艾媒咨询 | 2024年中国咖啡市场消费行为调研报告

当前，随着生活节奏的加快与消费习惯的变化，咖啡已逐渐成为了备受欢迎的休闲饮品，广泛融入人们的休闲时光、日常学习及工作间隙。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国咖啡市场消费行为调研报告》数据显示，超过七成的咖啡爱好者每周至少享用一杯咖啡，将其视为日常生活不可或缺的一部分。在此背景下，咖啡市场迎来了众多参与者，各类咖啡产品层出不穷，其中最受消费者青睐的是星巴克、瑞幸等咖啡店现制现饮咖啡（51.93%），其次是速溶咖啡粉（41.18%）。就咖啡的功能而言，目前消费者最希望其能有效解乏解困（48.88%）、促进新陈代谢（45.23%）等。艾媒咨询分析师认为，尽管咖啡市场前景广阔，但竞争同样异常激烈。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新研发，推出更多符合消费者期待的咖啡产品。
At present, with the acceleration of the pace of life and the change of consumption habits, coffee has gradually become a popular leisure drink, widely integrated into people's leisure time, daily study and work. According to the latest "2024 China coffee market consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than 70% of coffee lovers enjoy at least one cup of coffee every week, and regard it as an indispensable part of daily life. In this context, the coffee market has ushered in a large number of participants, various types of coffee products emerge in an endless flow, of which the most favored by consumers is Starbucks, Luckin and other coffee shops made and drunk coffee (51.93%), followed by instant coffee powder (41.18%). In terms of the function of coffee, consumers most want it to effectively relieve fatigue (48.88%) and promote metabolism (45.23%). Imedia Consulting analysts believe that although the coffee market has broad prospects, the competition is also extremely fierce. In order to stand out in this market, enterprises need to continue to have in-depth insight into consumer needs, continuous innovation and research and development, and launch more coffee products that meet consumer expectations.

艾媒咨询|2021年中国新式茶饮行业分析报告

本报告涉及的案例/品牌/企业：喜茶，蜜雪冰城

iiMedia Research(艾媒咨询)数据显示，2020年中国新式茶饮市场规模为1840.3亿元，受冠疫情的影响，同比下滑10%，预计2022年将会突破三千亿元。艾媒咨询分析师认为，中国新式行业在这几年快速扩张后，发展步伐迅速，新式茶饮市场一二线市场增速放缓，呈现向三四线城市下沉的趋势。我国下沉市场囊括200个地级市、3000个县城和40000个乡镇，人口达10亿以上，下沉市场具备巨大发展潜力。
According to data from iiMedia Research, the scale of China's new-style tea drink market in 2020 will be 184.03 billion yuan. Affected by the coronavirus, it will drop by 10% year-on-year. It is expected to exceed 300 billion yuan in 2022. IiMedia Consulting analysts believe that after the rapid expansion of China's new industries in recent years, the pace of development has been rapid. The growth rate of the first- and second-tier markets of the new tea drink market has slowed down, showing a trend of sinking to third- and fourth-tier cities. my country's sinking market includes 200 prefecture-level cities, 3,000 counties, and 40,000 townships, with a population of more than 1 billion. The sinking market has huge development potential.

艾媒报告|2019-2020中国团餐产业细分市场运营及典型案例分析报告

本报告研究涉及企业/品牌/案例：鸿骏膳食,深圳中快,千喜鹤,华鼎团膳,雄伟科技,禧云国际,荷特宝,嘉兴海胜商务咨询合伙企业(有限合伙),杭州海邦新湖人才创业投资合伙企业(有限合伙）,蚂蚁金服 ,口碑网,鼎晖投资,安持资本,企源科技,安持资本,中国智能,华商欣谷,吃几顿,满客宝,怪蜀黍,哇鹰网络,有得食,平安云厨,正勤资本,天使湾（领投） ,杭州多牛资本 ,汇光资本,佳沃集团

