艾媒咨询|华语音乐三十年研究报告|中国原创力量爆发，互联网为新生音乐人提供更多舞台

　　华语音乐市场经过近30年的发展，产业红利逐渐凸显。2019年中国音乐产业市场规模已超过240亿元，预计到2022年将达到321亿元。互联网的发展拓展延伸了华语音乐产业链条，同时激活了华语音乐创作热情，2019年华语创作型音乐人占比67%，同比增长45.7%，音乐人的风格也更趋多元化，其中流行、民谣、说唱、古风、电音成为风格前五。2020年，在华语音乐用户中，网络音乐用户规模达6.35亿，iiMedia Research(艾媒咨询)数据显示，摇滚、说唱、中国风音乐类型偏好增长明显，华语音乐用户的音乐偶像风格愈加鲜明且原创实力更强，同时，近七成的华语音乐用户“喜欢”观看音乐综艺类节目。通过分析对比视频平台的特征与创新策略，结果显示，爱奇艺成用户观看音乐综艺的首选平台，其音乐综艺成为行业现象级节目。互联网连接的音乐产业链将会更加紧密，信息技术的大爆发将会成为华语音乐发展的最大助力。

　　After nearly 30 years of development, the industry dividend of Chinese music gradually highlighted. Market size of Chinese music industry has exceeded 24 billion yuan in 2019 and is expected to reach 32.1 billion yuan in 2022. The development and expansion of the Internet has extended the Chain of Chinese music industry and activated the enthusiasm of musician for Chinese music creation. In 2019, Chinese original musicians accounted for 67%, with a year-on-year growth of 45.7%. The styles of musicians have become more diversified, among which pop, folk, rap, ancient style and electronic sound have become the Top 5. In 2020, among Chinese music users, the scale of online music users reached 635 million. As the data of iiMedia Research showed, Preference for rock, rap and Chinese-style music has increased significantly, and Chinese music users have more distinctive music idols with stronger original power. At the same time, almost 70% of Chinese music users "like" to watch music variety shows. By analyzing and comparing the characteristics of video platforms and their innovative strategies, the results show that iQIYI is the preferred platform for users to watch music variety shows, and its music variety shows have become phenomenological programs in the industry. Thanks to internet, Music industry chain will be closer connected, and the explosion of information technology will be the biggest boost to the development of Chinese music.

艾媒咨询|2020年中国网络综艺行业热点及平台发展分析报告

此次报告涉及到的品牌/企业/案例包括：灿星文化,华录百纳,米未传媒。
其他品牌/企业/案例包括：乘风破浪的姐姐，芒果超媒，爱奇艺，腾讯，优酷，芒果TV，这就是街舞，中国好声音，妻子的浪漫旅行，青春有你，向往的生活，朋友请听好，创造营2020，少年之名，明日之子，中国新说唱，王牌对王牌，偶像练习生，乐队的夏天。

iiMedia Research（艾媒咨询）数据显示，2020年下半年，主流平台网络综艺题材方面，观察体验类综艺节目热度不减，音乐、选秀竞技类节目战火延续，电商、时尚的兴起，潮流综艺迎来小高潮，直播带货格外火热，直播带货节目也同步落地开花。

iiMedia Research data show that in the second half of 2020, the mainstream platform network variety variety theme, observation experience class variety show heat, music, talent show competitive programs continue to fight, the rise of e-commerce, fashion, the trend of variety shows a small climax, live with goods extra hot, live delivery programs also synchronized flowering.

天神娱乐：2021年第三季度报告

新疆拉夏贝尔服饰股份有限公司2021年第三季度报告

艾媒报告 |2019年中国在线音乐市场监测报告

本报告研究涉及企业/品牌包括:QQ音乐、酷我音乐、酷狗音乐、网易云音乐、虾米音乐、咪咕音乐、腾讯音乐娱乐、滚石电音、太合音乐、DNV音乐、Playerpro、千千静听、PowerAMP、Google play音乐、天天动听、中子播放器、rockbox、HikiPlayer pro、简单音乐、音乐播放器专业版

近年来在线音乐平台大力发展知识付费，iiMedia Research(艾媒咨询)数据显示，中国在线音乐付费用户的主要付费内容为付费会员(33.3%)、付费音乐包(29.4%)、单曲购买(26.4%)、数字专辑(21.9%)。艾媒咨询分析师认为，在线音乐付费用户的付费以音乐内容为核心，其中付费会员由于权益丰富，性价比高，成为用户的主要选择。

iiMedia Research shows that the number of users in the fourth quarter of 2018 reached 542 million. With the exclusive authorization and mutual authorization, major music platforms have entered the “post-copyright era”, cultivating original musicians, developing music variety, expanding music style and setting up radio stations to become the development of major music platforms. iiMedia Consulting Analysts believe that in the post-copyright era, the Chinese music platform will be based on copyright, and will dig deeper, enhance the platform's own content incubation ability, expand horizontally, and broaden the channels for content announcement and realization. At the same time, music payment has become the focus of major platforms and users. The music payment ecosystem with music as the core is forming. The online music payment market in China has a good development prospect.

