艾媒咨询｜2024年中国品牌电商服务商行业研究报告

“一带一路”背景下，跨境电商是外贸企业拓展国际市场的关键途径，越来越多的企业纷纷加入其中，品牌出海呈现出蓬勃的发展态势，品牌电商服务市场迎来增长机会。在AIGC新纪元下，不断助力“电商+”新模式诞生，推动品牌电商服务商行业新增长点的出现。目前电商市场服务需求不断增长，随着服务商数智化能力的构建及全链式服务体系的完善，品牌电商服务市场规模将进一步扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国品牌电商服务商行业研究报告》数据显示，2023年中国品牌电商服务行业市场规模为4077.1亿元，同比增长11.3%，预计2028年将达5862.3亿元。电商行业逐渐向去中心化、数字化转型，品牌方对电商精细化运营要求不断提高。
Under the background of "Belt and Road", cross-border e-commerce is a key way for foreign trade enterprises to expand their international markets, and more and more enterprises are joining in, and branding overseas has shown a vigorous development trend, and branded e-commerce service market has ushered in growth opportunities. Under the new era of AIGC, it will continue to help the birth of "e-commerce +" new model, and promote the emergence of new growth points in the branded e-commerce service provider industry. Currently, the demand for e-commerce market services is growing, and with the construction of service providers' digital intelligence capabilities and the improvement of the whole chain service system, the market scale of branded e-commerce services will be further expanded. According to the latest Research Report 2024 China brand e-commerce service provider industry research report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market scale of China's branded e-commerce services industry will reach 407.71 billion yuan in 2023, with a year-on-year growth of 11.3%, and it is expected that it will reach 586.23 billion yuan in 2028. reach 586.23 billion yuan. The e-commerce industry is gradually transforming to decentralisation and digitisation, and brands are increasing their requirements for refined e-commerce operations.

艾媒咨询 | 2023-2024年中国企业出海发展研究白皮书

应经济转型升级需求，愈多企业开始“走出去”，积极开拓海外市场。iiMedia Research（艾媒咨询）数据显示，分别有29.5%、19.9%的大型企业已实施出海或有出海计划；在已实施出海布局的企业中，中、小、微企业的占比分别为39.4%、17.5%和13.6%；从布局趋势上看，大型企业综合实力强，出海较早，但中小微企业作为中国数量大、灵活性高的群体，在政策和市场支持下，正不断加快出海步伐。

艾媒咨询 | 2023-2024年中国跨境出口电商产业运行大数据与商业决策分析报告

当前全球各国政府主体对跨境电商行业的态度呈现合规化和开放性趋势，近年来，中国政府也从多个方面加大了对跨境出口电商的支持力度。在跨境贸易往来日益增加以及互联网技术渗透率提升的作用下，中国跨境电商出口规模将持续增长。

艾媒咨询 | 2024年中国新经济行业全景解读

2023年，当人人都在抱怨生意难做时，为何有的企业能够逆流而上，实现业绩的数倍增长？在同样的市场环境下，是什么让这些企业脱颖而出，成为行业的翘楚？面对同样的挑战和困难，他们是如何找到突破口，实现跨越式发展的？2024年，站在旧年新岁的交汇点，我们需要回顾过去，展望未来。
2024年1月12日，艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，现场发布了《2024年中国新经济行业全景解读》，并结合艾媒长期的监测研究，用数据说话，围绕“逆势·变革·破局”的角度，对新经济行业展开详细的分析解读，直击品牌价值，共同展望未来新经济行业发展趋势。
In 2023, when everyone is complaining about the difficulty of doing business, why can some companies go against the tide and achieve several times the growth of performance? What makes these enterprises stand out and become industry leaders in the same market environment? How did they find a breakthrough and achieve leapfrog development in the face of the same challenges and difficulties? In 2024, standing at the intersection of old and new years, we need to look back on the past and look forward to the future.
On January 12, 2024, Zhang Yi, CEO and Chief Analyst of iMedia Consulting, was invited to attend the event and released the "2024 China's New Economy Industry Panorama Interpretation" on site. Based on iMedia's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspective of "going against the trend, changing, and breaking through the situation", directly targeting brand value, and jointly looking forward to the future development trend of the new economy industry.

