全球领先的新经济产业第三方数据挖掘与分析机构
关于“黄酒行业”的报告
艾媒咨询|2021-2022年中国低度酒行业现状与发展趋势研究报告
本报告涉及的案例/品牌/企业:RIO、兰舟
在新生代群体的消费理念和休闲放松需求驱使下,低度酒市场在近年发展迅猛。iiMedia Research(艾媒咨询)数据显示,2017-2021年,中国低度酒销售市场规模整体保持高速增长态势,预计2022年将突破5000亿元。艾媒咨询分析师认为,在供给侧,传统品牌和新品牌都在纷纷布局低度酒市场,市场供给充裕;在消费侧,Z时代已经成为社会消费的新力军,低度酒在产品形态、品牌营销等方面都与Z时代消费理念相契合,市场发展前景一片利好。
Driven by the consumption concept and relaxation demand of the new generation groups, the low-alcohol market has developed rapidly in recent years. According to data from iiMedia Research, from 2017 to 2021, the overall sales scale of China's low-alcohol wine will maintain a high-speed growth trend, and it is expected to exceed 500 billion yuan in 2022. According to the analyst opinion of iiMedia Research, on the supply side, traditional brands and new brands are laying out the low-degree wine market, and the market supply is abundant; on the consumption side, the Z era has become a new force in social consumption, and the low-alcohol wine is in line with the Z-era consumption concept in terms of product form and brand marketing. The market development prospects are favorable.艾媒咨询|2021年中国酒类新零售市场研究报告
本报告研究涉及企业/品牌/案例:挖酒网
由广东营销学会主办的“2021名酒品牌营销高峰论坛”将于7月28日下午在广州香格里拉酒店举行,本届论坛主题是:“聚力·赋能·跨越·起航”。艾媒咨询集团CEO兼首席分析师张毅受邀参加本次论坛,并将现场发布《2021年中国酒类新零售市场研究报告》。报告围绕中国酒类新零售市场现状、发展规模、产业链、竞争格局等进行全面分析,同时对酒类新零售用户消费行为及偏好调研剖析,并结合养生酒新零售市场发展情况,全面解读中国新零售市场发展趋势。
The 2021 wine brand marketing Summit Forum, hosted by Guangdong Marketing Association, will be held in Shangri La Hotel, Guangzhou on the afternoon of July 28. The theme of this forum is: "cohesion, empowerment, leapfrog and sail". Zhang Yi, CEO and chief analyst of aimedia Consulting Group, was invited to participate in the forum and will release the 2021 Research Report on new retail market of Chinese wine. The report analyzes the current situation, development scale, industrial chain and competition pattern of new wine retail market in China, and analyzes the consumption behavior and preferences of new retail users of liquor, and comprehensively interprets the development trend of new retail market of health wine in combination with the development of new retail market of health wine.艾媒咨询 | 2025年中国黄金产业市场状况及标杆企业经营数据分析报告
2025年,在全球地缘波动加剧、金融不确定性上升与国家战略资源定位强化的背景下,中国黄金产业迎来历史性高景气周期,告别传统金价周期波动主导的运行模式,进入金价长牛、需求分化、政策规范、龙头集中的全新发展阶段。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布《2025年中国黄金产业市场状况及标杆企业经营数据分析报告》数据显示,2025年中国黄金投资需求激增,全年黄金ETF净流入超180吨,同比增长127%;实物金条、金币等投资类产品销量同比增长63%,金饰消费呈现“量减价增”特征。资本市场呈现显著分层格局,市值、营收、利润、资金流向等核心指标持续向头部集聚,其中,紫金矿业前三季度累计归母净利润高达378.64亿元,表现尤为突出。艾媒咨询分析师认为,当前中国黄金产业上游矿企与下游零售企业经营表现分化明显,具备资源储量、全球化布局与全产业链运营能力的企业正占据绝对优势。同时,税收新政落地实施与高质量发展政策持续推进等多重利好因素,加速推动中国黄金市场低效主体出清,倒逼产业结构优化升级,向战略化、集约化、高端化、金融化方向稳步迈进。
