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艾媒咨询|2020上半年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:乐乐课堂、网易有道、有道精品课、新东方。
升学压力大和教育重视程度提升的推动下,K12在线教育需求激增。2020上半年中国K12在线教育用户规模将达3765.6万人,同比增长达23.2%。K12在线教育优势愈加凸显,少儿编程类等素质类教育兴起;行业下沉式发展趋势明显,三四线城市成新角逐场。疫情下,线下教培活动受限,资本抢占K12在线教育赛道,少儿编程获得资本青睐。iiMedia Research(艾媒咨询)数据显示,60.8%的受访者需要各类学科辅导类教学,兴趣类以及编程类教育需求仍在逐步提升。教师资源是用户选择平台的首要影响因素。而行业内优胜劣汰,中小机构持续亏损,老牌教育机构蓄力K12在线教育,K12业务成为新东方营收增长的主引擎。iiMedia Research(艾媒咨询)分析师预测K12在线教育的未来竞争将是围绕产品与用户的竞争,以标准化、体系化产品着力于用户痛点,以个性化服务、创新性教学模式实现差异化内容供给能够释放品牌口碑价值。
Driven by the pressure of further education and the increasing importance of education, the demand for K12 online education has surged. In the first half of 2020, the scale of China's K12 online education users will reach 37.656 million, a year-on-year increase of 23.2%. The advantages of K12 online education have become more prominent, and quality education such as children's programming has emerged; the industry's sinking development trend is obvious, and third and fourth tier cities have become new protagonist. Under the epidemic, offline education and training activities were limited, capital seized the K12 online education track, and children's programming gained capital favor. As the data of iiMedia Research showed, 60.8% of the interviewees required various types of subject tutoring, while interest and programming education are still in increasing demand. Teacher resources are the primary influencing factors for users to choose a platform. The survival of the fittest in the industry, small and medium sized institutions continue to lose money, old education institutions accumulate K12 online education, K12 business has become the main engine of revenue growth of New Oriental. Analysts at iiMedia Research predict that the future competition of K12 online education will focus on the competition between products and users, focus on user pain points with standardized and systematic products, and achieve differentiated content supply with personalized services and innovative teaching models. It can release the brand reputation value. -
艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告
本报告研究涉及企业/品牌/案例:柚子鸭,学而思网校,猿辅导,中公教育,掌门1对1,VIPKID,编程猫。
其他提及企业/品牌:宝宝巴士,年糕妈妈,沪江网校,新东方网校,作业帮,网易公开课,51talk,华图教育,猿编程,火花思维,掌门少儿,百词斩,跟谁学,三好网,海风教育,哒哒英语等。
2020年5月20日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在线教育行业、行业细分领域(如K12、职业培训、少儿英语、素质教育等)进行宏观把控和商业模式分析,对VIPKID、编程猫、中公教育等典型企业的分析,并且结合用户行为和消费心理,判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为,2020年的新冠疫情为在线教育带来了新的活力,预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课,在线教育的用户数量将有所回落,因此,如何保持用户留存率等问题是在线教育企业应当关注的。
The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry. -
艾媒报告|2020Q1中国中小学在线教育行业运行监测报告
本报告研究涉及企业/品牌/案例:好未来,方直科技,作业帮,猿辅导;其他提及企业/品牌:学而思培优,爱智康,摩比思维馆,励步英语,顺顺留学,钉钉,虎牙直播,VIPKID,学习通,腾讯课堂,希沃白板,智学网,跟谁学
iiMedia Research(艾媒咨询)数据显示,中国在线教育市场规模逐年上升,预计2020年达到4538亿元。2019年中国中小学在校学生数达到17802.6万人,基于巨大的学生体量规模,以及疫情期间政府关于“停课不停学”等政策为中小学在线教育提供了快速发展的契机。iiMedia Research(艾媒咨询)数据显示,49.6%的受访中小学学生家长认为在线学习方便、安全,但有46.7%的受访中小学学生认为在线学习难以集中注意力,52.4%的中小学教师认为在线学习效果一般。目前,中小学在线教育市场迎来发展契机,但产品体验仍有较大提升空间,市场竞争格局未定,能够在用户体验方面具备优势的企业存在突围机会。
As the data of iiMedia Research showed, the scale of online education market in China has increased year by year, and is expected to reach 453.8 billion yuan in 2020. In 2019, the number of students in primary and secondary schools in China reached 17.782.6 million. Based on the huge student scale and the government's policy of "Closed non-stop learning." during the novel coronavirus pneumonia, it provided an opportunity for rapid development of online education in primary and secondary schools. As the data of iiMedia Research showed, 49.6% of the parents of primary and secondary school students thought that online learning was convenient and safe, but 46.7% of the primary and secondary school students thought it was difficult to concentrate on online learning, and 52.4% of the primary and secondary school teachers thought that the effect of online learning was average. At present, the online education market for primary and secondary schools is confronted with a development opportunities, but there is still increased potential for improvement in product experience, the market competition pattern is uncertain, and companies that have advantages in user experience have opportunities to break through. -
