艾媒咨询 | 2025年中国充电桩行业发展状况与消费者调查数据

在全球汽车产业加速向电动化转型的浪潮中，中国充电桩市场已进入高速发展与结构优化并重的新阶段。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国充电桩行业发展状况与消费者调查数据》显示，2024年中国公共充电桩保有量达到482.3台，预计2025年将达到654.3万台。这一增长不仅反映了新能源汽车市场的快速发展，也显示了中国在推动绿色能源转型方面的积极努力。随着新能源汽车补贴政策的实施和充电基础设施建设的加速，充电桩保有量增长速度明显加快。预计未来几年，随着技术进步和政策支持，中国公共充电桩保有量仍将保持快速增长。
在2025年中国消费者能接受的寻找充电桩时长中，占比最高的是“20-40分钟（含40分钟）”，达到54.17%；其次是“40-60分钟（含60分钟）”，占比为25.15%。此外，消费者对新能源汽车充电桩的期望中，占比最高的前三项分别为充电价格降低（36.61%）、“汽车充电宝”能普及使用（36.01%）和充电效率更高（34.08%）。整体来看，消费者能接受的寻找充电桩时长集中于1小时以内，这为充电桩网络布局与寻桩系统优化提供了明确指引。未来行业需通过加密网点覆盖、推进充电价格市场化调控、加速移动补能技术落地及升级快充设备，精准匹配用户需求。
艾媒咨询分析师认为，未来中国充电桩行业将沿“规模扩容、技术升级、布局优化、生态协同”逻辑加速演进。政策驱动下，充电设施数量将实现“三年倍增”，乡镇及农村地区实现全面覆盖，破解布局不均衡问题。技术层面，行业将朝大功率快充与双向充放电（V2G）等方向迭代，既满足用户快速补能需求，也支持电网互动。同时，行业将强化智能调度与价格市场化调控，聚焦用户对效率、成本的核心诉求，推动充电桩从孤立设施升级为智慧能源网络节点，形成“全域覆盖+高效便捷+生态联动”的发展格局，为新能源汽车市场增长筑牢支撑。
Amid the global automotive industry's accelerating shift towards electrification, China's charging pile market has entered a new stage characterized by both rapid growth and structural optimization. According to the latest report "2025 China Charging Pile Industry Development Status and Consumer Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy, the number of public charging piles in China reached 4.823 million in 2024 and is expected to reach 6.543 million in 2025. This growth not only reflects the rapid development of the new energy vehicle market but also demonstrates China's active efforts in promoting the green energy transition. With the implementation of new energy vehicle subsidy policies and the acceleration of charging infrastructure construction, the growth rate of charging pile ownership has significantly increased. It is expected that in the coming years, with technological progress and policy support, the number of public charging piles in China will continue to grow rapidly.
In terms of the acceptable time for Chinese consumers to find a charging pile in 2025, the highest proportion is "20-40 minutes (including 40 minutes)", reaching 54.17%; followed by "40-60 minutes (including 60 minutes)", accounting for 25.15%. Additionally, the top three expectations of consumers for new energy vehicle charging piles are, in order, lower charging prices (36.61%), the widespread use of "car power banks" (36.01%), and higher charging efficiency (34.08%). Overall, the acceptable time for consumers to find a charging pile is concentrated within one hour, providing clear guidance for the layout of the charging pile network and the optimization of the charging pile search system. In the future, the industry needs to increase the density of charging points, promote market-based regulation of charging prices, accelerate the implementation of mobile charging technologies, and upgrade fast-charging equipment to precisely match user demands.
Analysts from iiMedia Research believe that in the future, China's charging pile industry will accelerate its evolution along the logic of "scale expansion, technological upgrading, layout optimization, and ecological synergy". Driven by policies, the number of charging facilities will double in three years, achieving full coverage in towns and rural areas and resolving the issue of unbalanced distribution. Technologically, the industry will iterate towards high-power fast charging and bidirectional charging and discharging (V2G), meeting users' demands for rapid energy replenishment while supporting grid interaction. At the same time, the industry will strengthen intelligent dispatching and market-based regulation of prices, focusing on users' core demands for efficiency and cost, promoting the transformation of charging piles from isolated facilities to nodes of a smart energy network, and forming a development pattern of "full coverage + efficient and convenient + ecological linkage", providing a solid support for the growth of the new energy vehicle market.

