全球领先的新经济产业第三方数据挖掘与分析机构
关于“中小型”的报告
艾媒报告 |2019年中国酒店行业发展监测与商业投资决策分析报告
本报告研究涉及企业/品牌包括:铂涛旅行、华住酒店、蚂蚁短租、小猪、Airbnb爱彼迎、途家、锦江旅行、Booking全球酒店预订、艺龙酒店、环球黑卡、锦江国际酒店集团、首旅如家酒店集团、格林豪泰酒店集团、东呈酒店集团、尚美生活集团、都市酒店集团、住友酒店集团、万达集团、上海恭胜酒店管理有限公司、锦江之星、金广快捷酒店、百时快捷酒店、如家酒店、莫泰酒店、云上四季、7天酒店、7天阳光、汉庭酒店、怡莱酒店、海友酒店
2018-2019年,中国酒店业在数量规模和档次上保持着金字塔形的市场结构。iiMedia Reserach(艾媒咨询)大数据监测显示,服务大众市场的比例达到92.6%,体现了酒店业服务大众消费的民生属性。这一时期,以旅游为主要场景的在线短租平台也逐渐获得消费者青睐。酒店行业结构将逐步完善成熟,投资者应针对不同档次酒店的发展特点,考虑酒店对市场投入的差异策略等因素进行投资。
The 2017 hotel industry's profit rate was only 1%, down 9.1% from the previous year, and the hotel industry is building new business and transforming into a large accommodation industry. iiMedia Reserach Big data monitoring shows that in 2018, the overall supply of Chinese hotels in the room growth rate reached 10.2%, the mid-end hotel rooms with 15.7% supply growth rate of the first hotel in all grades. At the same time, tourism as the main scene, Airbnb as the representative of the online short-rent platform gradually won the favor of consumers. At present, mid-end hotel has become the main body of development, the development of high-end hotels will pay more attention to the subdivision of personal consumption needs, to provide personalized and high-quality services. At the same time, the residential sharing model with Chinese characteristics will continue to innovate and develop. Investors should be in view of the development characteristics of different grades of hotels, consider the hotel on the market input of the difference strategy and other factors to invest.艾媒咨询 | 2025年中国折叠屏手机行业数据与消费行为调查数据
在技术迭代与消费升级的双重驱动下,中国折叠屏手机市场呈现爆发式增长态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国折叠屏手机行业数据与消费行为调查数据》数据显示,2020-2025年中国国产折叠屏手机出货量呈现迅猛增长态势。2020年出货量仅为50.0万台,2024年出货量飙升至859.0万台,预计2025年将达到1490.3万台。未来,随着技术持续迭代、成本逐步降低及价格进一步下探,折叠屏手机有望进一步普及,出货量将持续增长。在2025年中国消费者对折叠屏手机品牌认知度中,华为以45.32%的占比在折叠屏手机品牌认知度中排名第一,远高于其他品牌。三星以31.15%的占比位居第二,小米以30.35%的占比位列第三。在2025年中国消费者购买折叠屏手机时关注方面中,占比最高的是手机电池能耗,占比达到33.69%;其次是手机质量,占比为32.62%。智能系统和外观形象也受到了较高关注,占比均为31.15%。在2025年中国消费者购买折叠屏手机的目的中,娱乐用途占比最高,达到79.46%,显示出折叠屏手机在娱乐领域的巨大吸引力。工具性用途如拍照、录像等占比为53.37%,位居第二,说明折叠屏手机在提升拍照和录像体验方面具有明显优势。艾媒咨询分析师认为,未来折叠屏手机将向 “技术平民化、体验场景化、服务生态化” 方向发展,企业需在屏幕折痕优化、续航提升及售后服务体系建设上持续发力,以推动市场渗透率进一步突破。
Driven by both technological iteration and consumption upgrade, the Chinese foldable phone market has shown an explosive growth trend. According to the latest "iiMedia Report | China's foldable phone industry data and consumer behavior survey data in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the shipment volume of domestic foldable phones in China showed a rapid growth trend from 2020 to 2025. The shipment volume was only 500,000 units in 2020, soared to 8.59 million units in 2024, and is expected to reach 14.903 million units in 2025. In the future, as technology continues to iterate, costs gradually decrease and prices further drop, foldable screen phones are expected to become more widespread and their shipment volumes will continue to grow. In the brand awareness of foldable phones among Chinese consumers in 2025, Huawei ranked first with a share of 45.32%, far exceeding other brands. Samsung ranked second with a share of 31.15%, and Xiaomi ranked third with a share of 30.35%.
