全球领先的新经济产业第三方数据挖掘与分析机构
关于“实体店”的报告
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艾媒报告|2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告
本报告研究涉及企业/品牌/案例：锦江酒店，全季酒店，OYO酒店，你好酒店，途家民宿，爱彼迎。
其他提及企业/品牌：华住酒店集团，维也纳酒店，盒子空间，轻住酒店，我寓，携程，飞猪，美团，支付宝，微信，腾讯旅游，大众点评，小猪，木鸟，马蜂窝，海友酒店，如家，宜尚酒店，桔子精选等。
2020年4月30日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对高端、中端、单体酒店和民宿等各类中国酒店行业进行全面分析，对锦江、全季、OYO、途家等品牌进行典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国酒店行业的发展趋势。受到本次疫情影响，中国酒店行业面临巨大危机，中端酒店体现了较好的灵活抗压能力，在未来的酒店消费升级市场中将具有一定的优势。而在疫情影响下，单体酒店、民宿营收严重下滑，行业或将面临重新洗牌。
Data show that in 2019, the number of domestic tourists in China increased by 8.40% year-on-year to 6,006 million. However, the new crown outbreak in 2020 will end the trend of hotel revenue growth and have a huge impact on the hospitality industry. Data show that in the first quarter of 2020, the entire hotel industry has been hit hard, the long-held small and medium-sized hotels will suffer a more severe impact. -
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艾媒报告|2019-2020年全球实体零售运营模式及中国创新案例模式研究报告
本报告研究涉及企业/品牌/案例：名创优品，腾讯，高瓴资本，HELLO KITTY，飞天小女警，粉红豹，咱们裸熊，KAKAO FRIENDS，盒马鲜生，岁宝百货，苏宁广场，苏宁零售云店，苏宁小店，“两翼”，苏宁极物，苏鲜生，苏宁红孩子，苏宁影城，苏宁体育，苏宁汽车超市，苏宁Biu店，永辉超市，Costco，沃尔玛，家家悦，高鑫零售，家乐福
伴随着全球消费需求、消费渠道、消费方式的转变，电子零售带来的零售额迅猛增长红利已经逐渐消退。数据显示，2013-2018年全球零售总额保持小幅增长但增速放缓，iiMedia Research（艾媒咨询）预计2020年全球电子商务零售额增速将下降至20%以下。
零售销售是一个适时的指标，与消费者的主要消费模式有关，会因正常季节变动，节假日、交易日的不同而调整。中国的零售业态创新成为全球商业的创新亮点之一，已经带动零售业的转型升级、数据驱动、跨界融合、价值重塑。2013-2018年，中国社会消费品零售额占GDP比重超过四成。艾媒咨询分析师认为，尽管2018年中国社会消费品的零售额占比略有下降，但相对其他产业，社会消费品依然是重要的经济增长贡献来源。传统的永辉超市、沃尔玛等开始寻求转型，而诞生于电商时代的苏宁易购、盒马鲜生等，也开始向更新的智能零售模式发展。
Retail sales is a timely indicator, and consumers’ main consumption patterns, will be adjusted due to the normal seasonal changes, holidays, trading days. China’s retail innovation has become one of the innovation highlights of global business, which has led to the transformation and upgrading of retail industry, data-driven, cross-border integration and value remodeling. In 2013-2018, China’s retail sales of consumer goods accounted for more than 40% of GDP. Although the share of retail sales of consumer goods in China has declined slightly in 2018, consumer goods remain an important source of economic growth contribution relative to other industries, according to iiMedia research. The traditional Yonghui supermarket, Wal-Mart, etc. began to seek transformation, and was born in the era of e-commerce Suning Tesco, box horse fresh, etc., also began to update the development of intelligent retail model.
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艾媒咨询 | 2024-2025年中国虚拟现实产业发展及趋势分析报告
随着VR技术在核心芯片、显示屏幕、光学方案、交互技术等方面取得了显著突破，中国虚拟现实产业开始进入深度沉浸阶段，技术生态逐渐完善，行业规模不断上升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国虚拟现实产业发展及趋势分析报告》数据显示，中国虚拟现实市场规模呈上升趋势，2023年中国虚拟现实市场规模达1126.0亿元，同比上升22.8%；预计2028年中国虚拟现实市场规模可达2125.9亿元。有49.0%的受访者表示会购买VR产品，43.7%的受访者表示将来会考虑购买。艾媒咨询分析师认为，虚拟现实行业技术生态逐渐完善，资本的入局推动了虚拟现实设备在分辨率、刷新率、交互方式等方面的提升，增强了虚拟现实的娱乐属性，应用场景进一步拓宽。
As VR technology has made significant breakthroughs in core chips, display screens, optical solutions, interaction technologies, etc., China's virtual reality industry has begun to enter the stage of deep immersion, the technology ecology has gradually improved, and the scale of the industry has continued to increase. The data of “2024-2025 China Virtual Reality Industry Development and Trend Analysis Report” newly released by iiMedia Research (AiMedia Consulting), a third-party data mining and analysis organization of the global new economy industry, shows that the scale of China's virtual reality market is on the rise, and the scale of China's virtual reality market in 2023 amounted to RMB 112.60 billion yuan, a year-on-year increase of 22.8%; It is expected that the size of China's virtual reality market can reach 212.59 billion yuan in 2028. 49.0% of respondents said they would buy VR products, and 43.7% said they would consider buying them in the future. Analysts from AiMedia Consulting believe that the technology ecology of the virtual reality industry has gradually improved, and the entry of capital has promoted the improvement of virtual reality equipment in terms of resolution, refresh rate, interaction mode, etc., which has enhanced the entertainment attributes of virtual reality, and the application scenarios have been further broadened. -
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