艾媒咨询 | 2025年中国新能源汽车行业发展状况与消费行为调查数据

在全球汽车产业加速向电动化转型的浪潮中，中国新能源汽车行业凭借政策、技术和产业链等优势在全球市场中占据重要地位。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国新能源汽车行业发展状况与消费行为调查数据》显示，2024年中国新能源汽车市场规模为18.4千亿元，同比增长60.00%，2025年有望达到23.1千亿元。此外，2024年中国锂电池产业规模已达到17500亿元，2029年预计达到50372亿元。这表明中国新能源汽车市场已进入规模化、高速增长的新阶段。在锂电池等核心产业链的有力支撑下，中国新能源汽车行业不仅实现了量的突破，更在技术创新和成本控制上构筑起全球竞争优势。
中国消费者在选购新能源汽车时，最大续航里程与汽车安全性并列首要考量因素，均占36.55%；价格（36.44%）紧随其后，反映出用户对实用性能和用车成本的双重重视。在中国消费者认为最具发展前景的新能源汽车类型中，混合动力车以43.88%的认可度居首，显示出市场对成熟、实用型技术路线的青睐；纯电动与氢燃料车则各占39.39%，呈现出多元技术路线并进的消费期待。这些趋势表明，中国新能源汽车市场正步入更加理性、务实的发展阶段。消费者对技术路径的多元选择，预示着未来竞争格局尚未定型；而“续航+安全+价格”成为核心决策因素，则推动行业进入以真实需求为导向的“价值竞争”深水区，驱动全产业链持续优化技术与成本结构。
艾媒咨询分析师认为，未来中国新能源汽车行业将沿着“深化”与“拓展”两大主线演进。在技术层面，电动化将与智能化深度耦合，自动驾驶和智能座舱成为核心竞争领域；动力路线将呈现多元化，混动、纯电、氢燃料电池将在各自适用场景并行发展。市场竞争将从“量”的扩张转向“质”的较量，驱动产业链向高端化、全球化升级。
Amid the global automotive industry's accelerating shift towards electrification, China's new energy vehicle (NEV) sector has established a significant position in the global market, leveraging advantages in policy, technology, and the industrial chain. According to the latest "2025 China New Energy Vehicle Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy, the scale of China's NEV market reached 1.84 trillion yuan in 2024, marking a year-on-year growth of 60.00%, and is expected to reach 2.31 trillion yuan in 2025. Additionally, the scale of China's lithium battery industry has reached 1.75 trillion yuan in 2024 and is projected to reach 5.0372 trillion yuan in 2029. These figures indicate that China's NEV market has entered a new stage of large-scale and rapid growth. Supported by the robust core industrial chain such as lithium batteries, China's NEV industry has not only achieved a quantitative breakthrough but also established a global competitive edge in technological innovation and cost control.
When choosing NEVs, Chinese consumers prioritize maximum driving range and vehicle safety equally, each accounting for 36.55%, followed by price at 36.44%, reflecting their dual emphasis on practical performance and cost of use. Among the types of NEVs that Chinese consumers consider to have the greatest development potential, hybrid vehicles lead with a recognition rate of 43.88%, indicating the market's preference for mature and practical technological routes; pure electric and hydrogen fuel vehicles each account for 39.39%, demonstrating a consumer expectation for the concurrent development of multiple technological routes. These trends suggest that China's NEV market is entering a more rational and pragmatic development phase. The diverse choices of technological paths by consumers imply that the future competitive landscape remains fluid; the fact that "range + safety + price" are the core decision-making factors drives the industry into a "value competition" deep water zone oriented by real demand, pushing the entire industrial chain to continuously optimize its technology and cost structure.
Analysts from iiMedia Research believe that China's NEV industry will evolve along two main lines in the future: "deepening" and "expansion". Technologically, electrification will be deeply integrated with intelligence, with autonomous driving and intelligent cabins becoming core competitive areas; power routes will diversify, with hybrid, pure electric, and hydrogen fuel cells developing in parallel in their respective applicable scenarios. Market competition will shift from "quantity" expansion to "quality" competition, driving the industrial chain towards high-end and global upgrading.

