艾媒咨询｜2024-2025年中国品牌营销与千禧青年消费趋势研究报告

当前移动互联网用户规模保持小幅度增长，逐渐趋向饱和，中国移动广告市场已进入平稳发展期，营销服务商面临新的挑战和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国品牌营销与千禧青年消费趋势研究报告》数据显示，2023年中国移动广告市场规模为4646.6亿元，同比增长2.7%，2025年有望突破4800亿元。近年来，营销服务商紧跟技术趋势，将AI等技术应用于文案撰写、图像处理、视频创意生成等领域，为品牌方提供更高效、个性化的营销方案。另一方面，消费者对产品的需求愈加多元和个性化，对产品的实用和设计提出了更多的要求。越来越多消费者开始为个人兴趣买单，追求个性化的消费观念，品牌方、营销服务商面临新的挑战。
At present, the scale of mobile Internet users has maintained a slight growth and is gradually becoming saturated, China's mobile advertising market has entered a period of steady development, and marketing service providers are facing new challenges and opportunities. According to the latest "Research Report on Brand Marketing and Millennial Youth Consumption Trends in China, 2024-2025" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, China's mobile advertising market will be 464.66 billion yuan in 2023, a year-on-year increase of 2.7%, and is expected to exceed 480 billion yuan in 2025. In recent years, marketing service providers have kept up with technology trends and applied AI and other technologies to copywriting, image processing, video idea generation and other fields to provide brands with more efficient and personalized marketing solutions. On the other hand, consumers' demand for products is becoming more diverse and personalized, and they care about the practicality of products, and put forward requirements for product design. More and more consumers are beginning to pay for their personal interests and pursue personalized consumption concepts, and brands and marketing service providers are facing new challenges.

艾媒咨询｜2024-2025年中国羊奶粉市场消费趋势洞察报告

因羊奶粉拥有小分子、易吸收、不易致敏、不易长胖的天然优势，越来越多消费者开始将目光转向营养丰富的羊奶粉产品。在居民健康营养观念升级、羊奶粉市场监管规范化、以及银发一族的需求日益增长的大背景下，羊奶粉市场发展迅速升温，各大乳企龙头纷纷布局欲抢占先机。iiMedia Research（艾媒咨询）数据显示，2023年中国羊奶粉市场规模为167.1亿元，同比增长12.7%；预计2028年将突破350亿元。各年龄段羊奶粉消费类型呈现差异化，成人羊奶粉消费者中，41-60岁的中老年消费者占比更高，为69.9%；而婴幼儿配方羊奶粉消费者更多为23-40岁的中青年，占比37.5%。矿物质、维生素多与营养丰富成羊奶粉产品优势共识，54.4%消费者认为羊奶粉优势在于富含矿物质和维生素，47.9%消费群体看中羊奶粉的营养丰富。羊奶粉赛道市场扩张迅速，行业竞争激烈，产品全年龄段覆盖率加深，品类逐渐多元化。在中国老龄化已成趋势、消费者品质需求升级大背景下，奶源地的建设与供应链的完善，是企业在未来羊奶粉市场的竞争中领先致胜的关键与核心。
Due to the natural advantages of goat milk powder, such as small molecules, easy absorption, low allergenicity, and low likelihood of causing weight gain, an increasing number of consumers are turning their attention to nutrient-rich goat milk powder products. Against the backdrop of an upgrade in residents' health and nutrition concepts, standardization in the goat milk powder market regulation, and a growing demand from the elderly population, the goat milk powder market is rapidly heating up. Leading dairy enterprises are actively positioning themselves to seize first-mover advantage.According to data from iiMedia Research , the size of China's goat milk powder market was 16.71 billion yuan in 2023, representing a year-on-year growth rate of 12.7%. It is projected to exceed 35 billion yuan by 2028. Consumption patterns for goat milk powder vary across different age groups: among adult consumers, those aged between 41-60 account for a higher proportion at 69.9%, while young and middle-aged consumers aged between 23-40 make up 37.5% of consumption.Minerals and vitamins are widely recognized as key strengths contributing to the nutritional richness of goat milk powder products; with approximately 54.4% of consumers acknowledging its mineral and vitamin content as advantageous factors while around 47.9% value its overall nutritional richness.The rapid expansion in the competitive landscape within the goat milk powder market has led to fierce industry competition with product coverage expanding across all age groups and categories gradually diversifying.In light of China's aging population trend and rising consumer demands for quality upgrades, it is imperative that companies focus on establishing dairy sources and enhancing supply chains as critical components for leading future competition within the goat milk powder market.