艾媒咨询｜2024-2025年中国鲜花电商市场分析报告

中国鲜花电商市场在数字化经济快速发展的浪潮中迅速成长，成为消费升级和个性化需求的新兴领域。随着互联网技术的不断进步和物流配送体系的完善，鲜花电商行业已经形成了一套成熟的运营模式，成为人们日常生活中传递情感、表达心意的重要方式。在市场竞争日益加剧的背景下，中国鲜花电商行业不仅满足了国内消费者多样化的需求，也逐渐将业务拓展至海外市场，成为全球鲜花消费的新趋势。通过创新的营销策略和优质的客户服务，部分国内鲜花电商企业已经成功地将中国鲜花电商的产品和服务推向国际市场，成为全球鲜花电商领域不可忽视的力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国鲜花电商市场分析报告》数据显示，2023年中国鲜花电商市场规模为1279.1亿元，预计2025年中国鲜花电商市场规模将达1644.1亿元。
艾媒咨询分析师认为，在全球化的背景下，中国鲜花电商企业通过挖掘和传递具有中国特色的文化元素和价值观念，可以更好地与海外消费者建立情感联系，提升品牌影响力。
China's flower e-commerce market has grown rapidly in the wave of rapid development of the digital economy, becoming an emerging field of consumption upgrading and personalized demand. With the continuous progress of Internet technology and the improvement of logistics distribution system, the flower e-commerce industry has formed a set of mature operation model, which has become an important way to convey emotions and express thoughts in People's Daily life. In the context of increasing market competition, China's flower e-commerce industry not only meets the diversified needs of domestic consumers, but also gradually expands its business to overseas markets, becoming a new trend in global flower consumption. Through innovative marketing strategies and high-quality customer service, some domestic flower e-commerce enterprises have successfully promoted the products and services of China's flower e-commerce to the international market, becoming a force that cannot be ignored in the field of global flower e-commerce. According to the latest "2024-2025 China Flower E-commerce Market Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's flower e-commerce in 2023 will be 127.91 billion yuan. It is expected that the size of China's flower e-commerce market will reach 164.41 billion yuan in 2025.
Analysts from IMedia Consulting believe that in the context of globalization, Chinese flower e-commerce enterprises can better establish emotional connections with overseas consumers and enhance brand influence by mining and transmitting cultural elements and values with Chinese characteristics.

艾媒咨询｜2024-2025年中国香水行业研究及消费者洞察报告

国民消费水平的提升、消费场景的拓宽以及“他经济”的崛起都有力促进了中国香水市场空间的扩容，香水赛道迅猛发展。2023年中国香水市场规模已达207亿元，预计2029年有望达到515亿元。产业链分布上，上游的全球香料香精市场仍处于国外寡头垄断的格局，市场呈现高度集中化。而中游市场上，国际知名品牌仍占主流地位，中国本土品牌也不断涌现。下游渠道上，香水电商渠道销量表现强势，线下体验店将为未来品牌重要布局。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国香水行业研究及消费者洞察报告》数据显示，中国近七成香水消费者为女性，50毫升与30毫升规格的香水产品最受市场欢迎，选择占比分别为36.3与20.0%。目前，香水的消费场景正在拓宽，香水的使用不再囿于社交与工作的场合，而是更多地被视为一种情绪上的“悦己体验”。相关品牌应紧跟消费热点，开发具有情绪疗愈功能的香水产品，增加产品使用的仪式感和悦己价值，从而满足消费者对情绪体验与生活品质的追求。
The improvement of people's living standards, the expansion of consumption scenarios, and the rise of the "him economy" have all contributed to the expansion of China's perfume market, driving the perfume industry to grow rapidly. In 2023, the scale of China's perfume market reached 20.7 billion yuan, and is expected to reach 51.5 billion yuan by 2029.In terms of the industrial chain distribution, the upstream global fragrance and flavor market is still dominated by foreign oligopolies, with a highly concentrated market. In the middle stream market, international well-known brands still occupy the mainstream position, while Chinese domestic brands are also emerging. In the downstream channel, the online perfume channel has strong sales performance, and offline experience stores will be an important layout for future brands. According to the latest report on the 2024-2025 China Perfume Industry Research and Consumer Insights released by iiMedia Research (iiMedia Research), a global new economy industry third-party data mining and analysis institution, nearly 70% of Chinese perfume consumers are women, and the 50ml and 30ml specifications of perfume products are the most popular in the market, with a choice ratio of 36.3% and 20.0%, respectively. Currently, the consumption scenarios of perfume are expanding, and the use of perfume is no longer limited to social and work occasions, but is increasingly seen as a "self-indulgent experience" in terms of emotions. Relevant brands should follow consumer trends and develop fragrances with emotional healing functions to increase the sense of ritual and self-indulgence in product use, thereby meeting consumers' pursuit of emotional experiences and quality of life.

