全球领先的新经济产业第三方数据挖掘与分析机构
关于“加工”的报告
艾媒咨询|2024年中国低温午餐肉消费洞察研究报告
iiMedia Research(艾媒咨询)数据显示,随着消费者结构变化及消费场景多元化,国民愈发注重饮食健康,低温成为行业驱动新引擎,肉制品低温化趋势表现得尤为明显,午餐肉行业市场规模的扩大,将带动低温午餐肉市场高速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国低温午餐肉消费洞察研究报告》数据显示,2023年中国午餐肉行业市场规模为347.3亿元,2026年中国午餐肉行业市场规模有望达513.1亿元。艾媒咨询分析师认为,消费者购买低温午餐肉的主要原因是其方便快捷的同时添加剂少,更加安全、健康、有营养。随着消费者对食品多样化的需求,低温午餐肉企业将持续根据消费者反馈,研发、采用先进的保鲜技术,优化产品配方,减少添加剂的应用,推动行业标准进一步完善。
Data from iiMedia Research shows that with the change of consumer structure and the diversification of consumption scenes, the nation pays more and more attention to diet and health. The trend of low-temperature meat products is particularly obvious, and the expansion of the market size of the luncheon meat industry will drive the low-temperature processed luncheon meat market to grow at a high rate. Data show that in 2023, China's luncheon meat industry market size of 34.73 billion yuan, in 2026 China's lunch meat industry market size is expected to reach 51.31 billion yuan. Analysts from iiMedia Consulting believe that the main reason for consumers to buy low-temperature processed luncheon meat is safer, healthier and more nutritious, and its convenience and fewer additives at the same time. With consumers' demand for food diversification, low-temperature processed luncheon meat companies will continue to develop and adopt advanced preservation technologies, optimise product formulations and reduce the application of additives based on consumer feedback. These initiatives will promote the further improvement of industry standards.艾媒咨询 | 2025年中国预制鸡排消费行为调查数据
随着冷链物流技术的逐渐成熟,预制鸡排的储存和运输难题得到缓解,其市场范围开始从餐饮端向零售端拓展。在消费升级的大背景下,消费者对方便食品的品质、口味和营养要求不断提高,促使预制鸡排企业在产品研发、工艺优化和质量把控上持续投入,推动了预制鸡排市场的快速发展。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国预制鸡排消费行为调查数据》数据显示,57.04% 的受访者将方便快捷置于首位,凸显出在快节奏生活模式下,消费者对预制食品便捷特性的高度依赖。在预制鸡排关注因素方面,安全因素以 58.88% 的高占比拔得头筹,远超其他选项,充分体现出消费者对食品安全问题的深切关注。在食品质量问题频发的当下,消费者对入口食品的安全性格外谨慎,预制鸡排作为加工食品,其原料来源、加工工艺、添加剂使用等安全相关方面,都直接影响消费者的购买决策。艾媒咨询分析师认为,虽然预制食品市场近年来发展迅速,但仍有部分消费者对预制鸡排的品质和营养存在疑虑,认为其不如新鲜制作的鸡肉健康。此外,一些消费者对预制食品的烹饪方式和口味不够熟悉,影响了他们的购买意愿。因此,提高消费者对预制鸡排的认知和接受度,是行业发展面临的一个重要挑战
With the gradual maturity of cold chain logistics technology, the storage and transportation problems of prefabricated chicken cutlet have been alleviated, and its market scope has begun to expand from the catering end to the retail end. In the context of consumption upgrading, consumers' requirements for the quality, taste and nutrition of convenience foods continue to improve, prompting prefabricated chicken cutlets enterprises to continue to invest in product research and development, process optimization and quality control, and promote the rapid development of the prefabricated chicken cutlets market. According to the latest "Consumption behavior survey data of prepared chicken steak in China in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 57.04% of the respondents put convenience and convenience in the first place, highlighting that under the fast-paced life mode, Consumers rely heavily on the convenience of prepared foods. In terms of concern factors, safety factors topped the list with a high proportion of 58.88%, far exceeding other options, fully reflecting consumers' deep concern about food safety issues. In the frequent occurrence of food quality problems, consumers are extremely cautious about the safety of imported food, prepared chicken steak as a processed food, its raw material source, processing technology, additive use and other safety-related aspects directly affect consumers' purchasing decisions. Analysts from Imedia Consulting believe that although the prepared food market has developed rapidly in recent years, there are still some consumers who have doubts about the quality and nutrition of prepared chicken chops, believing that it is not as healthy as fresh chicken. In addition, some consumers are not familiar enough with the cooking methods and tastes of prepared foods, affecting their purchase intentions. Therefore, improving consumer awareness and acceptance of prepared chicken chops is an important challenge for the development of the industry.艾媒咨询|2024年中国肉类市场现状及消费需求数据分析报告
随着国家对畜牧产业的持续投入和养殖科技的进步,中国肉类产量稳步增长,品种产品结构不断优化,消费者对肉类产品的品质和安全性要求也在不断提高。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国肉类市场现状及消费需求数据分析报告》数据显示,2024年中国消费者购买的畜肉类产品以79.72%的占比位居榜首,显示出消费者对猪肉、牛肉、羊肉等畜肉类的强烈需求。
艾媒咨询分析师认为,畜肉类和禽肉类在中国肉类消费市场中占据主导地位,且消费者对肉类产品的品质和安全性要求也在不断提高。
With the continuous investment of the country in the livestock industry and the progress of breeding science and technology, China's meat production has steadily increased, the structure of varieties and products has been optimized, and consumers' requirements for the quality and safety of meat products have also been continuously improved. According to the latest data Analysis Report on the Status Quo of China's Meat Market and Consumer Demand in 2024 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the number of animal meat products purchased by Chinese consumers in 2024 ranked first with 79.72%. It shows that consumers have a strong demand for pork, beef, lamb and other animal meats.
