艾媒咨询 | 2024年中国咖啡市场消费行为调研报告

当前，随着生活节奏的加快与消费习惯的变化，咖啡已逐渐成为了备受欢迎的休闲饮品，广泛融入人们的休闲时光、日常学习及工作间隙。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国咖啡市场消费行为调研报告》数据显示，超过七成的咖啡爱好者每周至少享用一杯咖啡，将其视为日常生活不可或缺的一部分。在此背景下，咖啡市场迎来了众多参与者，各类咖啡产品层出不穷，其中最受消费者青睐的是星巴克、瑞幸等咖啡店现制现饮咖啡（51.93%），其次是速溶咖啡粉（41.18%）。就咖啡的功能而言，目前消费者最希望其能有效解乏解困（48.88%）、促进新陈代谢（45.23%）等。艾媒咨询分析师认为，尽管咖啡市场前景广阔，但竞争同样异常激烈。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新研发，推出更多符合消费者期待的咖啡产品。
At present, with the acceleration of the pace of life and the change of consumption habits, coffee has gradually become a popular leisure drink, widely integrated into people's leisure time, daily study and work. According to the latest "2024 China coffee market consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than 70% of coffee lovers enjoy at least one cup of coffee every week, and regard it as an indispensable part of daily life. In this context, the coffee market has ushered in a large number of participants, various types of coffee products emerge in an endless flow, of which the most favored by consumers is Starbucks, Luckin and other coffee shops made and drunk coffee (51.93%), followed by instant coffee powder (41.18%). In terms of the function of coffee, consumers most want it to effectively relieve fatigue (48.88%) and promote metabolism (45.23%). Imedia Consulting analysts believe that although the coffee market has broad prospects, the competition is also extremely fierce. In order to stand out in this market, enterprises need to continue to have in-depth insight into consumer needs, continuous innovation and research and development, and launch more coffee products that meet consumer expectations.

艾媒咨询|2021年中国新式茶饮行业分析报告

本报告涉及的案例/品牌/企业：喜茶，蜜雪冰城

iiMedia Research(艾媒咨询)数据显示，2020年中国新式茶饮市场规模为1840.3亿元，受冠疫情的影响，同比下滑10%，预计2022年将会突破三千亿元。艾媒咨询分析师认为，中国新式行业在这几年快速扩张后，发展步伐迅速，新式茶饮市场一二线市场增速放缓，呈现向三四线城市下沉的趋势。我国下沉市场囊括200个地级市、3000个县城和40000个乡镇，人口达10亿以上，下沉市场具备巨大发展潜力。
According to data from iiMedia Research, the scale of China's new-style tea drink market in 2020 will be 184.03 billion yuan. Affected by the coronavirus, it will drop by 10% year-on-year. It is expected to exceed 300 billion yuan in 2022. IiMedia Consulting analysts believe that after the rapid expansion of China's new industries in recent years, the pace of development has been rapid. The growth rate of the first- and second-tier markets of the new tea drink market has slowed down, showing a trend of sinking to third- and fourth-tier cities. my country's sinking market includes 200 prefecture-level cities, 3,000 counties, and 40,000 townships, with a population of more than 1 billion. The sinking market has huge development potential.

艾媒报告|2019-2020中国团餐产业细分市场运营及典型案例分析报告

本报告研究涉及企业/品牌/案例：鸿骏膳食,深圳中快,千喜鹤,华鼎团膳,雄伟科技,禧云国际,荷特宝,嘉兴海胜商务咨询合伙企业(有限合伙),杭州海邦新湖人才创业投资合伙企业(有限合伙）,蚂蚁金服 ,口碑网,鼎晖投资,安持资本,企源科技,安持资本,中国智能,华商欣谷,吃几顿,满客宝,怪蜀黍,哇鹰网络,有得食,平安云厨,正勤资本,天使湾（领投） ,杭州多牛资本 ,汇光资本,佳沃集团

2019年，中国团餐产业发展势头依旧，占据超过30%的餐饮行业市场份额，学校、企业和机关食堂是团餐市场的重点领域。（iiMedia Research）艾媒咨询预测，预计2020年中国团餐市场份额和市场规模都将再创新高，市场规模接近1.7万亿元。
目前中国团餐企业集中分布在东南沿海经济发达省市，以及高校分布较多的区域（如四川、河南、陕西、湖北等），其中，广东、江苏与上海位列前三。而西北、东北与西南区域受商业经济发达程度、人口密集程度与教育发展程度的影响分布较少。iiMedia Research（艾媒咨询）数据显示，约半数食堂餐受访用户认为食堂距离近且出餐快，价格优势明显，但品相、口味和摆盘等需要改进；而企业用户中，有过员工团餐、企业自助餐、下午茶茶歇、活动餐等团餐经历的受访者超过25%。艾媒咨询分析师认为，团餐作为某种形式的员工福利，未来的市场需求会逐渐扩大，团餐市场将持续发展壮大。
At present, Chinese group meal enterprises are concentrated in the economically developed provinces and cities along the southeast coast, as well as in regions with more universities (such as Sichuan, Henan, Shaanxi, Hubei, etc.), of which Guangdong, Jiangsu and Shanghai rank in the top three. However, the northwest, northeast and southwest regions are less affected by the degree of commercial economic development, population density and educational development. IiMedia Research shows that about half of the users interviewed for canteen meals believe that the canteen is close to each other and has fast food delivery and obvious price advantage, but the quality, taste and plate setting need to be improved. Among enterprise users, more than 25% of the interviewees had experienced group meals such as staff group meals, enterprise buffet meals, afternoon tea breaks and activity meals.
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