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艾媒咨询|2023-2024年粤港澳大湾区餐饮消费洞察报告
粤港澳大湾区具备丰富的美食文化,在全国美食里占据重要地位。在人工智能、大数据等技术不断进步的情况下,湾区餐饮行业获得技术红利,各大餐饮企业通过供应链数字化、SaaS、会员管理、数字化营销、服务机器人等方面加快数字化转型。调研数据显示,近五成大湾区消费者表示注重健康饮食,超九成消费者习惯于查看餐饮软件和餐饮平台的测评及客户评价,餐厅人气度逐渐成为消费者就餐决策的重要依据之一。
艾媒咨询分析师认为,餐饮行业市场竞争较为激烈,餐饮企业拥有独特的品牌定位和特色更容易在市场中脱颖而出。
The Guangdong Hong Kong Macao Greater Bay Area has a rich culinary culture and occupies an important position in national cuisine. With the continuous advancement of technologies such as artificial intelligence and big data, the catering industry in the Bay Area has gained technological dividends. Major catering enterprises are accelerating their digital transformation through supply chain digitization, SaaS, member management, digital marketing, service robots, and other aspects. Research data shows that nearly 50% of consumers in the Greater Bay Area emphasize healthy eating, while over 90% of consumers are accustomed to viewing evaluations and customer reviews from catering software and platforms. Restaurant popularity has gradually become an important basis for consumer dining decisions.
iiMedia Research analysts believe that the competition in the catering industry market is relatively fierce, and catering enterprises with unique brand positioning and characteristics are more likely to stand out in the market. -
艾媒咨询|2024-2025年中国餐饮服务商行业白皮书
随着全国各地促销费政策的持续发力,餐饮消费市场需求不断被激发,加速拓店和深入下沉市场成为各地餐饮品牌的重中之重,各餐企对餐饮服务商的需求进一步增加。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国餐饮服务商行业白皮书》数据显示,2023年中国餐饮收入达52890亿元,餐饮行业进入平稳发展期,预计2025年中国餐饮收入有望达56712亿元。餐饮服务商通过为餐企提供多元化解决方案、数智化全方位服务等助力餐饮企业降本增效,完成数字化转型。2018-2023年中国餐饮连锁率持续提升,各中大型餐企纷纷计划出海甚至已经出海,含小微型企业在内的餐饮企业对餐饮服务商的需求进一步扩大,69.0%的餐饮企业有数字化意向或计划。2024年,信息管理系统割裂(38.7%)与营销推广及运营能力较弱(36.1%)问题成为餐饮企业实施数字化布局的主要难题;餐饮企业倾向选择行业通用的数智化产品服务商与注重产品服务便携性和成本控制的服务商。随着数字化进程不断加快,餐饮服务商正加速布局一体化服务,行业已涌现多家头部企业。此外,国内餐饮市场逐渐饱和倒逼餐企和餐饮服务商寻求第二增长曲线,“出海”成为新发展机遇。
With the continuous force of the promotion fee policy across the country, the demand for food and beverage consumption market has been continuously stimulated, accelerating the expansion of stores and deepening the sinking market has become the top priority of catering brands around the country, and the demand for catering service providers has further increased. According to the latest Research Report on the Development of China's catering service Provider Industry White Paper from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the income of China's catering industry will reach 5,289 billion yuan in 2023, and the catering industry will enter a period of stable development. It is expected that the income of China's catering industry will reach 5,671.2 billion yuan in 2025. Catering service providers help catering enterprises reduce costs and increase efficiency by providing diversified solutions and all-round services of digital intelligence for catering enterprises, and complete digital transformation. From 2018 to 2023, China's restaurant chain rate continues to increase, and medium-sized and large restaurant enterprises have planned to go to sea or even have gone to sea, and catering enterprises including small and micro enterprises have further expanded their demand for catering service providers, and 69.0% of catering enterprises have digital intentions or plans. In 2024, the fragmentation of the information management system (38.7%) and the weak marketing promotion and operation ability (36.1%) have become the main problems in the