艾媒咨询 | 2026年拼多多概念市场状况及标杆企业研究报告

作为下沉市场电商与全域社交零售的重要赛道，拼多多概念板块持续受益于低价消费需求扩容、农产品上行体系完善与全域数字化营销体系的全方位赋能，其产业效能已从单纯平台供货、广告投放延伸至用户数据运营、品牌代运营与消费决策服务场景革新。当前，行业版图内供应链制造、数据智能服务、品牌代运营、内容营销、消费导购等多元细分赛道竞合交织，市场主体对平台渠道准入、流量运营能力、大数据用户洞察资源的争夺日趋白热化，板块发展逻辑从短期题材炒作向常态化业绩兑现、精细化品牌运营演进。促内需扩消费、扶持县域电商与跨境电商规范发展的信号持续释放，为拼多多产业链相关企业在技术研发、渠道深耕、出海配套与数字化营销创新中注入新的活力。纵观行业发展脉络，拼多多概念板块正经历从渠道依附型增长向专业化、独立化价值创造的跃迁，平台协同深度、数字化运营能力与细分赛道壁垒将成为企业持续发展的关键支点。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年拼多多概念市场状况及标杆企业研究报告》数据显示，拼多多概念板块市值结构存在偏离，前三名企业依次为兆驰股份（341.78亿元）、每日互动（92.29亿元）、天音控股（92.16亿元），三家企业市值合计526.23亿元，占TOP10企业总市值958.72亿元的54.89%，集中度较高。拼多多概念板块营收前三名企业依次为天音控股（292.16亿元）、兆驰股份（41.80亿元）、引力传媒（22.22亿元），前三名营收合计占TOP10总营收比重达83.99%，呈现“一超多弱”格局。艾媒咨询分析师认为，行业整体集中度偏高，竞争格局分化明显，头部企业处于成熟增长期，但依赖核心客户风险较大；中小企业多处于初创或转型阶段，需借助差异化突围。
通过对典型企业的研究，可以更直观地了解拼多多概念板块各具特色的布局和差异化的发展路径。每日互动依托数据智能技术，深耕政府服务与互联网两大核心领域，深度适配拼多多全域流量经营需求，数据技术迭代与客户覆盖拓展构成其长期增长核心支撑；壹网壹创深耕品牌线上管理、营销与分销服务，赋能拼多多等平台消费品品牌数字化增长，为品牌客户搭建适配拼多多平台规则的店铺运营、直播投放、货品管理一体化体系，实现品牌线上渠道规模化增长；值得买依托消费内容导购生态，通过种草测评、优惠信息分发打通平台流量入口，搭建用户消费决策与拼多多交易场景的连接渠道，持续挖掘内容导购变现价值。三家企业分别扎根数据智能服务、品牌全域代运营、消费内容导购赛道，产业链定位、收入结构与估值逻辑存在明显差异，但共同指向数字化精细运营、平台生态深度绑定、消费价值持续挖掘的长期发展主线。
As a pivotal sector for e-commerce and omnichannel social retail in lower-tier markets, the Pinduoduo-related concept sector continues to benefit from the expansion of low-price consumption demand, the refinement of the agricultural product upward distribution system, and the comprehensive empowerment provided by an omnichannel digital marketing ecosystem. Its industrial efficacy has evolved beyond mere platform-based supply and advertising placement to encompass user data operations, brand agency services, and innovations in consumer decision-making scenarios. Currently, within this industry landscape, various niche segments—including supply chain manufacturing, data intelligence services, brand agency services, content marketing, and consumer shopping guidance—are characterized by intertwined competition and cooperation; the struggle among market participants for platform channel access, traffic management capabilities, and big data-driven user insight resources has intensified significantly. Consequently, the development logic of this sector is shifting from short-term thematic speculation toward normalized performance realization and refined brand operation strategies. Signals indicating efforts to stimulate domestic demand and expand consumption, as well as support for the standardized development of county-level e-commerce and cross-border e-commerce, continue to emerge, injecting new vitality into enterprises within Pinduoduo's industrial chain in areas such as technological R&D, deep cultivation of distribution channels, overseas expansion support, and digital marketing innovation. Looking at the overall trajectory of the industry, the Pinduoduo-related concept sector is undergoing a transition from channel-dependent growth to specialized and independent value creation; in this process, the depth of platform synergy, digital operational capabilities, and barriers within niche segments will serve as key drivers for the sustainable development of these enterprises.
