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艾媒咨询|2020-2021年中国联合办公行业白皮书
本报告研究涉及企业/品牌/案例:梦想加,氪空间,ATLAS 寰图
2022年中国联合办公市场规模预计将达到2273.5亿元,未来联合办公的市场规模有望进一步扩大。首先是全球联合办公空间数量仍呈现持续增长趋势。随着中国办公模式的消费升级,行业市场规模将继续扩张。在此基础上,中国联合办公行业将进一步整合,市场资源向少数头部企业聚集,精细化的运营管理竞争将变得激烈。尽管行业发展潜力巨大,中国联合办公行业企业普遍存在盈利模式的单一问题。如何通过企业增值服务拓展盈利渠道,寻求多元化盈利模式转变,将是行业内接下来的发展重点。iiMedia Research(艾媒咨询)数据显示,51.6%的用户期望联合办公企业能够增加税务、法律、知识产权等企业代理或咨询服务,超七成用户表示会继续使用联合办公行业空间服务,且使用意愿不会下降。随着智能应用进程的快速发展与运营管理等增值服务的不断拓展,联合办公行业精细化的服务品质将得到发展,对目标客群的吸引力也将得到提高。
The size of China's co-working office market is expected to reach 227.35 billion yuan in 2022, and the market size of co-working offices is expected to further expand in the future. First, the number of global co-working spaces is still showing a continuous growth trend. With the consumption upgrade of China's office model, the industry market scale will continue to expand. On this basis, China's co-working industry will be further integrated, market resources will be concentrated in a few leading companies, and competition for refined operation management will become fierce. Despite the huge potential for industry development, companies in the co-working industry in China generally have a single problem with their profit model. How to expand profit channels through enterprise value-added services and seek diversified profit model changes will be the next development focus in the industry. According to data from iiMedia Research, 51.6% of users expect co-working companies to increase tax, legal, intellectual property and other corporate agency or consulting services, and over 70% of users said they will continue to use co-working space services and are willing to use it. Will not fall. With the rapid development of intelligent application process and the continuous expansion of value-added services such as operation management, the refined service quality of the joint office industry will be developed, and the attractiveness of the target customer group will also be improved. -
艾媒咨询|2021年1-2月中国直播电商行业运行数据监测双月报
本报告研究涉及企业/品牌/案例:淘宝,抖音,快手,新浪微博,支付宝,微信,字节跳动,小红书,B站,青藤文化,宸帆电商,绫致集团,优衣库。
直播电商平台秉承“春节不打烊”的原则,设置了众多活动吸引用户,推动提升春节销售成绩。其中,淘宝直播网上年货节累计销量超过83万单,抖音年货节期间累计成交额超过200亿元,小红书春节期间激发超100万人下单购物。以小红书为例,2021年春节7天,小红书美妆直播带货护肤类商品预估销售额超过3000万元,身体护理类商品预估销售额超过600万元。可见,春节等假期已经成为消费者购物的小高峰,因而商家可以在女神节等重点节日进行发力,通过直播电商等途径辅加促销活动,提高产品销售转化。
The major live e-commerce platforms adhere to the principle of "Spring Festival is not closed", set up many activities to attract users and promote the promotion of Spring Festival sales performance. Tiktok special purchases for the Spring Festival online Festival, which special purchases for the Spring Festival, were over 830 thousand yuan, and the total turnover of Taobao's online shopping festival was over 20 billion. The total volume of the annual sales volume exceeded 20 billion yuan. Take xiaohongshu as an example. During the Spring Festival in 2021, the estimated sales of skin care products and body care products will exceed 30 million yuan and 6 million yuan respectively. It can be seen that the Spring Festival and other holidays have become a small peak for consumers' shopping, so businesses can make efforts in key festivals such as goddess Festival, and through live e-commerce and other channels, add promotion activities to improve the sales transformation of products. -
艾媒咨询|2020年中国企业直播应用专题研究报告
本报告研究涉及企业/品牌/案例:盟主直播。
数字化转型时期,伴随直播+的崛起,企业对企业级直播有着巨大的需求。iiMedia Research(艾媒咨询)数据显示,预计2020年中国企业直播行业B端用户超过120万家,预计2025年中国企业直播市场规模将达到260+亿元,年复合增长率为36.9%。伴随2B领域的数字化转型需求,企业级直播厂商的垂直化深耕,未来较长一段时间内企业级直播都将保持高速增长态势。
In the period of digital transformation, with the rise of live + , enterprises have a huge demand for Live Broadcast Industry of Enterprises. According to data from iiMedia Research, more than 1.2 million users are expected to be on the B end of the industry in 2020. The market is expected to reach 26 billion yuan by 2025, with a compound annual growth rate of 36.9 percent. With the demand of digital transformation in 2B field, Live Broadcast Industry of Enterprises will keep high-speed growth for a long time in the future. -
艾媒咨询|2020年中国企业直播行业研究报告
本报告研究涉及企业/品牌/案例:华东医药、广联达、联想集团、南京审计大学、戴尔科技峰会。
企业直播是部署在服务提供商服务器上的网络直播系统,主要为企业级用户提供视频直播服务,包括内容传播、营销获客和商业应用等形式。数字化转型时期,伴随直播+的崛起,企业对企业级直播有着巨大的需求。iiMedia Research(艾媒咨询)数据显示,预计2020年中国企业直播行业B端用户超过120万家,预计2025年中国企业直播市场规模将超过260亿元,年复合增长率为36.9%。随着企业直播的发展成熟,以及直播+行业覆盖不断垂直化、专业化、成熟化,未来B端直播市场前景巨大。