艾媒咨询 | 2023-2024年中国生鲜电商运行大数据及发展前景研究报告

庞大的生鲜发展市场、大量的生鲜需求刺激了具有空间距离优势的社区生鲜电商的发展，诸多社区生鲜供应平台，如盒马鲜生、多多买菜、美团优选等应运而生。2022年中国生鲜电商企业数量是2017年的近3倍。随着更多企业跨行入局抢夺市场，业务模式不断创新，行业竞争将持续加剧。

艾媒咨询｜2022-2023年中国稀土永磁行业趋势与典型企业案例研究报告

稀土作为国家战略资源，稀土开采与冶炼采取总量控制，每年由自然资源部和工信部分别把生产指标下达给符合要求的企业，任何单位不得无计划/超计划生产。2022年中国稀土开采总量指标为21.0万吨，冶炼分类总量指标为20.2万吨。

艾媒咨询｜2021-2022年中国商业航天产业发展趋势专题研究报告

在全球航天战略部署的新形势下，中国也积极投入“航天强国”的建设中，商业航天在近几年得到快速发展，市场已初具规模。iiMedia Research（艾媒咨询）数据显示，2022年中国商业航天市场规模预计突破1.5万亿元。从市场规模看，中国商业航天产业已经初具规模，并且迈入产业发展的快车道，从应用场景看，虽然商业航天仍处于产业发展的初级阶段，但发展空间及潜力极大。

艾媒咨询|2021年中国企业级SaaS服务行业发展及标杆案例研究报告

本报告涉及的案例/品牌/企业：开创云，飞书深诺

随着国内企业体量不断增多，进一步扩大了SaaS行业服务市场主体规模，而互联网技术的发展为SaaS产品带来了深刻变革，企业间相互协作也深化了对SaaS服务的需求，促使国内SaaS行业市场规模呈现稳定增长态势。在政策及社会多种因素利好下，SaaS服务商数量持续增加，iiMedia Research(艾媒咨询)数据显示，2021年中国SaaS行业市场规模达322.6亿元，预计到2023年，中国SaaS行业市场规模将达555.1亿元。行业竞争愈发激烈的环境下，产品质量和用户体验有助于提升品牌口碑，建立自身技术和服务壁垒，提升品牌价值。With the increasing number of domestic enterprises, the main body scale of SaaS industry service market has been further expanded, and the development of Internet technology has brought profound changes to SaaS products. The mutual cooperation among enterprises has also deepened the demand for SaaS services, promoting the stable growth of the market scale of domestic SaaS industry. Under the favorable policies and social factors, the number of SaaS service providers continues to increase. According to the data of iimedia research, the market scale of China's SaaS industry will reach 32.26 billion yuan in 2021. It is expected that by 2023, the market scale of China's SaaS industry will reach 55.51 billion yuan. In the environment of increasingly fierce industry competition, product quality and user experience help to improve brand reputation, establish their own technical and service barriers and enhance brand value.

艾媒咨询|2021年9-10月中国先进制造行业投融资数据分析简报

伴随新一轮科技革命的开展，新兴信息技术与制造业进行了深度融合，先进制造业成为经济发展的新引擎。近年来，先进制造产业创新不断涌现，并发展成为最活跃的行业之一，相关细分赛道也维持着较高的增长，收获了资本的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年9-10月中国先进制造行业投融资数据分析简报》，助力投资人与创业者用户即时了解市场趋势，获取关键投资决策所需的数据，把握投资逻辑和最新产业机会。
iiMedia Research inquires and publishes the“Analysis report on investment and financing data of China's advanced manufacturing industry from September to October 2021” through iimedia data center (data. iimedia. cn), so as to help investors and entrepreneurs understand the market trend in real time, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.