In 2025, against the backdrop of escalating global geopolitical volatility, rising financial uncertainty, and the strengthened positioning of gold as a national strategic resource, China's gold industry ushered in a historic high-boom cycle, bidding farewell to the traditional operation mode dominated by cyclical fluctuations in gold prices and entering a new development phase characterized by a long-term bull market in gold prices, differentiated demand, standardized policies, and concentrated leading enterprises. Data from the latest Analysis Report on the Market Situation of China's Gold Industry in 2025 and Data on the Operations of Leading Enterprises released by iiMedia Research, a world-leading third-party data mining and analysis institution in the new economic industry, shows that China's gold investment demand surged in 2025: the annual net inflow of gold ETFs exceeded 180 tons, a year-on-year increase of 127%; the sales volume of investment-oriented products such as physical gold bars and gold coins rose by 63% year-on-year, while gold jewelry consumption showed the characteristic of "decreased volume but increased price". The capital market presented a distinct stratification pattern, with core indicators such as market value, operating income, profits, and capital flow continuing to gather towards leading enterprises. Among them, Zijin Mining's cumulative net profit attributable to parent company in the first three quarters reached as high as 37.864 billion yuan, delivering an especially outstanding performance.Analysts from iiMedia Research believe that in the current China's gold industry, there is a clear differentiation in the operating performance between upstream mining enterprises and downstream retail enterprises, and enterprises with resource reserves, global layout and full industrial chain operation capabilities are seizing an absolute advantage. At the same time, multiple positive factors such as the implementation of new tax policies and the continuous advancement of high-quality development policies have accelerated the clearance of inefficient entities in China's gold market, forced the optimization and upgrading of the industrial structure, and promoted its steady progress towards strategization, intensification, high-endization and financialization.艾媒咨询|2021年中国白酒行业发展研究报告
本报告涉及的案例/品牌/企业:五粮液,唐庄酒业,观云白酒
iiMedia Research(艾媒咨询)数据显示,中国2021年中国白酒市场规模将达6434亿元,同比增长10.2%。数字化技术赋能白酒行业,助力企业降本增效,中国酒类新零售市场规模2021年达1363.1亿元。预计未来中国白酒行业发展稳定,营收和利润仍有较大空间,2025年将达9500亿元。经调研发现,中国白酒消费者中七成为男性,超六成为中高收入群体,消费者最喜好的前三白酒品牌分别是五粮液、泸州老窖、剑南春。艾媒咨询分析师认为,近年来中国酒类市场迎来新的变革,低度酒品类迎来了新的增长,消费群体以年轻人为主。2021年天猫双十一周低度购买人数增长超50%,年轻人占到60%。在“她”经济的驱动下,适合年轻女性饮用的低度酒同比增长46%,年轻女性成为酒类市场新的增长点。
According to the data of iiMedia Research, China's liquor market will reach 643.4 billion yuan in 2021, up 10.2% year on year. Digital technology can empower the liquor industry and help enterprises reduce costs and increase efficiency. The scale of China's new liquor retail market will reach 136.31 billion yuan in 2021. It is expected that China's liquor industry will develop stably in the future, and its revenue and profit will still have a large space, which will reach 950 billion yuan in 2025. According to the survey, seven of Chinese liquor consumers are male, and more than six are middle and high income groups. The top three