艾媒咨询 | 2025年第三季度全球主要行业投融资数据监测季报

2025年第三季度全球主要行业投融资事件数量和金额均呈上升趋势，市场整体表现活跃。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年第三季度全球主要行业投融资数据监测季报》显示，2025年第三季度的投融资金额为18044.82亿人民币，投融资事件数量为2505起。艾媒咨询分析师认为，该季度数据变化受多重因素影响。一方面，科技、医疗等行业在特定周期内需求集中释放，政策支持进一步引导资金流向重点领域；另一方面，市场环境整体改善，投资者信心增强，资金流动性显著提升。本季度的特殊性在于投融资金额的大幅上升，可能与大型投资项目或并购活动有关。与历史趋势对比，本季度的投融资事件数量和金额均呈上升趋势，显示出市场活跃度增加，整体投资热情高涨。
In the third quarter of 2025, the number and amount of investment and financing events in major global industries both showed an upward trend, indicating an overall active market. According to the latest "2025 Third Quarter Global Major Industry Investment and Financing Data Monitoring Quarterly Report" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the investment and financing amount in the third quarter of 2025 was 1,804.482 billion RMB, and the number of investment and financing events was 2,505. Analysts from iiMedia Research believe that the changes in the data of this quarter were influenced by multiple factors. On the one hand, industries such as technology and healthcare experienced a concentrated release of demand within a specific period, and policy support further guided capital towards key areas. On the other hand, the overall market environment improved, investor confidence increased, and capital liquidity significantly enhanced. The particularity of this quarter lies in the substantial increase in investment and financing amounts, which may be related to large-scale investment projects or merger and acquisition activities. Compared with historical trends, both the number and amount of investment and financing events in this quarter showed an upward trend, demonstrating an increase in market activity and a high overall investment enthusiasm.

艾媒咨询 | 2025年9月全球主要行业投融资数据监测月报

2025年9月，全球主要行业投融资事件与金额均实现显著增长，其中投融资金额创下历史新高。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年9月全球主要行业投融资数据监测月报》显示，2025年9月的投融资事件数量环比上升19.3%，金额环比上升333.7%。本月投融资事件和金额的显著增长可能与行业周期性活动、政策利好、市场环境改善等因素有关。例如，某些行业可能在特定时期迎来投资热潮，或者政府出台了刺激投资的政策。本月的特殊性可能在于某些大型投资项目或并购活动的完成，导致金额激增。与历史趋势相比，本月的投融资金额创下新高，反映出当前市场活跃度的提升与投资者信心的进一步增强。
In September 2025, both the number of investment and financing events and the amount involved in major global industries saw significant growth, with the financing amount reaching a record high. According to the latest "Global Major Industry Investment and Financing Data Monitoring Monthly Report" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the number of investment and financing events in September 2025 increased by 19.3% month-on-month, and the amount increased by 333.7% month-on-month.The significant increase in investment and financing events and amounts this month may be related to factors such as cyclical activities in the industry, favorable policies, and improved market conditions. For instance, certain industries may experience an investment boom during specific periods, or the government may have introduced policies to stimulate investment. The uniqueness of this month might lie in the completion of some large-scale investment projects or mergers and acquisitions, leading to a sharp rise in the amounts involved. Compared with historical trends, the investment and financing amounts this month have reached a new high, reflecting the enhanced market activity and further strengthened investor confidence.

