关于“杭州柯林”的报告
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艾媒咨询|2021年9-10月中国化妆品行业运行数据监测双月报：“双十一” 战报
本报告涉及的案例/品牌/企业：C咖，悦瞳，林清轩
数据显示，今年年初社会消费品零售总额受去年低基数的影响，同比高增。自三月以来中国社会消费品零售总额与化妆品类商品零售值同比增长速度总体呈现下滑趋势。艾媒咨询分析师认为，受中国疫情零星出现以及宏观经济景气度等原因，居民总体消费意愿减弱，如将来疫情仍未解决，或一定程度影响化妆品消费的总体需求。不过，从数据来看，今年美妆护肤类产品线上复购需求多于线下体验需求，且对即时性要求不高，在整体电商经济增速下降的环境下，未来美妆护肤类产品线上销售增速仍能够保持高增长趋势。
Data show that at the beginning of this year, the total retail sales of social consumer goods increased year-on-year due to the impact of last year's low base. Since March, the year-on-year growth rate of China's total retail sales of social consumer goods and the retail value of cosmetics has generally shown a downward trend. iiMedia Research analysts believe that due to the sporadic occurrence of the epidemic in China and the macroeconomic boom, the overall consumption willingness of residents is weakened. If the epidemic has not been solved in the future, it may affect the overall demand for cosmetics consumption to a certain extent. However, from the data, this year, the demand for online re purchase of beauty and skin care products is more than the demand for offline experience, and the requirement for timeliness is not high. Under the environment of declining overall e-commerce economic growth, the growth rate of online sales of beauty and skin care products can still maintain a high growth trend in the future. -
艾媒咨询|2021年7-8月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例：贝泰妮，珀莱雅，丸美股份
数据显示，2021年8月阿里平台护肤及化妆品类GMV为199.1亿元，同比下降5.0%，其中护肤类GMV140.0 亿元，同比下降0.8%，彩妆类GMV59.2亿元，同比下降13.6%。双十一电商购物节成交额近五年平均增长率为32.5%，购物气氛活跃。2020年双十一电商购物节全网个护美妆品类销售额909亿元，同比增长43%。其中，护肤销售额达 755 亿元，同比增长 45%；美妆彩妆销售额为 154 亿元，同比增长 38%。2020年双十一电商购物节有超70%的个护美妆商品在预售阶段售出，商家可考虑在2021年双十一期间重点布局预售期。
According to data, in August 2021, the GMV of skin care and cosmetics on Ali's platform was 19.91 billion yuan, down 5.0% year-on-year, of which skin care GMV was 14 billion yuan, down 0.8% year-on-year, and cosmetics GMV was 5.92 billion yuan, down 13.6% year-on-year . On the Double Eleven e-commerce shopping festival, the average growth rate in the past five years has been 32.5%, and the shopping atmosphere is active. On the Double Eleven e-commerce shopping festival in 2020, the total sales of personal care and beauty products in the whole network is 90.9 billion yuan, a year-on-year increase of 43%. Among them, skin care sales reached 75.5 billion yuan, a year-on-year increase of 45%; beauty cosmetics sales were 15.4 billion yuan, a year-on-year increase of 38%. In 2020 Double Eleven e-commerce shopping festival, more than 70% of personal care and beauty products are sold in the pre-sale stage. Merchants may consider focusing on the pre-sale period during the 2021 Double Eleven period. -
艾媒咨询|2021-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例：上海喜喜母婴护理服务股份有限公司，苏州喜之家母婴护理服务股份有限公司，深圳爱帝宫母婴健康管理股份有限公司，馨月汇母婴专护服务（上海）有限公司，优艾贝（中国）集团有限公司，悦子阁（上海）健康服务有限公司，Andbaby安恩贝，北京禧月阁母婴护理有限公司，巍阁产后休养中心（月子会所），仕馨孕育护理中心股份有限公司，台湾臻喜月子会所，广禾堂草本生物科技（上海）有限公司，金月汇精致月子会所，山东福座母婴护理股份有限公司，美梦洛城香水湾月子中心
