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艾媒咨询|2023-2024年中国机动车头盔行业商业前景分析报告
随着中国经济持续增长和城市化进程的加速,机动车已成为人们出行的主要方式之一。人们交通安全意识提高,机动车头盔作为机动车驾驶者及乘客安全的重要保障日益受到关注,相关政策亦加强对头盔佩戴的宣传和规定。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国机动车头盔行业商业前景分析报告》数据显示,2023年7月1日落实《摩托车、电动自行车乘员头盔》政策以来,中国头盔行业需求量急剧增长,2023年中国摩托车头盔市场规模达202.4亿元,并将保持稳定增长,预计到2025年,中国摩托车头盔市场规模将突破250亿元。消费者方面,超七成摩托车或电动车使用者表示经常或一直戴头盔,超八成被访者对《摩托车、电动自行车乘员头盔》政策有所了解。
艾媒咨询分析师认为,随着现代头盔制造技术不断进步和消费者对行车安全的愈发重视,机动车头盔行业将迎来新一轮的发展。
With the continuous growth of the Chinese economy and the acceleration of urbanization, motor vehicles have become one of the main ways for people to travel. People's awareness of traffic safety has increased, and motor vehicle helmets, as an important guarantee for the safety of motor vehicle drivers and passengers, are receiving increasing attention. Relevant policies have also strengthened the promotion and regulation of helmet wearing. According to the latest "2023-2024 Business Outlook Analysis Report on China's Motor Vehicle Helmet Industry" released by iiMedia Research, a third-party data mining and analysis agency in the global new economy industry, since the implementation of the "Motorcycle and Electric Bicycle Passenger Helmets" policy on July 1, 2023, the demand for China's helmet industry has increased sharply. In 2023, the size of China's motorcycle helmet market reached 20.24 billion yuan and will continue to grow steadily. It is expected that by 2025, the size of China's motorcycle helmet market will exceed 25 billion yuan. On the consumer side, over 70% of motorcycle or electric bike users reported frequently or consistently wearing helmets, and over 80% of respondents had some understanding of the policy on motorcycle and electric bicycle passenger helmets.
iiMedia Research analysts believe that with the continuous progress of modern helmet manufacturing technology and the increasing attention of consumers to driving safety, the motor vehicle helmet industry will usher in a new round of development. -
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
iiMedia Research(艾媒咨询)数据显示,随着科技的发展和燃油车成本的上升,新能源汽车的消费需求逐渐增加,推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示,2023年中国新能源汽车市场规模为115000亿元,同比增长16.2%,2025年有望达到23100亿元。艾媒咨询分析师认为,消费者对新能源汽车的续航历程和安全性能有更高期望,长续航、快充功率和动力系统保护措施成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓,下沉市场成为新能源车新发展机遇。
Data from iiMedia Research shows that with the development of technology and the rising cost of fuel vehicles, the consumer demand for new energy vehicles is gradually increasing. This has driven manufacturers to improve their product power and the rapid growth of new energy vehicle sales. According to the data, Chinese new energy vehicle market will be 11,500 billion yuan in 2023, a year-on-year growth of 65.0%, and is expected to reach 2,311 billion yuan in 2025. Analysts from iiMedia Consulting believe that consumers have higher expectations for the range course and safety performance of new energy vehicles. Long range, fast charging power and power system protection measures have become key aspects for consumers to consider when purchasing a car. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of growth in the first-tier market, the sinking market has become a new development opportunity for new energy vehicles.
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