全球领先的新经济产业第三方数据挖掘与分析机构
关于“国光连锁”的报告
艾媒咨询 | 2025-2030年中餐出海市场状况与发展趋势研究报告
在经济全球化的背景下,各国文化交流日益频繁,餐饮文化作为文化的重要组成部分,跨越国界的速度不断加快。中餐凭借其丰富的口味、独特的烹饪技艺和深厚的文化底蕴,在国际舞台上逐渐崭露头角,吸引了越来越多国家的人们关注和喜爱。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2030年中餐出海市场状况与发展趋势研究报告》数据显示,2020年到2024年,国际中餐规模从2275.48亿美元增长到3593.85美亿元;预计2030年国际中餐规模达5776.82亿美元,整体呈现上升趋势。艾媒咨询分析师认为,深度本地化融入是中餐品牌出海成功的关键因素之一。品牌通过菜品本地化、人才管理本地化和供应链本地化,更好地适应当地市场需求。
Under the background of economic globalization, cultural exchanges among countries are becoming increasingly frequent. As an important part of culture, the speed at which catering culture crosses national boundaries is constantly accelerating. Chinese cuisine, with its rich flavors, unique cooking techniques and profound cultural heritage, has gradually emerged on the international stage, attracting the attention and love of people from more and more countries. The latest "Research report on the market status and development trends of Chinese cuisine going global from 2025 to 2030" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that from 2020 to 2024, the scale of international Chinese cuisine increased from 227.548 billion US dollars to 359.385 billion US dollars. It is estimated that the scale of international Chinese cuisine will reach 577.682 billion US dollars in 2030, showing an overall upward trend.Analysts from iiMedia Research believe that deep localization integration is one of the key factors for the success of Chinese cuisine brands in going global. The brand better ADAPTS to local market demands by localizing its dishes, talent management and supply chain.艾媒咨询 | 2024-2025年中国零食集合店市场分析及发展趋势报告
随着人们生活水平的提高,对零食的需求也在增加。特别是在年轻人群中,零食已经成为他们日常消费的一部分。新兴的消费群体和消费观念为零食集合店这一创新业态的发展提供了巨大机会和包容性。2023年,中国量贩零食赛道进入高速发展期。零食集合店竞争趋向白热化,各品牌“跑马圈地”式的兼并和收购行为日益增多,门店数量不断增长。截至2023年10月,中国零食集合店门店数量已经突破2.2万家。iiMedia Research(艾媒咨询)数据显示,2023年中国零食集合店市场规模为809亿元,预计2025年有望达到1239亿元。
With the improvement of people's living standards, the demand for snacks is also increasing. Especially among young people, snacks have become a part of their daily consumption. The emerging consumer groups and consumption concepts provide enormous opportunities and inclusiveness for the development of snack collection stores. In 2023, China's mass selling snack track entered a period of rapid development. The competition among snack collection stores is fierce, with an increase in mergers and acquisitions of various brands, and a continuous increase in the number of stores. As of October 2023, the number of snack collection stores in China has exceeded 22000. According to data from iiMedia Research, the market size of Chinese snack collection stores in 2023 was 80.9 billion yuan, and it is expected to reach 123.9 billion yuan by 2025.艾媒咨询 | 2025年中国火锅行业发展现状及消费行为调查数据
近年来,中国火锅行业凭借强大韧性与创新活力稳健发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国火锅行业发展现状及消费行为调查数据》数据显示,中国火锅行业市场规模呈现先升后降再回升的态势。2024年中国火锅行业市场规模为6413亿元,2025年预计将攀升至6689亿元。整体来看,火锅行业市场规模虽有波动,但长期保持增长趋势,展现出较强的市场韧性和发展潜力。在2025年中国消费者喜欢吃火锅原因中,食材丰富、口味丰富,满足不同人的喜好占比最高,达到50.45%;其次是冬天吃火锅可以御寒养胃,驱除体内湿气,占比48.86%。这些数据显示,口味丰富可以满足不同人所喜好和个人养生是消费者喜爱吃火锅的主要原因。在2025年中国消费者选择火锅店时考虑因素中,特色菜品以35.34%的占比成为消费者选择火锅店时最重要的考虑因素。其次是价格优惠和品牌口碑,分别占比32.93%和32.71%,表明消费者对价格和品牌同样重视。就餐氛围和店内环境也较为重要,占比分别为32.60%和30.63%。
艾媒咨询分析师认为,未来火锅行业将在产品创新维度持续拓展,从食材、锅底到跨品类融合不断突破边界;随着健康饮食理念深入人心,清淡、养生锅底的市场份额将进一步扩大;供应链领域,企业与品牌的合作将从单纯供应向深度共创转变,加速新品研发与市场响应,有效缩短跨品类产品演变周期。企业需精准把握消费者需求变化,通过产品创新、供应链优化、提升性价比等方式构建竞争优势,同时也要积极应对价格战、同质化竞争以及食品安全监管等挑战。
In recent years, the Chinese hot pot industry has developed steadily by virtue of its strong resilience and innovative vitality. According to the latest "Survey data on the current development status and consumer behavior of China's hot pot industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of China's hot pot industry shows a trend of rising first, then falling, and finally recovering. The market size of China's hot pot industry was 641.3 billion yuan in 2024 and is expected to rise to 668.9 billion yuan in 2025. Overall, although the market size of the hot pot industry has fluctuated, it has maintained a long-term growth trend, demonstrating strong market resilience