implementation of digital layout of catering enterprises; Catering enterprises tend to choose the service providers of digital intelligent products that are common in the industry and those that pay attention to the portability of products and services and cost control. As the digitization process continues to accelerate, catering service providers are accelerating the layout of integrated services, and a number of leading enterprises have emerged in the industry. In addition, the gradual saturation of the domestic catering market has forced catering companies and catering service providers to seek a second growth curve, and "going to sea" has become a new development opportunity. -
艾媒报告 |2019中国餐饮行业大数据监测与商业新模式研究报告
本报告研究涉及企业/品牌/案例:新希望六和,书海供应链,宋小菜,链农,信良记,即刻联盟,食云集,熊猫星厨,屏芯科技,五芳斋,小龙坎,海底捞,九毛九,大龙燚,西贝筱面村,盒马生鲜,7 eleven ,FamilyMart,超级物种,小象生鲜,便利蜂,口碑,美团点评,饿了么,喜茶,泡面小食堂,华天饮食,凯瑞餐饮,广州酒家,外婆家,蓝海酒店,陶然居,木屋烧烤,丰茂烤串,阿拉提羊肉串大王,很久以前,柳叶刀烧烤,周黑鸭,全聚德,绝味食品股份有限公司,西安饮食股份有限公司,唐宫(中国)控股有限公司,上上谦,太二酸菜鱼
2018年,中国餐饮行业收入较2017年增长18.2%,突破4万亿元,未来餐饮行业发展仍有巨大前景。同时,外卖行业发展也为餐饮提供了新的市场。截至2018年12月,中国网上外卖用户规模达4.06亿,保持较高增速。从细分品类看,正餐消费人次比2017年提高12.9%,追求品质和多样化成为主流之选;火锅行业继续保持高增速,川式火锅占据市场主流地位;烧烤行业中26-35岁年龄段成为主力消费群体;小吃门店数量稳居第一,品质升级趋势明显;新式茶饮增速迅猛,门店数量已达41万家。艾媒商情舆情数据监测系统显示,“智慧餐厅”概念在消费者口碑中具有很高的认可度,体现了未来餐饮行业智慧化发展的趋势。此外,未来资本市场与餐饮行业的结合将更加密切,品牌化、规模化也将成为未来中国餐饮行业的重要发展方向。
In 2018, the revenue of China's catering industry increased by 18.2% compared with 2017, breaking through 4 trillion yuan. There is still great prospect for the development of the catering industry in the future. At the same time, the development of the take-away industry has also provided a new market for catering. As of December 2018, the number of online take-out users in China reached 406 million, maintaining a relatively high growth rate. From the perspective of sub-categories, the number of dinner consumption is 12.9% higher than that of 2017. The pursuit of quality and diversification has become the mainstream choice; the hot pot industry continues to maintain a high growth rate, and Sichuan-style hot pot dominates the market; the barbecue industry is 26-35 years old. The segment became the main consumer group; the number of snack stores ranked first, and the quality upgrade trend was obvious; the new tea beverages grew rapidly, and the number of stores reached 410,000. According to the business data system of iiMedia Research, the concept of “smart restaurant” has a high degree of recognition in the consumer word of mouth, reflecting the trend of smart development of the catering industry in the future. In addition, the future combination of capital market and catering industry will be closer, and branding and scale will become an important development direction for China's catering industry in the future. -
艾媒报告 |2018-2019中国火锅产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:海底捞、呷哺呷哺、东来顺、欢乐牧场、黄记煌、南门涮肉、年记餐饮品质涮坊、小肥羊、新辣道、重庆德庄、朝天门、彤德莱、重庆小天鹅、皇城老妈、巴将军、刘一手、小尾羊、辉哥火锅、小龙坎、香天下、鲁西肥牛火锅、巴奴毛肚火锅、红鼎豆捞、颐海国际、Hi捞送、优鼎优、蜀韵东方、蜀海供应链
iiMedia Research(艾媒咨询)监测发现,火锅已成为中式正餐中市场份额占比最大的品类(13.7%),2020年火锅市场规模预计突破7000亿。2018年,中国火锅产业已形成成熟的产业链,特别是海底捞上市提高了资本市场对火锅产业的信心。但同时也存在食品安全、模式同质化和经营能力等问题,为外部投资制造了阻力。