Analysts from IMedia Consulting believe that livestock and poultry meat occupy a dominant position in China's meat consumption market, and consumers' requirements for the quality and safety of meat products are also increasing.艾媒咨询|2024年中国鱼片行业消费洞察研究报告
随着酸菜鱼、水煮鱼等热销单品市场渗透率的稳步攀升,以及预制菜市场的蓬勃发展,鱼片全产业链正迎来前所未有的发展新机遇。日前,全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)发布了《2024年中国鱼片行业消费洞察研究报告》。报告数据显示,2023年中国鱼片加工市场规模已达122.4亿元,预计未来几年将以20%左右的速度持续增长,到2028年有望突破300亿元大关。中国鱼片加工行业企业数量众多,生产水平参差不齐,市场集中度偏低。随着行业的深入发展,鱼片加工行业将进入洗牌期,并朝着标准化、规模化、品牌化的方向不断迈进。具备出色的供应链能力和品牌优势的企业,未来竞争力将更加凸显。
艾媒咨询 | 2026年中国果干蜜饯行业创新及消费者洞察报告
随着国民人均可支配收入稳步提升,消费者对休闲食品的需求逐步增加。作为休闲食品的重要细分品类,果干蜜饯市场迎来更广阔的发展空间。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2026年中国果干蜜饯行业创新及消费者洞察报告》显示,2024年中国果干蜜饯市场规模达1883亿元,同比增长28.9%,预计2028年有望达到3353亿元。艾媒咨询分析师认为,随着中国居民健康观念的升级,营养均衡、膳食平衡已成为消费者选购食品的核心考量。未来行业将朝着健康化、品质化的方向升级,通过优质原料甄选、先进工艺革新与多元口味创新,打造兼具健康属性与味蕾体验的产品,精准契合消费者的多元需求。
With the steady increase in per capita disposable income of the nation's residents, the demand for snack foods among consumers has gradually risen. As an important subcategory of snack foods, the dried fruit and preserved fruit market is embracing a broader development space. According to the latest "2026 China Dried Fruit and Preserved Fruit Industry Innovation and Consumer Insights Report" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the market size of dried fruit and preserved fruit in China reached 188.3 billion yuan in 2024, growing by 28.9% year-on-year. It is expected to reach 335.3 billion yuan by 2028. Analysts from iiMedia Research believe that with the upgrading of Chinese residents' health concepts, balanced nutrition and dietary balance have become the core considerations for consumers when purchasing food. In the future, the industry will upgrade towards healthiness and quality, creating products that combine health attributes and taste experiences through the selection of high-quality raw materials, advanced technological innovations, and diverse flavor innovations, precisely meeting the diverse needs of consumers.艾媒研报|和舰芯片研究报告:巨亏前行的芯片制造标杆
本报告研究涉及企业/品牌包括:和舰芯片、联华电子、厦门联芯、富拉凯咨询、橡木联合、台积电、中芯国际、三星、格罗方德
集成电路为信息产业的基础。中国虽为全球最大半导体市场,但国产率低,核心芯片极度缺乏。根据 IC Insights 统计资料,2018年中国集成电路自给率仅为15.35%。中国政府给予集成电路行业大力的政策支持及税收减免。2016-2018年和舰芯片收到共计52亿元的政府补助,2019年成为首家成功受理的台资晶圆代工企业。然而,芯片制造属于典型的资金密集型行业,和舰芯片在过去三年主要投入28nm工艺集成电路生产线的研发生产,投资额约50亿美元,目前仍处于亏损状态。根据艾媒咨询测算,和舰芯片主要固定资产和专有技术使用权成新率在60%以上,未来3年内的折旧摊销将依然巨大,难以盈利。且受限台湾半导体政策,和舰芯片技术落后台湾母公司一代,落后台积电两代,更将面临28nm制程激烈的市场竞争。
Integrated circuits are the foundation of the information industry. Although China is the world's largest semiconductor market, the country's productivity is low and core chips are extremely scarce. According to IC Insights statistics, China's IC self-sufficiency rate was only 15.35% in 2018. The Chinese government has given strong policy support and tax relief to the IC industry. In 2016-2018, HeJian received a total of 5.2 billion yuan in government subsidies. In 2019, HeJian became the first Taiwan-funded foundry company to be successfully accepted by the science and technology innovation board. However, chip manufacturing is a typical capital-intensive industry. In the past three years, HeJian has mainly invested in the research and development of 28nm process integrated circuit production lines, with an investment of about 5 billion US dollars, and is still in a deficit state. According to iiMedia Research, the newness rate of the main fixed assets and proprietary technology of HeJian is above 60%. Depreciation and amortization will remain huge in the next three years, making it difficult to make a profit. And limited by Taiwan's semiconductor policy, HeJian’s technology lags behind Taiwan's parent company by one generation and TSMC by two generations.艾媒咨询 | 2025年中国中式糕点行业发展状况及消费行为调查数据