Among the aspects that Chinese consumers pay attention to when purchasing foldable screen phones in 2025, the one with the highest proportion is the battery energy consumption of the phone, accounting for 33.69%. The second is the quality of mobile phones, accounting for 32.62%. Intelligent systems and appearance images have also received considerable attention, each accounting for 31.15%. Among the purposes for which Chinese consumers purchase foldable screen phones in 2025, entertainment uses account for the highest proportion, reaching 79.46%, demonstrating the huge appeal of foldable screen phones in the entertainment field. Tool uses such as taking photos and recording videos account for 53.37%, ranking second, indicating that foldable screen phones have obvious advantages in enhancing the experience of taking photos and recording videos. Analysts from iiMedia Research believe that in the future, foldable screen phones will develop in the direction of "technology popularization, experience scenario-based, and service ecosystem". Enterprises need to continuously make efforts in optimizing screen crease, improving battery life, and building after-sales service systems to further break through the market penetration rate.艾媒咨询 | 2025年中国小程序电商用户消费行为调查数据
小程序电商的发展与移动互联网及社交媒体的普及紧密相关。随着平台对小程序电商的扶持政策不断出台,如开放更多流量入口、优化支付体系等,服饰品牌开始纷纷入驻小程序电商平台。从最初简单的商品展示与销售,逐渐发展到如今融合直播带货、社交互动、会员管理等多元功能的综合性电商平台,小程序电商在服饰行业的影响力日益扩大。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国小程序电商用户消费行为调查数据》数据显示,在众多社区团购平台中,美团买菜以 34.92% 的占比一骑绝尘,荣登榜首之位,成为消费者最为青睐的社区团购平台。而在商品品类方面,生鲜蔬果的占比高达 37.24%,拔得头筹,这一数据直观且有力地彰显出消费者对于新鲜食品的强烈渴求。艾媒咨询分析师认为,服饰行业小程序电商竞争激烈,呈现多元化态势。在产品方面,品牌不断推陈出新,以满足消费者日益多样化的需求。快时尚品牌通过小程序快速上新,保持产品的新鲜感和时尚度,吸引追求潮流的消费者。
The development of small program e-commerce is closely related to the popularity of mobile Internet and social media. With the continuous introduction of the platform's support policies for small program e-commerce, such as opening more traffic entrances, optimizing the payment system, etc., clothing brands have begun to enter the small program e-commerce platform. From the initial simple commodity display and sales, it has gradually developed to a comprehensive e-commerce platform integrating live delivery, social interaction, member management and other functions, and the influence of small program e-commerce in the clothing industry is expanding. According to the latest "Consumer behavior survey data of China's small program e-commerce users in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Meituanmai topped the list with 34.92% of the many community group-buying platforms. Become the most popular community group-buying platform for consumers. In terms of product categories, the proportion of fresh vegetables and fruits is as high as 37.24%, winning the first place, which intuitively and powerfully demonstrates the strong desire of consumers for fresh food. Ai media consulting analysts believe that the apparel industry small program e-commerce competition is fierce, showing a diversified trend. In terms of products, brands are constantly innovating to meet the increasingly diverse needs of consumers. Fast fashion brands through small programs to quickly new, to maintain the freshness and fashion of products, to attract the pursuit of fashion consumers.【预售】2025-2027年中国智能眼镜市场发展趋势研究报告
iiMedia Research(艾媒咨询)监测数据显示,2024年全球智能眼镜销售量为298.3万副,预计2029年全球销量有望达13396.7万副,将成为AI赋能移动终端产品的新一轮科技创新潮。AI大模型技术的突破加速端侧部署,推动产品向轻量化、多模态交互演进,华为、小米、Meta等科技巨头与Rokid、雷鸟等创新企业竞逐赛道,产业链各环节(芯片、光学、ODM)持续受益,A股相关概念股近期集体走强,资本关注度显著提升。
《2025-2027年中国智能眼镜市场发展趋势研究报告》旨在推动AI技术终端落地与人机交互革新,探索硬件创新,拓展医疗、工业、教育等场景应用,构建场景与生态的协同路径。促进产业链的协同发展,培育经济增长新引擎,同时也将为经济社会的发展带来新的机遇和变革。
iiMedia Research monitoring data show that the global sales of smart glasses in 2024 is 2.983 million pairs, and global sales are expected to reach 133.967 million pairs in 2029, which will become a new wave of technological innovation in AI-enabled mobile terminal products. The breakthrough of AI large model technology accelerates the end-side deployment, promotes the evolution of products to lightweight and multi-mode interaction, Huawei, Xiaomi, Meta and other technology giants compete with innovative enterprises such as Rokid and Thunderbird, all links of the industrial chain (chip, optical, ODM) continue to benefit, A-share related concept stocks have recently been collectively strong, and capital attention has increased significantly.
"Research report on the development trend of China's smart glasses market from 2025 to 2027" (tentative name) aims to promote the application of AI technology in terminals and the innovation of human-computer interaction, explore hardware innovation, expand application scenarios in healthcare, industry, education, etc., and build a collaborative path between scenarios and ecosystems. It will also facilitate the coordinated development of the industrial chain, cultivate new engines for economic growth, and bring new opportunities and changes to the development of society and the economy.
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