艾媒咨询｜2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告

近年来，中国运动鞋服市场保持持续增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告》显示，2023年中国运动鞋服市场规模已跃升至4926亿元。这一显著增长背后，国潮元素的兴起扮演了重要角色。随着消费者对本土文化的认同感逐渐增强，国潮风格在运动鞋服设计中的应用越来越广泛，深受市场欢迎。这既满足了消费者对个性化追求的需求，也为品牌带来了差异化竞争的新机会，进一步丰富了产品的文化内涵，提升了本土品牌在国际市场上的影响力。展望未来，国潮元素的深度融合与创新将成为推动中国运动鞋服市场持续上升的关键因素。预计到2025年，中国运动鞋服市场规模有望攀升至5989亿元，预示着”国潮热潮”下国货品牌的崛起以及市场的巨大潜力。
In recent years, China's sports shoes and clothing market has maintained a continuous growth trend. According to the latest "2024-2025 China sneaker-wear Market Operation and Consumer Demand Data Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's sneaker-wear has jumped to 492.6 billion yuan in 2023. Behind this significant growth, the rise of the national tide element plays an important role. With the gradual enhancement of consumers' sense of identity of local culture, the national tide style is more and more widely used in the design of sports shoes and clothing, and is welcomed by the market. This not only meets the needs of consumers for personalized pursuit, but also brings new opportunities for differentiated competition for brands, further enrichis the cultural connotation of products, and enhances the influence of local brands in the international market. Looking to the future, the deep integration and innovation of national tide elements will become a key factor to promote the continued rise of China's sports shoes and clothing market. It is expected that by 2025, the market size of China's sports shoes and clothing is expected to climb to 598.9 billion yuan, indicating the rise of domestic brands under the "national tide boom" and the huge potential of the market.

艾媒咨询｜2022-2023年中国运动鞋服行业发展现状与市场调研分析报告

数据显示，中国运动鞋服消费者中，一二线城市的消费者比较频繁购买，中高收入群体比例较高，其购买诉求主要为日常穿着。购买运动鞋时消费者最主要的考虑因素为功能和舒适度；购买运动服时消费者最主要的考虑因素为舒适度。

艾媒咨询 | 2023年中国国潮美妆消费趋势洞察报告

iiMedia Research（艾媒咨询）数据显示，超七成消费者看好国潮美妆品牌发展。国潮美妆品牌迎合文化自信、文化创新的政策趋势，随着颜值经济的发展，国民消费能力及消费需求的提升，国内美妆品牌纷纷入局，国潮美妆行业发展前景广阔。

艾媒报告|2019全球及中国动漫产业现状剖析及前景预判投资分析报告

本报告研究涉及企业/品牌/案例：梦工厂，迪士尼，bluesky,吉卜力,万代,万氏兄弟,知音漫客，蛮有文化，腾云动漫，网易漫画，bilibili ，优酷，爱奇艺，卡酷动漫，优漫卡通，芝兰玉树，奥飞娱乐，华强方特，九游，金添动漫，大地影院，金鹰卡通，炫动卡通，新科动漫，新动漫，动漫秀场

　　2019全球动漫产业仍以美国、日本双头称霸。美国迪士尼2019Q2财报公布，其营业利润再创新高;漫威IP制作的《复仇者联盟四》全球吸金。日本方面，2013年至2018年，日本动画内容发行总收益不断上升，吉卜力工作室的影响不容小觑。中国方面，动漫产业也在蓬勃发展，2018年动漫行业发生65起融资事件，单起投资的平均金额不断上升。IP打造方面，以阿里影视旗下的衍生品授权与开发平台阿里鱼为例，2019财年，旅行青蛙IP衍生的商品销售GMV达到2亿元，动漫IP皮卡丘的衍生品销售额近5亿元;产业园区方面，2019年中国动漫产业园数量超过18个;国际化发展方面，2019年，阿里影业与好莱坞等合作，动画电影制作宣发步入国际化发展，其联合发行的《未来机器城》在戛纳上被Netflix以3000万美元买下影片海外发行权。

　　2019 The global animation industry still dominates the United States and Japan. The US Disney 2019Q2 earnings report announced that its operating profit reached a new high; Marvel IP produced the ““Avengers““ global gold. In Japan, from 2013 to 2018, the total revenue of Japanese animation content is rising, and the influence of Ghibli Studio cannot be underestimated. In China, the animation industry is also booming. In the animation industry, there were 65 financing events in 2018, and the average amount of investment from a single source continued to rise. In terms of IP creation, taking Alibaba, a derivative licensing and development platform of Ali Films, as an example, in the fiscal year of 2019, the sales of frog IP-derived goods reached 200 million yuan, and the sales of animation IP Pikachu derivatives reached nearly 500 million yuan; In terms of industrial parks, there were more than 18 Chinese animation industry parks in 2019. In terms of international development, in 2019, Alibaba Pictures and Hollywood cooperated, and the animation film production announced its international development, and its joint release of Future Machine City ““At the Cannes, Netflix bought the overseas distribution rights for the film for $30 million.

