艾媒咨询｜2023-2024年粤港澳大湾区餐饮消费洞察报告

粤港澳大湾区具备丰富的美食文化，在全国美食里占据重要地位。在人工智能、大数据等技术不断进步的情况下，湾区餐饮行业获得技术红利，各大餐饮企业通过供应链数字化、SaaS、会员管理、数字化营销、服务机器人等方面加快数字化转型。调研数据显示，近五成大湾区消费者表示注重健康饮食，超九成消费者习惯于查看餐饮软件和餐饮平台的测评及客户评价，餐厅人气度逐渐成为消费者就餐决策的重要依据之一。
艾媒咨询分析师认为，餐饮行业市场竞争较为激烈，餐饮企业拥有独特的品牌定位和特色更容易在市场中脱颖而出。
The Guangdong Hong Kong Macao Greater Bay Area has a rich culinary culture and occupies an important position in national cuisine. With the continuous advancement of technologies such as artificial intelligence and big data, the catering industry in the Bay Area has gained technological dividends. Major catering enterprises are accelerating their digital transformation through supply chain digitization, SaaS, member management, digital marketing, service robots, and other aspects. Research data shows that nearly 50% of consumers in the Greater Bay Area emphasize healthy eating, while over 90% of consumers are accustomed to viewing evaluations and customer reviews from catering software and platforms. Restaurant popularity has gradually become an important basis for consumer dining decisions.
iiMedia Research analysts believe that the competition in the catering industry market is relatively fierce, and catering enterprises with unique brand positioning and characteristics are more likely to stand out in the market.

中国工业技术软件化联盟-工业互联网APP发展白皮书

中国工业技术软件化联盟-工业互联网APP发展白皮书

艾媒咨询：2018年中国在线理财客户端数据监测分析报告

过去几年，中国在线投资理财市场稳步扩大，各行业巨头相继入局。同时，在线投资理财产品所服务的领域逐渐拓宽，各客户端呈现出从简单功能向复合功能转型的趋势，打造平台型产品。艾媒咨询分析师认为，在个人可投资资产总体规模持续增长的背景下，投资理财APP的市场渗透率有望进一步提高。

艾媒咨询|2020上半年中国移动支付行业研究报告

本报告研究涉及企业/品牌/案例：华为钱包、美团支付。

随着数字化转型的加速和移动支付技术的发展创新，移动支付逐渐成为社会主流支付模式。数据显示，2019年中国移动支付用户规模为7.33亿人，市场渗透率不断加大，预计2020年规模将达7.90亿人。在新冠疫情的影响下，中国移动支付交易规模增速明显下降，2020年第一季度交易规模为90.8万亿元，同比增速4.8%，但长期来看消费服务线上化将促进规模持续增长。iiMedia Research（艾媒咨询）数据显示，中国移动支付平台用户最常使用移动支付平台的三个场景分别为餐饮消费、小型实体店/便利店消费和电商平台网购，移动支付场景呈现细分多元化发展。在选择移动支付平台时，62.4%的用户优先考虑支付便捷性，提供高效便捷的服务成为移动支付平台发展的关键。

With the acceleration of digital transformation and the development and innovation of mobile payment technology, mobile payment has gradually become the mainstream payment mode in society. Data shows that in 2019, the scale of mobile payment users in China was 733 million, and the market penetration rate is increasing. It is expected that the scale will reach 790 million in 2020. Under the influence of the COVID-19, the growth rate of China mobile payment transaction scale has dropped significantly. In the first quarter of 2020, the transaction scale was 90.8 trillion yuan, with a year-on-year growth rate of 4.8%, but in the long run, consumption and services to online will promote continuous growth in scale. As the data of iiMedia Research showed, the three most common payment scenarios of China mobile payment platform users are catering consumption, small physical store/convenience store consumption, and online shopping on e-commerce platforms. The mobile payment scenario presents a segmented and diversified development. When choosing a mobile payment platform, 62.4% of users give priority to payment convenience. Providing efficient and convenient services has become the key to the mobile payment platforms development.

艾媒报告 |2019Q1中国移动支付市场研究报告

本报告涉及企业/品牌包括：微信支付，支付宝，花呗，蚂蚁财富，芝麻信用，网商网，腾讯理财通，小微企业贷，微粒贷借钱，微众银行，网商银行，RiverPay，PayPal，亚马逊，Facebook,google ,阿联酋清算有限公司

得益于支付宝、微信支付等产品的发展成熟，中国移动支付发展成熟度在全球具有领先优势。移动支付已成为中国网民支付的主要方式。iiMedia Research（艾媒咨询）数据显示，2018年中国移动支付用户规模达到6.59亿人，每月移动支付金额占总支出比例超过75%的用户达到43.6%，“无现金时代”有望实现。目前支付宝、微信支付双寡头主导中国第三方移动支付市场，二者交易规模市场总占比超过九成。其中线下生活场景微信支付占优势，线下小额扫码支付偏好使用微信支付的用户达54.9%；线上电商场景则由支付宝占优势，线上大额扫码支付偏好使用支付宝的用户达到64.9%。发达城市与下沉城市移动支付用户需求存差异，三四线城市用户线上线下都更爱用微信支付，占比分别为58.6%和72.5%；而一二线城市用户线上支付偏好用支付宝的比例则高达72.0%。未来移动支付企业对于市场的争夺将更加聚焦于场景的争夺上，在下沉市场的竞争也是未来的关注重点。