According to data from iiMedia Research (AiMedia Consulting), a globally leading third-party data mining and analysis firm specializing in new economy industries, in its latest "2026 Pinduoduo Concept Market Status and Benchmark Enterprises Research Report," the market capitalization structure of the Pinduoduo concept sector shows a deviation: the top three enterprises are Zhaochi Co., Ltd. (34.178 billion yuan), Daily Interactive (9.229 billion yuan), and Tianyin Holdings (9.216 billion yuan); the combined market capitalization of these three companies amounts to 52.623 billion yuan, representing 54.89% of the total market capitalization of the TOP 10 enterprises (95.872 billion yuan), indicating a high degree of market concentration. Regarding revenue, the top three enterprises in the Pinduoduo concept sector are Tianyin Holdings (29.216 billion yuan), Zhaochi Co., Ltd. (4.180 billion yuan), and Gravity Media (2.222 billion yuan); their combined revenue accounts for 83.99% of the total revenue of the TOP 10, reflecting a "one dominant player with multiple weaker competitors" pattern. Analysts at AiMedia Consulting believe that the overall industry concentration is relatively high, with a pronounced differentiation in the competitive landscape; while leading enterprises are currently in a mature growth phase, they face significant risks associated with their reliance on core customers; meanwhile, many small and medium-sized enterprises remain in the startup or transition stage and need to leverage differentiation to achieve breakthroughs.
By studying typical enterprises, one can gain a more intuitive understanding of the distinctive layouts and differentiated development paths within Pinduoduo's concept sector. Daily Interactive leverages data intelligence technology to focus deeply on two core domains—government services and the internet—while tailoring its solutions precisely to Pinduoduo's comprehensive traffic management needs; the iterative advancement of its data technologies and the expansion of its customer base form the cornerstone of its long-term growth strategy. Yiwang Yichuang specializes in online brand management, marketing, and distribution services, empowering consumer goods brands on platforms such as Pinduoduo by building an integrated system for store operations, live-streaming promotions, and product management that aligns with Pinduoduo's platform rules, thereby facilitating the scaled growth of these brands' online channels. Zhiweima relies on its consumer content-based shopping guide ecosystem, utilizing "product recommendation reviews" and "discount information distribution" to unlock platform traffic entry points, establishing channels that connect user consumption decisions with Pinduoduo's transaction scenarios, and continuously exploring the monetization potential of content-driven shopping guidance. These three companies are rooted in the fields of data intelligence services, comprehensive brand agency operations, and consumer content-based shopping guidance, respectively; while their industrial chain positioning, revenue structures, and valuation logic differ significantly, they all share a common long-term development trajectory centered on digital precision operations, deep integration with the platform ecosystem, and the continuous exploration of consumer value.