艾媒咨询 | 2024-2025年中国人工智能行业发展趋势研究报告

人工智能行业作为当今科技领域最具活力和潜力的前沿阵地，依托于大数据、云计算和算法技术的迅猛发展，重塑着人类社会的方方面面。深度学习算法的突破、海量数据资源的积累以及计算能力的大幅提升使人工智能技术从实验室走向了现实世界，开始在各行各业发挥着至关重要的作用，并逐渐成为推动全球科技创新和产业升级的核心力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国人工智能行业发展趋势研究报告》数据显示，2018-2024年，中国人工智能行业市场规模快速扩张，2024年达7470亿元，同比增长41.0%，预计2025年规模达到10457亿元，占全球比重达20.9%。相较2021年，2023年中国人工智能在互联网（89%）、电信（68%）、政务（65%）、金融（64%）等各领域的渗透率明显提升。中国人工智能行业市场规模不断扩大，且AI技术对各行各业的渗透率在不断提升。艾媒咨询分析师认为，技术创新与突破是人工智能发展的核心驱动力。算法优化，尤其是深度学习和强化学习的进步，显著提升了AI的智能性、效率和准确性，使其能够应对更复杂的任务。多模态融合技术的发展，让AI能够整合文本、图像、语音等不同数据类型，从而实现更全面的感知和理解，为各行各业带来创新应用的可能性。人工智能正深度融入各行业，为其带来诸多积极改变，推动各行业高质量发展。
Nowadays, as the most dynamic and potential frontier in science and technology field, artificial intelligence industry is reshaping all aspects of human society, relying on the rapid development of big data, cloud computing and algorithm technology. The breakthrough of deep learning algorithms, the accumulation of massive data resources and the substantial improvement of computing power make artificial intelligence technology from the laboratory to the real world, begin to play a crucial role in all walks of life, and gradually become the core force to promote global scientific and technological innovation and industrial upgrading. According to the latest "Research Report on the development trend of China's artificial intelligence Industry from 2024 to 2025 " released by iiMedia Research, data show that from 2018 to 2024, the market scale of China's artificial intelligence industry has expanded rapidly, reaching 747 billion yuan in 2024, increasing of 41.0% year-on-year, and is expected to reach 1045.7 billion yuan in 2025, which is accounting for 20.9% of the global share. Compared with 2021, the penetration rate of China's artificial intelligence in various fields such as the Internet (89%), telecommunications (68%), government affairs (65%), and finance (64%) in 2023 has significantly increased. The market scale of China's artificial intelligence industry continues to expand, and the penetration rate of AI technology to all walks of life continues to increase. The iiMedia consulting analysts believe that technological innovation and breakthrough are the core driving force for the development of artificial intelligence. Advances in algorithmic optimization, especially deep learning and reinforcement learning, have significantly increased AI's intelligence, efficiency, and accuracy, enabling it to tackle more complex tasks. The development of multi-modal fusion technology allows AI to integrate different data types such as text, images, and voice, so as to achieve more comprehensive perception and understanding, taking the possibility of innovative applications to various industries. Artificial intelligence is deeply integrated into various industries, bringing many positive changes to it and promoting high-quality development of various industries.

艾媒咨询 | 2025年中国财经新闻用户消费行为调查数据

随着数字化阅读技术的迭代升级，2025年中国财经用户关注呈现渠道移动化、内容专业化特征，聚焦实时行情分析、政策解读及投资策略，偏好短视频与数据可视化呈现形式，付费意愿向深度报告倾斜。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国财经新闻用户消费行为调查数据》数据显示，94.90%的用户表示会主动关注财经新闻。用户获取资讯渠道呈现移动化特征，微博/微信与抖音/快手两大社交平台占据主导地位，短视频内容传播效能显著增强。在阅读习惯方面，51.54%用户保持每周4-5次高频接触，单次阅读时长集中于4-10分钟，午间12-14点形成阅读高峰。内容需求聚焦行业经济动态，长视频以41.45%的占比成为最受青睐的呈现形式。用户互动行为呈现积极态势，51.68%受访者习惯通过点赞表达认可。付费阅读需求强劲，69.08%用户倾向为课程、讲坛等知识型产品付费，显示深度内容商业化潜力。但调研同时揭示现存问题：信息过载导致筛选成本升高，垂直领域专业度不足，以及互动功能同质化制约用户体验。艾媒咨询分析师认为，财经媒体需构建“精准推送+深度解读”双轮驱动模式，依托AI技术优化内容分发效率，强化行业专家智库建设以提升专业壁垒。同时应开发差异化付费产品矩阵，完善用户分层运营体系，并在交互设计中融入社交裂变机制，以激活平台生态活力。
With the iteration and upgrade of digital reading technology, in 2025, Chinese financial users pay attention to the characteristics of mobile channels and professional content, focusing on real-time market analysis, policy interpretation and investment strategy, preferring short video and data visualization, and paying willingness to tilt towards in-depth reports. According to the latest "China financial news user consumption behavior survey data in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 94.90% of users said they would take the initiative to pay attention to financial news. The channels for users to obtain information show the characteristics of mobile, and the two social platforms of Weibo/wechat and Douyin/Kuaishou occupy the dominant position, and the transmission efficiency of short video content has been significantly enhanced. In terms of reading habits, 51.54% users maintain 4-5 high-frequency contacts per week, and the single reading time is concentrated in 4-10 minutes, and the reading peak is formed at 12-14 o 'clock in the afternoon. Content demand focuses on the economic dynamics of the industry, and long video has become the most favored form of presentation with 41.45% of the total. User interaction showed a positive trend, and 51.68% of respondents used to express recognition through likes. The demand for paid reading is strong, and 69.08% of users tend to pay for knowledge-based products such as courses and lectures, showing the commercialization potential of in-depth content. However, the survey also revealed existing problems: information overload leading to higher screening costs, lack of expertise in vertical fields, and homogenization of interactive features restricting user experience. iiMedia Research believe that financial media need to build a two-wheel drive model of "accurate push + deep interpretation", rely on AI technology to optimize the efficiency of content distribution, and strengthen the construction of industry expert think tanks to enhance professional barriers. At the same time, a differentiated paid product matrix should be developed, a hierarchical user operation system should be improved, and a social fission mechanism should be incorporated into the interaction design to activate the ecological vitality of the platform.