艾媒报告|2019-2020年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:作业帮,松鼠Ai 1对1,编程猫;其他提及企业/品牌:VIPKID,51Talk,阿卡索,哒哒英语,TutorABC,米乐英语,掌门1对1,海风教育,学霸君1对1,三好网,辅导君,学而思网校,新东方在线,沪江网校,网易云课堂,猿辅导,跟谁学,企鹅辅导,小猿搜题,一起作业,作业盒子,阿凡题,掌门少儿,火花思维,豌豆思维,洋葱学院,画啦啦,核桃编程,美术宝
iiMedia Research(艾媒咨询)数据显示,预计到2020年中国在线教育市场规模将达4538亿元,K12在线教育用户规模将达3765.6万人。其中,一二线城市K12在线教育市场发展较为完善,而三四线城市K12在线教育渗透率仍有待提高。另外,iiMedia Research(艾媒咨询)数据显示, 59.4%受访用户认为师生互动交流有利于提高学生专注度。艾媒咨询分析师认为,K12在线教育平台应促进师生互动交流,运用AI等新技术实时记录学生状态,以提高学生学习专注度,及时反馈学生学习成果。未来,随着互联网的普及和发展,“互联网+教育”使得在线教育用户不断攀升,K12在线教育市场规模将持续扩大。
According to the data of iiMedia Research, it is estimated that by 2020, China's online education market will reach 453.8 billion yuan, and the number of K12 online education users will reach 37.656 million. Among them, the development of K12 online education market in the first and second tier cities is relatively perfect, while the penetration rate of K12 online education in the third and fourth tier cities still needs to be improved. In addition, according to the data of iiMedia Research, 59.4% of the respondents think that the interaction between teachers and students is conducive to improving students' concentration. iiMedia Research consulting analysts believe that K12 online education platform should promote interaction between teachers and students, use AI and other new technologies to record students' status in real time, so as to improve students' learning focus and timely feedback students' learning results. In the future, with the popularity and development of Internet, Internet plus education will make online education users continue to climb. The scale of K12 online education market will continue to expand. -
艾媒报告|2020年春季中国学校在线复课效果评估专项调研报告
应对疫情停课不停学,推迟返校时间是避免疫情进一步扩大的有效措施,iiMedia Research(艾媒咨询)数据显示,51.1%的受访者赞成疫情期间线上教育,54.5%的受访者赞成疫情期间停课不停学。而在线教学中,如何有效达到教学质量以及监督学生完成教学任务,则成为了社会关注热点。iiMedia Research(艾媒咨询)数据显示,60.0%的受访者没有时间监督孩子进行线上教育,48.5%的受访者认为疫情期间线上教育学生注意力容易分散,39.6%的受访者认为线上教育教学质量不高,55.3%的受访者认为疫情期间,线上教育的预期效果比在学校学习效果差。如何解决这些线上教育的劣势,是在线教育进行持续发展需要解决的问题。
It is an effective measure to avoid further expansion of the epidemic to stop school and postpone the time of returning to school. According to the data of iiMedia Research, 51.1% of the respondents approve of online education during the epidemic, and 54.5% of the respondents approve of school suspension during the epidemic. In online teaching, how to effectively achieve teaching quality and supervise students to complete teaching tasks has become a hot topic of social concern. According to the data of iiMedia Research, 60.0% of the respondents did not have time to supervise their children's online education, 48.5% of the respondents thought that students' attention was easily distracted during the epidemic, 39.6% of the respondents thought that the quality of online education and teaching was not high, and 55.3% of the respondents thought that the expected effect of online education during the epidemic was worse than that of learning in school. How to solve the disadvantages of online education is a problem that needs to be solved in the sustainable development of online education. -
艾媒报告|2019-2020年中国在线教育行业发展研究报告
本报告研究涉及企业/品牌/案例:编程猫,松鼠AI,英孚青少儿英语,DaDa英语,好未来集团,掌门教育,作业帮,猿辅导,阿卡索少儿英语,米乐英语,考研帮,学堂在线,尚德机构,MOOC学院,海风教育,学而思网校,新东方在线教育,VIPKID,中公教育,网易云课堂,忧思1对1,三好网,学霸君1对1,驾考大全,元贝驾考,车轮驾考通,驾校一点通,伴鱼绘本,宝贝听听,口袋故事,宝宝巴士儿歌,小伴龙,驾考宝典等。
