆势成长，线上购物、直播带货等新业态、新模式持续火热，在线办公、远程问诊、在线教育等新兴需求非常旺盛，而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力，在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。

In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth.