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当前位置: 艾媒报告中心 > 互联网 > 互联网综合

本报告研究涉及企业/品牌/案例:搜狗,百度,讯飞,王者荣耀,诛仙手游,网易云音乐,剑网3,屈臣氏

2020年中国第三方手机输入法用户规模达到7.55亿人,同比增长3.6%,且用户规模有望进一步扩大。首先是中国手机网民规模的持续增长。随着移动互联网的不断发展,中国移动互联网用户规模已达9.89亿人,为第三方手机输入法提供了有利的社会发展环境。随着疫情防控的常态化,在线办公和在线教育成为增长最迅速的场景,AI键盘输入功能使用渗透率也持续攀升,有望转型成为社会的新刚需。iiMedia Research(艾媒咨询)数据显示,AI语音输入功能已成为用户高效输入的重要方式,超六成用户偏好使用。与此同时,用户对文字识别、智能纠错功能的熟练使用占比均超过三成。随着在线办公和在线教育的发展,用户对智能预测、智能翻译等功能的认知度和需求将继续得到激发。在手机的迭代升级过程中,输入法一直扮演着必备应用的角色。作为市场刚需,未来将在5G、AI技术的发展下持续应用深化。
In 2020, the number of third-party mobile input method users in China will reach 755 million, a year-on-year increase of 3.6%, and the user scale is expected to further expand. The first is the continuous increase in the size of Chinese mobile phone netizens. With the continuous development of mobile Internet, the number of mobile Internet users in China has reached 989 million, which provides a favorable social development environment for third-party mobile phone input methods. With the normalization of epidemic prevention and control, online office and online education have become the fastest-growing scenarios. The penetration rate of the use of AI keyboard input functions continues to rise, and it is expected to transform into a new rigid demand in society. According to data from iiMedia Research, the AI ​​voice input function has become an important way for users to input efficiently, and over 60% of users prefer to use it. At the same time, more than 30% of users are proficient in text recognition and intelligent error correction. With the development of online office and online education, users' awareness and demand for functions such as intelligent prediction and intelligent translation will continue to be stimulated. In the iterative upgrade process of mobile phones, the input method has always played the role of an indispensable application. As a rigid demand in the market, the application will continue to deepen in the future under the development of 5G and AI technology.

本报告研究涉及企业/品牌/案例:航班管家,及刻,维智科技。

智慧场景是针对特定的场景,通过技术对用户定位所在场景进行实时感知,达到智能匹配用户与场景服务的一种手段。智慧场景的实现主要依托技术的发展,5G目前已建成70万个基站、终端连接数超1.8亿,2019年中国云计算市场规模达1334亿万元,增速38.6%,2019年人工智能核心产业规模超过510亿元。随着技术逐步成熟,基于精准定位、实时感应、数据计算、个性化服务的万物智能互联成为可能。传统基建也逐渐向“新基建”转型,如今的商圈、出行、社区、工业园等场景开始向智慧化靠拢。近三年的《国务院政府工作报告》多次提到推进数字社会建设。iiMedia Research(艾媒咨询)数据显示,2019年,中国线下零售金额占社会消费品零售总额75%,线下消费仍然是国内居民的主流消费方式,蕴藏着巨大的市场增长空间。大数据实际用户画像更加精准,新零售进一步推动线上线下一体化进程,助力打造智慧场景。

Smart scene is a means of real-time perception of the scene where the user is located through technology for a specific scene, and a means of intelligently matching users and scene services. The realization of smart scenarios mainly relies on the development of technology. 5G has currently built 700,000 base stations and the number of terminal connections exceeds 180 million. In 2019, the scale of China's cloud computing market reached 133.4 billion, a growth rate of 38.6%, and the scale of core artificial intelligence industry in 2019 More than 51 billion yuan. As the technology gradually matures, intelligent interconnection of everything based on precise positioning, real-time sensing, data calculation, and personalized services becomes possible. Traditional infrastructure is also gradually transforming to "new infrastructure", and today's business districts, travel, communities, and industrial parks are beginning to move closer to intelligence. The State Council’s Government Work Report in the past three years has repeatedly mentioned the promotion of digital society. According to data from iiMedia Research, in 2019, China's offline retail sales accounted for 75% of the total retail sales of consumer goods. Offline consumption is still the mainstream consumption method of domestic residents, and there is huge room for market growth. The actual user profile of big data is more accurate, and new retail further promotes the integration of online and offline, helping to create smart scenarios.