2025-2030年中国汽车车灯产业深度调研与产业布局研究报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2025-2030年中国汽车车灯产业深度调研与产业布局研究报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

艾媒咨询 | 2025年中国汽车消费市场调研与消费行为调查数据

近年来，在“双碳”目标持续推进、智能科技加速迭代与居民消费需求不断升级的时代背景下，中国汽车消费市场正经历前所未有的深刻变革与蓬勃发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国汽车消费市场调研与消费行为调查数据》数据显示，2024年中国民用汽车拥有量为35268.00万辆。未来，随着经济持续发展、交通基础设施不断完善以及汽车智能化、电动化的推进，民用汽车拥有量有望继续增加。在2025年中国汽车消费者购车行为中，51.36%的消费者表示为首次购车，37.19%的消费者表示为旧车置换新车。这表明中国汽车消费市场仍然存在大量潜在消费者，市场潜力依旧巨大。在购买/计划购买汽车动力系统类型中，44.04%的消费者选择电动，37.54%的消费者选择油电混合，说明在汽车市场消费者更倾向于选择更加环保节能的电动车和混动车。在汽车消费者购买/计划购买汽车预算中，40.85%的消费者预算为15-20万元，10-15万元的消费者占比也有25.62%。这说明大部分消费者在购买/计划购买汽车时选择的价位一般为中等价位或中低价位的汽车。艾媒咨询分析师认为，未来，中国汽车行业需聚焦技术创新与用户体验优化。车企应加大研发投入，提升新能源汽车续航、充电速度等关键性能，完善智能驾驶技术；同时，要优化销售与售后服务体系，满足消费者多元化需求，挖掘下沉市场潜力，推动汽车消费市场持续健康发展。
In recent years, against the backdrop of the continuous advancement of the dual carbon goals, the accelerated iteration of intelligent technologies, and the constant upgrading of residents' consumption demands, China's auto consumption market has been undergoing unprecedented profound changes and vigorous development. According to the latest "iiMedia Report | Research data on China's auto consumption market and consumer behavior survey in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the number of civilian vehicles in China will be 352.68 million in 2024. In the future, with the continuous economic development, the continuous improvement of transportation infrastructure, and the advancement of automotive intelligence and electrification, the number of civilian vehicles is expected to continue to increase. It indicates that the future prospects of the Chinese automotive market are broad. In the car purchase behavior of Chinese car consumers in 2025, 51.36% of the consumers indicated that it was their first car purchase, and 37.19% of the consumers indicated that they were trading in their old cars for new ones. This indicates that there are still a large number of potential consumers in China's auto consumption market, and the market potential remains huge.Among the types of automotive power systems purchased or planned to be purchased, 44.04% of consumers choose electric ones, and 37.54% of consumers choose hybrid ones. The above-mentioned survey indicates that in the automotive market, consumers are more inclined to choose electric vehicles and hybrid vehicles that are more environmentally friendly and energy-efficient. Among the budgets of car consumers for purchasing or planning to purchase a car, 40.85% of the consumers have a budget of 150,000 to 200,000 yuan, and the proportion of consumers with a budget of 100,000 to 150,000 yuan is also 25.62%. This indicates that the majority of consumers generally choose medium-priced or mid-to-low priced cars when purchasing or planning to purchase them.Analysts from iiMedia Research believe that in the future, China's automotive industry needs to focus on technological innovation and user experience optimization. Automakers should increase investment in research and development, enhance key performances such as the range and charging speed of new energy vehicles, and improve intelligent driving technologies. At the same time, it is necessary to optimize the sales and after-sales service system, meet the diversified demands of consumers, tap the potential of the lower-tier markets, and promote the sustained and healthy development of the automotive consumption market.