艾媒咨询 | 2026-2027年互联网电商行业上市公司经营情况数据分析报告

作为数字经济的重要引擎，电商行业持续受益于数字化平台对供应链、支付、物流及信用体系的全方位赋能，其效能已从单纯的线上渠道延伸至产业带重塑与消费场景革新。当前，行业版图内综合电商、垂直电商、社交电商及跨境电商等多元模式竞合交织，平台间对用户时长与消费心智的争夺日趋白热化，监管框架从包容审慎向常态化、精细化规范演进。在政策端，促消费与支持平台经济健康发展的信号持续释放，为电商企业在技术研发、模式创新及出海探索中注入了新的活力。纵观行业发展脉络，电商行业正经历从规模扩张向价值创造的跃迁，技术创新与产业融合的广度深度将成为进一步发展的关键支点。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年互联网电商行业上市公司经营情况数据分析报告》数据显示，互联网电商产业高度集中于以长三角、珠三角及北京为核心的经济发达地带，既折射出区域间在产业配套、物流基建、人才储备及营商环境等方面的深层落差，也催生了特色化、差异化的区域电商板块。头部企业在市值、营收和利润方面都占据优势，集中度较高，但赛道和模式有所差异。财务稳健性方面，行业整体维持低负债率，但重资产布局的物流仓储型业务仍推高了部分企业的杠杆水平，流动性风险不容忽视；轻资产模式虽备受资本市场青睐，但高估值须有可持续业绩予以兑现。
通过对典型企业的研究，可以更直观地了解互联网电商板块各具特色的布局和差异化的发展路径。南极电商以其独特的品牌综合服务模式，展现了品牌授权与供应链管理整合的轻资产路径；焦点科技作为B2B跨境电商基础设施服务商，其经营情况与估值波动深度绑定于外贸景气度及平台服务效能，研发投入对其平台功能的持续迭代构成了关键支撑；安克创新作为品牌出海的标杆，凭借在产品研发设计、品牌营销及渠道管理上的深耕，实现了营收与利润的可持续增长。三家企业的资产结构、盈利质量与估值逻辑虽有差异，但共同指向了精细化运营、持续创新与品牌价值深耕。

艾媒咨询 | 2026-2027年中国种草经济行业消费趋势研究报告

种草经济是指用户在网络社交平台上通过分享真实的消费体验和产品推荐，激发他人购买欲望、影响他人购买决策的一种新兴消费经济形态。随着社交媒体的快速发展，它已演变为品牌营销中不可或缺的关键环节。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国种草经济行业消费趋势研究报告》显示，中国MCN行业市场规模从2015年的8亿元增长至2025年的739亿元，预计2029年将突破千亿元大关，这一发展轨迹与种草经济的成熟深度绑定。
在中国种草经济消费者中，平均每月被种草3-5次的占比最高，达64.61%；每月被种草1-2次的占比为16.85%；每月被种草5-10次的占比为16.37%，反映出多数消费者的种草频率处于理性区间。在被种草的渠道方面，KOL/达人/博主测评视频占比最高，达61.49%；内容社区的素人分享次之，占48.62%；KOL/达人/博主带货推广位列第三，占46.93%，可见当前消费者被种草的核心方式集中在专业内容分享类形式，KOL/达人的测评内容信任度较高，素人分享的真实感也更易引发共鸣。
艾媒咨询分析师指出，目前种草经济行业仍处于规范升级阶段。消费者对种草经济产业化进一步完善的诉求集中在监管和机制规范层面，反映出当前种草经济在合作合规、内容管控、达人约束等环节存在明显的信任短板。对于供给端而言，应从规范内容、打通线上线下场景、优化算法推荐三方面重点发力，以回应用户期待，提升消费者信心，促进种草经济产业化健康发展。

