艾媒咨询 | 2026年中国果干蜜饯行业创新及消费者洞察报告

随着国民人均可支配收入稳步提升，消费者对休闲食品的需求逐步增加。作为休闲食品的重要细分品类，果干蜜饯市场迎来更广阔的发展空间。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国果干蜜饯行业创新及消费者洞察报告》显示，2024年中国果干蜜饯市场规模达1883亿元，同比增长28.9%，预计2028年有望达到3353亿元。艾媒咨询分析师认为，随着中国居民健康观念的升级，营养均衡、膳食平衡已成为消费者选购食品的核心考量。未来行业将朝着健康化、品质化的方向升级，通过优质原料甄选、先进工艺革新与多元口味创新，打造兼具健康属性与味蕾体验的产品，精准契合消费者的多元需求。
With the steady increase in per capita disposable income of the nation's residents, the demand for snack foods among consumers has gradually risen. As an important subcategory of snack foods, the dried fruit and preserved fruit market is embracing a broader development space. According to the latest "2026 China Dried Fruit and Preserved Fruit Industry Innovation and Consumer Insights Report" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the market size of dried fruit and preserved fruit in China reached 188.3 billion yuan in 2024, growing by 28.9% year-on-year. It is expected to reach 335.3 billion yuan by 2028. Analysts from iiMedia Research believe that with the upgrading of Chinese residents' health concepts, balanced nutrition and dietary balance have become the core considerations for consumers when purchasing food. In the future, the industry will upgrade towards healthiness and quality, creating products that combine health attributes and taste experiences through the selection of high-quality raw materials, advanced technological innovations, and diverse flavor innovations, precisely meeting the diverse needs of consumers.

艾媒咨询 | 2025-2026年中国坚果炒货市场发展现状及消费趋势洞察报告

健康消费成为主流，中国坚果炒货市场正释放强劲增长活力。全球领先的新经济第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布的《2025-2026年中国坚果炒货市场发展现状及消费趋势洞察报告》数据显示，2024 年中国坚果炒货市场规模已突破3000亿元；预计到2029年，这一规模将进一步攀升至4283亿元，5年间有望形成超千亿的增量空间。消费者对坚果炒货的需求持续升温。从日常休闲零食到日常健康补充，这类产品已深度融入大众生活，消费频次与覆盖人群不断扩大，为市场增长注入了持久且强劲的动力。
Health-conscious consumption has become mainstream, and China's nut and roasted snack market is releasing strong growth vitality. Data from the 2025-2026 Report on the Development Status and Consumption Trend Insights of China's Nut and Roasted Snack Market released by iiMedia Research shows that the scale of China's nut and roasted snack market had exceeded RMB 300 billion in 2024. It is predicted that by 2029, this scale will further climb to RMB 428.3 billion, and an incremental space of over RMB 100 billion is expected to be formed in five years.
Consumer demand for nuts and roasted snacks continues to rise. From daily casual snacks to daily health supplements, such products have been deeply integrated into people's lives. The frequency of consumption and the scope of covered consumer groups are constantly expanding, injecting lasting and strong impetus into market growth.