艾媒咨询 | 2025年中国充电桩行业发展状况与消费者调查数据

在全球汽车产业加速向电动化转型的浪潮中，中国充电桩市场已进入高速发展与结构优化并重的新阶段。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国充电桩行业发展状况与消费者调查数据》显示，2024年中国公共充电桩保有量达到482.3台，预计2025年将达到654.3万台。这一增长不仅反映了新能源汽车市场的快速发展，也显示了中国在推动绿色能源转型方面的积极努力。随着新能源汽车补贴政策的实施和充电基础设施建设的加速，充电桩保有量增长速度明显加快。预计未来几年，随着技术进步和政策支持，中国公共充电桩保有量仍将保持快速增长。
在2025年中国消费者能接受的寻找充电桩时长中，占比最高的是“20-40分钟（含40分钟）”，达到54.17%；其次是“40-60分钟（含60分钟）”，占比为25.15%。此外，消费者对新能源汽车充电桩的期望中，占比最高的前三项分别为充电价格降低（36.61%）、“汽车充电宝”能普及使用（36.01%）和充电效率更高（34.08%）。整体来看，消费者能接受的寻找充电桩时长集中于1小时以内，这为充电桩网络布局与寻桩系统优化提供了明确指引。未来行业需通过加密网点覆盖、推进充电价格市场化调控、加速移动补能技术落地及升级快充设备，精准匹配用户需求。
艾媒咨询分析师认为，未来中国充电桩行业将沿“规模扩容、技术升级、布局优化、生态协同”逻辑加速演进。政策驱动下，充电设施数量将实现“三年倍增”，乡镇及农村地区实现全面覆盖，破解布局不均衡问题。技术层面，行业将朝大功率快充与双向充放电（V2G）等方向迭代，既满足用户快速补能需求，也支持电网互动。同时，行业将强化智能调度与价格市场化调控，聚焦用户对效率、成本的核心诉求，推动充电桩从孤立设施升级为智慧能源网络节点，形成“全域覆盖+高效便捷+生态联动”的发展格局，为新能源汽车市场增长筑牢支撑。
Amid the global automotive industry's accelerating shift towards electrification, China's charging pile market has entered a new stage characterized by both rapid growth and structural optimization. According to the latest report "2025 China Charging Pile Industry Development Status and Consumer Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy, the number of public charging piles in China reached 4.823 million in 2024 and is expected to reach 6.543 million in 2025. This growth not only reflects the rapid development of the new energy vehicle market but also demonstrates China's active efforts in promoting the green energy transition. With the implementation of new energy vehicle subsidy policies and the acceleration of charging infrastructure construction, the growth rate of charging pile ownership has significantly increased. It is expected that in the coming years, with technological progress and policy support, the number of public charging piles in China will continue to grow rapidly.
In terms of the acceptable time for Chinese consumers to find a charging pile in 2025, the highest proportion is "20-40 minutes (including 40 minutes)", reaching 54.17%; followed by "40-60 minutes (including 60 minutes)", accounting for 25.15%. Additionally, the top three expectations of consumers for new energy vehicle charging piles are, in order, lower charging prices (36.61%), the widespread use of "car power banks" (36.01%), and higher charging efficiency (34.08%). Overall, the acceptable time for consumers to find a charging pile is concentrated within one hour, providing clear guidance for the layout of the charging pile network and the optimization of the charging pile search system. In the future, the industry needs to increase the density of charging points, promote market-based regulation of charging prices, accelerate the implementation of mobile charging technologies, and upgrade fast-charging equipment to precisely match user demands.
Analysts from iiMedia Research believe that in the future, China's charging pile industry will accelerate its evolution along the logic of "scale expansion, technological upgrading, layout optimization, and ecological synergy". Driven by policies, the number of charging facilities will double in three years, achieving full coverage in towns and rural areas and resolving the issue of unbalanced distribution. Technologically, the industry will iterate towards high-power fast charging and bidirectional charging and discharging (V2G), meeting users' demands for rapid energy replenishment while supporting grid interaction. At the same time, the industry will strengthen intelligent dispatching and market-based regulation of prices, focusing on users' core demands for efficiency and cost, promoting the transformation of charging piles from isolated facilities to nodes of a smart energy network, and forming a development pattern of "full coverage + efficient and convenient + ecological linkage", providing a solid support for the growth of the new energy vehicle market.

