艾媒咨询 | 2025-2026年中国速冻食品行业趋势洞察白皮书

2026年，中国速冻食品行业正步入结构升级与价值重塑的关键阶段。在消费习惯变迁、供应链能力提升与餐饮产业化发展的多重驱动下，行业已从规模扩张转向“品质提升、场景拓展与健康引领”的深度发展阶段。冷链物流的完善为市场下沉与品类延伸提供了坚实基础，而消费者对便捷、营养与风味的多重追求，则持续推动产品创新与品牌差异化竞争。
行业正迎来“效率”与“体验”并重的转型拐点：一方面，传统主食类目稳步增长；另一方面，地方小吃、预制菜肴及休闲品类快速崛起，推动消费场景从家庭储备向日常佐餐、休闲娱乐等多维度渗透。在市场竞争格局分散的当下，领先企业通过供应链整合、品类创新与渠道精耕构筑壁垒，而健康化、情感化与特色化已成为产品进化的核心方向。这标志着中国速冻食品行业已超越基础便捷需求，进入以品质升级和精准触达为特征的价值竞争新周期。
市场数据印证了行业稳健扩容的长期趋势，iiMedia Research（艾媒咨询）数据显示，中国速冻食品市场规模持续稳步攀升，2025年市场规模已达2130.9亿元，艾媒预期这一稳健扩容的态势将延续，2030年市场规模有望增至2901.4亿元。
By the end of 2025, The Chinese frozen food industry is entering a crucial stage of structural upgrading and value redefinition. Driven by changes in consumption habits, improvements in supply chain capabilities, and the development of the catering industry, the industry has shifted from scale expansion to a deeper stage of "quality improvement, scenario expansion, and health leadership". The improvement of cold chain logistics provides a solid foundation for market penetration and category expansion, while consumers' multiple pursuits for convenience, nutrition, and flavor continuously drive product innovation and brand differentiation competition.
The industry is now at a turning point where "efficiency" and "experience" are equally emphasized: On one hand, traditional staple food categories are steadily growing; on the other hand, local snacks, pre-prepared dishes, and leisure categories are rapidly rising, promoting the penetration of consumption scenarios from household reserves to daily side dishes, leisure entertainment, and other dimensions. In the current fragmented market competition landscape, leading enterprises build barriers through supply chain integration, category innovation, and channel refinement. Health, emotion, and uniqueness have become the core directions of product evolution. This marks that the Chinese frozen food industry has surpassed basic convenience needs and entered a new cycle of value competition characterized by quality improvement and precise reach.
Market data confirm the long-term trend of steady expansion in the industry. According to iiMedia Research, the market size of frozen food in China has continued to rise steadily. By 2025, the market size has reached 213.09 billion yuan. iiMedia Research predicts that this steady expansion trend will continue, and the market size is expected to increase to 290.14 billion yuan by 2030.

艾媒咨询｜2024-2025年中国羊奶粉市场消费趋势洞察报告

因羊奶粉拥有小分子、易吸收、不易致敏、不易长胖的天然优势，越来越多消费者开始将目光转向营养丰富的羊奶粉产品。在居民健康营养观念升级、羊奶粉市场监管规范化、以及银发一族的需求日益增长的大背景下，羊奶粉市场发展迅速升温，各大乳企龙头纷纷布局欲抢占先机。iiMedia Research（艾媒咨询）数据显示，2023年中国羊奶粉市场规模为167.1亿元，同比增长12.7%；预计2028年将突破350亿元。各年龄段羊奶粉消费类型呈现差异化，成人羊奶粉消费者中，41-60岁的中老年消费者占比更高，为69.9%；而婴幼儿配方羊奶粉消费者更多为23-40岁的中青年，占比37.5%。矿物质、维生素多与营养丰富成羊奶粉产品优势共识，54.4%消费者认为羊奶粉优势在于富含矿物质和维生素，47.9%消费群体看中羊奶粉的营养丰富。羊奶粉赛道市场扩张迅速，行业竞争激烈，产品全年龄段覆盖率加深，品类逐渐多元化。在中国老龄化已成趋势、消费者品质需求升级大背景下，奶源地的建设与供应链的完善，是企业在未来羊奶粉市场的竞争中领先致胜的关键与核心。
Due to the natural advantages of goat milk powder, such as small molecules, easy absorption, low allergenicity, and low likelihood of causing weight gain, an increasing number of consumers are turning their attention to nutrient-rich goat milk powder products. Against the backdrop of an upgrade in residents' health and nutrition concepts, standardization in the goat milk powder market regulation, and a growing demand from the elderly population, the goat milk powder market is rapidly heating up. Leading dairy enterprises are actively positioning themselves to seize first-mover advantage.According to data from iiMedia Research , the size of China's goat milk powder market was 16.71 billion yuan in 2023, representing a year-on-year growth rate of 12.7%. It is projected to exceed 35 billion yuan by 2028. Consumption patterns for goat milk powder vary across different age groups: among adult consumers, those aged between 41-60 account for a higher proportion at 69.9%, while young and middle-aged consumers aged between 23-40 make up 37.5% of consumption.Minerals and vitamins are widely recognized as key strengths contributing to the nutritional richness of goat milk powder products; with approximately 54.4% of consumers acknowledging its mineral and vitamin content as advantageous factors while around 47.9% value its overall nutritional richness.The rapid expansion in the competitive landscape within the goat milk powder market has led to fierce industry competition with product coverage expanding across all age groups and categories gradually diversifying.In light of China's aging population trend and rising consumer demands for quality upgrades, it is imperative that companies focus on establishing dairy sources and enhancing supply chains as critical components for leading future competition within the goat milk powder market.

艾媒咨询 | 2023-2024年中国生鲜电商运行大数据及发展前景研究报告

庞大的生鲜发展市场、大量的生鲜需求刺激了具有空间距离优势的社区生鲜电商的发展，诸多社区生鲜供应平台，如盒马鲜生、多多买菜、美团优选等应运而生。2022年中国生鲜电商企业数量是2017年的近3倍。随着更多企业跨行入局抢夺市场，业务模式不断创新，行业竞争将持续加剧。