关于“张沫凡”的报告
艾媒咨询|2020H1中国直播电商行业主播职业发展现状及趋势研究报告
本报告研究涉及企业/品牌/案例：谦寻文化，青藤文化，Drama TV。
其他提及企业/品牌：淘宝，抖音，快手，京东，亚马逊，YouTube，Instagram，Facebook，美ONE，蚊子会，无忧传媒，薇龙文化，美腕，蜂群文化，风马牛传媒，妃鱼，至尊宝物，101名师工厂，泰洋川禾，特抱抱，歪研会，言止传媒，无锋科技，构美，梨视频，快买他，迈吉客科技等。
2020年5月27日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国直播电商行业主播职业发展现状及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在直播电商行业的主播情况进行深度分析，剖析主播薪酬、主播能力、主播与MCN机构博弈等的关键信息，总结当前的主播发展业态并且预判2020-2021年中国直播电商行业主播职业发展趋势及风险。艾媒咨询分析师认为，“门槛低”“薪资高”“需求大”，电商直播行业持续吸引大量人才加入赛道，带货主播行业竞争激烈。但商家或者MCN机构主要通过隐性能力严格筛选综合能力强的高效性人才，因而并非所有网红都能胜任。
During the outbreak, the mainity industry generated a large recruitment demand. But from the professional structure, waist anchors occupy the majority, they grew up on a meagre base salary to live and red slow, psychological pressure. Moreover, the main broadcaster generally faces no traffic, traffic but no sales, sales but not money and other difficulties, the need for relevant government departments to issue a certain industry norms to promote the long-term professional development of the industry.-
艾媒咨询|华语音乐三十年研究报告|中国原创力量爆发，互联网为新生音乐人提供更多舞台
华语音乐市场经过近30年的发展，产业红利逐渐凸显。2019年中国音乐产业市场规模已超过240亿元，预计到2022年将达到321亿元。互联网的发展拓展延伸了华语音乐产业链条，同时激活了华语音乐创作热情，2019年华语创作型音乐人占比67%，同比增长45.7%，音乐人的风格也更趋多元化，其中流行、民谣、说唱、古风、电音成为风格前五。2020年，在华语音乐用户中，网络音乐用户规模达6.35亿，iiMedia Research(艾媒咨询)数据显示，摇滚、说唱、中国风音乐类型偏好增长明显，华语音乐用户的音乐偶像风格愈加鲜明且原创实力更强，同时，近七成的华语音乐用户“喜欢”观看音乐综艺类节目。通过分析对比视频平台的特征与创新策略，结果显示，爱奇艺成用户观看音乐综艺的首选平台，其音乐综艺成为行业现象级节目。互联网连接的音乐产业链将会更加紧密，信息技术的大爆发将会成为华语音乐发展的最大助力。
After nearly 30 years of development, the industry dividend of Chinese music gradually highlighted. Market size of Chinese music industry has exceeded 24 billion yuan in 2019 and is expected to reach 32.1 billion yuan in 2022. The development and expansion of the Internet has extended the Chain of Chinese music industry and activated the enthusiasm of musician for Chinese music creation. In 2019, Chinese original musicians accounted for 67%, with a year-on-year growth of 45.7%. The styles of musicians have become more diversified, among which pop, folk, rap, ancient style and electronic sound have become the Top 5. In 2020, among Chinese music users, the scale of online music users reached 635 million. As the data of iiMedia Research showed, Preference for rock, rap and Chinese-style music has increased significantly, and Chinese music users have more distinctive music idols with stronger original power. At the same time, almost 70% of Chinese music users "like" to watch music variety shows. By analyzing and comparing the characteristics of video platforms and their innovative strategies, the results show that iQIYI is the preferred platform for users to watch music variety shows, and its music variety shows have become phenomenological programs in the industry. Thanks to internet, Music industry chain will be closer connected, and the explosion of information technology will be the biggest boost to the development of Chinese music. -