艾媒咨询 | 2025-2026年中国智算一体机行业研究报告

　全球范围内算力需求呈现爆发式增长，传统计算模式在应对海量数据实时处理、多模态交互及复杂决策任务时已显现出局限性。智算一体机作为新一代信息技术的集成载体，通过将算力硬件、智能算法与垂直场景深度耦合，构建起“端-边-云”协同的弹性算力网络，正逐步成为支撑产业升级与数字化转型的核心基础设施。随着人工智能、5G、边缘计算等技术的深度融合，传统算力设备的功能边界不断拓展，从单一的数据处理向“感知-决策-执行”一体化演进，智算一体机以其高度集成化、智能化和场景适配性，正在重塑千行百业的底层技术架构。
全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国智算一体机行业研究报告》数据显示全球人工智能市场规模和人工智能芯片市场规模均呈现显著的增长趋势。预计到2025年，全球人工智能市场规模将达到36885亿美元。艾媒咨询分析师认为，智算一体机能够在一个紧凑的系统中完成从数据采集、存储、处理到分析的全流程，极大简化了传统IT架构的复杂性，还具备高性能计算能力、灵活性和可扩展性，智算一体机的出现，为AI算力下沉提供了有力支持。
　　The demand for computing power has witnessed explosive growth worldwide. Traditional computing models have shown limitations when dealing with real-time processing of massive data, multimodal interaction, and complex decision-making tasks. As an integrated carrier of the new generation of information technology, the intelligent computing all-in-one machine, by deeply coupling computing power hardware, intelligent algorithms and vertical scenarios, builds an elastic computing power network of "end-edge-cloud" collaboration, and is gradually becoming the core infrastructure supporting industrial upgrading and digital transformation. With the deep integration of technologies such as artificial intelligence, 5G, and edge computing, the functional boundaries of traditional computing power devices are constantly expanding, evolving from single data processing to an integrated process of "perception - decision-making - execution". The intelligent computing all-in-one machine, with its high degree of integration, intelligence, and scene adaptability, is reshaping the underlying technical architecture of thousands of industries.
　　The latest "China's intelligent computing machine industry research report from 2025 to 2026" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that both the global artificial intelligence market size and the artificial intelligence chip market size have shown a significant growth trend. It is estimated that by 2025, the global artificial intelligence market size will reach 3,688.5 billion US dollars. Analysts from iiMedia Research believe that the all-in-one intelligent computing machine can complete the entire process from data collection, storage, processing to analysis in a compact system, greatly simplifying the complexity of traditional IT architectures. It also has high-performance computing capabilities, flexibility and scalability. The emergence of the all-in-one intelligent computing machine provides strong support for the downward penetration of AI computing power.