艾媒咨询 | 2026年中国小程序电商平台发展状况与用户行为调查数据

随着国内消费市场持续扩容、中国居民消费能力稳步提升，轻量化、社交化的小程序电商快速崛起，成为线上消费的重要增量渠道。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国小程序电商平台发展状况与用户行为调查数据》显示，当前小程序电商用户特征鲜明，以女性用户（72.66%）、31-50岁中青年群体（59.51%）为核心主力，西南、华东、华南为核心消费区域。业态方面，社区团购与线上独立拼单为主流模式；超六成用户经常使用社区团购小程序，用户月均消费集中在101-200元；拼多多、京东拼购、抖音电商拼单占据主流市场。价格实惠、操作便捷、品类丰富是小程序电商的核心优势；依托微信、QQ熟人社交的裂变模式，让拼单传播转化效率大幅提升，超九成用户加入或有意加入社区团购社群。行业发展痛点突出，商品图文不符、品质不稳定、定价不规范等问题频发，商品质量无保障、售后维权难、平台监管缺失、拼单机制不完善是行业主要短板。同时，不同圈层用户需求差异显著，年轻用户侧重拼单体验与成功率，中年用户注重性价比与售后；女性关注商品口碑与品控，男性更看重平台规范与场景拓展。艾媒咨询分析师表示，小程序电商拼单行业已告别粗放扩张，迈入精细化、规范化发展阶段。下沉市场拓展、产地直供供应链升级、线上线下融合是行业核心发展趋势，用户普遍认可产地直供模式，对行业标准化、权益保障、机制优化的诉求强烈。未来行业需聚焦品控与定价规范、完善售后维权体系、优化拼单与配送服务，依托私域社交优势丰富消费场景，推动社区团购与独立拼单模式融合互补，实现行业高质量升级。
With the continuous expansion of the domestic consumer market and steady improvement in residents' consumption capacity, lightweight and social mini-program e-commerce has rapidly risen to become a key incremental channel for online consumption. According to the latest report titled "Survey Data on the Development Status and User Behavior of Chinese Mini Program E-commerce Platforms in 2026" released by iiMedia Research (a globally leading third-party data mining and analysis agency for new economy industries), current mini-program e-commerce users exhibit distinct characteristics, with female users (72.66%) and the 31-50 age group (59.51%) serving as the core demographics, while Southwest, East, and South China are the primary consumption regions. In terms of business models, community group buying and independent online group purchasing dominate; over 60% of users frequently utilize community group buying mini-programs, with monthly spending concentrated between 101-200 yuan. Platforms such as Pinduoduo, JD.com Group Purchase, and TikTok E-Commerce Group Purchase hold significant market shares. Affordable prices, user-friendly operation, and a wide variety of products are the core advantages of mini-program e-commerce. Leveraging the word-of-mouth social networks of WeChat and QQ, the group-purchase model significantly enhances propagation and conversion efficiency, with over 90% of users joining or expressing interest in community group-buying communities. The industry faces prominent pain points, including frequent issues such as product-image discrepancies, inconsistent quality, and irregular pricing, leading to unreliable product quality, difficult after-sales protection, a lack of platform oversight, and incomplete group-purchase mechanisms. Additionally, user needs across different demographics vary significantly: younger users prioritize group-purchase experience and success rates, while middle-aged users focus on cost-effectiveness and after-sales service. Women emphasize product reputation and quality control, whereas men place greater importance on platform standards and scenario expansion. According to the analysts from iiMedia Research, the group-buying e-commerce industry for mini-programs has moved beyond crude expansion and entered a phase of refined and standardized development. Key growth trends include market expansion in lower-tier cities, supply chain upgrades for direct farm-to-market sourcing, and the integration of online and offline channels. Consumers widely endorse the direct farm-to-market model, with strong demand for industry standardization, rights protection, and mechanism optimization. The sector must focus on quality control and pricing standards, improve after-sales dispute resolution systems, and refine group-buying and delivery services. Leveraging the advantages of private social networks to enrich consumption scenarios, the industry should promote the complementary integration of community group buying and independent group-buying models to achieve high-quality upgrades.