iiMedia Research(艾媒咨询)数据显示，中国月子中心市场规模自2013年的17.8亿元到2019年的179.8亿元，中国月子中心的市场规模年均复合增长率在47%左右。结合中国当前人口生育率情况来看，以及近期三孩政策的推出，2021年后人口生育率可能小幅上升趋势，因此，月子中心的市场规模也会随之增长，预计2023年将达到243亿元的市场规模。艾媒咨询分析师认为，目前月子中心正处于蓬勃发展阶段，预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐，并且还没有形成完备的市场监管标准，因此在2021年后月子服务行业会处于调整期，增速放缓。
According to the data of iimedia research, the market scale of China's month care center has increased from 1.78 billion yuan in 2013 to 17.98 billion yuan in 2019, with an average annual compound growth rate of about 47%. Combined with China's current fertility rate and the recent introduction of the three child policy, the fertility rate may rise slightly after 2021. Therefore, the market scale of the child care center will also grow, and it is expected to reach 24.3 billion yuan in 2023. AI media consulting analysts believe that at present, the confinement center is in a stage of vigorous development, and is expected to maintain a growth trend for some time in the future; However, due to the uneven level of the industry and the lack of a complete market regulatory standard, after 2021, the growth rate of the service industry will slow down. -
艾媒咨询|2020年3-4月中国化妆品及化妆品电商运行数据监测双月报告
本报告研究涉及企业/品牌/案例：壹网壹创，嘉亨家化。
随着国际疫情的衍变，化妆品的用户需求降低和供应链风险增加，令3-4月化妆品行业的压力不容小觑。但从宏观数据看，在3月化妆品价格跌入低谷后，4月有一定的反弹趋势;从平台数据看，2020年4月阿里巴巴全网护肤GMV 为139 亿元，同比增长58.02%。
With the development of the international epidemic, the reduction in user demand for cosmetics and the increase in supply chain risks have made the pressure on the cosmetics industry in March-April not to be underestimated. However, from the macro data, after the price of cosmetics fell into a trough in March, there was a certain rebound trend in April; from the platform data, in April 2020, Alibaba's entire network skin care GMV was 13.9 billion yuan, an increase of 58.02% year-on-year. -
艾媒报告|2020中国“新冠疫期”消费者行为大数据监测报告
本报告研究涉及企业/品牌/案例：盒马鲜生，杭州华集，碧桂园千玺机器人餐厅；其他提及企业/品牌：滴露，舒肤佳，威露士，蓝月亮，花王，隆力奇，狮王，妈妈壹选，圣瑞奇，健之素
iiMedia Research(艾媒咨询)数据显示，新冠疫情对中国网民消费产生了较大的负面影响。仅在春节期间，中国零售与餐饮就预计将损失超10000亿元，旅游收入损失将超5000亿元，电影票房损失将超70亿元。iiMedia Research(艾媒咨询)数据显示，67.4%的受访者认为疫情对个人消费行为、观念、偏好等有所影响。适度消费、理性消费是疫情期间主流消费观念，七成网民增强对医疗卫生用品消费偏好。由于海外疫情影响，五成以上中国网民消费者表示出对国货品牌的消费偏好，疫情为国货品牌抢占市场提供了契机。
As the data of iiMedia Research showed, the novel coronavirus epidemic has a greater negative impact on the consumption of Chinese netizens.During the Spring Festival, China ’s retail and catering are predicted to lose more than RMB 1 trillion, tourism losses will exceed RMB 500 billion, and movie industry losses will exceed RMB 7 billion. As the data of iiMedia Research showed, 67.4% of Chinese netizens believe that the epidemic has an impact on their personal consumption behaviors, perceptions, and preferences. Moderate and rational consumption became the mainstream consumption concepts during the epidemic, 70% of netizens have increased their preference for medical and health products. Due to the impact of the overseas epidemic, more than 50% of Chinese netizens have expressed their preference for domestic product brands. The epidemic provides an opportunity for domestic product brands to seize the market. -