随着互联网技术快速发展、社会对教育重视程度提高、经济水平不断提高,在线教育行业持续增长。iiMedia Research(艾媒咨询)数据显示,2020中国在线教育用户规模将达3.09亿人,市场规模将达4538亿元。在在线教育用户调查中,34.5%用户表示对K12在线教育有一定了解;38.1%用户认为教学讲解环节与技术相结合的关系密切;44.8%用户表示继续观望在线素质教育发展前景;思维和编程类在线素质教育中最受用户认可,占比37.2%。艾媒咨询分析师认为,受政策利好、社会教育意识加强以及中小学学生升学压力的影响,未来K12在线教育市场需求将继续增大。而随着80年、90后父母教育意识的增强,素质教育需求也将愈加迫切。
With the rapid development of Internet technology, increasing social attention to education, and continuous improvement in economic levels, the online education industry continues to grow. According to iiMedia Research, the number of online education users in China will reach 309 million in 2020, and the market size will reach 453.8 billion yuan. In the survey of online education, 34.5% of users said they had a certain understanding of K12 online education. 38.1% of users believed that the combination of teaching and explanation links was closely related to technology. 44.8% of users said that they continued to wait and see the prospects of online quality education development. Thinking and programming online quality education were most recognized by users, accounting for 37.2%. iiMedia Consulting analysts believe that due to the favorable policies, strengthened social education awareness and the pressure of primary and secondary school students to enter the higher education, the future demand for K12 online education market will continue to increase. With the strengthening of parents' education consciousness in 80s and 90s, the demand for quality education will become more urgent. -
艾媒报告|2020Q1中国在线教育行业研究报告
本报告研究涉及企业/品牌/案例:51talk,米乐教育,猿辅导,掌门一对一,麦奇教育科技
其他提及企业/品牌:学而思网校,平安好学,作业帮,可可英语,粉笔网,华图教育,新东方在线,有道精品课,腾讯,快手,阿里,字节跳动等。
中国在线教育市场规模近五年来一直保持逐年增长的态势,iiMedia Research(艾媒咨询)数据显示,2019年在线教育市场规模已突破4000亿元。疫情期间,教育部提出“停课不停学、停课不停教”,推动了教育产业信息化变革的同时,也激发和释放出在线教育的潜在市场需求。尤其在下沉市场领域,在线教育行业的认知和渗透进程得到加快。iiMedia Research(艾媒咨询)数据显示,分地域来看,受访用户对各类在线教育服务的需求呈现出差异,一二线城市教育需求相对多元分散,低线城市用户需求更多集中在学科辅导和语言学习。且下沉市场用户群体对价格敏感度较高,整体付费能力以及付费意愿较一二线城市还有一定差距。艾媒咨询分析师认为,下沉蓝海市场空间广阔,但在线教育企业也面临诸多挑战,加大技术投入,利用AI赋能教育,降本提效,专注用户,将成为行业的主流趋势。拥有资金和技术能力的在线教育平台将更具发展优势。
The size of China's online education market has been increasing year by year for the past five years. According to data from iiMedia Research, the online education market has exceeded 400 billion yuan in 2019. During the Corona epidemic, the Ministry of Education proposed "suspended class, ongoing learning, ongoing teaching" ,which not only promoted the informatization reform of the education industry, but also stimulated and released the potential market demand for online education. Especially in the field of sinking market, the process of cognition and penetration of online education industry has been accelerated. According to the data of iiMedia Research, according to different areas, the respondents' demands for various online education services are different. The demand for education in first-tier and second-tier cities is relatively diversified, and the demand for users in low-tier cities is more concentrated in subject counseling and language learning. Moreover, the user groups in the sinking market are highly sensitive to prices, and the overall payment ability and willingness to pay are still far from those in first- and second-tier cities. According to iiMedia consulting analysts, the sinking blue ocean market is vast, but online education companies also face many challenges, using AI to empower education, reducing costs and improving efficiency, and focusing on users will become the mainstream trend of the industry in the future. Online education platforms with financial and technical capabilities will have more development advantages. -
艾媒报告|2019上半年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:51Talk,新东方在线,掌门教育,乂学教育,编程猫,学而思,作业帮,VIPKID,米乐英语,海风教育,学霸君1对1,沪江网校,美术宝,爱棋道,火花思维,豌豆思维,小猿搜题,一起作业,哒哒英语,溢米辅导,三好网,弹琴吧,洋葱数学,作业盒子,爱因思维,慧满分,口袋题库,波比英语,核桃编程
