全球领先的新经济产业第三方数据挖掘与分析机构
关于“AI教练”的报告
艾媒咨询 | 2024-2025年中国无人自助台球消费行业市场研究报告
iiMedia Research(艾媒咨询)数据显示,数据显示,2023年中国新增台球相关企业数量达到106641家,同比增长54.1%;2024年1-10月,中国新增台球相关企业数量达到113994家。此外,中国24小时无人自助台球厅数量持续上升,2024年4月同比增速达到25.0%。无人自助台球厅凭借其24小时营业和自主服务的特点,成为休闲娱乐领域的新宠。数据显示,40.6%的无人自助台球消费者每周光顾台球厅达3-4次,每周光顾台球厅5-6次的消费者占比达22.6%。随着科技的飞速发展和消费者对智能化产品需求的日益增长,台球行业正迅速迈向AI智能化时代。部分无人自助台球厅通过提供全屋智能软硬件设备代替人工管理,实现24小时营业,还引入AI教练、AI裁判等功能提升用户体验。
iiMedia Research data shows that the number of new billiards related enterprises in China in 2023 reached 106,641, an increase of 54.1%; From January to October 2024, the number of new billiards related enterprises in China reached 113,994. In addition, the number of 24-hour unmanned self-service pool halls in China continues to rise, with a year-on-year growth rate of 25.0% in April 2024. The unmanned self-service billiard hall has become a new favorite in the field of leisure and entertainment by virtue of its 24-hour operation and independent service. According to the data, 40.6% of self-service billiards consumers patronize the billiard hall 3-4 times a week, and the proportion of consumers patronizing the billiard hall 5-6 times a week is 22.6%. With the rapid development of science and technology and the increasing demand of consumers for intelligent products, the billiards industry is rapidly moving towards the era of AI intelligence. Some unmanned self-service billiards halls achieve 24-hour operation by providing whole-house intelligent hardware and software equipment instead of manual management, and also introduce AI coach, AI referee and other functions to improve user experience.艾媒咨询 | 2025-2026年中国婴幼儿托育市场运行数据及趋势报告
随着生育政策调整,许多家庭尤其是双职工家庭面临婴幼儿照护的现实困境。国家卫生健康委提出规划目标,至2025年,中国每千人口拥有的3岁以下婴幼儿托位数将达到4.5个,并新增普惠性托位66万个。iiMedia Research(艾媒咨询)数据显示, 2024年中国婴幼儿托育市场规模达1518.1亿元,预计到2030年将进一步攀升至2323.1亿元。问卷调研显示,近半数家长对托育服务有需求。受访者对当前婴幼儿托育服务不满意的首要因素包括费用高(37.89%)和师资力量不足(35.79%);与此同时,托育机构的安全性与环境设施等问题也引发普遍顾虑。未来,托育机构需重点从“降成本、强师资、保安全”三方面着手,提升用户信任度与满意度。
With the adjustment of the fertility policy, many families, especially dual-income families, are facing the practical predicament of infant and toddler care. The National Health Commission has set a planning goal that by 2025, the number of childcare places for children under the age of 3 per 1,000 people in China will reach 4.5, and an additional 660,000 inclusive childcare places will be added. iiMedia Research data shows that shows that the scale of China's infant and toddler care market reached 151.81 billion yuan in 2024 and is expected to further rise to 232.31 billion yuan by 2030. A questionnaire survey shows that nearly half of the parents have a demand for childcare services. The primary factors that respondents are dissatisfied with regarding the current infant and toddler care services include high costs (37.89%) and insufficient teaching staff (35.79%). Meanwhile, issues such as the safety and environmental facilities of childcare institutions have also raised widespread concerns. In the future, childcare institutions need to focus on three aspects: reducing costs, strengthening teaching staff, and ensuring safety, to enhance users' trust and satisfaction.艾媒咨询 | 2025-2026年中国智能平板学习机市场趋势研究报告
随着技术的不断发展,智能平板学习机产品技术日益成熟,广泛应用于多个教育学习场景,其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2026年中国智能平板学习机市场趋势研究报告》数据显示,2024年中国智能平板学习机市场规模达270.72亿元,同比增长48.27%,预计2027年中国智能平板学习机市场规模将超500亿元。艾媒咨询分析师认为,中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性,人工智能等新兴技术与教育的深度融合,是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, intelligent tablet learning machine product technology is increasingly mature, widely used in a number of education and learning scenarios, its broad application prospects will promote the rapid growth of China's intelligent learning machine industry. According to the latest "China's smart tablet learning machine market trend Research Report from 2025 to 2026" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's smart tablet learning machine in 2024 will reach 27.072 billion yuan, an increase of 48.27%. It is expected that the market size of China's smart tablet learning machine will exceed 50 billion yuan in 2027. Analysts from iMedia Consulting believe that China's educational intelligent products are bringing more possibilities and innovation to traditional educational methods, and the deep integration of emerging technologies such as artificial intelligence and education is an important step for the high-quality development of the intelligent learning machine field in the future.艾媒咨询 | 2025-2026年中国智算一体机行业研究报告
