艾媒研报 |字节跳动研究报告：以智能算法为驱动的互联网新巨头

据艾媒北极星系统数据显示，资讯阅读类APP中，今日头条2018年12月月活跃用户达1.65亿，仅次于腾讯新闻的月活跃用户数。短视频类中，抖音2018年12月的月活跃用户达2.30亿，超过快手。目前字节系APP的使用总时长，仅次于腾讯系应用。但随着资讯分发和短视频行业增速放缓，字节跳动在挑战腾讯和百度的过程，自身的内容IP储备缺乏、信息流广告转化率低、算法和团队优势不显著、等诸多问题开始暴露。

ByteDance’s profit models of information products and short video products are mature. In 2016 and 2017, the advertising revenue of ByteDance is respectively about 6 billion Yuan and 15 billion Yuan. It is reported that the target of advertising revenue in 2019 is 100 billion Yuan. At the same time, ByteDance had carried out diversified development, went live Flash APP, the layout of the area education had reached games, finance and other fields, and also expanded overseas markets.

艾媒报告|2019全球及中国动漫产业现状剖析及前景预判投资分析报告

本报告研究涉及企业/品牌/案例：梦工厂，迪士尼，bluesky,吉卜力,万代,万氏兄弟,知音漫客，蛮有文化，腾云动漫，网易漫画，bilibili ，优酷，爱奇艺，卡酷动漫，优漫卡通，芝兰玉树，奥飞娱乐，华强方特，九游，金添动漫，大地影院，金鹰卡通，炫动卡通，新科动漫，新动漫，动漫秀场

　　2019全球动漫产业仍以美国、日本双头称霸。美国迪士尼2019Q2财报公布，其营业利润再创新高;漫威IP制作的《复仇者联盟四》全球吸金。日本方面，2013年至2018年，日本动画内容发行总收益不断上升，吉卜力工作室的影响不容小觑。中国方面，动漫产业也在蓬勃发展，2018年动漫行业发生65起融资事件，单起投资的平均金额不断上升。IP打造方面，以阿里影视旗下的衍生品授权与开发平台阿里鱼为例，2019财年，旅行青蛙IP衍生的商品销售GMV达到2亿元，动漫IP皮卡丘的衍生品销售额近5亿元;产业园区方面，2019年中国动漫产业园数量超过18个;国际化发展方面，2019年，阿里影业与好莱坞等合作，动画电影制作宣发步入国际化发展，其联合发行的《未来机器城》在戛纳上被Netflix以3000万美元买下影片海外发行权。

　　2019 The global animation industry still dominates the United States and Japan. The US Disney 2019Q2 earnings report announced that its operating profit reached a new high; Marvel IP produced the ““Avengers““ global gold. In Japan, from 2013 to 2018, the total revenue of Japanese animation content is rising, and the influence of Ghibli Studio cannot be underestimated. In China, the animation industry is also booming. In the animation industry, there were 65 financing events in 2018, and the average amount of investment from a single source continued to rise. In terms of IP creation, taking Alibaba, a derivative licensing and development platform of Ali Films, as an example, in the fiscal year of 2019, the sales of frog IP-derived goods reached 200 million yuan, and the sales of animation IP Pikachu derivatives reached nearly 500 million yuan; In terms of industrial parks, there were more than 18 Chinese animation industry parks in 2019. In terms of international development, in 2019, Alibaba Pictures and Hollywood cooperated, and the animation film production announced its international development, and its joint release of Future Machine City ““At the Cannes, Netflix bought the overseas distribution rights for the film for $30 million.