互联网的普及和发展带来的“互联网+教育”,中国在线教育用户规模不断攀升,而作为其垂直领域的K12在线教育的用户规模,同样保持增长势头。同时,中国政府对于“互联网+教育”的重视与支持,以及AI技术的快速发展,为中国K12在线教育提供了充足的动力。2019年中国K12在线教育市场用户规模将增至3045.4万人,市场渗透率将达到15.0%。iiMedia Research(艾媒咨询)数据显示,教师匹配问题是K12在线教育用户最希望得到改善的方面,42.1%的受访用户认为教师匹配环节需要得到改进。K12在线教育用户对于将技术融入产品持支持态度,47.9%的受访用户认为在线教育与科技前沿的结合有助于更好地进行K12在线教育。与用户支持前沿科技态度相对应的是,用户对于产品与技术相结合的感受并不强烈,仅9.1%用户对于产品中的前沿科技元素有清晰地感知,其中教师匹配环节与前沿科技的结合用户感知程度最高,有明显感知的用户比例为34.8%。94.6%的受访用户对于K12在线教育产品技术应用效果表示认可。
With the development of “ Internet + education”, brought by the popularization and development of the Internet, the scale of China's online education users has been increasing, and the user scale of K12 online education as its vertical field has also maintained growth momentum. At the same time, the Chinese government's attention and support for “Internet + education“ and the rapid development of AI technology provide sufficient impetus for China's K12 online education. In 2019, the number of users in China's K12 online education market will increase to 30.454 million, and the market penetration rate will reach 15.0%. According to iiMedia Research data, teacher matching is the most desirable aspect for K12 online education users to improve. 42.1% of respondents believe that teacher matching needs to be improved. K12 online education users are supportive of integrating technology into products. 47.9% of respondents believe that the combination of online education and technological frontier will help to better carry out K12 online education. Corresponding to the user's attitude towards supporting frontier science and technology, the user's perception of the combination of product and technology is not strong. Only 9.1% of the users have a clear perception of the frontier science and technology elements in the product. The user's perception of the combination of teacher matching link and frontier science and technology is the highest, and the proportion of users with obvious perception is 34.8%. 94.6% of the respondents approved the application effect of K12 online education product technology. -
艾媒报告|2019-2020中国联合办公行业白皮书
本报告研究涉及企业/品牌/案例:氪空间,优客工场,梦想加,Bee+,纳什空间,ATLAS 寰图,wework中国,WE+酷窝,SOHO 3Q,滴滴出行,字节跳动,快手,新氧美容,五粮液,中粮集团,顺丰速递,中民投,IDG资本,普思资本,前海梧桐,鸥翎,愉悦资本,M31 Management,山东国惠,丝路华创,高瓴资本,泛大西洋,景荣控股,路劲产业,全明星投资,易凯资本,龙熙房地产,IDG资本,歌斐资本,逸星资本,Ocean Link ,珠海大横琴集团
iiMedia Research(艾媒咨询)数据显示,联合办公行业市场规模约为1267.2亿元,预计到2022年有望突破4000亿元。2019年中国联合办公行业经历深度洗牌,行业由大规模扩张转向精细化运营阶段,品牌之间呈现分化趋势,拥有精细化运营管理能力的品牌更具发展潜力。在综合竞争力方面,梦想加、优客工场、wework中国位列前三。在租户使用联合办公产品的联合调查中,66.7%的受访租户表示提升效率是主要原因;40.2%的租户因灵活便利而选择联合办公产品;30.4%的租户透露节约成本是其使用联合办公产品的主要原因。艾媒咨询分析认为,未来随着产品服务质量提高,市场接受度趋于上升,在智能技术的加持下,办公环境将走向高效智能化。
According to the data of iiMedia Research, the market size of the Joint Office Industry is about 126.72 billion yuan, and it will exceed 400 billion yuan in 2022. In 2019, the Joint Office Industry in China has undergone in-depth reshuffle. The industry has shifted from a large-scale expansion to a refined operation stage. Brands are showing a trend of differentiation. The stronger the refined operation management capabilities, the greater the brand's development potential. In terms of comprehensive competitiveness, Mydreamplus, Ucommune, and Wework China are among the top three. In the survey of the reasons for tenants using co-working products, 66.7% of the interviewed tenants stated that high efficiency was the main reason; 40.2% of the tenants chose co-working products for its flexibility and convenience; 30.4% of the tenants revealed that cost savings are the main reason for using co-working products. iiMedia consulting analysts believe that in the future, with the improvement of product and service quality, the acceptance of co-working market tends to rise. With the blessing of intelligent technology, the office environment will move towards efficient and intelligent.
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