艾媒咨询 | 2025年中国中式糕点行业发展状况及消费行为调查数据

目前，中国中式糕点行业正乘“国潮”东风，进入一个快速现代化与扩张的转型期。新老品牌通过产品创新、渠道变革和文化赋能，成功将其从传统节令食品转变为日常“悦己型”消费，驱动市场持续增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国中式糕点行业发展状况及消费行为调查数据》显示，2024年中国烘焙食品零售市场规模达6110.7亿元，同比增长8.8%，预计2029年市场规模将达8595.6亿元。中国烘焙食品行业细分市场潜力巨大，随着自媒体的不断发展，各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点，发展势头强劲。
中国消费者在选择中式糕点时，首要关注的因素是“口味和味道”，占比高达45.59%，凸显出产品风味仍是影响购买决策的核心要素。其次，“价格合理”以38.83%的占比成为第二大关键因素，表明消费者在追求美味的同时，也十分注重产品的性价比。此外，有72.03%的消费者明确表示愿意尝试新产品，体现出市场对创新品类具有较高的接受度和消费意愿；而16.39%的消费者持观望态度，则反映部分群体仍需要更多的品质背书或体验激励以促成购买行为。整体来看，中式糕点消费市场呈现出“味觉驱动、理性决策、积极尝新”的典型特征，提示企业应在保持口味优势的基础上，平衡定价策略，并通过产品创新和体验优化持续激活消费需求。
艾媒咨询分析师认为，中国中式糕点行业未来将呈现品质化、健康化与跨界融合的发展趋势。产品方面，低糖、天然原料和功能性糕点需求上升，“零食化”创新持续拓宽消费场景。文化赋能成为核心竞争力，国潮设计和文化叙事深化品牌价值。技术层面，智能制造与数字化供应链提升效率，短保产品与即时配送优化体验。市场层面，三四线下沉市场与海外出口同步推进，本土化创新成为国际化关键挑战。行业将逐步从“网红”模式走向“长红”品牌，供应链管控、产品迭代与文化表达力将成为企业突围的关键。
At present, the Chinese traditional pastry industry is riding on the "national trend" wave and entering a period of rapid modernization and expansion. Both new and old brands have successfully transformed traditional seasonal food into daily "self-indulgence" consumption through product innovation, channel reform and cultural empowerment, driving the market to continue growing. According to the latest "Research data on the development status and consumer behavior of China's Chinese pastry industry in 2025" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the retail market size of China's baking food reached 611.07 billion yuan in 2024, with a year-on-year growth of 8.8%. It is expected that the market size will reach 859.56 billion yuan in 2029. The potential of the segmented markets in China's baking industry is huge. With the continuous development of self-media, various online celebrity store visits and KOL recommendations have made Chinese pastries and new Chinese pastries new hotspots, with a strong development momentum.
Chinese consumers prioritize 'taste and flavor' when choosing traditional pastries, accounting for 45.59%, highlighting that product flavor remains a core element influencing purchasing decisions. Following this, 'reasonable price' becomes the second most critical factor at 38.83%, indicating that consumers value cost-effectiveness while seeking deliciousness. Additionally, 72.03% of consumers clearly express a willingness to try new products, reflecting a high acceptance and willingness to consume innovative categories in the market; while 16.39% of consumers remain cautious, suggesting that some groups still need more quality endorsements or experiential incentives to facilitate purchasing behavior. Overall, the Chinese pastry consumption market exhibits typical characteristics of "taste-driven, rational decision-making, and active exploration of new products", suggesting that enterprises should maintain their taste advantages, balance pricing strategies, and continuously activate consumer demand through product innovation and experience optimization.
Analysts from iiMedia Research believe that the Chinese pastry industry will trend towards quality, health, and cross-border integration in the future. In terms of products, there is an increasing demand for low-sugar, natural ingredients, and functional pastries, with a continuous expansion of consumption scenarios through 'snackification' innovations. Cultural empowerment has become a core competitive advantage, with national trendy designs and cultural narratives deepening brand value. On the technological front, smart manufacturing and digital supply chains enhance efficiency, while short shelf-life products and instant delivery optimize the consumer experience. At the market level, the development of lower-tier markets and overseas exports is advancing simultaneously, with localized innovation becoming a key challenge for internationalization. The industry will gradually shift from the 'internet celebrity' model to 'lasting' brands, where supply chain management, product iteration, and cultural expressiveness will be crucial for companies to break through.