艾媒咨询 | 2024年微信视频号用户画像与行为洞察报告

随着互联网技术的不断进步和社交媒体生态的演变，微信视频号作为新兴的视频平台，正逐渐成为品牌营销和商业化的新战场。微信视频号坐拥国内庞大的私域流量，其独特优势在于其植根于拥有完整社交链的微信生态，辐射超过13亿用户的社交圈，社交传播的内容具备高信任基因。因此，微信视频号诞生至今，已经成为连接用户与内容创作者的重要桥梁。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年微信视频号用户画像与行为洞察报告》数据显示，从2020年3月到2023年12月，中国短视频行业的用户基数呈现持续上升的态势。截至2023年12月，用户总数攀升至10.53亿，渗透率达到了96.40%。艾媒咨询分析师认为，逐年增长的用户规模表明短视频市场仍有巨大的发展潜力和空间。
艾媒咨询分析师认为，视频号推出了多项商业化工具，包括直播带货、观众打赏、付费内容推广以及广告互选等，为不同粉丝规模的内容创作者提供了丰富的变现途径。在当前的互联网生态中，商业化已成为维系创作者长期留存的关键因素。创作者生产的高质量内容是视频号在竞争激烈的短视频领域中吸引和维系用户关注的核心。因此，视频号的商业化步伐加快，对于建立一个可持续发展的内容生态系统具有重要意义。
With the continuous progress of Internet technology and the evolution of social media ecology, wechat video number, as an emerging video platform, is gradually becoming a new battlefield for brand marketing and commercialization. Wechat video number has huge private traffic in China. Its unique advantage is that it is rooted in the wechat ecosystem with a complete social chain, radiating the social circle of more than 1.3 billion users, and the content of social communication has a high trust gene. Therefore, since the birth of wechat video number, it has become an important bridge connecting users and content creators. The latest "2024 wechat video user portrait and Behavior insight report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from March 2020 to December 2023, the user base of China's short video industry has continued to rise. As of December 2023, the total number of users climbed to 1.053 billion, and the penetration rate reached 96.40%. Imedia Consulting analysts believe that the growing user scale year by year indicates that the short video market still has huge development potential and space.
iiMedia Research analysts believe that the video number has launched a number of commercial tools, including live delivery, audience rewards, paid content promotion and advertising mutual selection, etc., providing a rich way for content creators of different fan sizes to monetize. In the current Internet ecology, commercialization has become a key factor to maintain the long-term retention of creators. High-quality content produced by creators is at the core of video Number's ability to attract and maintain users' attention in the highly competitive short video field. Therefore, the accelerated pace of commercialization of video number is of great significance for the establishment of a sustainable content ecosystem.

艾媒咨询｜2024-2025年中国无糖饮料行业研究及消费者洞察报告

随着国民消费观念和消费方式不断升级，追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准，无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元，预计2028年有望达815.6亿元。产业链分布上，上游的茶叶、咖啡豆等原料需求激增，消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上，即时零售业态风起，成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示，45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前，线上商超、电商平台为无糖饮料主要购买渠道，即时零售成全渠道发展新增量。未来，无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒，突出产品的差异化和功能化优势，从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers.

艾媒咨询 | 2024年中国玩具电商行业发展状况 与消费行为调研分析报告

随着中国经济的持续增长和数字化转型的深入，中国玩具电商行业在2024年迎来了快速发展的新阶段，其特点包括市场规模持续扩大、消费者群体多样化、电商渠道迅速发展、个性化和环保需求日益增长等，行业正面临新的机遇与挑战，需要不断创新以适应市场变化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《 2024年中国玩具电商行业发展状况与消费行为调研分析报告》数据显示，中国移动电商用户规模近年经历了显著增长，从2015年用户数3.64亿，持续增长至2023年达到峰值11.39亿，年均增长率约为15.44%。这一上升趋势反映了移动电商市场的蓬勃发展和用户习惯的转变，其中智能手机普及和移动支付技术的进步是推动增长的关键因素。
With the continuous growth of China's economy and the deepening of digital transformation, the Chinese toy e-commerce industry is entering a new stage of rapid development in 2024, characterized by the continuous expansion of the market size, diversification of consumer groups, rapid development of e-commerce channels, and growing demand for personalization and environmental protection. The industry is facing new opportunities and challenges, and needs to continuously innovate to adapt to market changes. The latest "2024 China toy e-commerce industry development status and consumer behavior research analysis report" released by iiMedia Research (iiMedia Research), a third-party data mining and analysis institution for global new economy industries, shows that the number of Chinese mobile e-commerce users has experienced significant growth in recent years, from 364 million users in 2015 to a peak of 1.139 billion in 2023, with an average annual growth rate of about 15.44%. This upward trend reflects the thriving development of mobile e-commerce markets and the shift in user habits, while the widespread use of smartphones and the progress of mobile payment technology are key factors driving growth.

艾媒咨询 | 2023年中国品牌电商服务商行业研究报告

随着服务商数智化能力的构建及全链式服务体系的完善，品牌电商服务市场规模将进一步扩大。iiMedia Research（艾媒咨询）数据显示，2022年中国品牌电商服务行业市场规模为3663.2亿元，同比增长24.1%，预计2025年将达4821.6亿元。电商行业逐渐向去中心化、数字化转型，品牌方对电商精细化运营要求不断提高。