（演讲版）中国广告主协会X艾媒咨询 | 2024-2025年中国人工智能行业发展趋势研究报告

人工智能行业作为当今科技领域最具活力和潜力的前沿阵地，依托于大数据、云计算和算法技术的迅猛发展，重塑着人类社会的方方面面。深度学习算法的突破、海量数据资源的积累以及计算能力的大幅提升使人工智能技术从实验室走向了现实世界，开始在各行各业发挥着至关重要的作用，并逐渐成为推动全球科技创新和产业升级的核心力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国人工智能行业发展趋势研究报告》数据显示，2018-2024年，中国人工智能行业市场规模快速扩张，2024年达7470亿元，同比增长41.0%，预计2025年规模达到10457亿元，占全球比重达20.9%。相较2021年，2023年中国人工智能在互联网（89%）、电信（68%）、政务（65%）、金融（64%）等各领域的渗透率明显提升。中国人工智能行业市场规模不断扩大，且AI技术对各行各业的渗透率在不断提升。艾媒咨询分析师认为，技术创新与突破是人工智能发展的核心驱动力。算法优化，尤其是深度学习和强化学习的进步，显著提升了AI的智能性、效率和准确性，使其能够应对更复杂的任务。多模态融合技术的发展，让AI能够整合文本、图像、语音等不同数据类型，从而实现更全面的感知和理解，为各行各业带来创新应用的可能性。人工智能正深度融入各行业，为其带来诸多积极改变，推动各行业高质量发展。
Nowadays, as the most dynamic and potential frontier in science and technology field, artificial intelligence industry is reshaping all aspects of human society, relying on the rapid development of big data, cloud computing and algorithm technology. The breakthrough of deep learning algorithms, the accumulation of massive data resources and the substantial improvement of computing power make artificial intelligence technology from the laboratory to the real world, begin to play a crucial role in all walks of life, and gradually become the core force to promote global scientific and technological innovation and industrial upgrading. According to the latest "Research Report on the development trend of China's artificial intelligence Industry from 2024 to 2025 " released by iiMedia Research, data show that from 2018 to 2024, the market scale of China's artificial intelligence industry has expanded rapidly, reaching 747 billion yuan in 2024, increasing of 41.0% year-on-year, and is expected to reach 1045.7 billion yuan in 2025, which is accounting for 20.9% of the global share. Compared with 2021, the penetration rate of China's artificial intelligence in various fields such as the Internet (89%), telecommunications (68%), government affairs (65%), and finance (64%) in 2023 has significantly increased. The market scale of China's artificial intelligence industry continues to expand, and the penetration rate of AI technology to all walks of life continues to increase. The iiMedia consulting analysts believe that technological innovation and breakthrough are the core driving force for the development of artificial intelligence. Advances in algorithmic optimization, especially deep learning and reinforcement learning, have significantly increased AI's intelligence, efficiency, and accuracy, enabling it to tackle more complex tasks. The development of multi-modal fusion technology allows AI to integrate different data types such as text, images, and voice, so as to achieve more comprehensive perception and understanding, taking the possibility of innovative applications to various industries. Artificial intelligence is deeply integrated into various industries, bringing many positive changes to it and promoting high-quality development of various industries.

艾媒咨询 | 2025年中国智能客服市场发展状况与用户行为调查数据

随着人工智能技术的不断进步，中国智能客服市场近年来发展迅速，其服务边界持续拓展，市场规模不断扩大，智能客服系统在提升用户服务效率和服务质量方面表现出巨大潜力。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能客服市场发展状况与用户行为调查数据》数据显示，2025年中国人工智能核心产业规模预计达到4000亿元，说明以人工智能为核心的智能客服市场发展前景广泛。中国智能客服用户在使用智能客服时最关注智能客服自然语言理解，其次是个性化推荐，说明用户注重智能客服的使用优化舒适度。在服务效率方面，49.82%的用户在办理话费查询、套餐更换等手机业务会接触到智能客服，说明中国智能客服用户大部分接触智能客服的场景为日常琐事查询办理场景。77.62%的用户认为满意度客服形式是智能客服和人工客服搭配，56.88%的用户在使用智能客服遇到问题后选择直接联系人工客服，说明智能客服市场仍然存在智能化优化空间。服务质量方面，47.41%用户认为智能客服应具备分辨用户情绪并调整回应方式的能力，显示出智能客服未来在智能化、拟人化的方面仍然具备优化空间。51.03%用户希望未来智能客服可以提供更多个性化服务，45.08%用户希望未来智能客服能加强与人工客服的协同工作，表明用户对智能客服个性化和协同性的高度关注。艾媒咨询分析师认为，未来中国智能客服需要更加注重用户数据的分析和利用，以提升用户体验和服务质量；同时注重智能客服的迭代优化，进一步智能化、拟人化，推动行业技术进步，增加用户粘性，推动行业高质量发展。
With the continuous progress of artificial intelligence technology, China's intelligent customer service market has developed rapidly in recent years, its service boundary continues to expand, the market scale continues to expand, intelligent customer service system has shown great potential in improving user service efficiency and service quality. According to the latest "iiMedia Report | China's intelligent customer service market development and user behavior survey data in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis institution of new economy industry, the scale of China's artificial intelligence core industry is expected to reach 400 billion yuan in 2025. It shows that the intelligent customer service market with artificial intelligence as the core has broad prospects for development. Chinese intelligent customer service users pay most attention to intelligent customer service natural language understanding when using intelligent customer service, followed by personalized recommendation, indicating that users pay attention to the use of intelligent customer service optimization comfort. In terms of service efficiency, 49.82% of users will contact intelligent customer service when handling mobile phone services such as phone bill inquiry and package replacement, indicating that most of the scenarios for Chinese intelligent customer service users to contact intelligent customer service are daily trivia inquiry processing scenarios. 77.62% of users believe that the customer satisfaction form is the combination of intelligent customer service and manual customer service, and 56.88% of users choose to directly contact manual customer service after encountering problems with intelligent customer service, indicating that there is still intelligent optimization space in the intelligent customer service market. In terms of service quality, 47.41% of users believe that intelligent customer service should have the ability to distinguish user emotions and adjust the response mode, showing that intelligent customer service still has room for optimization in the future of intelligence and personification. 51.03% of users hope that intelligent customer service can provide more personalized services in the future, and 45.08% of users hope that intelligent customer service can strengthen the collaborative work with manual customer service in the future, indicating that users are highly concerned about the personalization and collaboration of intelligent customer service.iiMedia Consulting analysts believe that in the future, China's intelligent customer service needs to pay more attention to the analysis and utilization of user data to improve user experience and service quality; At the same time, we pay attention to the iterative optimization of intelligent customer service, further intelligent and personified, promote the technological progress of the industry, increase user stickiness, and promote the high-quality development of the industry.