艾媒咨询|2020年中国未来音乐业态专题研究报告

本报告研究涉及企业/品牌/案例：咪咕音乐，唱吧，洛天依。

2020年在新冠疫情影响下，中国音乐行业线下业务受到影响，但云Live、同屏K歌、IOT家庭音乐等新业态形式得到发展机会，行业加快与前沿技术的融合。iiMedia Research（艾媒咨询）数据显示，2020年中国数字音乐市场规模将超过290亿元，2021年更有望达到317.6亿元。随着5G、AI、区块链等前沿技术成熟度加强，其在音乐领域的落地应用也不断加速，而在线音乐用户也看好该类融合，68.6%的受访用户对前沿技术在音乐行业的落地应用表示乐观态度。

In 2020, under the influence of Covid-19, offline business of China music industry are affected. But Cloud Live, same screen karaoke, IOT family music and other new formats get development opportunities, and the industry accelerates the integration with the advanced technology. As the data of iiMedia showed, market scale of China digital music industry will exceed 29 billion yuan in 2020 and reach 31.76 billion yuan in 2021. With the maturity of 5G, AI, blockchain and other advanced technologies, their application in the music industry are also accelerating. Online music users are optimistic about such integration, and 68.6% of the interviewed users are optimistic about the application of advanced technologies and music industry.

华夏银行2021年第三季度报告

华夏幸福2021年第三季度报告

艾媒报告｜ 2018-2019中国艺人经纪产业研究与商业投资决策分析报告

2017年中国电影票房收入523亿元，持续增长的中国电影票房收入和演员的高收入让艺人经纪产业升温。中国艺人经纪产业市场分散，行业壁垒较低，竞争激烈。互联网造星时代，艺人经纪行业进入转型期。优质艺人成为艺人经纪公司的核心竞争力。

China's box office receipts reached 52.3 billion yuan in 2017.The growing of China's box office receipts and the high pay for actors make the artist agency industry popular.The China's artist agency industry market is fragmented,which barriers is low to entry and is full of competition.The artist agency industry has entered a transitional period in the Internet era.High quality artists become the core competitiveness of artists agency.

艾媒咨询|2020H1中国电子竞技市场运行监测报告

本报告研究涉及企业/品牌/案例：腾讯、大连竞胜、IG、斗鱼。

在电子设备及现代信息技术的高速发展下，中国电子竞技市场规模不断扩大，在2019年达到982.2亿元，预计到2020年达到1095.6亿元。其中，得益于爆款游戏的打造，移动端电竞成为了电竞产业发展的主要驱动力，用户规模预计在2020年达到3.75亿人。iiMedia Research(艾媒咨询)数据显示，63.6%的受访网民希望加强本土电竞产业建设，并有79.8%的受访网民支持打造“本土化”电子竞技战队，体现出民众电竞观念的进一步渗透。在“新冠疫情”爆发的背景下，电子竞技产业通过创新技术的应用及云上电竞馆等商业模式的探索来应对疫情所带来的挑战，在提升用户体验的同时为行业创造更大的商业价值。

Driven by the rapid development of electronic devices and modern information technology, the scale of the China E-Sports market has enlarged continually, which has reached 98.22 billion RMB in 2019, and is expected to reach 109.56 billion RMB in 2020. Meanwhile, benefited from the making of various hit games, mobile E-Sports has become the main driven force of the development of the whole E-Sports industry, and the user scale is expected to reach 37.5 billion in 2020. As the data of iiMedia Research showed, 63.6% of the interviewed users wish to improve the construction of local E-Sports industry, and 79.8% of the interviewed users support to build local E-Sports teams, which showed a further penetration of E-Sports awareness of the citizens. Within the background of “COVID-19”, the E-Sports industry faced the challenge of the pandemic crises by applying creative technology and exploring new business models such as “E-Sports stadium on cloud”, which both improved the users’ experience and created extra business value for the industry.