The size of China's food and beverage revenue market has expanded year by year, exceeding 4 trillion yuan in 2018, an increase of 9.5% over the previous year. Hot pot belongs to Chinese dinner, 2017 market share accounted for 13.7%, in the subdivision category ranked first. 2020 Hotpot Market Size will expect to exceed 700 billion. At present, the hot pot industry has formed upstream food production, midstream stores and convenient hot pot production and downstream seasoning products production of the complete industrial chain, the number of consumers. However, the low proportion of hot pot brand listing and the insufficient number of investment events show that the hot pot industry food safety and other issues create resistance to external investment, so that most investors are still on the sidelines. iiMedia Research monitoring found that the future of the hot pot industry has optimized terminal safety management, precise vertical positioning, optimization of the central Kitchen and logistics distribution station and other trends. -
艾媒咨询|2024年中国乡镇外卖市场消费趋势调查报告
2023年中国在线餐饮外卖行业市场规模为15254亿元,预计2027年达到19567亿元,在线餐饮外卖行业规模持续增大。随着一二线城市外卖市场的逐渐饱和,众多餐饮品牌开始将目光投向下沉市场,未来外卖市场规模的增长动力将更多地来源于三线及以下城市和乡镇地区。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国乡镇外卖市场消费趋势调查报告》数据显示,外卖正在逐步融入乡镇居民的日常生活,超七成的乡镇消费者每周点外卖的频率在3次以上;消费者在使用乡镇外卖平台时常遇到的问题有食品质量问题(50.4%)和配送延迟问题(51.7%)。为了争夺市场份额,各平台纷纷加大投入,提升服务质量,优化用户体验,乡镇外卖平台正逐步向多元化服务方向发展,除了传统的餐饮服务外,平台还开始涉足日用品、医疗用品等其他领域的配送服务。
In 2023, the market size of China's online food delivery industry reached RMB 1,525.4 billion, and it is projected to reach RMB 1,956.7 billion by 2027, indicating a continuous expansion of the online food delivery industry. As the food delivery market in first- and second-tier cities gradually becomes saturated, numerous catering brands have begun to shift their focus to the lower-tier markets. The future growth momentum of the food delivery market will increasingly stem from third-tier cities and below, as well as towns and villages. According to the latest "Survey report on consumption trend of rural take-out market in China in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, food delivery is gradually becoming an integral part of the daily lives of rural residents, with over 70% of rural consumers ordering food delivery more than three times a week. Common issues encountered by consumers when using rural food delivery platforms include food quality concerns (50.4%) and delivery delays (51.7%). To compete for market share, various platforms have increased investments, enhanced service quality, and optimized user experience. Rural food delivery platforms are gradually evolving towards diversified services, expanding beyond traditional catering services to include delivery of daily necessities, medical supplies, and other products. -
艾媒咨询|2021年中国新消费发展趋势研究报告
9月15日,由中国商业联合会、湖南省商务厅、长沙市人民政府联合主办的“2021CNEF中国城市夜间经济发展峰会”在湖南长沙正式开幕。其中,在2021CNEF「新消费创造者论坛」,艾媒咨询CEO兼首席分析师张毅重磅发布了《2021年中国新消费发展趋势研究报告》,从生活消费、颜值消费、服饰消费、娱乐消费、情感消费做了详细的分析解读,帮助大家了解行业新趋势、挖掘消费新需求。
On September 15, the "2021cnef China urban night Economic Development Summit" jointly sponsored by China Federation of Commerce, Hunan Provincial Department of Commerce and Changsha Municipal People's government was officially opened in Changsha, Hunan Province. Among them, at the 2021cnef "new consumption creator forum", Zhang Yi, CEO and chief analyst of AI media consulting, released the Research Report on the development trend of China's new consumption in 2021, which made a detailed analysis and interpretation from life consumption, beauty consumption, clothing consumption, entertainment consumption and emotional consumption, so as to help you understand the new trends of the industry and tap the new consumption demand.
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