2016年2月份中国APP活跃用户排行榜

2月份，前十名中，腾讯视频、爱奇艺、优酷均上榜，活跃用户比例超过25.00%，艾媒咨询分析师认为，春节期间，视频娱乐等已然成为人们休闲娱乐首选。

2016年1月中国APP活跃用户排行榜

艾媒咨询日前发布了《中国APP活跃用户排行榜TOP400》，榜单列出了1月份以来的中国APP用户活跃度TOP400，其中，微信、QQ、腾讯视频分列前三。

艾媒咨询 | 2025年中国数字人产业发展报告

2025年，当数字经济成为中国经济高质量发展的“主赛道”，数字人作为“虚拟与现实的连接者、智能传播的核心载体”，已从泛娱乐的“流量符号”进化为赋能产业转型、传承文化、提升城市竞争力的“基础设施”。在无锡举办的2025年中国国际智能传播论坛上，艾媒咨询受邀出席解读数字人产业的“技术突破、场景深化、生态构建”。iiMedia Research（艾媒咨询）数据显示，2024年中国数字人核心市场规模为339.2亿元，预计2030年将达到935.6亿元；2024年数字人带动市场规模为4785.3亿元，预计2030年为10468.6亿元。
By 2025, when the digital economy becomes the "main track" for China's high-quality economic development, digital humans, as the "connectors between the virtual and the real, and the core carriers of intelligent communication", have evolved from the "traffic symbols" of general entertainment to the "infrastructure" that empowers industrial transformation, inherits culture, and enhances urban competitiveness. At the 2025 China International Intelligent Communication Forum held in Wuxi, iiMedia Research was invited to attend and interpret the "technological breakthroughs, scenario deepening, and ecosystem construction" of the digital human industry. iiMedia Research data shows that the core market size of digital humans in China was 33.92 billion yuan in 2024 and is expected to reach 93.56 billion yuan by 2030. The market size driven by digital humans is expected to reach 478.53 billion yuan in 2024 and 1,046.86 billion yuan in 2030.

2019全球未来科技大会--5G+云+AI 能使千行百业--华为

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2019全球未来科技大会-5G+云+AI 能使千行百业

艾媒咨询：2015年中国手机APP市场研究报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

Testin云测创始人王军：《App中场再十年》

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

艾媒咨询|2020年中国APP出海市场现状与竞争格局专题研究报告

中国移动互联网成熟的发展模式，以及中国品牌智能终端在海外话语权进一步提升，为APP出海发展创造了机遇。iiMedia Research(艾媒咨询)数据显示，2019年中国短视频市场规模达到245.8亿元。短视频行业的快速发展也使中国诞生一批具备竞争力的产品，在海外市场收获良好表现，快手、字节跳动等短视频典型企业在2020上半年均有相关产品进军海外市场。但近期海外国家对中国应用的下架和禁令风波也暴露了中国移动应用出海面临的政治风险，面对美国颁布的微信禁令，仅不足一成非苹果手机用户会在禁令实施后购买苹果手机。移动应用出海面对的非市场因素影响，需要做好长期发展规划，加强对发展中国家的布局，走农村包围城市道路发展。

The mature development mode of China Mobile Internet Industry and the further promotion of discourse power of Chinese intelligent terminals in the global market have created opportunities for the development of APPs in overseas markets. As the data of iiMedia Research showed, the market scale of China Short Video Industry reached 24.58 billion yuan in 2019. The rapid development of Short Video industry has also brought a batch of competitive products in China, and has achieved good results in overseas market. Typical enterprises in Short Video industry such as Kuaishou and Bytedance had also launched products in overseas market in the first half of 2020. However, recent bans on China mobile APPs by foreign countries had exposed the political risks of overseas development. Facing with the ban on Wechat by US government, merely less than 10% of the non-Apple mobile phone users will buy the Apple smartphone if it is implemented. Due to the influence of non-market factors, mobile APPs need make a long-term development planning, strengthen the layout of developing countries, and take on the strategy of encircling the cities from the rural areas.

艾媒咨询｜2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告

近年来，中国运动鞋服市场保持持续增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告》显示，2023年中国运动鞋服市场规模已跃升至4926亿元。这一显著增长背后，国潮元素的兴起扮演了重要角色。随着消费者对本土文化的认同感逐渐增强，国潮风格在运动鞋服设计中的应用越来越广泛，深受市场欢迎。这既满足了消费者对个性化追求的需求，也为品牌带来了差异化竞争的新机会，进一步丰富了产品的文化内涵，提升了本土品牌在国际市场上的影响力。展望未来，国潮元素的深度融合与创新将成为推动中国运动鞋服市场持续上升的关键因素。预计到2025年，中国运动鞋服市场规模有望攀升至5989亿元，预示着”国潮热潮”下国货品牌的崛起以及市场的巨大潜力。
In recent years, China's sports shoes and clothing market has maintained a continuous growth trend. According to the latest "2024-2025 China sneaker-wear Market Operation and Consumer Demand Data Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's sneaker-wear has jumped to 492.6 billion yuan in 2023. Behind this significant growth, the rise of the national tide element plays an important role. With the gradual enhancement of consumers' sense of identity of local culture, the national tide style is more and more widely used in the design of sports shoes and clothing, and is welcomed by the market. This not only meets the needs of consumers for personalized pursuit, but also brings new opportunities for differentiated competition for brands, further enrichis the cultural connotation of products, and enhances the influence of local brands in the international market. Looking to the future, the deep integration and innovation of national tide elements will become a key factor to promote the continued rise of China's sports shoes and clothing market. It is expected that by 2025, the market size of China's sports shoes and clothing is expected to climb to 598.9 billion yuan, indicating the rise of domestic brands under the "national tide boom" and the huge potential of the market.