2019年，中国团餐产业发展势头依旧，占据超过30%的餐饮行业市场份额，学校、企业和机关食堂是团餐市场的重点领域。（iiMedia Research）艾媒咨询预测，预计2020年中国团餐市场份额和市场规模都将再创新高，市场规模接近1.7万亿元。
目前中国团餐企业集中分布在东南沿海经济发达省市，以及高校分布较多的区域（如四川、河南、陕西、湖北等），其中，广东、江苏与上海位列前三。而西北、东北与西南区域受商业经济发达程度、人口密集程度与教育发展程度的影响分布较少。iiMedia Research（艾媒咨询）数据显示，约半数食堂餐受访用户认为食堂距离近且出餐快，价格优势明显，但品相、口味和摆盘等需要改进；而企业用户中，有过员工团餐、企业自助餐、下午茶茶歇、活动餐等团餐经历的受访者超过25%。艾媒咨询分析师认为，团餐作为某种形式的员工福利，未来的市场需求会逐渐扩大，团餐市场将持续发展壮大。
At present, Chinese group meal enterprises are concentrated in the economically developed provinces and cities along the southeast coast, as well as in regions with more universities (such as Sichuan, Henan, Shaanxi, Hubei, etc.), of which Guangdong, Jiangsu and Shanghai rank in the top three. However, the northwest, northeast and southwest regions are less affected by the degree of commercial economic development, population density and educational development. IiMedia Research shows that about half of the users interviewed for canteen meals believe that the canteen is close to each other and has fast food delivery and obvious price advantage, but the quality, taste and plate setting need to be improved. Among enterprise users, more than 25% of the interviewees had experienced group meals such as staff group meals, enterprise buffet meals, afternoon tea breaks and activity meals.
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艾媒咨询|2021全球茶叶产业运行大数据与中国茶业创新发展趋势研究报告

本报告研究涉及企业/品牌/案例：大益茶，澜沧古茶，天福茗茶，小罐茶

在疫情流行的背景下，中国茶园面积与茶叶产量仍保持微小增长，茶叶市场结构优化。2020年中国茶园种植面积为4747.7万亩，同比增加3.3%，增速有所放缓;中国茶叶产量达298.6万吨，同比增长6.9%，其中绿茶产量184.3万吨，占比超过6成，产量稳定。但在疫情影响下，2020年中国茶叶外销预冷，茶叶出口总量为34.9万吨，同比下降4.9%。而茶叶内销依然强劲，内销总量为220.16万吨，同比增长8.69%，成为拉动中国茶业经济增长的主动力源。
Under the background of epidemic situation, China's tea garden area and tea production still maintain a small growth, and the tea market structure is optimized. In 2020, China's tea plantation area will be 47.477 million mu, with a year-on-year increase of 3.3%, and the growth rate will slow down; China's tea production reached 2.986 million tons, an increase of 6.9% over the same period last year. Among them, the output of green tea was 1.843 million tons, accounting for more than 60% of the total. Export However, the domestic sales of tea are still strong, with a total domestic sales of 2.216 million tons, an increase of 8.69% over the same period of last year, which has become the driving force of China's tea industry's economic growth.

艾媒研报|2019H1小罐茶运行状况与行业趋势研究报告

本报告研究涉及企业/品牌/案例：小罐茶，湖南省茶业集团，天福控股，张一元茶叶，湘丰茶业，华茗园茶业

中国是茶叶的生产与消费大国，近年来中国茶叶的产量及内、外销量均保持稳定的增长。2018年，中国茶叶国内销售额为2661.0亿元，同比增长13.0%；中国茶叶出囗总金额达到17.8亿美元，同比增长10.1%。虽然中国茶叶市场规模巨大，但生产企业呈现数量多、体量小、产品质量参差不齐的情形，缺乏真正的龙头品牌。在技术发展以及消费升级的推动下，茶企的生产向规模化、产业化、机械化、品牌化的方向发展。小罐茶瞄准中国茶叶市场有品类无品牌的特点，从高端礼品市场切入，围绕茶叶品质无标准、价格不透明、品牌辨识度低等消费痛点，推出了相对标准化的产品，并通过制茶大师背书、时尚美观的设计、大量的广告宣传来提升品牌知名度，迅速收获了市场的肯定，茶叶销售额快速增长。