全球范围内算力需求呈现爆发式增长,传统计算模式在应对海量数据实时处理、多模态交互及复杂决策任务时已显现出局限性。智算一体机作为新一代信息技术的集成载体,通过将算力硬件、智能算法与垂直场景深度耦合,构建起“端-边-云”协同的弹性算力网络,正逐步成为支撑产业升级与数字化转型的核心基础设施。随着人工智能、5G、边缘计算等技术的深度融合,传统算力设备的功能边界不断拓展,从单一的数据处理向“感知-决策-执行”一体化演进,智算一体机以其高度集成化、智能化和场景适配性,正在重塑千行百业的底层技术架构。
全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2026年中国智算一体机行业研究报告》数据显示全球人工智能市场规模和人工智能芯片市场规模均呈现显著的增长趋势。预计到2025年,全球人工智能市场规模将达到36885亿美元。艾媒咨询分析师认为,智算一体机能够在一个紧凑的系统中完成从数据采集、存储、处理到分析的全流程,极大简化了传统IT架构的复杂性,还具备高性能计算能力、灵活性和可扩展性,智算一体机的出现,为AI算力下沉提供了有力支持。
The demand for computing power has witnessed explosive growth worldwide. Traditional computing models have shown limitations when dealing with real-time processing of massive data, multimodal interaction, and complex decision-making tasks. As an integrated carrier of the new generation of information technology, the intelligent computing all-in-one machine, by deeply coupling computing power hardware, intelligent algorithms and vertical scenarios, builds an elastic computing power network of "end-edge-cloud" collaboration, and is gradually becoming the core infrastructure supporting industrial upgrading and digital transformation. With the deep integration of technologies such as artificial intelligence, 5G, and edge computing, the functional boundaries of traditional computing power devices are constantly expanding, evolving from single data processing to an integrated process of "perception - decision-making - execution". The intelligent computing all-in-one machine, with its high degree of integration, intelligence, and scene adaptability, is reshaping the underlying technical architecture of thousands of industries.
The latest "China's intelligent computing machine industry research report from 2025 to 2026" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that both the global artificial intelligence market size and the artificial intelligence chip market size have shown a significant growth trend. It is estimated that by 2025, the global artificial intelligence market size will reach 3,688.5 billion US dollars. Analysts from iiMedia Research believe that the all-in-one intelligent computing machine can complete the entire process from data collection, storage, processing to analysis in a compact system, greatly simplifying the complexity of traditional IT architectures. It also has high-performance computing capabilities, flexibility and scalability. The emergence of the all-in-one intelligent computing machine provides strong support for the downward penetration of AI computing power.艾媒咨询 | 2025年中国音乐教育市场发展状况与用户行为调查数据
在素质教育理念普及与居民消费升级的驱动下,中国音乐教育市场展现出蓬勃发展的活力。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国音乐教育市场发展状况与用户行为调查数据》数据显示,2024年中国兴趣教育行业规模为2840.0亿元,预计2025年中国兴趣教育行业规模将增长至3237.6亿元,表明随着人们生活水平提高及对自我提升需求的增加,兴趣教育市场不断扩大,行业发展前景广阔。在2025年中国用户喜爱的音乐类型中,国风音乐以37.92%的占比位居榜首,成为最受欢迎的音乐类型;流行音乐以37.11%的占比紧随其后,位列第二。
整体来看,国风和流行音乐最受欢迎。在2025年中国用户学习音乐主要原因中,占比最高的是“培养孩子兴趣”,达到30.09%。其次是“提升自身涵养”,占比为28.88%,第三为“增加一门特长”,占比为27.26%。显示出用户对于音乐培训的多重需求。艾媒咨询分析师指出,未来中国音乐教育市场将在教学模式上加速线上线下融合,打造“OMO”教学新生态,实现优势互补;在需求端,随着“双减”政策持续推进,素质教育需求进一步释放,低龄化、终身化学习趋势将更加明显;技术创新将贯穿教学全流程,推动课程内容个性化定制、教学过程智能化管理,提升教学效率与质量。企业需在师资建设、课程研发、技术应用等方面构建核心竞争力,以应对日益激烈的市场竞争。
Driven by the popularization of the concept of quality-oriented education and the upgrading of residents' consumption, the Chinese music education market has demonstrated vigorous development vitality. According to the latest "Survey data on the development status and user behavior of China's music education market in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the scale of China's interest education industry was 284 billion yuan in 2024. It is estimated that the scale of China's interest education industry will grow to 323.76 billion yuan by 2025, indicating that with the improvement of people's living standards and the increasing demand for self-improvement, the interest education market is constantly expanding and the industry has broad prospects for development. Among the music genres favored by Chinese users in 2025, Chinese-style music topped the list with a proportion of 37.92%, becoming the most popular music genre. Pop music followed closely with a proportion of 37.11%, ranking second.