本报告研究涉及企业/品牌/案例:圆心科技集团,圆心医疗科技,圆心惠保,阿里健康,浙一互联网医院,丁香园。

近年来,中国互联网医疗行业发展迅速,从萌芽期步入到高速发展期。2020年,互联网医疗受新冠疫情影响发展继续加快,5G和人工智能技术逐步落地应用也助推行业规模增长。iiMedia Research(艾媒咨询)数据显示,74.4%的受访网民在疫情期间参与过互联网医疗服务,且认为其能够减轻门诊压力和避免交叉感染的网民占比也超过七成。在互联网医疗主要细分市场中,移动医疗平台借助移动互联网普及和物流水平提高,其品牌认知和市场发展较快,2020年中国移动医疗用户规模将达到6.35亿人,市场规模也将超过520亿元。

In recent years, China Internet medical industry has developed rapidly, from the embryonic stage to high-speed development period. In 2020, the development of Internet medical industry will continue to accelerate under the influence of Covid-19, and the application of 5G and AI technology will also boost the growth of the industry scale. As the data of iiMedia Research showed, 74.4% of the interviewed netizens participated in Internet medical services during the Covid-19 period, and more than 70% netizens believed that it could reduce the pressure of outpatient service and avoid cross infection. In the main market segments of Internet medical industry, mobile medical platforms, with the help of the popularization of mobile Internet and improvement of logistics level, have a rapid brand recognition and market development. In 2020, the user scale of China mobile medical industry will reach 635 million, and the market size will also exceed 52 billion yuan.

本报告研究涉及企业/品牌/案例:百度网盘,和彩云。

随着全球大数据不断增长,未来数据云存储容量需求也将不断扩大,iiMedia Research(艾媒咨询)数据显示,2020年全球数据中心存储容量将达到272艾字节。不断扩大的个人数据和云储存需求加速了个人云服务市场的发展,预计2020年中国个人云盘用户规模有望超过4亿人。在5G时代的背景下,数据安全、传输安全、个人信息和隐私保护等个人网盘安全性的问题备受用户关注,未来个人网盘行业将从安全性、储存空间、传输速度等方面提升用户使用体验,促进行业良性发展。

With the continuous growth of global big data, the demand for data cloud storage capacity will continue to expand in the future. According to iiMedia Research, the global data center storage capacity will reach 272 exabytes in 2020. The ever-expanding demand for personal data and cloud storage has accelerated the development of the personal cloud service market. It is estimated that by 2020, the scale of China's personal cloud disk users is expected to exceed 400 million. In the context of the 5G era, the security of personal network disks such as data security, transmission security, personal information and privacy protection has attracted the attention of users. In the future, the personal network disk industry will improve users in terms of security, storage space, and transmission speed. Use experience to promote the healthy development of the industry.

本报告研究涉及企业/品牌/案例:大家签、领签、君子签。

2019年数字经济总体规模达到35.84万亿元,占GDP比重36.2%,数字经济成为经济发展的重要引擎,市场主体规模的扩大以及企业用人成本的提高推动电子签名需求不断增大。iiMedia Research(艾媒咨询)数据显示,2019年中国电子合同签署次数规模高达278.9亿次,同比增速高达317.5%。在疫情的助推下,信息化改革深入开展带来的政策机遇加速推动电子签名自上而下渗透,电子合同签署规模有望持续高速增长,预计在2020年将突破500亿次。电子签名平台对于推动企业数字化转型有重大意义,行业价值受资本市场肯定。总体来看,中国电子签名市场营收状况处于稳步增长阶段,但相比国外电子签名市场仍有巨大的增长空间。未来电子签名行业产业链将日趋完善,在技术和市场环境推动下,电子签名的使用场景不断拓宽,使用形式不断创新,移动端电子签名平台的发展使得电子签名操作更加便捷,电子签名大众化趋势明显。

In 2019, the overall scale of the digital economy reached 35.84 trillion yuan, accounting for 36.2% of GDP. The digital economy has become an important engine of economic development. The expansion of market entities and the increase in enterprise employment costs have driven the demand for electronic signatures to increase. As the data of iiMedia Research showed, China's electronic contract signings reached 27.89 billion in 2019, a year-on-year growth rate of 317.5%. With the help of the epidemic, the policy opportunities brought about by the in-depth development of informatization reform have accelerated the top-down penetration of electronic signatures. The scale of electronic contract signing is expected to continue to grow rapidly, and it is expected to exceed 50 billion times in 2020. The electronic signature platform is of great significance to promote the digital transformation of enterprises, and the industry value is recognized by the capital market. Overall, the revenue of China's electronic signature market is in a stage of steady growth, but there is still huge room for growth compared to foreign electronic signature markets. In the future, the industry chain of electronic signature will become better. Driven by the technology and market environment, the use of electronic signatures will continue to expand and the use of forms will continue to innovate. The development of mobile electronic signature platforms makes electronic signature operations more convenient and the trend of electronic signature popularization is obvious.


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