艾媒咨询 | 2025年中国咖啡市场发展状况与消费行为调查数据

随着公众饮食观念的改变与新品牌崛起的速度加快，中国咖啡市场规模将保持稳定增长态势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国咖啡市场发展状况与消费行为调查数据》数据显示，2024年中国咖啡行业市场规模为7893亿元，预计2025年将突破万亿元，到2029年有望达到13908亿元，说明伴随城市化进程的加速与消费观念的迭代，中国咖啡市场不再局限于“饮品”属性，更成为承载社交、休闲功能的生活方式符号，展现出蓬勃发展的活力。中国咖啡消费者中，每周喝2-3杯的比例最高，达到32.97%；其次是每周喝一杯的消费者，占比30.42%。在中国消费者喝咖啡场景中，在日常学习或工作时喝咖啡的消费者占比最高，达到47.89%；休闲放松时喝咖啡的消费者占比为45.20%；驾车时或出行途中喝咖啡的消费者占比为36.62%。反映出大多数中国消费者每周喝1-3杯咖啡，且喝咖啡的场景与日常生活、工作节奏及状态深度绑定。
艾媒咨询分析师指出，在未来，中国咖啡市场将在多方面呈现显著发展态势。在消费模式上，线上平台拓展销售边界、精准推送产品，线下门店打造沉浸式体验空间，二者相互赋能；在需求端，伴随消费升级及健康理念普及，年轻群体追求个性化咖啡消费，同时消费者对有机咖啡需求攀升；技术创新贯穿始终，从咖啡豆种植采用智慧农业技术提升产量品质。企业需强化供应链整合，确保优质稳定原料供应；深耕品牌建设，以独特文化内涵吸引消费者；加大研发投入，顺应市场需求推陈出新，以此构建核心竞争力，在激烈市场竞争中脱颖而出。
With the change in public dietary concepts and the accelerated rise of new brands, the scale of China's coffee market will maintain a stable growth trend. According to the latest "Survey Data on the Development Status and Consumption Behavior of China's Coffee Market in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's coffee industry was 789.3 billion yuan in 2024, and it is expected to exceed one trillion yuan in 2025. It is expected to reach 1,390.8 billion yuan by 2029, indicating that with the acceleration of urbanization and the iteration of consumption concepts, the Chinese coffee market is no longer confined to the attribute of "beverages", but has become a lifestyle symbol carrying social and leisure functions, demonstrating vigorous development vitality. Among Chinese coffee consumers, the proportion of those who drink 2 to 3 cups per week is the highest, reaching 32.97%. The second group is consumers who drink one cup per week, accounting for 30.42%. Among the coffee-drinking scenarios in China, the proportion of consumers who drink coffee during their daily study or work is the highest, reaching 47.89%. The proportion of consumers who drink coffee during leisure and relaxation is 45.20%. The proportion of consumers who drink coffee while driving or during their trips is 36.62%. It reflects that the majority of Chinese consumers drink 1 to 3 cups of coffee per week, and the scenarios of coffee consumption are deeply integrated with their daily lives, work rhythms and states.
Analysts from iiMedia Research pointed out that in the future, the Chinese coffee market will show a significant development trend in many aspects. In terms of consumption patterns, online platforms expand sales boundaries and precisely push products, while offline stores create immersive experience Spaces. The two empower each other. On the demand side, with the upgrading of consumption and the popularization of health concepts, young people are pursuing personalized coffee consumption, while the demand for organic coffee among consumers is on the rise. Technological innovation runs through the entire process, from coffee bean cultivation to the application of smart agricultural technologies to enhance yield and quality. Enterprises need to strengthen supply chain integration to ensure a stable and high-quality supply of raw materials. Deeply cultivate brand building and attract consumers with unique cultural connotations; Increase investment in research and development, innovate in response to market demands, and thereby build core competitiveness to stand out in the fierce market competition.