Overall, traditional Chinese style and pop music are the most popular. Among the main reasons why Chinese users learn music in 2025, the one with the highest proportion is "cultivating children's interest", reaching 30.09%. The second is "improving one's own cultivation", accounting for 28.88%, and the third is "adding a special skill", accounting for 27.26%. It shows the multiple demands of users for music training. Analysts from iiMedia Research pointed out that in the future, China's music education market will accelerate the integration of online and offline teaching models, create a new "OMO" teaching ecosystem, and achieve complementary advantages. On the demand side, as the "Double Reduction" policy continues to advance, the demand for quality-oriented education will be further released, and the trend of younger age and lifelong learning will become more prominent. Technological innovation will run through the entire teaching process, promoting personalized customization of course content and intelligent management of the teaching process, and enhancing teaching efficiency and quality. Enterprises need to build core competitiveness in aspects such as teacher construction, curriculum development, and technology application to cope with the increasingly fierce market competition.艾媒咨询 | 2025年中国婴幼早教市场发展状况及用户行为调查数据
在育儿观念革新与数字化浪潮的双重推动下,中国婴幼早教市场的发展态势与用户行为特征成为行业焦点。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)发布的《2025年中国婴幼早教市场发展状况及用户行为调查数据》数据显示,2024年中国0-3岁婴幼儿托育市场规模为1518.1亿元。未来随着中国居民的收入水平和生活水平的提高及对教育的重视程度增加,预计2030年时中国0-3岁婴幼儿托育市场规模将达2323.1亿元。在2025年中国婴幼早教用户为孩子报名早教课程情况中,90.51%的婴幼早教用户表示为孩子报名过早教课程,大量家长十分关注婴幼早教课程,这显现出中国婴幼早教市场的庞大用户基群。在2025年中国婴幼早教用户为孩子报名的早教课程类型中,英语类课程占比最高,达到49.45%,显示出婴幼早教用户对英语教育的高度重视。其次是数学、思维类课程,占比为43.03%,反映出婴幼早教用户对孩子逻辑思维能力的培养同样重视。在2025年中国婴幼早教用户希望孩子通过早教机构学到的能力中,最突出的是“良好的习惯”,占比高达35.02%。其次是“培养孩子自信心”,占比为34.40%。这表明婴幼早教用户们希望自己的孩子在早教机构中能培养出个人良好的行为习惯和个人自信自尊的培养。艾媒咨询分析师认为,未来,随着科技进步与家长需求的进一步升级,婴幼早教市场将呈现多元化、智能化发展趋势。企业需精准把握用户需求,提升服务质量,创新课程体系,以在激烈的市场竞争中脱颖而出。
Driven by both the innovation of parenting concepts and the digital wave, the development trend and user behavior characteristics of China's infant and early childhood education market have become the focus of the industry. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's infant and toddler early education market in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the scale of China's infant and toddler care market aged 0-3 years old will be 151.81 billion yuan in 2024. In the future, with the improvement of Chinese residents' income levels and living standards and the increasing emphasis on education, it is estimated that the market size of infant and toddler care for children aged 0-3 in China will reach 232.31 billion yuan by 2030. In the situation of Chinese infant and early childhood education users signing their children up for early childhood education courses in 2025, 90.51% of the infant and early childhood education users indicated that they had signed their children up for early childhood education courses.A large number of parents are very concerned about infant and early childhood education courses, which shows the huge user base of the Chinese infant and early childhood education market. Among the types of early education courses that Chinese infant and toddler early education users signed up for their children in 2025, English courses accounted for the highest proportion, reaching 49.45%, demonstrating the high attention that infant and toddler early education users attach to English education. Secondly, there are mathematics and thinking courses, accounting for 43.03%, which reflects that early childhood education users also attach great importance to the cultivation of children's logical thinking ability. Among the abilities that Chinese infant and early childhood education users hope their children can acquire through early education institutions in 2025, the most prominent one is "good habits", accounting for as high as 35.02%. The second is "cultivating children's self-confidence", accounting for 34.40%. This indicates that infant and toddler early education users hope that their children can develop good personal behavioral habits and personal confidence and self-esteem in early education institutions. Analysts from iiMedia Research believe that in the future, with the advancement of technology and the further upgrading of parents' demands, the infant and early childhood education market will show a diversified and intelligent development trend. Enterprises need to accurately grasp user demands, improve service quality and innovate the curriculum system in order to stand out in the fierce market competition.艾媒咨询 | 2025年中国AI数字人行业消费行为调查数据