China is a big country in tea production and consumption. In recent years, China's tea production and domestic and foreign sales have maintained steady growth. In 2018, China's domestic tea sales were 266.1 billion yuan, up 13.0% year-on-year; China's total tea exports amounted to 1.78 billion US dollars, up 10.1% year-on-year. Although China's tea market is huge, the production enterprises present a situation of large quantity, small volume, uneven product quality, and lack of real leading brands. Driven by the development of technology and the upgrading of consumption, the production of tea enterprises is developing in the direction of scale, industrialization, mechanization and branding. Aiming at the characteristics of non-brand tea market in China, Xiao Guan Tea cuts into the high-end gift market. In view of the pain points of consumption such as non-standard tea quality, opaque price and low brand identification, Xiao Guan Tea has introduced relatively standardized products, and through endorsement by tea-making masters, fashionable and beautiful design, a large number of advertising to enhance brand awareness. It quickly reaped market recognition and tea sales grew rapidly.

艾媒咨询|2021上半年中国袋泡茶行业现状与消费趋势调查分析报告

本报告研究涉及企业/品牌/案例：CHALI茶里,立顿,川宁

袋泡茶的用户比例不断扩展，在茶叶消费者中占比51.0%。而随着袋泡茶的产业壮大，产业内部出现茶叶、花草茶、谷物茶等细分领域，这种创新性也吸引了一定的拥趸者。艾媒咨询调研数据显示，在更偏好袋泡茶的受访用户中，以女性用户为主，并且超过一半用户在30岁以下(50.4%)。但是茶叶品质不佳、价格偏高依然是用户担心的主要问题。
The proportion of teabag users continues to expand, accounting for 51.0% of tea consumers. With the expansion of the teabag industry, there are subdivisions such as tea, herbal tea, and grain tea within the industry. This innovation has also attracted certain fans. IiMedia Research data shows that among the users surveyed who prefer teabags, female users are the majority, and more than half of the users are under 30 (50.4%). However, the poor quality and high price of tea are still the main concerns for users.

艾媒报告 |2019中国茶行业市场大数据及标杆商业模式研究报告

本报告研究涉及企业/品牌/案例：小罐茶，大益茶，艺福堂，小马茶业，喜茶，二奈雪の茶，益禾堂，19tea，一芳台湾水果茶，鹿角巷the Ally,一点点，一些柠檬一些茶，四云奶盖贡茶，Taning挞柠•匠心柠檬茶，答案茶，丧茶，快乐柠檬，茶の井，CoCo都可，大卡司，吴裕泰茶业，黄山王光熙松萝茶业股份公司，天府（開曼）控股有限公司，四川省峨眉山竹叶青茶业有限公司，武夷星茶业有限公司，勐海陈升茶业有限公司，咸阳泾渭茯茶有限公司，湖南华莱生物科技有限公司

2019年，中国茶叶产量产值不断上涨，出口量出口额不断增加，内销量与内销额也不断提高，茶行业未来发展前景具有巨大的潜力。中国茶行业已形成全产业链，同时形成了具有规模的线上茶叶市场，截至2019年，中国茶叶线上市场规模达到235.0亿元。中国茶叶经典品牌小罐茶，整合上游茶园资源，并重视技术革新，建立智能化工厂，形成大规模的茶园和生产加工厂，于2019年收获了4.0亿元人民币的融资资本。另外，中国茶叶后市场兴起，带动了年轻一代消费者对茶叶的消费的热情，如新式茶饮品牌喜茶，用创新的产品设计、良好的定价策略以及精准的市场定位，成功开拓出新式茶饮的市场，收获4.0亿元的融资，完成布局31个地区。