艾媒咨询 | 2025年中国速溶咖啡行业发展状况及消费行为调查数据

随着公众饮食观念的改变与新品牌的迅速崛起，中国速溶咖啡市场规模呈现稳定增长态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国速溶咖啡行业发展状况及消费行为调查数据》显示，2024年中国咖啡豆产量已达到14.9万吨；此外，2024年中国速溶咖啡的行业规模为680亿元，2026年预计达到1099亿元。这表明中国速溶咖啡产业正从上游原料种植到下游消费市场实现全面、高速的增长。上游供给能力的夯实与下游市场规模的快速扩张相互促进，共同构成了行业发展的双引擎，展现出巨大的市场潜力和强劲的发展动能。
在2025年中国消费者饮用速溶咖啡的频率调查中，“每周4-6次”占比最高（36.24%），其次为“每天1次”（28.68%），“每周2-3次”也占有一定比例（15.34%）。此外，中国消费者在购买速溶咖啡时，主要关注的三大因素分别是口味（47.79%）、价格（40.65%）和保质期（39.92%）。这表明中国速溶咖啡消费已呈现高频化、日常化特征。在购买决策中，口味风味是首要驱动力，同时价格与保质期共同构成关键考量因素，反映出消费者既追求品质与风味体验，又保持对性价比和产品安全的高度关注，消费行为日趋成熟理性。
艾媒咨询分析师认为，中国速溶咖啡行业未来将呈现以下发展趋势。在生产工艺方面，品质升级与技术驱动将成为核心，冻干、冷萃等先进工艺进一步提升产品风味与便捷性。在产品研发方面，品类创新持续活跃，茶咖、风味特调等多元化产品满足细分需求，同时低糖、零添加及功能性产品需求持续增长，健康配方将成为产品研发的核心方向。在营销渠道方面，各渠道融合加速，线上线下全场景覆盖增强用户触达。在供应链优化与品牌价值提升的双重驱动下，行业将朝着高品质、个性化与可持续方向持续发展，市场集中度有望进一步提高。
With the change in public dietary concepts and the rapid rise of new brands, the market size of instant coffee in China has shown a stable growth trend. According to the latest "Survey Data on the Development Status and Consumption Behavior of China's Instant Coffee Industry in 2025" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, China's coffee bean output reached 149,000 tons in 2024. Meanwhile, the industry scale of instant coffee in China was 68 billion yuan in 2024 and is expected to reach 109.9 billion yuan in 2026. This indicates that the Chinese instant coffee industry is experiencing comprehensive and rapid growth from upstream raw material planting to downstream consumer markets. The consolidation of upstream supply capacity and the rapid expansion of downstream market size mutually promote each other, jointly forming the dual engines of industry development, demonstrating huge market potential and strong development momentum.
In the 2025 survey on the frequency of Chinese consumers drinking instant coffee, "4-6 times a week" had the highest proportion (36.24%), followed by "once a day" (28.68%), and "2-3 times a week" also accounted for a certain proportion (15.34%). Additionally, when purchasing instant coffee, the three main factors that Chinese consumers focus on are taste (47.79%), price (40.65%), and shelf life (39.92%). This indicates that the consumption of instant coffee in China has become frequent and daily. In the purchase decision-making process, taste and flavor are the primary driving forces, while price and shelf life are also key considerations, reflecting that consumers not only pursue quality and flavor experience but also maintain a high level of attention to cost-effectiveness and product safety, with their consumption behavior becoming increasingly mature and rational.
Analysts from iiMedia Research believe that the Chinese instant coffee industry will present the following development trends in the future. In terms of production technology, quality upgrading and technology-driven will become the core, with advanced processes such as freeze-drying and cold brewing further enhancing product flavor and convenience. In terms of product development, category innovation will remain active, with diversified products such as tea coffee and flavor blends meeting the needs of niche markets. At the same time, the demand for low-sugar, zero-additive, and functional products will continue to grow, and healthy formulas will become the core direction of product development. In terms of marketing channels, the integration of various channels will accelerate, and the full coverage of online and offline scenarios will enhance user reach. Driven by the dual forces of supply chain optimization and brand value enhancement, the industry will continue to develop towards high quality, personalization, and sustainability, and market concentration is expected to further increase.

