艾媒咨询｜2024年中国婴幼儿全面营养奶粉消费需求报告

随着新国标对婴幼儿配方奶粉营养成分的严格规范和科学优化，在婴幼儿奶粉的选择上，消费者不再满足于基础营养供给，而是愈发关注奶粉能否提供全面、均衡的营养补充。iiMedia Research（艾媒咨询）数据显示，在婴幼儿奶粉的选择上，75.1%的消费者认为营养配比科学的奶粉最能助力婴儿全面成长，高达95.2%的消费者认为婴幼儿奶粉的营养品质并不在于某一特定成分的含量高低，而在于营养成分的全面性和均衡性。随着消费观念的转变，人们对于婴幼儿营养的需求有了更深入的了解和认识，单一营养元素的竞争已经不能满足现代婴幼儿的成长需求，越来越多的家长倾向于选择高阶营养全面的婴幼儿奶粉。婴幼儿全面营养奶粉显示出巨大的市场潜力。
With the strict regulation and scientific optimization of the nutritional composition of infant formula milk powder in the new national standard, consumers are no longer satisfied with basic nutritional supply in the selection of infant formula milk powder, but are increasingly concerned about whether milk powder can provide comprehensive and balanced nutritional supplementation. According to the latest Research Report 2024 China Infant Comprehensive Nutrition Milk Powder Consumption Demand Report released by iiMedia Research, 75.1% of consumers believe that scientifically formulated infant formula can best assist in the overall growth of infants. As high as 95.2% of consumers believe that the nutritional quality of infant formula does not depend on the content of a specific ingredient, but on the comprehensiveness and balance of the nutritional components. With the transformation of consumer attitudes, people have gained a deeper understanding and recognition of the nutritional needs of infants and young children. The competition for a single nutritional element can no longer meet the growth needs of modern infants and young children. More and more parents tend to choose advanced and comprehensive infant formula. Comprehensive nutritional formula for infants and young children shows enormous market potential.

艾媒咨询｜2024年中国饰品行业发展状况与消费行为洞察报告

随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国饰品行业发展状况与消费行为洞察报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。同时，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have recovered in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, In 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.  Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, and the domestic consumer market is characterized by "strong demand for quality consumption", and practicality, aesthetics and affordability have become the main considerations for consumers when purchasing jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.

艾媒咨询 | 2023年中国方便速食行业创新及消费需求专题研究报告

方便速食行业长期以来同质化严重，在新消费的猛烈攻势下，品类创新成方便速食品牌转型的突破口。随着外卖占据方便粉面食品畅销的主要消费场景，开发适应不同场景的高端化、健康化、非油炸产品成为各大品牌推陈出新的重要趋势。

艾媒咨询｜2024-2025年中国宠物行业运行状况及消费市场监测报告

随着社会的发展以及养宠观念的不断推广普及，高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示，2023年中国宠物经济产业规模达5928亿元，保持积极增长态势，预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为，宠物具有强烈的情感属性，强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱，从日常喂养、健康护理到娱乐玩具、服装配饰，宠物消费市场的潜力被极大地激发。未来，随着人们对宠物情感价值的进一步认可和消费能力的提升，宠物行业有望持续繁荣，成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market.

中国食品科学技术学会×艾媒咨询 | 2023-2024年中国方便粉面食品行业发展研究报告

2023年9月4-6日，由中国食品科学技术学会主办的第二十三届中国方便食品大会暨方便食品展在北京召开。大会围绕“变局中的拓展与延伸”，探讨在内需不足的压力下，如何驱动行业向上提升。历经20余年的精心培育，方便食品大会已成为涵盖方便面（米粉、粉丝）、挂面、冷冻食品、调味面制品、自加热食品及方便休闲食品、咸味香精调味料、加工设备、冷链装备、产品包装等上下游全产业链的行业年度盛会，为中国方便食品产业的创新发展提供了强有力的科技支撑。会上，中国食品科学技术学会与iiMedia Research（艾媒咨询）联合发布了《2023-2024年中国方便粉面食品行业发展研究报告》。

艾媒咨询 | 2023年中国文创与礼物经济行业发展研究报告

随着经济的发展和社会的进步，中国文化产业不断提质升级，人们精神需求与文化自信不断增强，对于体验式、个性化和具有文化内涵的产品的需求也越来越高。iiMedia Research（艾媒咨询）数据显示，消费者购买文创产品的主要关注因素是产品的纪念意义、美观性、文化内涵与实用性。在数字化和科技创新的推动下，中国文创产品行业呈现多元化、数字化的发展趋势，文创产品通过跨界、融合和创新，以“文创+”模式为文化艺术产业与其他产业的互动互融带来了高能文化附加值。

艾媒咨询 | 2023年中国研学游经济市场运行监测报告

随着中国人均收入水平和人均教育文化娱乐支出的提高，人们个人参加和为子女报名参加研学游项目的意愿愈加强烈。政策红利的不断释放和研学游企业数量的增长不断助推研学游行业的发展，iiMedia Research（艾媒咨询）数据显示，2022年研学游行业市场规模为909亿，预计2026年将达到2422亿。

艾媒咨询 X 21世纪经济研究院 | 2023年中国移动互联网财经新闻用户行为及用户价值分析报告

艾媒咨询与21世纪经济研究院联合发布《2023年中国移动互联网财经新闻用户行为及用户价值分析报告》，结合公开信息与调研数据，洞察中国移动互联网财经新闻生产传播发展态势、解码财经新闻用户行为特征、挖掘财经新闻用户消费习惯与价值。

2023-2024年中国新式茶饮行业运行状况与消费趋势调查分析报告

2023年有24.6%的中国新式茶饮消费者表示未来消费频率将变高，消费频率减少的消费者仅占10.6%，消费者的需求将持续上涨。新式茶饮行业的玩家居多，且行业内品牌将加速扩张的步伐，促使行业竞争持续加剧。

艾媒咨询｜2022-2023年中国家电市场创新状况与消费者新需求调研报告

　调研数据显示，有76.4%的消费者购买智能家电时，主要考虑功能实用性。艾媒咨询分析师认为，新生代群体成为消费的主力人群后，智能化消费成为家电消费趋势的主流。同时，消费者不仅重视产品的智能化，还注重产品的功能实用性需求以及产品的创新性。