Live Broadcast Industry of Enterprises is a network live broadcast system deployed on the server of the service provider, which mainly provides the enterprise-class users with the live video broadcast service, including the forms of content dissemination, marketing acquisition and commercial application, etc. . In the period of digital transformation, with the rise of live + , enterprises have a huge demand for Live Broadcast Industry of Enterprises. According to data from iiMedia Research, more than 1.2 million users are expected to be on the B end of the industry in 2020, and the Live Broadcast Industry of Enterprises streaming market is expected to exceed 26 billion yuan in 2025, with a compound annual growth rate of 36.9 percent. With the development of Live Broadcast Industry of Enterprises, as well as live + industry coverage continues to vertical, professional, mature, the future of B-end live broadcast market prospects. -
艾媒报告|2019-2020中国联合办公行业白皮书
本报告研究涉及企业/品牌/案例:氪空间,优客工场,梦想加,Bee+,纳什空间,ATLAS 寰图,wework中国,WE+酷窝,SOHO 3Q,滴滴出行,字节跳动,快手,新氧美容,五粮液,中粮集团,顺丰速递,中民投,IDG资本,普思资本,前海梧桐,鸥翎,愉悦资本,M31 Management,山东国惠,丝路华创,高瓴资本,泛大西洋,景荣控股,路劲产业,全明星投资,易凯资本,龙熙房地产,IDG资本,歌斐资本,逸星资本,Ocean Link ,珠海大横琴集团
iiMedia Research(艾媒咨询)数据显示,联合办公行业市场规模约为1267.2亿元,预计到2022年有望突破4000亿元。2019年中国联合办公行业经历深度洗牌,行业由大规模扩张转向精细化运营阶段,品牌之间呈现分化趋势,拥有精细化运营管理能力的品牌更具发展潜力。在综合竞争力方面,梦想加、优客工场、wework中国位列前三。在租户使用联合办公产品的联合调查中,66.7%的受访租户表示提升效率是主要原因;40.2%的租户因灵活便利而选择联合办公产品;30.4%的租户透露节约成本是其使用联合办公产品的主要原因。艾媒咨询分析认为,未来随着产品服务质量提高,市场接受度趋于上升,在智能技术的加持下,办公环境将走向高效智能化。
According to the data of iiMedia Research, the market size of the Joint Office Industry is about 126.72 billion yuan, and it will exceed 400 billion yuan in 2022. In 2019, the Joint Office Industry in China has undergone in-depth reshuffle. The industry has shifted from a large-scale expansion to a refined operation stage. Brands are showing a trend of differentiation. The stronger the refined operation management capabilities, the greater the brand's development potential. In terms of comprehensive competitiveness, Mydreamplus, Ucommune, and Wework China are among the top three. In the survey of the reasons for tenants using co-working products, 66.7% of the interviewed tenants stated that high efficiency was the main reason; 40.2% of the tenants chose co-working products for its flexibility and convenience; 30.4% of the tenants revealed that cost savings are the main reason for using co-working products. iiMedia consulting analysts believe that in the future, with the improvement of product and service quality, the acceptance of co-working market tends to rise. With the blessing of intelligent technology, the office environment will move towards efficient and intelligent. -
艾媒报告|2020年中国电子烟行业市场运行监测报告
本报告研究涉及企业/品牌/案例:RELX悦刻,己享Gimme;其他提及企业/品牌:MOTI魔笛,FLOW福禄,UZO新雾种,云吞电子烟,鲸鱼轻烟
在消费者健康意识不断增强和新型烟草行业逐渐发展的背景下,中国电子烟行业的市场规模呈逐年扩大的趋势。2019年中国电子烟市场规模为78.6亿元,同比2018年增长了26.6%。iiMedia Research(艾媒咨询)数据显示,四成的受访用户没有形成电子烟的使用习惯,接近三成的电子烟用户仅是处于尝试的心态购买价位较低的电子烟,说明目前中国电子烟市场普及率仍然较低,尚未形成稳定的消费群体,行业存在一定的发展空间。然而,随着国家线上监管禁令的出台,电子烟的线上销售渠道受阻,商家为拓展市场纷纷转向线下布局,并形成了多样化的线下布局模式。由于国家相关政策走势并不清晰,同时面临着来自国营企业的竞争压力,未来中国电子烟行业前景并不明朗,但未来通过产品出口开辟国际市场对于企业而言有望成为良好的发展机遇。
Under the background of consumers’ increasing health awareness and the development of harm reducing tobacco industry, the scale of China's e-cigarette users is expanding year by year. In 2019, the market size was 78.6 billion yuan, an increase of 26.6% compared with 2018. As the data of iiMedia Research showed, 40% of the respondents did not form the habit of using e-cigarettes, and nearly 30% of the e-cigarette users were only in an attitude of trying to buy e-cigarettes at a low price, indicating that the penetration rate of China's e-cigarette market is still low and a stable consumer group has not been formed yet . Therefore, there is a certain development space in the industry. However, with the online regulatory ban, the online sales channels of e-cigarettes have been blocked. In order to expand the market, businesses have to turn to offline layout. Due to the unclear trend of relevant national policies and the competitive pressure from state-owned enterprises, the prospect of China's e-cigarette industry is not clear in the future, but it is expected to become a good development opportunity for enterprises to open up the international market through product export in the future.
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