艾媒咨询 | 2024年中国咖啡市场消费行为调研报告

当前，随着生活节奏的加快与消费习惯的变化，咖啡已逐渐成为了备受欢迎的休闲饮品，广泛融入人们的休闲时光、日常学习及工作间隙。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国咖啡市场消费行为调研报告》数据显示，超过七成的咖啡爱好者每周至少享用一杯咖啡，将其视为日常生活不可或缺的一部分。在此背景下，咖啡市场迎来了众多参与者，各类咖啡产品层出不穷，其中最受消费者青睐的是星巴克、瑞幸等咖啡店现制现饮咖啡（51.93%），其次是速溶咖啡粉（41.18%）。就咖啡的功能而言，目前消费者最希望其能有效解乏解困（48.88%）、促进新陈代谢（45.23%）等。艾媒咨询分析师认为，尽管咖啡市场前景广阔，但竞争同样异常激烈。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新研发，推出更多符合消费者期待的咖啡产品。
At present, with the acceleration of the pace of life and the change of consumption habits, coffee has gradually become a popular leisure drink, widely integrated into people's leisure time, daily study and work. According to the latest "2024 China coffee market consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than 70% of coffee lovers enjoy at least one cup of coffee every week, and regard it as an indispensable part of daily life. In this context, the coffee market has ushered in a large number of participants, various types of coffee products emerge in an endless flow, of which the most favored by consumers is Starbucks, Luckin and other coffee shops made and drunk coffee (51.93%), followed by instant coffee powder (41.18%). In terms of the function of coffee, consumers most want it to effectively relieve fatigue (48.88%) and promote metabolism (45.23%). Imedia Consulting analysts believe that although the coffee market has broad prospects, the competition is also extremely fierce. In order to stand out in this market, enterprises need to continue to have in-depth insight into consumer needs, continuous innovation and research and development, and launch more coffee products that meet consumer expectations.

艾媒咨询 | 2025年中国新式茶饮大数据研究及消费行为调查数据

随着消费者健康意识提升、口味需求多元化，新式茶饮行业正经历深度变革，市场竞争激烈，行业已步入存量竞争阶段。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国新式茶饮大数据研究及消费行为调查数据》数据显示，2024年中国新式茶饮行业市场规模为3547.2亿元，预计未来几年中国新式茶饮市场规模仍将保持稳定增长态势，到2028年有望突破4000亿元，这一增长态势揭示新式茶饮行业已从单一饮品消费升级为融合文化体验、健康生活、社交互动的复合型产业。中国新式茶饮消费者中，每周购买2-3次的消费者占比最高，达到69.76%，每周购买4-6次和购买1次及以下的消费者分别占比18.31%和9.57%，每周购买6次以上的消费者仅占2.36%；64.63%的消费者表示未来购买意愿“不变”，22.75%的消费者表示购买意愿会“增多”，而12.62%的消费者表示购买意愿会“减少”。反映了新式茶饮在中国市场的受欢迎程度，并且大多数消费者对新式茶饮的购买意愿保持稳定。
艾媒咨询分析师指出，在未来中国新式茶饮市场竞争加剧，价格内卷持续，低价产品占比上升挤压利润空间，行业从增量竞争转向存量博弈，中小品牌生存难度加大。同时消费需求升级推动产品向健康化、功能化、个性化延伸，拓展消费场景，AI、大数据等技术深度渗透供应链管理、门店运营、用户服务等环节，优化成本结构，增强供应链响应速度与消费体验。头部企业通过全球化采购、自建生产基地与仓储物流网络，强化原料把控能力，降低中间成本，支撑规模化扩张。
With the improvement of consumers' health awareness and the diversification of taste demands, the new-style tea beverage industry is undergoing profound changes. The market competition is fierce, and the industry has entered a stage of competition for existing customers. According to the latest "2025 China New-Style Tea Beverage Big Data Research and Consumer Behavior Survey Data" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of China's new-style tea beverage industry will be 354.72 billion yuan in 2024. It is expected that the market size of new-style tea beverages in China will continue to maintain a stable growth trend in the coming years, and is likely to exceed 400 billion yuan by 2028. This growth trend indicates that the new-style tea beverage industry has upgraded from a single beverage consumption to a composite industry integrating cultural experience, healthy living and social interaction. Among Chinese consumers of new-style tea beverages, those who purchase 2-3 times a week account for the highest proportion, reaching 69.76%. Those who purchase 4-6 times a week and those who purchase once or less account for 18.31% and 9.57% respectively. Consumers who purchase more than 6 times a week only account for 2.36%. 64.63% of consumers indicated that their future purchasing intention would remain "unchanged", 22.75% said it would "increase", while 12.62% said it would "decrease". This reflects the popularity of new-style tea beverages in the Chinese market, and the purchasing intention of the majority of consumers for new-style tea beverages remains stable.
Analysts from iiMedia Research pointed out that in the future, competition in China's new-style tea beverage market will intensify, price competition will continue, and the proportion of low-priced products will rise, squeezing profit margins. The industry will shift from incremental competition to a zero-sum game, making it more difficult for small and medium-sized brands to survive. At the same time, the upgrading of consumer demand drives products to extend towards health, functionality and personalization, expanding consumption scenarios. Technologies such as AI and big data deeply penetrate supply chain management, store operation, user service and other links, optimizing the cost structure and enhancing the response speed of the supply chain and the consumption experience. Leading enterprises strengthen their raw material control capabilities, reduce intermediate costs and support large-scale expansion through global procurement, self-built production bases and warehousing and logistics networks.