艾媒咨询 | 2025-2030年中国露营经济发展前景与商业布局分析报告

露营经济已突破单一户外场景，与文旅、教育、体育等产业深度融合，形成多元化生态。iiMedia Research（艾媒咨询）数据显示，2024年中国露营经济核心市场规模达到2139.7亿元，带动市场规模为11554.5亿元；预计2030年中国露营经济核心市场规模将上升至4879.8亿元，带动市场规模将达到23998.5亿元。随着城镇化率提升、公众可支配收入的提高以及“露营+”多元化场景的驱动，中国露营经济市场规模在稳步扩大。同时，国家对户外运动、旅游露营产业的重视程度不断提升，加之科技、技术等领域的发展，露营经济在空间距离、群体类型和融合模式等领域正不断多元化发展。
The camping economy has broken through the single outdoor scene and deeply integrated with industries such as culture and tourism, education, and sports, forming a diversified ecosystem. iiMedia Research data s shows that in 2024, the core market size of China's camping economy reached 213.97 billion yuan, driving a market size of 1,155.45 billion yuan. It is estimated that by 2030, the core market size of China's camping economy will rise to 487.98 billion yuan, driving the market size to reach 2,399.85 billion yuan. With the increase in urbanization rate, the rise in public disposable income and the drive of diversified "camping +" scenarios, the market size of China's camping economy is steadily expanding. Meanwhile, the state's emphasis on outdoor sports and the tourism camping industry is constantly increasing. Coupled with the development of science and technology and other fields, the camping economy is continuously diversifying in areas such as spatial distance, group types, and integration models.

2025-2030年中国离合器产业深度调研与产业布局研究报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2025-2030年中国离合器产业深度调研与产业布局研究报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

南昌市新能源汽车产业研究及竞争优势分析报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《南昌市新能源汽车产业研究及竞争优势分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

杭州市新能源汽车产业研究及竞争优势分析报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《杭州市新能源汽车产业研究及竞争优势分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2025-2030年中国城市公交产业深度调研与产业布局研究报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2025-2030年中国城市公交产业深度调研与产业布局研究报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

艾媒咨询 | 2025年中国二手车行业市场消费行为调查数据

随着二手车产业数字化进程的持续升级，其价值链条不断延伸重构，立体化的发展格局正推动行业从传统价差模式向全周期汽车资产管理平台转型。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国二手车行业市场消费行为调查数据》数据显示，49.08%的消费者选择购买二手车的主要原因是“价格较便宜”，反映出高性价比仍是驱动市场增长的核心要素。在消费偏好方面，消费者更倾向选择一年以内车龄的二手车，该区间占比达59.88%，其较新的技术配置与合理折旧率形成显著吸引力。消费者决策时最关注养护成本（44.40%），但在交易过程中普遍担忧“信息真实性”（39.31%）与“定价合理性”（47.95%）问题。当前二手车市场仍面临车况信息透明度不足、定价机制缺乏标准、售后服务保障体系薄弱等发展瓶颈。艾媒咨询分析师建议，行业需构建区块链车况溯源系统强化信任基础，建立AI估值模型提升定价科学性，并通过线上线下融合服务网络完善售后保障体系，同时针对新能源二手车特性开发定制化检测标准，以技术赋能推动行业规范化发展。
With the continuous upgrading of the digitalization process of the used car industry, its value chain continues to extend and restructure, and the three-dimensional development pattern is promoting the transformation of the industry from the traditional price spread model to the full-cycle automotive asset management platform. According to the latest "Market consumption behavior survey data of China's second-hand car industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 49.08% of consumers choose to buy used cars mainly because of "cheaper prices". Reflecting that high cost performance is still the core factor driving market growth. In terms of consumption preference, consumers are more inclined to choose used cars less than one year old, which accounts for 59.88%, and its newer technical configuration and reasonable depreciation rate form a significant attraction. Consumers are most concerned about maintenance cost (44.40%), but they are generally concerned about "information authenticity" (39.31%) and "pricing rationality" (47.95%) during the transaction process. At present, the second-hand car market is still facing bottlenecks such as insufficient transparency of vehicle information, lack of standard pricing mechanism, and weak after-sales service guarantee system. iiMedia Research suggest that the industry needs to build a blockchain vehicle traceability system to strengthen the foundation of trust, establish an AI valuation model to enhance the scientific pricing, and improve the after-sales support system through the online and offline integration service network, while developing customized testing standards for the characteristics of new energy used cars, and promote the standardized development of the industry with technology enabling.