艾媒咨询 | 2025-2026年中国食品风味市场与消费趋势研究报告

随着居民消费结构从“生存型”向“享受型”加速升级，大众对食品风味的需求也不再局限于“甜、咸”等基础味觉层面，而是延伸至“品质安全、消费体验感、情感共鸣价值、文化认同属性”的多维诉求，这一需求转变为食品风味市场的升级迭代奠定了坚实基础。全球领先的新经济第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布的《2025-2026年中国食品风味市场与消费趋势研究报告》数据显示，2024年中国调味品市场规模已达6871亿元，同比增长16.0%；其中复合调味品市场规模为2301亿元。作为食品风味行业的重要支撑领域，调味品市场的稳健增长为整个食品风味行业的发展提供了有力保障。
在应用场景上，食品风味市场的覆盖范围广泛，已深度渗透至餐饮、休闲食品、冷冻食品等多个核心领域，其中餐饮行业的需求表现尤为突出。当前，餐饮行业正处于连锁化扩张的关键阶段，菜品风味的标准化与稳定性是连锁品牌抢占市场的核心竞争力，这一行业特性进一步推动了食品风味行业的技术创新与产品迭代。值得注意的是，消费者对餐饮风味的需求正持续升级。一方面，有64.88%的消费者认为，当前餐饮风味存在的核心痛点是同质化现象严重、缺乏独特性；另一方面，在风味创新方向上，78.43%的消费者明确期待餐饮企业能聚焦“健康化”升级。以健康化为核心的风味创新，正成为餐饮企业突破同质化困局、实现差异化竞争的关键抓手。
With the upgrading of residents' consumption structure, the public's demand for food flavors is no longer limited to basic taste levels such as sweet and salty, but has extended to multi-dimensional demands including quality and safety, consumption experience, emotional resonance value, and cultural identity attributes. This demand has laid a solid foundation for the upgrading and iteration of the food flavor market. Data from the "China Food Flavor Market and Consumption Trends Research Report 2025-2026" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy, shows that the scale of China's condiment market reached 687.1 billion yuan in 2024, with a year-on-year growth of 16.0%. Among them, the market size of compound condiments is 230.1 billion yuan. As an important supporting field of the food flavor industry, the steady growth of the condiment market provides a strong guarantee for the development of the entire food flavor industry.
In terms of application scenarios, the food flavor market has a wide coverage and has deeply penetrated into multiple core fields such as catering, snack foods, and frozen foods, among which the demand in the catering industry is particularly prominent. At present, the catering industry is at a critical stage of chain expansion. The standardization and stability of dish flavors are the core competitiveness for chain brands to capture the market. This industry characteristic further promotes technological innovation and product iteration in the food flavor industry. It is worth noting that consumers' demands for the flavor of food and beverages are continuously upgrading. On the one hand, 64.88% of consumers believe that the core pain point of current catering flavors is the severe homogenization and lack of uniqueness. On the other hand, in terms of flavor innovation, 78.43% of consumers clearly expect catering enterprises to focus on "health-oriented" upgrades. Flavor innovation centered on health is becoming a key approach for catering enterprises to break through the homogenization predicament and achieve differentiated competition.

艾媒咨询 | 2025年中国辣条食品行业发展状况及消费行为调查数据

随着消费者对健康和口味多样化的需求增加，中国辣条食品行业开始向高端化、健康化转型，推出更多低油、低盐、低糖的产品。同时，辣条企业也在积极拓展海外市场，出口量逐年增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国辣条食品行业发展状况及消费行为调查数据》显示，2024年辣条食品行业市场规模为834.8亿元，2026年预计达到926.5亿元，这一增长趋势反映了中国辣条食品行业的快速发展和市场需求的持续扩大。
在中国消费者购买辣条时考虑的主要因素中，安全因素占比最高，达到48.34%，显示出消费者对食品安全的高度重视。其次是价格因素，说明价格对消费者的购买决策有较大影响。此外，从中国消费者购买辣条的渠道来看，综合电商平台（淘宝、京东等）的占比最高，达到40.98%，显示出消费者更倾向于在这些平台上购买辣条。线下小型商店、便利店的占比为37.66%，位居第二，线下零食专卖店占比35.06%，说明线下购买依然是重要渠道。这反映了中国消费者在休闲食品消费上日趋成熟：既追求品质安全又保持价格敏感，既享受线上便利又需要线下体验的复合型消费特征。
艾媒咨询分析师认为，中国辣条食品行业未来将朝着健康化、高端化与品牌化方向发展。在消费端，随着人们对食品安全与品质要求的不断提升，企业将持续推进配方优化，推出低糖、低油、低盐及零添加产品，并建立完善的原料可追溯体系。在生产端，通过技术升级，实现自动化与智能化制造，显著提升品控水平。渠道方面，线上线下深度融合，零食量贩店与电商定制产品成为新增长点。此外，风味创新与国潮元素的结合，不断拓展消费场景，推动行业从“价格竞争”迈向“价值竞争”，助力整体市场规模持续扩大。
With the increasing demand for health and diverse flavors among consumers, the Chinese spicy strip food industry has begun to transform towards high-end, healthy products, launching more low-oil, low-salt, and low-sugar items. Meanwhile, spicy strip enterprises are also actively expanding their overseas markets, with export volumes growing year by year. According to the latest "2025 China Spicy Strip Food Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for new economy industries, the market size was 83.48 billion yuan in 2024 and is expected to reach 92.65 billion yuan in 2026. This growth trend reflects the rapid development of the Chinese spicy strip food industry and the continuous expansion of market demand.
Among the main factors influencing Chinese consumers' purchase of spicy strips, safety concerns account for the highest proportion at 48.34%, indicating consumers' high regard for food safety. Price is the second most important factor, suggesting that price has a significant impact on consumers' purchasing decisions. In terms of the channels through which Chinese consumers purchase spicy strips, comprehensive e-commerce platforms (such as Taobao and JD.com) have the highest share at 40.98%, showing that consumers prefer to buy spicy strips on these platforms. Offline small stores and convenience stores account for 37.66%, ranking second, while offline snack specialty stores account for 35.06%, indicating that offline purchases remain an important channel. This reflects the increasingly mature consumption behavior of Chinese consumers in the snack food sector: they pursue both quality and safety while remaining price-sensitive, and they enjoy the convenience of online shopping while also seeking offline experiences, demonstrating a complex consumption characteristic.
Analysts from iiMedia Research believe that the Chinese spicy strip food industry will move towards healthiness, high-end, and branding in the future. On the consumer side, as people's demands for food safety and quality continue to rise, enterprises will continuously optimize their formulas, launch low-sugar, low-oil, low-salt, and zero-additive products, and establish a complete raw material traceability system. On the production side, through technological upgrades, they will achieve automated and intelligent manufacturing, significantly improving quality control. In terms of channels, online and offline will be deeply integrated, with snack discount stores and customized products for e-commerce becoming new growth points. Additionally, the combination of flavor innovation and national trend elements will continuously expand consumption scenarios, driving the industry to shift from "price competition" to "value competition" and helping the overall market size to continue to expand.