and development potential. Among the reasons why Chinese consumers like to eat hot pot in 2025, the proportion of rich ingredients and diverse flavors that meet the preferences of different people is the highest, reaching 50.45%. Secondly, eating hot pot in winter can help keep warm, nourish the stomach and eliminate dampness in the body, accounting for 48.86%. The rich flavors of these data can meet the preferences of different people and personal health preservation, which is the main reason why consumers love to eat hot pot. In 2025, among the factors that Chinese consumers consider when choosing a hot pot restaurant, specialty dishes will account for 35.34%, becoming the most important consideration for consumers when making a choice. Secondly, there are price discounts and brand reputation, accounting for 32.93% and 32.71% respectively, indicating that consumers attach equal importance to both price and brand. The dining atmosphere and the in-store environment are also quite important, accounting for 32.60% and 30.63% respectively.
Analysts from iiMedia Research believe that in the future, the hot pot industry will continue to expand in the dimension of product innovation, constantly breaking boundaries from ingredients, pot bases to cross-category integration. As the concept of healthy eating takes root in people's hearts, the market share of light and health-preserving pot bases will further expand. In the supply chain field, the cooperation between enterprises and brands will shift from simple supply to in-depth co-creation, accelerating the research and development of new products and market response, and effectively shortening the evolution cycle of cross-category products. Enterprises need to accurately grasp the changes in consumer demands, build competitive advantages through product innovation, supply chain optimization, and enhancing cost performance, etc. At the same time, they should also actively respond to challenges such as price wars, homogeneous competition, and food safety supervision.艾媒咨询|2023-2024年中国零售行业发展趋势报告
调研数据显示,2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上,2023年同比增长8.7%;2022年中国便利店行业市场规模达4237亿元,同比增长10.5%;2023年中国零食集合店市场规模为809亿元,截至2023年10月,中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为,随着社会物质生活愈发丰富,消费者购物的关注点不再局限于产品的品质,逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services.【预售】2025-2027年中国智能眼镜市场发展趋势研究报告
iiMedia Research(艾媒咨询)监测数据显示,2024年全球智能眼镜销售量为298.3万副,预计2029年全球销量有望达13396.7万副,将成为AI赋能移动终端产品的新一轮科技创新潮。AI大模型技术的突破加速端侧部署,推动产品向轻量化、多模态交互演进,华为、小米、Meta等科技巨头与Rokid、雷鸟等创新企业竞逐赛道,产业链各环节(芯片、光学、ODM)持续受益,A股相关概念股近期集体走强,资本关注度显著提升。
《2025-2027年中国智能眼镜市场发展趋势研究报告》旨在推动AI技术终端落地与人机交互革新,探索硬件创新,拓展医疗、工业、教育等场景应用,构建场景与生态的协同路径。促进产业链的协同发展,培育经济增长新引擎,同时也将为经济社会的发展带来新的机遇和变革。
iiMedia Research monitoring data show that the global sales of smart glasses in 2024 is 2.983 million pairs, and global sales are expected to reach 133.967 million pairs in 2029, which will become a new wave of technological innovation in AI-enabled mobile terminal products. The breakthrough of AI large model technology accelerates the end-side deployment, promotes the evolution of products to lightweight and multi-mode interaction, Huawei, Xiaomi, Meta and other technology giants compete with innovative enterprises such as Rokid and Thunderbird, all links of the industrial chain (chip, optical, ODM) continue to benefit, A-share related concept stocks have recently been collectively strong, and capital attention has increased significantly.
"Research report on the development trend of China's smart glasses market from 2025 to 2027" (tentative name) aims to promote the application of AI technology in terminals and the innovation of human-computer interaction, explore hardware innovation, expand application scenarios in healthcare, industry, education, etc., and build a collaborative path between scenarios and ecosystems. It will also facilitate the coordinated development of the industrial chain, cultivate new engines for economic growth, and bring new opportunities and changes to the development of society and the economy.
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