艾媒咨询 | 2025年中国数字人民币发展概况与用户行为调查数据

自2014年央行启动数字人民币研究以来，数字人民币已从理论探索阶段大步迈入试点推广与生态构建的关键时期。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国数字人民币发展概况与用户行为调查数据》数据显示，中国移动支付交易规模整体呈增长态势。2024年中国移动支付规模为563.7万亿元，反映出数字化和便捷化支付对中国居民生活的深刻影响。在2025年中国用户开通数字人民币服务原因中，占比最高的是“免手续费”，达到54.58%；其次是“可以离线支付”，占比为53.70%。这些数据表明实用性和便捷性是数字人民币用户选择数字人民币的主要考虑因素。在2025年中国用户认为数字人民币优势中，提升央行对货币供给和流通的控制力以41.48%的比例最高，显示出数字人民币用户对数字人民币在货币政策执行方面的高度认可；现金的使用量减少，通货增幅减少以37.24%位列第二，表明数字人民币用户认为数字人民币有助于减少现金依赖，降低通货膨胀风险。
艾媒咨询分析师认为，未来数字人民币将全方位渗透各领域，深度融入经济生活。在民生消费场景中，其将进一步下沉至偏远地区与小众商户，结合消费补贴、专属优惠等活动，提升用户使用黏性，预计在日常小额支付中的占比将大幅提升；对公领域，借助智能合约技术，在企业间结算、供应链金融等复杂业务场景实现流程简化与风险可控，成为企业资金流转的重要方式；跨境支付方面，随着国际合作推进与技术适配完成，数字人民币将在 “一带一路”沿线及周边贸易中率先实现规模应用，简化结算流程，降低汇兑成本，助力人民币国际化进程迈出关键步伐。各参与主体需强化技术协同创新，提升系统稳定性与安全性，优化用户体验，加速构建数字人民币成熟生态，推动其在经济高质量发展中发挥更大效能。
Since the central bank launched the research on the digital RMB in 2014, the digital RMB has made great strides from the theoretical exploration stage to the critical period of pilot promotion and ecosystem construction. According to the latest "Overview of the development of China's digital RMB in 2025 and user behavior survey data" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the overall transaction volume of mobile payment in China shows a growth trend. In 2024, the scale of mobile payment in China was 563.7 trillion yuan, reflecting the profound impact of digital and convenient payment on the lives of Chinese residents. Among the reasons for Chinese users to activate digital RMB services in 2025, the one with the highest proportion is "no handling fee", reaching 54.58%. The second is "offline payment is available", accounting for 53.70%. These data indicate that practicality and convenience are the main considerations for digital RMB users when choosing digital RMB. Among the advantages of the digital RMB perceived by Chinese users in 2025, the proportion of enhancing the central bank's control over the money supply and circulation was the highest at 41.48%, demonstrating the high recognition of the digital RMB by users in the implementation of monetary policy. The usage of cash decreased, and the inflation rate decreased by 37.24%, ranking second. This indicates that users of the digital RMB believe that the digital RMB helps reduce cash dependence and lower the risk of inflation.
Analysts from iiMedia Research believe that in the future, the digital RMB will fully penetrate all fields and deeply integrate into economic life. In the scenarios of people's livelihood consumption, it will further extend to remote areas and niche merchants, and combine activities such as consumption subsidies and exclusive discounts to enhance user stickiness. It is expected that its proportion in daily small payments will increase significantly. In the corporate sector, by leveraging smart contract technology, process simplification and risk control can be achieved in complex business scenarios such as inter-enterprise settlement and supply chain finance, becoming an important way for enterprises to flow funds. In terms of cross-border payments, with the advancement of international cooperation and the completion of technological adaptation, the digital RMB will be first applied on a large scale in trade along and around the Belt and Road Initiative, simplifying the settlement process and reducing exchange costs, thus facilitating a crucial step forward in the internationalization of the RMB. All participating entities need to enhance technological collaborative innovation, improve the stability and security of the system, optimize user experience, accelerate the construction of a mature ecosystem for the digital RMB, and promote its greater effectiveness in high-quality economic development.