金现代：2021年第三季度报告

艾媒咨询 | 2025年中国数字人产业发展报告

2025年，当数字经济成为中国经济高质量发展的“主赛道”，数字人作为“虚拟与现实的连接者、智能传播的核心载体”，已从泛娱乐的“流量符号”进化为赋能产业转型、传承文化、提升城市竞争力的“基础设施”。在无锡举办的2025年中国国际智能传播论坛上，艾媒咨询受邀出席解读数字人产业的“技术突破、场景深化、生态构建”。iiMedia Research（艾媒咨询）数据显示，2024年中国数字人核心市场规模为339.2亿元，预计2030年将达到935.6亿元；2024年数字人带动市场规模为4785.3亿元，预计2030年为10468.6亿元。
By 2025, when the digital economy becomes the "main track" for China's high-quality economic development, digital humans, as the "connectors between the virtual and the real, and the core carriers of intelligent communication", have evolved from the "traffic symbols" of general entertainment to the "infrastructure" that empowers industrial transformation, inherits culture, and enhances urban competitiveness. At the 2025 China International Intelligent Communication Forum held in Wuxi, iiMedia Research was invited to attend and interpret the "technological breakthroughs, scenario deepening, and ecosystem construction" of the digital human industry. iiMedia Research data shows that the core market size of digital humans in China was 33.92 billion yuan in 2024 and is expected to reach 93.56 billion yuan by 2030. The market size driven by digital humans is expected to reach 478.53 billion yuan in 2024 and 1,046.86 billion yuan in 2030.

2019全球未来科技大会--5G+云+AI 能使千行百业--华为

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2019全球未来科技大会-5G+云+AI 能使千行百业

华纳药厂2021年第三季度报告

艾媒咨询|2021H1中国智能制造专题研究报告

本报告研究涉及企业/品牌/案例：深兰科技，依图科技，远望谷

iiMedia Research(艾媒咨询)数据显示，2020年全国工业软件市场规模达到1974亿元;2020年中国智能硬件市场规模达到10747亿元，同比增长67.1%。随着工业互联网的规模进一步扩大和公有云和信息传输技术的发展，中国制造业智能化将蓬勃发展。其次，智能制造应用场景广阔，赋能汽车、钢铁、3C电子、医疗等行业。 iiMedia Research(艾媒咨询)数据显示，随着技术改革的推动，我国3C电子智能制造业规模2022年将达到5.47万亿元。目前，从生产流程的覆盖率看，我国3C电子智能制造业自动化渗透率仅为20-30%。艾媒咨询分析师认为，智能制造将进一步推动汽车、钢铁、3C电子、医疗等行业数字化、智能化改革，从而释放相关行业的产能。此外，受益于国家政策的大力推动，更多的企业进行研发、生产和投资智能制造装备，形成了智能制造装备产业体系。以数据为基础，智能制造将实现产品设计等全过程的自动化、集成化、信息化，满足产品的个性化、定制化的需求。
As to the data of iiMedia Research, in 2020, the scale of China's industrial software market will reach 1974 billion RMB and the scale of China's intelligent hardware market will reach 1074.7 billion RMB, with a year-on-year growth of 67.1%. With the further expansion of the scale of industrial Internet and the development of public cloud and information transmission technology, China's intelligent manufacturing industry will flourish. Secondly, intelligent manufacturing has broad application scenarios, enabling automobile, steel, 3C electronics, medical and other industries. As to the data of iiMedia Research, with the promotion of technological reform, the scale of 3C electronic intelligent manufacturing industry in China will reach 5.47 trillion RMB in 2022. From the perspective of production process coverage, the penetration rate of 3C electronic intelligent manufacturing automation in China is only 20-30%. The consulting analyst of iiMedia Research believes that intelligent manufacturing will further promote the digital and intelligent reform of automobile, steel, 3C electronics, medical and other industries and release the production capacity of related industries. In addition, benefiting from the strong promotion of national policies, more enterprises carry out R & D, production and investment in intelligent manufacturing equipment, forming an intelligent manufacturing equipment industry system. Based on data, intelligent manufacturing will realize the automation, integration and informatization of the whole process of product design, so as to meet the personalized and customized needs of products.

艾媒咨询|2019-2020年中国MCN机构专题研究报告

本报告研究涉及企业/品牌/案例：网星梦工厂,古麦嘉禾。
iiMedia Research(艾媒咨询)数据显示，预计2020年MCN市场规模将达到245亿元，并且预计2020年MCN机构数量将达到28000家，平均同比增速大于100%，MCN机构数量迅速增加，内容产业入局者越来越多，行业竞争将进一步加剧。另外，iiMedia Research(艾媒咨询)数据显示，在地域方面，56.3%中国MCN机构分布在一线城市;在KOL带货转化方面，明星、直播平台主播和短视频网红带货转化率在80.0%以上，UP主和微博大V带货在70.0%以上。艾媒咨询分析师认为，明星、直播平台主播和短视频网红带货能力较强，能够为机构和平台带来较大价值，将是MCN重点关注和培养的KOL。未来，MCN机构将打破发展边界，通过去MCN化解决模式困境，增强盈利能力，直播电商将成为其发展的重要方向，机构将吸引更多明星/网红带货宣传。

　　As the data of iiMedia Research showed, it is estimated that the market scale of MCN will reach 24.5 billion yuan in 2020, and the number of MCN institutions will reach 28000 in 2020, with an average year-on-year growth rate of more than 100%. The number of MCN institutions will increase rapidly, more and more people will enter the content industry, and the industry competition will be further intensified. In addition, according to the data of iiMedia Research, 56.3% of China's MCN institutions are located in the first tier cities in terms of regions; in terms of KOL's delivery conversion, the conversion rate of stars, live platform hosts and short video network red tape calls is more than 80.0%, and that of up hosts and microblog big V-belts is more than 70.0%. iiMedia Research consulting analysts believe that stars, live broadcast platform hosts and short video network have strong red tape capabilities, which can bring greater value to institutions and platforms, and will be the KOL that MCN focuses on and cultivates. In the future, MCN institutions will break the development boundary, solve the dilemma of the model through de MCN, and enhance the profitability. Live e-commerce will become an important direction of its development, and the institutions will attract more stars / online red tape publicity.