艾媒咨询 | 2025年中国消毒消杀产品市场环境分析与消费者调查数据

在大健康理念深入人心的背景下，公众的健康防护意识已显著提升，对公共场所与居家环境的卫生标准提出了更严格、更常态化的要求。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国消毒消杀产品市场环境分析与消费者调查数据》显示，2024年中国家清产品行业的市场规模为583.9亿元，2028年预计达到700.3亿元。此外，2024年中国消毒剂市场产值为254.6亿元，预计2025年将达到255.7亿元。随着消费理念不断升级，个人与家庭健康安全日益成为公众关注的核心，消毒消杀产品也逐渐从应急储备物资，转向日常生活的高频刚需品。这一转变将持续拓宽市场边界，为相关企业带来广阔的市场机遇与发展空间。
在2025年中国消费者购买消毒剂的调查中，93.20%的消费者表示会购买消毒剂，而6.80%的消费者表示不会购买。数据显示，绝大多数消费者对消毒剂有较高的购买意愿，占比超过九成。此外，在2025年中国消费者购买过的消毒产品品种中，消毒液的购买占比最高，达到43.40%；免洗洗手液和酒精的购买占比相近，分别为41.80%和39.60%。这表明中国消费者对个人卫生和健康防护的重视程度持续提高，消毒产品市场已进入更加成熟和细分的阶段。
艾媒咨询分析师认为，中国消毒消杀市场将步入精细化、理性化的发展新阶段。消费者对产品的需求将从“广谱消毒”转向“精准防护”，驱动产品与技术持续创新。具备高安全性、能针对特定场景（如母婴、宠物）的细分品类潜力巨大。同时，随着健康意识深化，兼具便捷性、环保可降解特性的产品将成为主流，智能消毒设备如自动感应喷雾器等也将加速普及。
In the post-pandemic era, public awareness of health protection has significantly increased, leading to stricter and more regular requirements for hygiene standards in public places and home environments. According to the latest report "2025 China Disinfection and Sanitization Products Market Environment Analysis and Consumer Research Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, the output value of China's disinfectant market was 25.46 billion yuan in 2024 and is expected to reach 25.57 billion yuan in 2025. With the continuous upgrading of consumption concepts, personal and family health and safety have increasingly become the core of public concern. Disinfection and sterilization products have gradually shifted from emergency reserve materials to high-frequency and essential items in daily life. This transformation will continue to expand the market boundaries and bring broad opportunities and growth potential to related enterprises.
In the survey of Chinese consumers' purchase of disinfectants in 2025, 93.20% of consumers indicated that they would purchase disinfectants, while 6.80% said they would not. The data shows that the majority of consumers have a high willingness to purchase disinfectants, with a proportion exceeding 90%. Additionally, among the types of disinfection products purchased by Chinese consumers in 2025, disinfectant liquid had the highest purchase proportion, reaching 43.40%. The purchase proportions of hand sanitizer and alcohol were similar, at 41.80% and 39.60% respectively. This indicates that Chinese consumers' attention to personal hygiene and health protection is continuously increasing, and the disinfection product market has entered a more mature and segmented stage.
Analysts from iiMedia Research believe that China's disinfection and sanitization market will enter a new stage of refined and rational development. Consumers' demands for products will shift from "broad-spectrum disinfection" to "precise protection", driving continuous innovation in products and technologies. Segmented categories with high safety and specific scene targeting (such as for infants, pets) have huge potential. At the same time, as health awareness deepens, products that are both convenient and environmentally friendly and biodegradable will become mainstream, and intelligent disinfection devices such as automatic sensor sprayers will also accelerate their popularization.