艾媒报告|2020-2021年全球及中国森林资源产业大数据、标杆企业案例研究报告
本报告研究涉及企业/品牌/案例：东方园林,铁汉生态,永安林业,福建金森；其他提及企业/品牌：棕榈园林,上海园林,善邦园林,景谷林业,丰林木业,亚马逊雨林,大西洋森林,热带高原森林,北京房山琉璃河湿地公园,衡水植物园景观工程,阜阳泉水湾湿地公园项目,保山万亩东山生态恢复工程,十堰郧阳中华水园生态绿化项目,大同御河生态修复工程,沼泽林,海岸红树林,大叶桃花心木,绿心木,红木,大兴安岭,小兴安岭,长白山等。
2020年2月7日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2019-2020年全球及中国森林资源产业大数据、标杆企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对全球及中国的森林的发展现状、产业链细分领域进行深度分析，以东方园林、铁汉生态等园林企业以及永安林业等林木企业等具有影响力的森林资源作为典型进行商情分析，深入探究运行模式和发展趋势。2010年以来，全球森林资源总面积呈现线性下滑趋势，到2019年全球森林存量面积为3825百万公顷，预计到2025年这个数值将降至3815百万公顷。艾媒咨询分析师认为，各国工业化进程的加快导致全球整体环境都遭到影响，气候变幻、沙漠面积的扩大以及水土流失加剧等问题都直接或间接导致了全球森林面积逐渐萎缩，这就要求与森林治理和森林防护相关的产业快速崛起。
The report conducts an in-depth analysis of the development status of forests in the world and China, as well as the subdivision of the industrial chain. Garden companies, forest companies such as Yongan Forestry, and other influential forest resources are typically analyzed for business conditions, and in-depth exploration of operation modes and development trends. Since 2010, the total area of global forest resources has shown a linear decline. By 2019, the global forest stock area is 3825 million hectares. It is expected that by 2025 this value will drop to 3815 million hectares. Ai Media Consulting analysts believe that the acceleration of the industrialization process in various countries has affected the overall global environment. Climate change, the expansion of desert areas, and intensified water and soil erosion have directly or indirectly caused the global forest area to gradually shrink. This requires that The industries related to forest governance and forest protection are rising rapidly. -
艾媒报告|2020年中国知识付费行业运行发展及用户行为调研分析报告
本报告研究涉及企业/品牌/案例：喜马拉雅，知乎，得到APP，英语流利说；其他提及企业/品牌：吴晓波频道，樊登读书会，混沌大学，蜻蜓FM，逻辑思维，丁香医生，十点读书，3节课，韦林文华，新知榜，短书，鼹鼠世界，荔枝，微课，千聊，微信，微博，中国大学MOOC，腾讯课堂，格子匠，支付宝，懒人听书，凯叔讲故事，网易公开课，腾讯，阅文集团，凯鹏华盈，海纳亚洲，西瑞雅，小鹅通，快手，百度,搜狗，今日头条，豆瓣等。
本报告主要对中国知识付费行业的发展模式的现状进行总结和前景分析，通过对行业发展背景、行业核心数据、知识付费产业链重要环节进行数据监测，并且通过草莓派数据调查与计算系统对知识付费用户行为进行调研（样本量1750），并重点针对得到、英语流利说、知乎、喜马拉雅等不同类型的知识付费平台为典型进行商情分析，对行业总体发展趋势进行解读并深入研究其商业运作模式，预测2021年中国知识付费行业的发展趋势和运营模式。
This report mainly summarizes and analyzes the current status of the development model of the knowledge payment industry in China. It monitors the background of the industry development, industry core data, and important links in the knowledge payment industry chain. Research on paid user behavior (sample size 1750), and focus on different types of knowledge payment platforms such as acquisition, fluency in English, Zhihu, Himalayan, etc. as a typical business situation analysis, interpret the overall development trend of the industry and study its business operations Model, predicting the development trend and operating model of China's knowledge payment industry in 2021.
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