艾媒咨询 | 2025-2026年中国冰淇淋行业消费趋势监测与案例研究报告

中国冰淇淋行业将迎来“需求驱动、创新引领、数字化赋能”的新阶段，机遇与挑战并存。iiMedia Research（艾媒咨询）数据显示， 2024年冰淇淋行业市场规模达1835亿元，预计到2030年规模将进一步增长至2334亿元。未来，随着行业集中度的逐步提升，传统企业需加速转型，拥抱数字化与创新；新品牌需强化差异化定位，聚焦细分需求；产业链上下游企业需加强协同，方能在激烈竞争中占据先机，实现长期稳健增长。
The Chinese ice cream industry is about to enter a new stage characterized by "demand-driven, innovation-led and digital-empowered", with both opportunities and challenges coexisting. iiMedia Research data shows that the market size of the ice cream industry reached 183.5 billion yuan in 2024 and is expected to further grow to 233.4 billion yuan by 2030. In the future, as the industry concentration gradually increases, traditional enterprises need to accelerate their transformation and embrace digitalization and innovation. New brands need to strengthen their differentiated positioning and focus on niche demands. Enterprises in the upstream and downstream of the industrial chain need to enhance coordination in order to gain the upper hand in fierce competition and achieve long-term stable growth.

艾媒咨询 | 2025年H1中国奶粉行业运行数据监测半年报

2025年，中国奶粉行业在复杂环境下不断探索前行，上半年的发展呈现出一系列新特征与新趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年H1中国奶粉行业运行数据监测半年报》数据显示，2024年中国羊奶粉市场规模为192.5亿元，同比增长15.20%，预计2028年将突破350亿元。艾媒咨询分析师认为，中国奶粉行业细分赛道百花齐放，羊奶粉、有机奶粉等增长潜力持续释放，儿童奶粉、女性奶粉、中老年奶粉等细分品类快速崛起，拓展了行业增长空间。
In recent years, China's infant formula industry has undergone numerous changes and challenges. Profound market adjustments and dynamic changes have become the main theme of the industry's development. Since 2020, affected by multiple factors such as the continuous decline in the birth rate and the increasingly rational consumer market, the milk powder industry has bid farewell to its past period of rapid growth. The growth rate of the market size has slowed down, and in some years, it has even shown a contraction trend. Entering 2025, the industry has continued to explore and move forward in a complex environment. The development in the first half of the year has presented a series of new features and trends. According to the latest "Semi-annual report on the operation data monitoring of China's milk powder industry in the first half of 2025" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the market size of goat milk powder in China was 19.25 billion yuan in 2024, with a year-on-year growth of 15.20%. It is expected to exceed 35 billion yuan in 2028. Analysts from iiMedia Research believe that the Chinese infant formula industry features a diverse range of sub-sectors. The growth potential of goat milk powder and organic milk powder continues to be unleashed, while sub-categories such as children's milk powder, women's milk powder, and milk powder for the middle-aged and elderly are rising rapidly, expanding the industry's growth space.