目前,中国中式糕点行业正乘“国潮”东风,进入一个快速现代化与扩张的转型期。新老品牌通过产品创新、渠道变革和文化赋能,成功将其从传统节令食品转变为日常“悦己型”消费,驱动市场持续增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国中式糕点行业发展状况及消费行为调查数据》显示,2024年中国烘焙食品零售市场规模达6110.7亿元,同比增长8.8%,预计2029年市场规模将达8595.6亿元。中国烘焙食品行业细分市场潜力巨大,随着自媒体的不断发展,各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点,发展势头强劲。
中国消费者在选择中式糕点时,首要关注的因素是“口味和味道”,占比高达45.59%,凸显出产品风味仍是影响购买决策的核心要素。其次,“价格合理”以38.83%的占比成为第二大关键因素,表明消费者在追求美味的同时,也十分注重产品的性价比。此外,有72.03%的消费者明确表示愿意尝试新产品,体现出市场对创新品类具有较高的接受度和消费意愿;而16.39%的消费者持观望态度,则反映部分群体仍需要更多的品质背书或体验激励以促成购买行为。整体来看,中式糕点消费市场呈现出“味觉驱动、理性决策、积极尝新”的典型特征,提示企业应在保持口味优势的基础上,平衡定价策略,并通过产品创新和体验优化持续激活消费需求。
艾媒咨询分析师认为,中国中式糕点行业未来将呈现品质化、健康化与跨界融合的发展趋势。产品方面,低糖、天然原料和功能性糕点需求上升,“零食化”创新持续拓宽消费场景。文化赋能成为核心竞争力,国潮设计和文化叙事深化品牌价值。技术层面,智能制造与数字化供应链提升效率,短保产品与即时配送优化体验。市场层面,三四线下沉市场与海外出口同步推进,本土化创新成为国际化关键挑战。行业将逐步从“网红”模式走向“长红”品牌,供应链管控、产品迭代与文化表达力将成为企业突围的关键。
At present, the Chinese traditional pastry industry is riding on the "national trend" wave and entering a period of rapid modernization and expansion. Both new and old brands have successfully transformed traditional seasonal food into daily "self-indulgence" consumption through product innovation, channel reform and cultural empowerment, driving the market to continue growing. According to the latest "Research data on the development status and consumer behavior of China's Chinese pastry industry in 2025" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the retail market size of China's baking food reached 611.07 billion yuan in 2024, with a year-on-year growth of 8.8%. It is expected that the market size will reach 859.56 billion yuan in 2029. The potential of the segmented markets in China's baking industry is huge. With the continuous development of self-media, various online celebrity store visits and KOL recommendations have made Chinese pastries and new Chinese pastries new hotspots, with a strong development momentum.
Chinese consumers prioritize 'taste and flavor' when choosing traditional pastries, accounting for 45.59%, highlighting that product flavor remains a core element influencing purchasing decisions. Following this, 'reasonable price' becomes the second most critical factor at 38.83%, indicating that consumers value cost-effectiveness while seeking deliciousness. Additionally, 72.03% of consumers clearly express a willingness to try new products, reflecting a high acceptance and willingness to consume innovative categories in the market; while 16.39% of consumers remain cautious, suggesting that some groups still need more quality endorsements or experiential incentives to facilitate purchasing behavior. Overall, the Chinese pastry consumption market exhibits typical characteristics of "taste-driven, rational decision-making, and active exploration of new products", suggesting that enterprises should maintain their taste advantages, balance pricing strategies, and continuously activate consumer demand through product innovation and experience optimization.
Analysts from iiMedia Research believe that the Chinese pastry industry will trend towards quality, health, and cross-border integration in the future. In terms of products, there is an increasing demand for low-sugar, natural ingredients, and functional pastries, with a continuous expansion of consumption scenarios through 'snackification' innovations. Cultural empowerment has become a core competitive advantage, with national trendy designs and cultural narratives deepening brand value. On the technological front, smart manufacturing and digital supply chains enhance efficiency, while short shelf-life products and instant delivery optimize the consumer experience. At the market level, the development of lower-tier markets and overseas exports is advancing simultaneously, with localized innovation becoming a key challenge for internationalization. The industry will gradually shift from the 'internet celebrity' model to 'lasting' brands, where supply chain management, product iteration, and cultural expressiveness will be crucial for companies to break through.
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