With the maturity of products such as Alipay and WeChat payment, China Mobile payment market development maturity has a leading position in the world. Mobile payment has become the main method of payment by Chinese netizens. As the data of iiMedia Research showed, the number of mobile payment users in China reached 659 million in 2018, and the monthly mobile payment accounted for 43.6% of the total expenditure. The “no cash era” is expected to be realized. At present, Alipay and WeChat payment duopoly dominate China's third-party mobile payment market, and their market transaction size exceeds 90% of total maket. Among them, WeChat payment is dominant in the offline life scene, it is 54.9% of users who prefer to use WeChat payment in the offline small scan code payment; the online e-commerce scene is dominated by Alipay, it is 64.9% of users who prefer to use Alipay in the online large amount of scan code payment. The demand for mobile payment users in developed cities and sinking cities is different. Users in third- and fourth-tier cities prefer to use WeChat payment online and offline, accounting for 58.6% and 72.5% respectively; while online payment preferences for users in first- and second-tier cities use Alipay. The ratio is as high as 72.0%. In the future, the competition for mobile payment companies will focus more on the competition for the scene. The competition in the sinking market is also the focus of the future.

微信沃卡网民关注情况调查

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

卡倍亿：2021年第三季度报告

河南瑞贝卡发制品股份有限公司2021年第三季度报告

艾媒咨询|2021年中国茶叶礼盒市场分析研究报告

本报告研究涉及企业/品牌/案例：CHALI茶里，小罐茶，八马茶业

iiMedia Research(艾媒咨询)数据显示，中国茶叶礼盒市场规模呈增长态势，从2017年的275.9亿元增长至2020年的374.1亿元，年均保持超过10%的增长率，预计2023年中国茶叶礼盒市场规模将达到527.2亿元。调研数据显示，有60.2%的消费者最希望提升茶叶礼盒的茶叶品质。当前茶叶礼盒商家的重心放在包装外观上，而忽略了茶叶的品质，中国消费者对于茶叶品质有着较高的要求，未来更加得到市场认可的一定是在茶叶品质上反复打磨的茶叶厂商。
According to iimedia research, the scale of China's tea gift box market is growing, from 27.59 billion yuan in 2017 to 37.41 billion yuan in 2020, with an average annual growth rate of more than 10%. It is expected that the scale of China's tea gift box market will reach 52.72 billion yuan in 2023. Survey data show that 60.2% of consumers most want to improve the tea quality of tea gift boxes. At present, the focus of tea gift box merchants is on the packaging appearance, while ignoring the quality of tea. Chinese consumers have high requirements for tea quality. In the future, tea manufacturers who repeatedly polish the quality of tea must be more recognized by the market.

艾媒咨询|2020-2025年中国短视频/直播声卡设备领域应用发展白皮书

近年来在线直播以及短视频行业发展火热，有效激发短视频/直播声卡的使用需求。iiMedia Research(艾媒咨询)数据显示，预计2025年底，中国短视频/直播音频硬件市场规模将超100亿元。随着短视频/直播声卡市场的逐步发展，技术实力的竞争或将成为市场未来主基调，具有深厚实力的厂商有望形成显著的领跑态势。iiMedia Research(艾媒咨询)数据显示，在2020年中国短视频/直播声卡品牌用户份额与满意度调研中，森然以28.5%的用户份额与4.48的满意度排名第一。凭借在声卡市场多年的深耕，森然在声卡芯片研发以及算法积累上均领跑行业。在森然、得胜等短视频/直播声卡品牌商的持续布局下，中高低端产品生态进一步完善，大众购买设备的门槛将有效降低，短视频/直播声卡设备渗透率将持续提升。未来的声卡品牌将围绕用户需求展开新一轮竞争，在购置成本、易用性、功耗优化等方面持续升级，性价比高的短视频/直播声卡产品更易得到用户青睐。

In recent years, the online live broadcast and short video industry have developed rapidly, which has effectively stimulated the demand for short video and live sound cards. As the data of iiMedia Research showed,　China's short video/live audio hardware market is expected to exceed 10 billion yuan by the end of 2025. With the development of the short video and live sound card market, the competition of technical strength may become the main tone of the market in the future, and manufacturers with profound strength are expected to form a significant lead. As the data of iiMedia Research showed, in the user share and satisfaction survey of Chinese short video/live sound card brands in 2020, Senran ranked first with a user share of 28.5% and a satisfaction rate of 4.48. With years of deep cultivation in the sound card market, Senran leads the industry in sound card chip technology and algorithm accumulation. With the continuous deployment of short video and live sound card brands such as Senran and Desheng, the ecology of mid-, high- and low-end products will be further improved, the threshold for the public to purchase equipment will be effectively reduced, and the penetration rate of short video and live sound card equipment will continue to increase. In the future, sound card brands will launch a new round of competition around user needs, and continue to upgrade in terms of purchase cost, ease of use, and power consumption optimization. Short video and live sound card products with high cost performance are more likely to be favored by users.