艾媒咨询 | 2025年H1中国调味品行业运行数据监测半年报

随着中国居民消费水平提升，消费者对饮食多元化和便捷性的追求不断升级，饮食场景不断细分，中国调味品市场呈现出“品牌众多、品类多元”的特征。iiMedia Research（艾媒咨询）数据显示，2024年中国调味品的整体市场规模达6871亿元，预计2027年将增长至10028亿元；2024年中国菜谱式调味品市场规模达522亿元，预计2027年市场规模将增长至1033亿元。2025年4-5月多部门发布文件强化食品监管、规范包装等，未来食品相关企业要明示预制菜使用，包装后续避用“不添加”类用语。
With the improvement of Chinese residents' consumption levels, consumers' pursuit of diversified and convenient diets is constantly upgrading, and the dining scenarios are increasingly segmented. As a result, the Chinese condiment market is characterized by "numerous brands and diverse categories". iiMedia Research data shows that the overall market size of condiments in China reached 687.1 billion yuan in 2024 and is expected to grow to 1,002.8 billion yuan by 2027. The market size of cook-based condiments in China reached 52.2 billion yuan in 2024 and is expected to grow to 103.3 billion yuan by 2027. From April to May 2025, multiple departments issued documents to strengthen food supervision and standardize packaging, etc. In the future, food-related enterprises should clearly indicate the use of ready-to-eat meals and avoid using terms like "no additives" in packaging.

2025-2030年中国中高端奶粉市场供需全景调研及产业深度调研与产业布局研究报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2025-2030年中国中高端奶粉市场供需全景调研及产业深度调研与产业布局研究报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

艾媒咨询 | 2025年中国年份普洱茶行业现状及消费趋势洞察报告

在消费升级浪潮的席卷下，茶叶市场正经历着深刻的结构性变革。消费者不再满足于基础的茶饮需求，而是朝着追求高品质、独特风味与文化内涵的方向大步迈进。年份普洱茶作为茶叶品类中的佼佼者，以其随着时间陈化而愈发醇厚的口感、丰富的养生保健功效，以及深厚的文化底蕴，吸引了越来越多消费者的目光，已然成为茶叶市场中炙手可热的细分领域。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国年份普洱茶行业 现状及消费趋势洞察报告》数据显示，未来中国普洱茶行业市场规模将整体平稳上升，预计到2030年，普洱茶市场规模将达到242.6亿元，年份普洱茶市场规模将达84.8亿元。
艾媒咨询分析师认为，随着消费升级与健康理念的普及，年份普洱茶市场正围绕品质与养生价值展开深度竞争。高品质的年份普洱茶受到越来越多消费者的青睐，从茶叶原料的甄选，到制作工艺的把控，再到仓贮条件的优化，每一个环节都备受关注。
Under the sweeping tide of consumption upgrading, the tea market is undergoing profound structural changes. Consumers are no longer satisfied with basic tea-drinking needs but are rapidly moving towards the pursuit of high-quality, unique flavors, and cultural connotations. Aged pu'er tea, as a standout in the tea category, has attracted the attention of an increasing number of consumers with its mellow taste that improves with age, rich health benefits, and profound cultural heritage, becoming a hot niche in the tea market. Data from the latest report titled "Insight Report on the Current Status and Consumption Trends of vintage pu'er tea Industry in China in 2025" released by iiMedia Research (a global third-party data mining and analysis institution for new economy industries) shows that the overall market size of China's pu'er tea industry will steadily rise in the future. It is projected that by 2030, the market size of Pu'er tea will reach 24.26 billion yuan, and that of aged pu'er tea will reach 8.48 billion yuan.
Analysts from iiMedia Research believe that with the upgrading of consumption and the popularization of health concepts, the aged Pu'er tea market is now engaged in an in-depth competition centered on quality and health-care value. High-quality aged Pu'er tea is gaining favor with an increasing number of consumers. Every aspect, from the selection of tea leaves, to the control of the production process, to the optimization of storage conditions, is highly focused on.