艾媒咨询 | 2025-2026年中国二手电商行业发展状况与消费者行为调研数据

随着国内电商市场持续扩容，新品消费沉淀海量闲置资源，叠加绿色消费、“断舍离”理念普及，二手电商行业迎来稳定发展机遇。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国二手电商行业发展状况与消费者行为调研数据》显示，2025年国内二手消费市场认知基础深厚，超九成消费者了解闲置经济，超五成消费者明确愿意购买二手商品，消费接受度持续提升。行业消费群体结构均衡，女性消费者占比51.51%，略高于男性消费者；核心消费人群为26-40岁中青年群体，且多为5001-15000元中高收入人群；消费区域集中在西南、华东、华南地区。当前二手电商消费者交易生态日趋成熟，超五成消费者兼具买卖双重身份，交易品类以数码产品、日用百货、书籍文具等品类为主。消费者交易最关注卖家信誉、流程便捷度与价格合理性，超八成消费者对二手交易平台服务表示满意。行业发展仍存在诸多痛点，线上交易高频出现商品信息隐瞒、实物与描述不符、卖家履约违规等乱象；平台存在信息不对称、信用体系不完善、卖家门槛低等弊端；商品质检流程缺失、服务质量不足、隐私安全隐患是消费者更换平台的主要原因。艾媒咨询分析师指出，目前二手电商行业仍处于规范化升级阶段，消费者的核心诉求集中在严打违规商品、完善商品审核机制、优化定价体系三大方向。未来，二手电商平台需持续完善商品质检与信息审核体系，健全信用监管与纠纷处理机制，规范市场定价标准、强化消费者隐私保护，补齐行业发展短板，推动行业朝着规范化、品质化、精细化方向高质量发展。
With the continuous expansion of the domestic e-commerce market and the accumulation of massive idle resources for new product consumption, coupled with the popularization of green consumption and the concept of "separation and abandonment", the second-hand e-commerce industry has ushered in stable development opportunities. The latest "Research data on the development status of China's second-hand e-commerce industry and consumer behavior from 2025 to 2026" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, shows that in 2025, the domestic second-hand consumption market has a deep cognitive foundation, with over 90% of consumers understanding the idle economy and over 50% of consumers clearly willing to purchase second-hand goods, leading to a continuous increase in consumer acceptance. The industry's consumer group structure is balanced, with female consumers accounting for 51.51%, slightly higher than male consumers; The core consumer group is middle-aged and young people aged 26-40, and most of them are middle and high-income individuals with a budget of 5001-15000 yuan; The consumption areas are concentrated in the southwest, east, and south regions. The current second-hand e-commerce consumer trading ecosystem is becoming increasingly mature, with over 50% of consumers having dual identities as buyers and sellers. The trading categories mainly include digital products, daily necessities, books and stationery. Consumer transactions are most concerned about seller reputation, process convenience, and price rationality, with over 80% of consumers expressing satisfaction with the services provided by second-hand trading platforms. There are still many pain points in the development of the industry, such as frequent online transactions involving the concealment of product information, discrepancies between physical items and descriptions, and seller performance violations; The platform has drawbacks such as information asymmetry, imperfect credit system, and low threshold for sellers; The main reasons for consumers to switch platforms are the lack of product quality inspection processes, insufficient service quality, and privacy and security risks. Analysts from iiMedia Research pointed out that the second-hand e-commerce industry is still in the stage of standardization and upgrading, and consumers' core demands are concentrated in three directions: cracking down on illegal products, improving product review mechanisms, and optimizing pricing systems. In the future, second-hand e-commerce platforms need to continuously improve their product quality inspection and information review systems, establish sound credit supervision and dispute resolution mechanisms, standardize market pricing standards, strengthen consumer privacy protection, fill the gaps in industry development, and promote high-quality development towards standardization, quality, and refinement.

艾媒咨询 | 2025年中国电商产业市场状况及标杆企业经营数据分析报告

2025年，中国电商产业在政策扶持、技术创新和消费升级的多重驱动下，持续展现出强劲的增长势头。随着直播电商、即时零售和跨境电商等新业态的快速发展，电商不仅成为拉动内需的重要引擎，也为就业市场和社会价值创造做出了积极贡献。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国电商产业市场状况及标杆企业经营数据分析报告》数据显示，2025年前三季度，中国电商产业营收TOP10企业中，建发股份以4989.83亿元领跑，前三名企业占比达67.71%，反映出行业内部分化明显，竞争格局相对集中；营收高增长企业主要集中在营收规模较小的企业中，显示出新兴企业在电商领域的快速成长。高研发投入占比企业多为软件、SaaS或互联网服务公司，其营收规模相对较小，如恒生电子在金融科技领域持续投入，致力于推动产品创新和服务升级。估值指标上，行业动态市盈率、市净率呈现两极分化，部分细分赛道企业估值偏高，传统电商估值相对稳健。艾媒咨询分析师认为，中国的电商产业正处于一个转型升级的关键时期。一方面，头部企业在规模和盈利能力上保持领先，另一方面，新兴企业通过创新和技术投入正在快速崛起。同时，随着绿色经济理念深入人心，电商平台在环保包装、可持续运营等方面的实践也成为新的增长点。（《艾媒咨询 | 2025年中国电商产业市场状况及标杆企业经营数据分析报告》完整高清PD