目前,AI 数字人发展态势迅猛,已广泛渗透于各个行业中。新型数字人生成工具也在持续迭代,功能持续优化。在市场层面上,企业对 AI 数字人产品的接受度也在稳步提升。众多企业引入 AI 数字人后,工作流程得以优化,效率显著提升,成本亦有效降低,为企业发展注入全新活力 。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国AI数字人行业消费行为调查数据》数据显示,当前使用AI数字人的企业主要分布在电子商务、卫生及社会保障和社会福利业、教育和金融等行业,并主要集中在小型企业中,占比达到58.78%。同时,有65.03%的企业已将AI数字人应用到公司发展实践中,说明AI数字人在中国企业中的实际应用已经相当广泛。企业在对AI数字人的功能需求中,对多模态能力(文字、图片、语音、视频处理能力)的需求最高,其次是自然语言理解和人机互动。同时,企业对产品易用性和隐私信息安全的关注度最高,分别达到29.39%和28.72%的占比。企业在持续加大对 AI 数字人应用投入的同时,也在面临诸多挑战。数据显示,数据安全与隐私保护面临的挑战最大,其次就是法规政策与伦理道德。未来随着企业不断完善数据安全保障措施,AI 数字人有望在企业与消费者之间搭建起更紧密、高效的沟通桥梁,为消费者带来更优质、个性化的消费体验,助力企业在激烈的市场竞争中开拓新的增长路径。
Currently, AI digital humans are developing at a rapid pace and have been widely integrated into various industries. New-generation digital human generation tools are continuously being iterated, with their functions being continuously optimized. In terms of the market, enterprises' acceptance of AI digital human products is steadily increasing. After many enterprises introduced AI digital humans, their work processes have been optimized, their efficiency has been significantly improved, and their costs have been effectively reduced, injecting new vitality into the development of enterprises.According to the latest "Survey data on consumer behavior in China's AI digital human industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, enterprises currently using AI digital humans are mainly distributed in industries such as e-commerce, health and social security, social welfare, education, and finance, and are mainly concentrated in small enterprises, accounting for 58.78%. At the same time, 65.03% of enterprises have applied AI digital humans to the practice of corporate development, indicating that the practical application of AI digital humans in Chinese enterprises is already quite extensive.Among enterprises' functional requirements for AI digital humans, the demand for multimodal capabilities (text, image, voice, and video processing capabilities) is the highest, followed by natural language understanding and human-computer interaction. Meanwhile, enterprises pay the most attention to the ease of use of products and the security of private information, accounting for 29.39% and 28.72% respectively.While enterprises are continuously increasing their investment in the application of AI digital humans, they are also facing many challenges. Data shows that data security and privacy protection face the greatest challenges, followed by regulatory policies and ethics. In the future, as enterprises continue to improve data security protection measures, AI digital humans are expected to build a closer and more efficient communication bridge between enterprises and consumers, bringing consumers a better and more personalized consumption experience, and helping enterprises open up new growth paths in the fierce market competition.艾媒咨询 | 2025年中国教育细分行业发展状况与用户行为调查数据
在技术革新、政策引导和社会需求变迁的多重作用下,2025 年中国教育细分行业呈现出丰富多元的发展态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国教育细分行业发展状况与用户行为调查数据》数据显示,2023年中国教育企业数达到5694个。随着中国居民的收入水平和生活水平的提高及对教育的重视程度增加,中国教育企业数未来仍然会保持增长。在2025年中国STEAM教育用户对STEAM教育了解程度中,在2025年中国1对1少儿英语用户身边接受过英语1对1教育的对象中,亲人或朋友的儿女占比最高,达到49.33%。其次是儿女,占比38.10%。同学或朋友占比33.82%,同辈分的亲人占比32.84%。艾媒咨询分析师认为,未来,中国教育细分行业在不同领域各有发展亮点与趋势,用户行为也因行业变革呈现新特征。教育机构和从业者需精准把握这些变化,创新发展模式,提升教育服务质量,以适应市场需求,推动教育行业高质量发展。
