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当前位置: 艾媒报告中心 > 服务业 > 企业服务

本报告研究涉及涉及企业/品牌/案例:氪空间、SOHO3Q和WeWork中国、纳什空间、红杉资本、真格基金、歌斐资产、亿润投资、中投汉富、创新工场、Keep、罗辑思维、得到、地平线机器人、OYO酒店、方正和生投资、无双资本、汉富资本、中投合众、翰同资本、永柏资本、鸿泰国银、青创客、领势投资、高和资本、银泰置地、中融信托、中国泰和集团、北京百福嘉工程管理有限公司、天弘基金、俊发地产集团、创合汇投资、普思资本、天明双创科技有限公司、大宏集团、首创置业、星牌集团、北京爱康集团、景荣控股、前海梧桐并购基金,中景恒基、场景基金、山东国惠、丝路华创、微店、玩多多、CoCo郁可茶饮、东风4S店、滴滴出行、小米、今日头条、盒马鲜生、蔚来汽车、美团、苏宁、七天酒店、平安银行、国家电网、泛优咨询、跑哪儿、知呱呱、企业盒子、AA加速器

数据显示,2018年中国市场主体数量1.1亿,其中中小企业数量超过7000万,它们对办公空间存在大量需求。伴随着经济的发展与观念的改变,企业对办公空间的需求逐渐呈现出成本降级、体验升级的特点。在这种背景下,联合办公空间以更能解决用户痛点、满足用户需求的模式对传统商业地产进行升级替代,并逐渐呈现出刚性的特征,预计2020年中国联合办公市场规模将突破2,000亿元。目前中国联合办公企业主要以互联网系初创企业以及部分地产系品牌为主,广泛布局在一线城市并不断向二线城市辐射。市场份额方面,头部玩家已占据近全国三分之一的份额,市场集中度有望进一步提升。优客工场作为中国联合办公领域的独角兽企业,凭借自身的资源整合能力以及规模优势呈现出巨大发展潜力,但其单一的营收结构、不稳定的现金流、亟待提升的运营管理能力都将是其战胜对手需要解决的重大难题。

The data shows that in 2018, the number of Chinese market entities was 110 million, of which the number of SMEs exceeded 70 million. They have a large demand for office space. Along with the economic development and the change of concept, the demand for office space of enterprises gradually shows the characteristics of cost reduction and experience upgrade. In this context, the joint office space upgrades and replaces traditional commercial real estate with a model that can better address user pain points and meet user needs, and gradually exhibits rigid characteristics. It is estimated that the scale of China's joint office market will exceed 200 billion yuan in 2020. . At present, China's joint office enterprises mainly focus on Internet-based start-ups and some real estate brands, which are widely distributed in first-tier cities and continue to radiate to second-tier cities. In terms of market share, head players have already occupied a third of the country's share, and market concentration is expected to increase further. As a unicorn enterprise in the joint office field in China, Ucommune has great potential for development due to its own resource integration capability and scale advantage, but its single revenue structure, unstable cash flow, and operational management capabilities will be the major problems that need to be solved to overcome its opponents.

本报告研究涉及企业/品牌包括:智联招聘、前程无忧、58同城、赶集网、猎聘、拉勾、脉脉、大街、BOSS直聘、斗米、兼职猫、猎聘同道、招财猫直聘、店长直聘、中华英才网、赶集网、领英、应届生求职网、脉脉、智通人才

产业变革、技术升级、政策扶持以及90后用户人群的崛起,其对招聘体验提出了更高要求,驱动了互联网招聘行业的发展。iiMedia Research(艾媒咨询)数据显示,2018年中国互联网招聘用户规模接近2亿,近八成求职者偏好利用多个网络招聘平台来拓宽应聘渠道,但各个主流招聘平台呈现出差异化发展趋势。综合招聘平台依然是求职者的首选,成功率是求职者选择网络招聘平台的首要因素,而企业信息不真实成为求职者最介意因素。未来,互联网招聘平台将更趋向专业化、精细化,向技能培训延申, 盈利模式将加速向C端拓展,AI在其中将扮演重要角色。

 The industry reform, technology upgrading, policy support and the rise of the post-90s user group put forward higher requirements for the recruitment experience, driving the development of the Internet recruitment industry. According to data from iiMedia Research, in 2018, the number of Internet recruitment users in China is nearly 200 million, and nearly 80% of job seekers prefer to use multiple online recruitment platforms to broaden the recruitment channels. However, each mainstream recruitment platform shows the trend of alienated business trip development. General recruitment platform is still the first choice for job seekers, the success rate is the first factor for job seekers to choose online recruitment platform, while the unreal enterprise information becomes the most important concern for job seekers. In the future, the Internet recruitment platform will be more professional and refined, extending to skill training, and the profit model will be accelerated to expand to the c-end, in which AI will play an important role.


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