艾媒咨询 | 2025年中国品牌电商服务商行业研究报告

在全球数字经济深度发展与中国品牌全球化战略的双重驱动下，品牌电商服务商行业已成为链接消费市场与商业增长的核心枢纽，中国企业凭借全域运营能力与技术革新优势引领全球电商服务生态变革。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国品牌电商服务商行业研究报告》数据显示，2024年中国品牌电商服务行业市场规模达4468.5亿元，同比增长9.6%；预计2028年将突破5862.3亿元，年复合增长率稳居高位。艾媒咨询分析师认为，在消费场景碎片化与全球化扩张的浪潮下，AI智能决策、跨境全链路服务及垂类精细化运营，正成为驱动行业从“流量托管”向“增长引擎”跃迁的核心动力。行业服务边界持续拓展，从传统电商平台运营延伸至TikTok直播本地化、ESG合规化建设、私域资产沉淀等新兴领域，推动品牌方与服务商关系重构为“全域增长合伙人”。
Driven by the deep development of the global digital economy and China's brand globalization strategy, the brand e-commerce service provider industry has emerged as a core hub linking consumer markets with business growth. Chinese enterprises, leveraging their omnichannel operational capabilities and advantages in technological innovation, are leading the transformation of the global e-commerce service ecosystem. According to the latest "2025 China Brand E-Commerce Service Provider Industry Research Report" released by iiMedia Research, a third-party data mining and analysis institution focusing on the global new economy, the size of China's brand e-commerce service industry reached 446.85 billion yuan in 2024, representing a year-on-year increase of 9.6%. It is projected to exceed 586.23 billion yuan by 2028, with the compound annual growth rate remaining at a high level.
Analysts from iiMedia Research noted that amid the fragmentation of consumption scenarios and the wave of global expansion, AI-powered intelligent decision-making, cross-border full-link services, and vertical niche refined operations have become the core drivers propelling the industry to leap from "traffic management" to "growth engine." The boundaries of services are continuously expanding, extending from traditional e-commerce platform operations to emerging areas such as TikTok live-streaming localization, ESG compliance development, and private domain asset accumulation. This evolution is redefining the relationship between brands and service providers into "omnichannel growth partners."

艾媒咨询 | 2025年全球数字人直播电商产业趋势报告

在全球数字化浪潮汹涌澎湃的当下，电商行业正经历着前所未有的变革与重塑，数字人直播电商顺势崛起，成为引领行业发展的全新风口。亚马逊、京东、淘宝等头部电商平台纷纷加码数字人电商直播赛道，以技术驱动消费体验革新。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年全球数字人直播电商产业趋势报告》数据显示，2021-2026年全球数字人电商直播市场规模呈上升趋势，2024年全球数字人电商直播市场规模为492.82亿美元，预计2026年将达到767.93亿美元。艾媒咨询分析师认为，数字人电商直播带货正通过技术迭代与场景创新持续加速行业变革，其与传统直播带货的关系已从竞争走向协同。
In the current era when the global digital wave is surging, the e-commerce industry is undergoing unprecedented transformation and reshaping. Digital human live-streaming e-commerce has emerged as a new trend, leading the development of the industry. Leading e-commerce platforms such as Amazon, JD.com and Taobao are all stepping up their efforts in the digital human e-commerce live streaming field, driving the innovation of consumer experience with technology. The latest "Global Digital Human live-streaming e-commerce industry trend report 2025" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that the global digital human e-commerce live-streaming market size is on the rise from 2021 to 2026. The global digital human e-commerce live streaming market size was 49.282 billion US dollars in 2024 and is expected to reach 76.793 billion US dollars by 2026. Analysts from iiMedia Research believe that Digital human e-commerce live-streaming sales are continuously accelerating industry transformation through technological iteration and scene innovation. Its relationship with traditional live-streaming sales has shifted from competition to collaboration.