Under the combined influence of technological innovation, policy guidance and changes in social demands, China's education sub-sectors will present a rich and diverse development trend in 2025. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's education sub-sectors in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the number of education enterprises in China reached 5,694 in 2023. With the improvement of the income level and living standards of Chinese residents and the increasing emphasis on education, the number of educational enterprises in China will continue to grow in the future. Among the Chinese STEAM education users' understanding of STEAM education in 2025, the children of relatives or friends who have received one-on-one English education among the Chinese one-on-one children's English users in 2025 account for the highest proportion, reaching 49.33%. The second is children, accounting for 38.10%. Classmates or friends account for 33.82%, and relatives of the same generation account for 32.84%. Analysts from iiMedia Research believe that in the future, China's education sub-sectors will each have their own development highlights and trends in different fields, and user behavior will also present new characteristics due to industry changes. Educational institutions and practitioners need to accurately grasp these changes, innovate development models, and enhance the quality of educational services to adapt to market demands and promote high-quality development in the education industry.艾媒咨询 | 2025年中国素质教育及其细分行业发展状况数据
随着公众教育观念的升级与新兴品牌崛起的速度加快,在政策支持与市场需求的双重驱动下,中国素质教育行业整体呈现出规模持续扩大的良好发展态势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国素质教育及其细分行业发展状况数据》显示,2013-2024年中国居民人均教育、文化和娱乐消费支出比例中,整体呈现“长期上升、阶段波动、结构优化”的趋势。2024年占比为11.2%。未来,随着收入增长、政策支持和技术创新,这一比例有望继续提升,消费模式将更趋多元化、品质化。
城乡差距的缩小和消费场景的拓展,将成为推动消费升级的关键动力。在中国素质教育培训消费者中,90.86%的消费者表示愿意为孩子报名素质教育课程,只有9.14%的消费者表示不愿意为孩子;选择的素质教育课程类型中科技类课程占比最高,达到41.44%,艺术类课程占比39.87%,体育运动类和文化类课程分别占比37.65%和35.69%,素养类课程占比35.29%,游学类课程占比最低,仅为21.96%。反映出大多数消费者中国消费者普遍重视孩子的素质教育,愿意投入资源来提升孩子的综合素质;课程选择上更倾向于为孩子选择科技、艺术和体育类课程,以培养孩子的综合素质。
艾媒咨询分析师指出,未来中国素质教育行业下沉市场需求释放,三线以下城市潜力凸显,但行业竞争加剧,头部企业与跨界巨头抢占市场,中小机构生存压力增大;监管越发严格,合规成本上升,部分机构面临资质与运营调整压力;课程同质化严重,优质师资短缺问题突出。企业应深耕课程研发,结合技术打造差异化内容,建立师资培养体系;强化合规运营,完善资质备案与收费监管,筑牢经营根基;渠道下沉与生态合作并行,通过县域合作拓展市场,与校内教育协同构建服务闭环,实现可持续发展。
With the upgrading of public education concepts and the accelerated rise of emerging brands, driven by both policy support and market demand, the overall quality education industry in China has shown a favorable development trend of continuous expansion in scale. According to the latest "Data on the Development Status of Quality Education and Its Sub-sectors in China in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, in the proportion of per capita education, culture and entertainment consumption expenditure of Chinese residents from 2013 to 2024, Overall, it shows a trend of "long-term upward movement, phased fluctuations, and structural optimization". The proportion in 2024 is 11.2%. In the future, with income growth, policy support and technological innovation, this proportion is expected to continue to rise, and consumption patterns will become more diversified and of higher quality.
The narrowing of the gap between urban and rural areas and the expansion of consumption scenarios will become the key driving forces for promoting consumption upgrading. Among Chinese consumers of quality education and training, 90.86% of them said they were willing to sign their children up for quality education courses, while only 9.14% said they were unwilling to do so. Among the types of quality education courses selected, science and technology courses have the highest proportion, reaching 41.44%, art courses account for 39.87%, sports and cultural courses account for 37.65% and 35.69% respectively, quality courses account for 35.29%, and study tour courses have the lowest proportion, only 21.96%. This reflects that the majority of Chinese consumers generally attach great importance to their children's quality education and are willing to invest resources to enhance their children's overall quality. In terms of course selection, we tend to choose science and technology, art and sports courses for children to cultivate their comprehensive qualities.