liquor brands most favored by consumers are Wuliangye, Luzhoulaojiao and Jiannanchun. iiMedia consulting analysts believe that in recent years, China's wine market has ushered in a new revolution, low-alcohol wine category ushered in a new growth, the consumer group is mainly young people. In 2021, the number of low-priced shoppers on Tmall will increase by more than 50%, with young people accounting for 60%. Driven by the "she" economy, low-alcohol drinks suitable for young women increased by 46% year-on-year, making young women a new growth point in the alcohol market.艾媒报告|2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告
本报告研究涉及企业/品牌/案例:锦江酒店,全季酒店,OYO酒店,你好酒店,途家民宿,爱彼迎。
其他提及企业/品牌:华住酒店集团,维也纳酒店,盒子空间,轻住酒店,我寓,携程,飞猪,美团,支付宝,微信,腾讯旅游,大众点评,小猪,木鸟,马蜂窝,海友酒店,如家,宜尚酒店,桔子精选等。
2020年4月30日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对高端、中端、单体酒店和民宿等各类中国酒店行业进行全面分析,对锦江、全季、OYO、途家等品牌进行典型案例解读,以此分析直播电商的产品特性以及品牌方的发展趋势,判断2020-2021年中国酒店行业的发展趋势。受到本次疫情影响,中国酒店行业面临巨大危机,中端酒店体现了较好的灵活抗压能力,在未来的酒店消费升级市场中将具有一定的优势。而在疫情影响下,单体酒店、民宿营收严重下滑,行业或将面临重新洗牌。
Data show that in 2019, the number of domestic tourists in China increased by 8.40% year-on-year to 6,006 million. However, the new crown outbreak in 2020 will end the trend of hotel revenue growth and have a huge impact on the hospitality industry. Data show that in the first quarter of 2020, the entire hotel industry has been hit hard, the long-held small and medium-sized hotels will suffer a more severe impact.艾媒报告|2020-2021年中国酒类行业发展状况与竞争态势分析报告
本报告研究涉及企业/品牌/案例:张裕集团,通葡股份,青岛啤酒,重庆啤酒;其他提及企业/品牌:贵州茅台,五粮液,泸州老窖,洋河股份,华致酒行,中粮酒业,山西汾酒,百威,威龙葡萄酒,酒鬼酒,哈尔滨啤酒,福佳,雪花啤酒,燕京啤酒,喜力,凯旋1664,科罗娜,爱士堡,奔富,长城,拉菲,张裕,黄尾袋鼠,杰卡斯,干露,智象,王朝,桃乐丝,古井贡酒,今世缘,顺鑫农业,口子窖,水井坊,迎驾贡酒,老白干酒,舍得酒业,金徽酒,伊力特,青青稞酒,金种子酒,ST岩石,ST皇台,青花汾酒,舍得,洋河梦之蓝,沱牌系列,口子窖,老白干青花,今世缘,金徽酒,通葡股份,西部创业,通天酒业,ST中葡股份,莫高股份,楼兰酒庄,怡园酒业,伊珠股份,芳香庄园,珠江啤酒,重庆啤酒,惠泉啤酒,兰州黄河,ST西发等。
2020年1月15日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国酒类行业发展状况与竞争态势分析报告》。报告根据艾媒咨询商业情报数据库、北极星互联网产品分析系统、艾媒商情舆情数据监测系统基础数据,将青岛啤酒、重庆啤酒、通葡股份、张裕集团、贵州茅台、五粮液、泸州老窖、洋河股份等酒类上市公司作为典型案例进行商情分析,深入研究中国三大酒类商业运作模式。iiMedia Research(艾媒咨询)数据显示,2019年1-11月规模以上企业白酒产量698.0万千升(折65度,商品量),同比增长0.5%;啤酒产量3524.7万千升,同比增长1.0%;葡萄酒产量37.2万千升,同比下降12.1%。葡萄酒产量出现显著下滑,与进口葡萄酒的竞争和挤压有关。
The report includes Tsingtao Beer, Chongqing Beer, Tongpu, Changyu Group, Guizhou Maotai, Wuliangye, Luzhou Laojiao, Yanghe As a typical case, listed liquor companies such as stocks conduct business analysis, and in-depth study of China's three major liquor business operation models. According to data from iiMedia Research, from January to November 2019, the liquor production of enterprises above the designated size was 6.978 million kiloliters (65 degrees off, commodity volume), a year-on-year increase of 0.5%; beer production was 35.247 million kiloliters, a year-on-year increase of 1.0%. ; Wine output was 372,000 thousand liters, a year-on-year decrease of 12.1%. The significant decline in wine production is related to competition and squeeze from imported wines.
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