　In 2019, the output value of China's tea production continued to rise, the export volume of exports continued to increase, and the volume of domestic sales and domestic sales continued to increase. The future development prospects of the tea industry have great potential. The Chinese tea industry has formed a full industrial chain, and at the same time formed a large-scale online tea market. By 2019, the Chinese tea online market reached 23.5 billion yuan. China's tea classic brand XIAO GUAN TEA, integrated upstream tea garden resources, and attached importance to technological innovation, the establishment of intelligent factories, the formation of large-scale tea gardens and production processing plants, harvested 400 million yuan of financing capital in 2019. In addition, the rise of the Chinese tea market has spurred the enthusiasm of the younger generation of consumers for tea consumption, such as the new tea HEYTEA, with innovative product design, good pricing strategy and precise market positioning, successfully developed new tea. The market for drinking, harvesting 400 million yuan of financing, completed the layout of 31 regions.

艾媒报告 |2018-2019 中国奶茶行业品牌感知与消费群画像分析报告

iiMedia Research（艾媒咨询）数据显示，2018年中国新中式茶饮市场规模超900亿元，网红奶茶多次引起网络舆论关注，然而，奶茶行业竞争态势激烈，可持续经营超过一年的奶茶店仅为18.8%。并且，奶茶品牌同质化、新的奶茶品牌不断进入等情况，都令奶茶行业竞争更加激烈。

According to iiMedia Research, the number of existing beverage outlets in China has exceeded 450 thousand in 2018. On the other hand, in China, the new Chinese-style tea market in 2018 is over 90 billion yuan. The web sensation milky tea has become the focus of major public opinion. Among them, HEYTEA is the most concerned milk tea, and Yihetang ranks first in terms of reputation. The web sensation milky tea is popular. Nearly 70% of consumers can accept milky tea of more than 15 yuan, and the price of milky tea begins to stratify. According to iiMedia Research, 70.6% of consumers in China's drinking milky tea are women, 68.6% of consumers will choose more than 15 yuan of milky tea drinks, and 35.5% of consumers most often choose milky cap series milky tea. In the future, diversified consumer experience may become the key to improving milky tea brand differentiation and product premium.

艾媒咨询｜2022-2023年中国茶叶产业发展及消费者洞察行业报告

iiMedia Research（艾媒咨询）数据显示，2021年中国茶叶产量已达到318万吨，同比增长8.5%。在茶叶产量不断增加的同时，中国茶叶行业市场规模也保持连年增长态势，2021年市场规模达到2910.3亿元，预计2022年可达到3210亿元。

艾媒咨询|2021年中国青年品质茶饮生活发展趋势研究报告

本报告涉及的案例/品牌/企业：CHALI茶里、奈雪的茶

随着国家经济稳步发展和消费结构的升级，青年群体的消费理念逐渐发生转变，更注重生活品质和消费体验。区别于传统茶饮的青年品质茶饮，更符合当下新一代消费者茶饮需求。iiMedia Research（艾媒咨询）数据显示，2021年中国青年品质茶饮市场规模约1011亿元，预计2022年将突破1200亿元。随着茶饮产品的生产和销售向专业化、标准化、规模化发展，品牌化、品质化将是未来茶饮行业的主要发展方向，而注重产品颜值的品质茶饮品牌，将潮流个性时尚的茶饮文化与传统茶文化融合，将会受到越来越多年轻人的欢迎。
With the steady development of the national economy and the upgrading of the consumption structure, the consumption concept of young people has gradually changed, paying more attention to the quality of life and consumption experience. Different from the traditional tea drink, the youth quality tea is more in line with the current new generation of consumer tea demand. According to data from iiMedia Research, the size of China's youth quality tea market will be about 101.1 billion yuan in 2021, and it is expected to exceed 120 billion yuan in 2022. With the production and sales of tea products to the specialization, standardization, and the scale of development, branding and quality will be the main development direction of the tea industry in the future, and the quality tea brands that pay attention to the appearance of products, the integration of the trendy and stylish tea culture with the traditional tea culture, will be welcomed by more and more young people.