Analysts from iiMedia Research pointed out that in the future, the demand for the lower-tier markets in China's quality education industry will be released, and the potential of cities below the third-tier will be highlighted. However, industry competition will intensify, with leading enterprises and cross-industry giants vying for the market, increasing the survival pressure on small and medium-sized institutions. With increasingly strict regulation and rising compliance costs, some institutions are under pressure to adjust their qualifications and operations. There is a serious homogenization of courses and a prominent shortage of high-quality teachers. Enterprises should focus on course development, create differentiated content by integrating technology, and establish a teacher training system. Strengthen compliance operations, improve qualification filing and fee supervision, and consolidate the foundation of business operations; Channel penetration and ecological cooperation are carried out in parallel. The market is expanded through county-level cooperation, and a service loop is constructed in collaboration with in-school education to achieve sustainable development.艾媒咨询 | 2025年中国托育行业消费行为调查数据
在全球范围内,0-3岁婴幼儿的托育服务已成为各个国家或地区高度重视的家庭政策议题, 并被上升为公共服务体系建设的一部分。随着中国实施“三孩生育政策”,对婴幼儿托育行业的需求正在不断增加,更多家长会考虑将孩子送到托育机构。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国托育行业发展状况及消费行为调查数据》数据显示,2024年中国0-3岁婴幼儿托育市场规模为1518.1亿元,预计2030年中国0-3岁婴幼儿托育市场规模达2323.1亿元。调研数据显示,居住地附近缺乏合适的玩伴或教育环境的需求以39.29%的占比位居首位,凸显了家长对儿童成长环境的高度关注。与此同时,让孩子提前适应集体生活和通过早期教育开发孩子能力的需求均以35.71%的占比并列第二,反映出家长对孩子社交能力培养和早期智力发展的同等重视。在托育机构选择方面,社区托育机构以45.54%的占比成为家长的首选,体现了他们对便捷性和社区归属感的偏好;公办托育机构则以43.08%的占比紧随其后,进一步印证了家长对公办机构专业性和规范性的信任与青睐。艾媒咨询分析师认为,家长对儿童早期教育和社交能力培养的重视推动了托育需求的增长,同时政策支持和社会资本的涌入也为市场注入了活力。然而,托育市场仍面临着服务质量参差不齐、师资力量不足等挑战。未来,随着标准化建设和科技赋能,托育市场将朝着更专业、更智能、更普惠的方向发展,成为解决家庭育儿难题的重要支撑。
Globally, childcare services for infants and toddlers aged 0-3 have become a highly valued family policy issue in various countries or regions and have been elevated to a part of the public service system construction. With the implementation of the "three-child fertility policy" in China, the demand for the infant and toddler care industry is constantly increasing, and more parents will consider sending their children to care institutions. According to the latest "Survey data on the development status and consumer behavior of China's childcare industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of childcare for infants and toddlers aged 0-3 in China will be 151.81 billion yuan in 2024. It is estimated that the market size of infant and toddler care for children aged 0-3 in China will reach 232.31 billion yuan by 2030. Research data shows that the demand for a lack of suitable playmates or educational environments near one's residence ranks first with a proportion of 39.29%, highlighting parents' high concern about their children's growth environment. Meanwhile, the demands for children to adapt to collective life in advance and for developing children's abilities through early education both accounted for 35.71% and tied for second place, reflecting parents' equal emphasis on the cultivation of children's social skills and early intellectual development. In terms of the selection of childcare institutions, community-based childcare institutions, with a proportion of 45.54%, have become the first choice for parents, reflecting their preference for convenience and a sense of community belonging. Public childcare institutions followed closely with a proportion of 43.08%, further confirming parents' trust and favor for the professionalism and standardization of public institutions. Analysts from iiMedia Research believe that parents' emphasis on early childhood education and the cultivation of social skills has driven the growth of the demand for childcare services. Meanwhile, policy support and the influx of social capital have also injected vitality into the market. However, the childcare market still faces challenges such as uneven service quality and insufficient teaching staff. In the future, with the construction of standardization and the empowerment of technology, the childcare market will develop in a more professional, intelligent and inclusive direction, becoming an important support for solving the problems of family child-rearing.
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