艾媒咨询 | 2025年全球及中国动漫产业现状剖析及前景预判投资分析报告

随着文化消费水平的提升和市场需求的扩大，全球动漫IP特色化趋势明显，并逐渐衍生出“谷子经济”等产业。此外，中国动漫头部企业纷纷向产业链上下游延伸，打造全产业链动漫经济。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年全球及中国动漫产业现状剖析及前景预判投资分析报告》数据显示近年来本土动画实现突破式增长，中国动漫产业总值由2019年的760亿元增长至2023年的4000亿元。2025年中国泛二次元周边市场规模预计达6521亿元，2029年有望达8344亿元。中国动漫市场正值爆发式增长时期，本土动画亦受到正向影响。艾媒咨询分析师认为，中国动漫市场近年来经历了快速的发展和变革，呈现出“青年化”“IP化”和“数字化”的明显趋势。动漫市场要加强原创内容创作，深化IP开发和运营，推动数字化转型，通过跨界合作，实现资源共享和互利共赢，以此来实现持续健康发展。
With the improvement of cultural consumption level and the expansion of market demand, the trend of global animation IP characteristics is obvious, and gradually derived the "millet economy" and other industries. In addition, China's animation head enterprises have extended to the upstream and downstream of the industrial chain to build the animation economy of the whole industrial chain. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, recently released the "Investment analysis report on the status quo and prospects of global and Chinese animation industry from 2025 to 2026", which shows that local animation has achieved breakthrough growth in recent years. The total value of China's animation industry has increased from 76 billion yuan in 2019 to 400 billion yuan in 2023. In 2025, the scale of China's pan-secondary peripheral market is expected to reach 652.1 billion yuan, and it is expected to reach 834.4 billion yuan in 2029. Chinese animation market is in the period of explosive growth, and local animation is also affected positively.
Analysts from iMedia Consulting believe that Chinese animation market has experienced rapid development and change in recent years, showing a clear trend of "youth", "IP" and "digital". The animation market should strengthen original content creation, deepen IP development and operation, promote digital transformation, and realize resource sharing and mutual benefit and win-win through cross-border cooperation, so as to achieve sustainable and healthy development.

艾媒咨询 | 2025年中国电商“双十一”消费大数据监测报告

2025年“双十一”期间，随着大促周期的持续延长，消费者对前期预热活动的关注度呈现疲态，整体参与热情未出现显著提升。平台转向“直降让利”简化规则，AI与即时零售成为新引擎，情绪消费等品类热销。市场从流量争夺转向存量深耕，理性消费主导，品牌更注重价值与服务竞争。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国电商“双十一”消费大数据监测报告》显示，按需购买（34.6%）和拒绝冲动消费（31.8%）是消费者“双十一”热情下降的核心因素，凸显理性消费理念已深度渗透；年度最优价格（44.6%）和优惠简化直接（42.6%）仍是拉动消费热情的关键。近年来，消费者需求已从单纯价格敏感转向高品质、智能化、情绪价值等多元维度，这一理念迭代正倒逼品牌加速产品创新升级。品牌需聚焦用户真实需求精准发力，激活消费者“焕新”意愿，推动行业实现可持续增长。
During the "Double Eleven" period in 2025, with the continuous extension of the big promotion cycle, consumers' attention to the pre heating activities has shown signs of fatigue, and the overall enthusiasm for participation has not significantly increased. The platform is shifting towards simplified rules of "direct reduction and profit sharing", with AI and instant retail becoming new engines, and emotional consumption and other categories selling well. The market has shifted from competition for traffic to deep cultivation of stock, with rational consumption leading and brands placing more emphasis on value and service competition. According to the latest "2025 China E-commerce 'Double Eleven' Consumption Big Data Monitoring Report" released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, on-demand purchasing (34.6%) and refusal of impulse consumption (31.8%) are the core factors leading to the decline in consumer enthusiasm for Double Eleven, highlighting the deep penetration of rational consumption concepts; The annual best price (44.6%) and simplified discounts (42.6%) are still the key factors driving consumer enthusiasm. In recent years, consumer demand has shifted from simple price sensitivity to multiple dimensions such as high quality, intelligence, and emotional value. This concept iteration is forcing brands to accelerate product innovation and upgrading. Brands need to focus on the real needs of users, exert precise efforts, activate consumers' willingness to "rejuvenate", and promote sustainable growth in the industry.