艾媒咨询|2021年中国互联网医院行业发展研究报告

本报告涉及的案例/品牌/企业：医联，京东健康，好大夫

随着《健康中国2030规划纲要》、“互联网+医疗健康”的国家倡导和执行方针落实，中国互联网医院的数量在2015-2020年五年间增长近1000家，2021年进入稳定上升期。iMedia Research(艾媒咨询)数据显示，自2018年起，中国互联网医院行业进入以医院主导的互联网医院占多数的发展状态。医院主导和企业主导的互联网医院各有不同竞争优势，面对国家的规范政策和市场需求增长，通过差异化定位和院企合作能有效提升各方效益。
With the implementation of the national plan for health China 2030 and Internet plus medical health, the number of China's Internet hospitals increased by nearly 1000 in 2015-2020 years and five years, and entered a stable rise in 2021. According to the data of imedia research, since 2018, China's Internet hospital industry has entered a development state in which hospital led Internet hospitals account for the majority. Hospital led and enterprise led Internet hospitals have different competitive advantages. In the face of national normative policies and market demand growth, the benefits of all parties can be effectively improved through differentiated positioning and hospital enterprise cooperation.

艾媒咨询|2021年10—11月中国智能硬件行业投融资数据分析简报

随着国民消费的升级，我国高科技智能硬件产品的市场需求不断增大。在国家政策支持以及5G、AI等新兴技术的推动下，近些年来中国智能硬件产业实现了优化升级，并逐渐发展成为最活跃的行业之一，得到了资本市场的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年10-11月中国智能硬件行业投融资数据分析简报》，助力投资人与创业者即时了解市场趋势，获取关键投资决策所需的数据，把握投资逻辑和最新产业机会。
With the upgrading of national consumption, the market demand for high-tech intelligent hardware products in China is increasing. Driven by national policy support and emerging technologies such as 5g and AI, China's intelligent hardware industry has been optimized and upgraded in recent years, and has gradually developed into one of the most active industries, which has attracted a lot of attention from the capital market.iiMedia Rearch inquires and publishes the investment and financing data analysis briefing of China's intelligent hardware industry from October to November 2021 through AI media data center (data. iimedia. CN), which helps investors and entrepreneurs immediately understand the market trend, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.

艾媒咨询| 2020中国人工智能产业白皮书

本报告研究涉及企业/品牌/案例：酷芯微电子，蒜泥科技，影谱科技

2025年中国人工智能核心产业规模预计将超过4000亿元，中国未来有望发展为全球最大的人工智能市场。首先是国家政策环境的利好，同时人工智能商业化发展的经济环境近年基本处于稳定状态。伴随着人口结构变化和社会发展，企业的用工成本逐渐攀升，企业正在寻求数字化转型，希望通过应用人工智能降低用工成本，这些都为人工智能的商业化发展提供了有利的社会环境。2020年中国人工智能产业融资规模为1402亿元，资本也持续看好中国人工智能产业发展。iiMedia Research(艾媒咨询)数据显示，超八成中国网民看好其未来发展前景，47.8%的网民对中国人工智能发展前景持比较乐观的态度，36.8%的网民认为人工智能前景非常乐观。八成受访企业表示对人工智能重视程度较高，近六成企业表示未来会重点布局人工智能。未来人工智能的应用场景范围将持续扩大，深度渗透到各个领域，引领产业向价值链高端迈进，同时也为改善民生起到重要作用。
The scale of China's core artificial intelligence industry is expected to exceed 400 billion yuan in 2025, and China is expected to develop into the world's largest artificial intelligence market in the future. The first is the favorable national policy environment, and the economic environment for the commercialization of artificial intelligence is basically stable in recent years. With the demographic changes and social development, the labor cost of enterprises has gradually risen. Companies are seeking digital transformation and hope to reduce labor costs through the application of artificial intelligence. All of these provide a favorable social environment for the commercial development of artificial intelligence. In 2020, the financing scale of China's artificial intelligence industry is 140.2 billion yuan, and capital continues to be optimistic about the development of China's artificial intelligence industry. As the data of iiMedia Research showed, over 80% of Chinese Internet users are optimistic about its future development prospects, 47.8% of Internet users are relatively optimistic about the prospects of China's artificial intelligence development, and 36.8% of Internet users believe that the prospects of artificial intelligence are very optimistic. Eighty percent of the companies interviewed said that they attach great importance to artificial intelligence, and nearly 60 percent of the companies said they will focus on artificial intelligence in the future. In the future, the scope of artificial intelligence application scenarios will continue to expand and penetrate deeply into various fields, leading the industry to the high end of the value chain, and also playing an important role in improving people's livelihood.(“iiMedia Report |2020 China Mobile Games' IP Value Exploration Research Report" full version has 79 pages, please click the Browse HD Report button on the right side of the article to browse the report )