艾媒咨询 | 2025-2029年中国直播电商行业运行大数据分析及趋势研究报告

在数字经济蓬勃发展的当下，直播电商的内涵与外延不断拓展，从传统实物商品销售延伸至本地生活服务、虚拟内容付费等多元领域，成为推动消费升级、助力经济增长的新引擎。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2029年中国直播电商行业运行大数据分析及趋势研究报告》数据显示，2024年中国网上零售额达到15.52万亿元，预计到2025年规模将达到16.65万亿元。艾媒咨询分析师认为，直播电商正经历从野蛮生长到高质量发展的关键转型，在资本、平台、政府三方合力下，行业逐步构建起“效率-秩序-理性”的良性发展框架。
In the current era of vigorous development of the digital economy, the connotation and extension of live-streaming e-commerce are constantly expanding. It has extended from traditional physical goods sales to multiple fields such as local life services and virtual content payment, becoming a new engine for promoting consumption upgrading and economic growth. The latest "Analysis and trend research report on the operation of China's live e-commerce industr from 2025 to 2029" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that China's online retail sales reached 15.52 trillion yuan in 2024. It is estimated that the scale will reach 16.65 trillion yuan by 2025. Analysts from iiMedia Research believe that live-streaming e-commerce is undergoing a crucial transformation from wild growth to high-quality development. With the joint efforts of capital, platforms, and the government, the industry is gradually establishing a virtuous development framework of "efficiency - order - rationality".

艾媒咨询 | 2024年广东省农产品电商市场发展洞察报告

农产品电商作为数字经济与农业现代化融合的重要载体，正在中国乡村振兴战略中扮演着日益关键的角色。作为中国经济第一大省和改革开放前沿阵地，广东省在农产品电商领域展现出显著的领先优势和鲜明的区域特色。广东农产品电商的发展不仅受益于全省雄厚的经济基础和活跃的市场环境，更得益于其独特的供应链体系、创新的政策支持以及庞大的消费市场，形成了农产品电商发展的“黄金三角”。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年广东省农产品电商市场发展洞察报告》数据显示，2024年中国农产品电商销售规模突破1.6万亿元，达16025亿元。其中，广东省以3120亿元的规模领跑全国，占全国总量的19.5%，六年蝉联全国榜首。目前，广东农产品电商已构建起“热带水果+特色加工品+文化IP产品”三大核心矩阵，形成产业发展新格局。艾媒咨询分析师认为，广东农产品电商发展势头强劲，呈现多维度创新发展态势，未来将以技术创新为驱动，深化产业融合，拓展国际市场，聚焦精准营销，全方位巩固领先地位，为乡村振兴和农业高质量发展注入强劲动能。
E-commerce for agricultural products, as an important vehicle for the integration of the digital economy and agricultural modernization, is playing an increasingly crucial role in China's rural revitalization strategy. As the largest economy in China and the forefront of reform and opening up, Guangdong Province has demonstrated significant leading advantages and distinct regional characteristics in the field of agricultural product e-commerce.The development of agricultural product e-commerce in Guangdong is not only supported by the province's strong economic foundation and vibrant market environment, but also benefits from its unique supply chain system, innovative policy support, and vast consumer market, forming a "golden triangle" for the development of agricultural product e-commerce.According to the latest data from the “Insight report on the development of Guangdong province's agricultural product e-commerce market in 2024” released by iiMedia Research (a global third-party data mining and analysis institution for the new economy), the sales volume of China's agricultural product e-commerce exceeded 1.6 trillion yuan in 2024, reaching 1.6025 trillion yuan. Among them, Guangdong Province led the nation with a scale of 312 billion yuan, accounting for 19.5% of the national total and topping the national list for six consecutive years.Currently, Guangdong's agricultural product e-commerce has established three core matrices of “tropical fruits + specialty processed products + cultural IP products,” forming a new pattern of industrial development. Analysts from iiMedia Research believe that the development of agricultural product e-commerce in Guangdong is robust and shows a multidimensional innovative development trend. In the future, it will be driven by technological innovation, deepen industrial integration, expand into international markets, focus on precision marketing, and comprehensively consolidate its leading position, injecting strong momentum into rural revitalization and high-quality agricultural development.