艾媒咨询 | 2025年中国共享出行市场概况与用户行为调查数据

在技术创新与绿色出行理念的双重驱动下，中国共享出行市场正迎来结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享出行市场概况与用户行为调查数据》数据显示，2012-2025年中国共享经济市场规模呈现出持续增长的态势。2020年达到 84384 亿元。2021-2025年，市场规模进一步扩大，预计2025年将达到 134437 亿元，这表明共享经济在中国具有强大的发展活力和广阔的市场前景。在2025年中国共享出行用户最常骑行的共享单车品牌中，美团以54.33%的占比高居榜首，成为最受欢迎的共享单车品牌。哈啰以49.86%的占比紧随其后，位列第二。在2025年中国共享出行用户使用共享单车原因中，环保因素以50.84%的占比成为用户选择共享单车的最主要原因，显示出公众对环保意识的增强。锻炼身体以47.21%的占比紧随其后，反映出健康生活方式的普及。在2025年中国共享出行用户认为需要改进的方面中，提升单车性能，让骑行不费力的占比最高，达到63.83%。减少坏车，提升维护速度的占比为56.98%，位列第二。艾媒咨询分析师认为，未来，中国共享出行市场将朝着生态化、智能化、绿色化方向深度演进。各大相关企业需聚焦用户体验升级与技术场景落地，在城市智慧交通体系中打造更具竞争力的共享出行解决方案。
Driven by both technological innovation and the concept of green travel, China's shared mobility market is undergoing a structural transformation. According to the latest "iiMedia Report | Overview of China's shared mobility market and user behavior survey data in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's shared economy has shown a continuous growth trend from 2012 to 2025. It reached 8,438.4 billion yuan in 2020. From 2021 to 2025, the market size will further expand, and it is expected to reach 13,443.7 billion yuan in 2025. This indicates that the sharing economy has strong development vitality and broad market prospects in China. Among the most frequently ridden shared bike brands by Chinese shared mobility users in 2025, Meituan topped the list with a 54.33% share, becoming the most popular shared bike brand. Hello followed closely with a 49.86% share, ranking second. In 2025, among the reasons why Chinese shared mobility users chose shared bikes, environmental protection factors accounted for 50.84%, becoming the main reason for users to choose shared bikes, demonstrating the enhancement of the public's environmental awareness. Physical exercise followed closely with a proportion of 47.21%, reflecting the popularity of a healthy lifestyle.Among the aspects that Chinese shared mobility users believe need improvement in 2025, the proportion of enhancing the performance of bikes to make riding effortless is the highest, reaching 63.83%. The proportion of reducing broken vehicles and improving maintenance speed was 56.98%, ranking second. Analysts from iiMedia Research believe that in the future, China's shared mobility market will deeply evolve towards ecological, intelligent and green directions. All relevant enterprises need to focus on upgrading user experience and implementing technical scenarios to create more competitive shared mobility solutions in the urban smart transportation system.