2025-2029年中国低空经济产业链全景图及区域竞争状况研究报告

在全球经济加速发展与科技飞速进步的当下，低空经济作为新兴的经济形态，其辐射带动作用强、产业链较长等特点对经济社会发展具有较强的带动作用。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2029年中国低空经济产业链全景图及区域竞争状况研究报告》数据显示，2022-2024年中国低空经济市场规模数据呈现上升趋势，2025年中国低空经济市场规模预计达5615亿元，2029年低空经济市场规模将达13904亿元，2035年有望突破3.5万亿元。艾媒咨询分析师认为，2024年是低空经济发展的元年，随着政策的落实和相关措施的不断落地，低空经济将在未来呈现爆发式增长。
At present, with the accelerated development of the global economy and the rapid progress of science and technology, the low-altitude economy, as an emerging economic form, has a strong radiation driving effect and a long industrial chain, which has a strong driving effect on economic and social development. iiMedia Research, a third party data mining and analysis institution in the global new economy industry, recently released the "Research report on China's low-altitude economic industrial chain panorama and regional competition status from 2025 to 2029", which shows that the market size data of China's low-altitude economy in 2022-2024 shows an upward trend. The market size of China's low-altitude economy is expected to reach 561.5 billion yuan in 2025, 1390.4 billion yuan in 2029, and 3.5 trillion yuan in 2035. Analysts from IIMedia Consulting believe that 2024 is the first year of low-altitude economic development, and with the implementation of policies and relevant measures, low-altitude economy will show explosive growth in the future.

艾媒咨询 | 2025年中国移动翻译行业消费行为调查数据

中国移动翻译行业近年来依托人工智能技术的飞跃，特别是机器翻译与语音识别领域的显著进步，迅速崛起并展现出商业价值。随着全球化进程的加速和数字化转型的深化，国内外贸易及文化交流日益频繁，移动翻译服务需求急剧上升，市场规模不断扩大。移动翻译不仅极大提高了沟通效率，降低了语言障碍带来的成本，还通过提供高质量的翻译服务吸引更多的客户，增强了企业的国际竞争力。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动翻译行业消费行为调查数据》数据显示，工作场景以61.13%的占比成为移动翻译最主要的应用领域，凸显了其在商务沟通、跨国协作等场景中的不可或缺性。紧随其后的是生活娱乐场景，占比达56.82%，表明移动翻译已深度融入日常生活的方方面面，成为跨语言交流的重要工具。在翻译内容类型方面，网页文章以42.57%的占比位居第一，反映出消费者对网络内容翻译的强烈需求；视频翻译和证件资料分别以36.35%和34.14%的占比位列其后，体现了多媒体内容和文件资料翻译的广泛应用趋势。此外，英语以54.45%的占比遥遥领先于其他语种，进一步巩固了其在移动翻译服务中的主导地位，彰显了其作为全球通用语言的重要性。艾媒咨询分析师认为，随着技术的不断成熟和市场的进一步拓展，移动翻译行业吸引了一些投资者，特别是在技术创新、平台建设及服务优化等领域展现出丰富的投资机会。未来，AI技术的革新将为移动翻译行业注入新的增长动力。
In recent years, relying on the leap in artificial intelligence technology, especially the significant progress in the field of machine translation and speech recognition, China's mobile translation industry has risen rapidly and shown commercial value. With the acceleration of globalization and the deepening of digital transformation, domestic and foreign trade and cultural exchanges are becoming increasingly frequent, and the demand for mobile translation services is rising sharply, and the market scale is constantly expanding. Mobile translation not only greatly improves the communication efficiency and reduces the cost caused by language barriers, but also attracts more customers by providing high-quality translation services and enhances the international competitiveness of enterprises. According to the latest "Survey data of consumption behavior of China's mobile translation industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the work scene has become the most important application field of mobile translation with a ratio of 61.13%. It highlights its indispensability in business communication, transnational cooperation and other scenarios. It is followed by life and entertainment scenes, accounting for 56.82%, indicating that mobile translation has been deeply integrated into all aspects of daily life and has become an important tool for cross-language communication. In terms of translated content types, web articles ranked first with 42.57%, reflecting consumers' strong demand for web content translation; Video translation and document materials ranked second with 36.35% and 34.14% respectively, reflecting the wide application trend of multimedia content and document translation. In addition, English is far ahead of other languages with 54.45% of the total, further consolidating its dominant position in mobile translation services and highlighting its importance as a universal language. iiMedia Research analysts believe that with the continuous maturity of technology and the further expansion of the market, the mobile translation industry has attracted some investors, especially in the fields of technological innovation, platform construction and service optimization to show rich investment opportunities. In the future, the innovation of AI technology will inject new growth momentum into the mobile translation industry.

艾媒咨询｜2024-2025年中国无糖饮料行业研究及消费者洞察报告

随着国民消费观念和消费方式不断升级，追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准，无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元，预计2028年有望达815.6亿元。产业链分布上，上游的茶叶、咖啡豆等原料需求激增，消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上，即时零售业态风起，成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示，45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前，线上商超、电商平台为无糖饮料主要购买渠道，即时零售成全渠道发展新增量。未来，无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒，突出产品的差异化和功能化优势，从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers.