全球领先的新经济产业第三方数据挖掘与分析机构
关于“孵化器”的报告
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艾媒研报|优客工场：独角兽扩张快，“二房东”摘帽难
本报告研究涉及涉及企业/品牌/案例：氪空间、SOHO3Q和WeWork中国、纳什空间、红杉资本、真格基金、歌斐资产、亿润投资、中投汉富、创新工场、Keep、罗辑思维、得到、地平线机器人、OYO酒店、方正和生投资、无双资本、汉富资本、中投合众、翰同资本、永柏资本、鸿泰国银、青创客、领势投资、高和资本、银泰置地、中融信托、中国泰和集团、北京百福嘉工程管理有限公司、天弘基金、俊发地产集团、创合汇投资、普思资本、天明双创科技有限公司、大宏集团、首创置业、星牌集团、北京爱康集团、景荣控股、前海梧桐并购基金，中景恒基、场景基金、山东国惠、丝路华创、微店、玩多多、CoCo郁可茶饮、东风4S店、滴滴出行、小米、今日头条、盒马鲜生、蔚来汽车、美团、苏宁、七天酒店、平安银行、国家电网、泛优咨询、跑哪儿、知呱呱、企业盒子、AA加速器
数据显示，2018年中国市场主体数量1.1亿，其中中小企业数量超过7000万，它们对办公空间存在大量需求。伴随着经济的发展与观念的改变，企业对办公空间的需求逐渐呈现出成本降级、体验升级的特点。在这种背景下，联合办公空间以更能解决用户痛点、满足用户需求的模式对传统商业地产进行升级替代，并逐渐呈现出刚性的特征，预计2020年中国联合办公市场规模将突破2,000亿元。目前中国联合办公企业主要以互联网系初创企业以及部分地产系品牌为主，广泛布局在一线城市并不断向二线城市辐射。市场份额方面，头部玩家已占据近全国三分之一的份额，市场集中度有望进一步提升。优客工场作为中国联合办公领域的独角兽企业，凭借自身的资源整合能力以及规模优势呈现出巨大发展潜力，但其单一的营收结构、不稳定的现金流、亟待提升的运营管理能力都将是其战胜对手需要解决的重大难题。
The data shows that in 2018, the number of Chinese market entities was 110 million, of which the number of SMEs exceeded 70 million. They have a large demand for office space. Along with the economic development and the change of concept, the demand for office space of enterprises gradually shows the characteristics of cost reduction and experience upgrade. In this context, the joint office space upgrades and replaces traditional commercial real estate with a model that can better address user pain points and meet user needs, and gradually exhibits rigid characteristics. It is estimated that the scale of China's joint office market will exceed 200 billion yuan in 2020. . At present, China's joint office enterprises mainly focus on Internet-based start-ups and some real estate brands, which are widely distributed in first-tier cities and continue to radiate to second-tier cities. In terms of market share, head players have already occupied a third of the country's share, and market concentration is expected to increase further. As a unicorn enterprise in the joint office field in China, Ucommune has great potential for development due to its own resource integration capability and scale advantage, but its single revenue structure, unstable cash flow, and operational management capabilities will be the major problems that need to be solved to overcome its opponents. -
艾媒咨询|2020年“后疫时期”中国联合办公行业发展专题研究报告
本报告研究涉及企业/品牌/案例：IFOffice、创富港、ATLAS寰图。
2020年新冠疫情对全球经济造成严重冲击，中小企业经营困难，加上线上办公发展，联合办公行业也受到了影响。iiMedia Research（艾媒咨询）数据显示，45.4%的受访联合办公用户认为相较疫情前，空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓，市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡，其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务，为客户提供垂直化服务，寻求盈利模式转变，摆脱目前“承租运营”商业模式的局限。
Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model. -
艾媒咨询|2021-2022年中国MCN行业发展研究报告
本报告涉及的案例/品牌/企业：薇龙文化，青藤文化
iiMedia Research(艾媒咨询)数据显示，近年来中国MCN市场规模迅速扩大，2020年疫情带动线上经济，MCN市场规模已超过200亿元，2021年市场规模超330亿元。随着网红经济的盛行以及短视频、直播等形式的快速发展，MCN红利依然明显，入局者井喷式爆发，直播内容多元化发展。除了网红主播和商家运营人员外，明星垂直类KOL、企业、素人等参与直播，极大丰富了主播群体，打破了直播内容局限性。这不仅能增加流量，还能丰富MCN机构的营收方式。未来，在VR、CG等技术带动下虚拟偶像的商业价值正不断被挖掘，虚拟偶像主播能够帮助MCN机构进一步释放潜力，这不仅丰富MCN机构的变现模式，还推动MCN机构不断向更为精细化和运营模式多元化发展。
According to iiMedia Research, Chinese MCN market has expanded rapidly in recent years. In 2020, the epidemic has driven the online economy. The MCN market has exceeded 20 billion yuan, and in 2021, the market has exceeded 33 billion yuan. With the popularity of online Red economy and the rapid development of short video, live broadcast and other forms, MCN dividends are still obvious, entrants explode, and live broadcast content is diversified. In addition to the online anchor and business operators, the star vertical KOL, enterprises and plain people participated in the live broadcast, which greatly enriched the anchor group and broke the limitations of the live broadcast content. This can not only increase traffic, but also enrich the revenue mode of MCN institutions. In the future, driven by VR, CG and other technologies, the commercial value of virtual idol is constantly being tapped. Virtual idol anchor can help MCN institutions further release their potential, which not only enriches the realization mode of MCN institutions, but also promotes the continuous development of MCN institutions towards more refinement and diversified operation modes. -
艾媒咨询｜2024年中国虚拟化软件行业研究报告
随着中国虚拟行业发展战略发布实施和自主可控的发展指引，虚拟化软件行业逐渐步入了高质量发展之路。在虚拟化领域，国产软件厂商不断加大自主创新投入，虚拟化软件及相关技术的突破和产品的优化迭代，使中国软件厂商完成了对国外虚拟技术上的“超车”，核心竞争力持续增强。中国市场的虚拟化软件产品从“能用”逐渐过渡到“好用”的阶段，国外虚拟化产品不再是唯一选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟化软件行业研究报告》数据显示，2023年中国云计算市场规模约为3097.3亿元，预计2025年将突破4000亿元，反映出中国云计算发展取得了良好的成效，云计算行业规模呈现强劲的增长态势。而虚拟化软件作为云基础设施的核心，预计2030年市场规模将突破200亿元。
艾媒咨询分析师认为，国家信创政策的支持、中国用户版权意识的觉醒以及中国企业数字化转型的需求，为服务器虚拟化市场的发展提供了肥沃的土壤。
With the release and implementation of China's virtual industry development strategy and independent and controllable development guidelines, the virtualization software industry has gradually stepped into the road of high-quality development. In the field of virtualization, domestic software manufacturers continue to increase their investment in independent innovation, breakthroughs in virtualization software and related technologies and product optimization iterations, so that Chinese software manufacturers have completed the "overtaking" of foreign virtual technology, the core competitiveness continues to strengthen. The virtualization software products in the Chinese market gradually transition from "usable" to "easy to use" stage. Foreign virtualization products are no longer the only option. According to the latest "2024 China's virtualization software industry research report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the size of China's cloud computing market in 2023 is about 309.73 billion yuan, and it is expected to exceed 400 billion yuan in 2025. It reflects that the development of cloud computing in China has achieved good results, and the scale of cloud computing industry has shown a strong growth trend. As the core of cloud infrastructure, virtualization software is expected to exceed 20 billion yuan in 2030.
Analysts from iMedia Consulting believe that the support of the national innovation policy, the awareness of copyright awareness of Chinese users and the demand for digital transformation of Chinese enterprises provide fertile soil for the development of the server virtualization market. -
艾媒报告|2019Q1中国手机浏览器季度监测研究报告
本报告涉及企业/品牌包括：UC浏览器、QQ浏览器、360浏览器、百度浏览器、搜狗浏览器、欧朋浏览器、猎豹浏览器、绿茶浏览器、X浏览器、极速浏览器、小鸟浏览器、葡萄浏览器、超速浏览器、2345浏览器、全能浏览器、三星浏览器、VIP浏览器
近年来，手机浏览器用户规模持续增长。iiMedia Research（艾媒咨询）数据显示，2018年中国手机手机浏览器用户规模达6.53亿人，预计到2020年，中国手机浏览器用户规模将突破7亿人。同时手机浏览器市场大体格局已定，在搜索业务之外，可以看到浏览器平台纷纷从优质丰富的内容和产品技术能力两个方向上发力，争夺存量用户市场。iiMedia Research（艾媒咨询）数据显示，在关于手机浏览器相比其他垂直信息平台在观看图文信息流的优势认知调查上，有46.2%的受访用户认为浏览器的图文内容聚合更广泛。与此同时，技术也在为手机浏览器赋能，人工智能技术加速向应用端落地，利用人工智能技术为产品赋能已经成为行业共识。未来，打造安全、放心的产品将是手机浏览器品牌建设的重点。
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