艾媒报告|2019-2020年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例：作业帮，松鼠Ai 1对1，编程猫；其他提及企业/品牌：VIPKID，51Talk，阿卡索，哒哒英语，TutorABC，米乐英语,掌门1对1，海风教育，学霸君1对1,三好网，辅导君，学而思网校,新东方在线，沪江网校，网易云课堂，猿辅导，跟谁学，企鹅辅导，小猿搜题，一起作业，作业盒子，阿凡题,掌门少儿，火花思维，豌豆思维，洋葱学院，画啦啦，核桃编程，美术宝
iiMedia Research（艾媒咨询）数据显示，预计到2020年中国在线教育市场规模将达4538亿元，K12在线教育用户规模将达3765.6万人。其中，一二线城市K12在线教育市场发展较为完善，而三四线城市K12在线教育渗透率仍有待提高。另外，iiMedia Research（艾媒咨询）数据显示， 59.4%受访用户认为师生互动交流有利于提高学生专注度。艾媒咨询分析师认为，K12在线教育平台应促进师生互动交流，运用AI等新技术实时记录学生状态，以提高学生学习专注度，及时反馈学生学习成果。未来，随着互联网的普及和发展，“互联网+教育”使得在线教育用户不断攀升，K12在线教育市场规模将持续扩大。
According to the data of iiMedia Research, it is estimated that by 2020, China's online education market will reach 453.8 billion yuan, and the number of K12 online education users will reach 37.656 million. Among them, the development of K12 online education market in the first and second tier cities is relatively perfect, while the penetration rate of K12 online education in the third and fourth tier cities still needs to be improved. In addition, according to the data of iiMedia Research, 59.4% of the respondents think that the interaction between teachers and students is conducive to improving students' concentration. iiMedia Research consulting analysts believe that K12 online education platform should promote interaction between teachers and students, use AI and other new technologies to record students' status in real time, so as to improve students' learning focus and timely feedback students' learning results. In the future, with the popularity and development of Internet, Internet plus education will make online education users continue to climb. The scale of K12 online education market will continue to expand. -
艾媒报告|2020-2021中国 MCN产业运行大数据监测及趋势研究报告
本报告研究涉及企业/品牌/案例：星期六,极米传媒科技,天龙集团,引力传媒,日出东方,元隆雅图,国旅联合,美盛文化,网达软件,粤传媒,中广天择,黑芝麻,中昌数据,拉芳家化,日播时尚,天创时尚,芒果超媒,安奈儿,南极电商,电声股份,搜于特,沉浸文化,大鹅文化,婉锐(上海)电子商务,网星梦工厂,杭州微念科技,灰斑马,彦祖文化,小象互娱,五月美妆,泰洋川禾,光风霁月,papitube,薇娅,李佳琦,李子柒,办公室小野,张大奕,毒角SHOW,吴佳煜,幸猴儿,留几手,张雪峰老师,Papi酱,祝晓晗,花一村,快递员吴彦祖,米未传媒,微博,微信,今日头条,抖音,网易,火山小视频,西瓜视频,快手,易车,汽车之家,bilibili,马蜂窝,小红书,京东,淘宝,蘑菇街，楼氏传播，蜂群传媒，陌陌，爱奇艺，虎牙直播，斗鱼直播，大禹，青藤文化，二更,新片场,三感 video,罐头视频,小题影视,洋葱视频,末那传媒,橘子娱乐,飞博共创,杭州宸帆,如涵控股,美嗖文化,达人说,美 ONE,军武科技,有狐文化,鹿角熊,无忧传媒,星匠联盟,贝壳视频,灵魂有香气的女子,日日煮,十二栋文化,震惊文化,吾皇的白茶,幕星社,Drama TV,YouTube等
2020年1月22日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国MCN产业运行大数据监测及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国MCN产业的发展现状、产业链细分领域以及MCN业态细分领域进行深度分析，并且以如涵控股、美ONE等具有影响力的MCN公司作为典型进行商情分析，深入探究运行模式和发展趋势。2018年有59.3%的MCN完成过融资，其中半数以上融资轮次集中在A轮(28.6%)和天使轮(23.8%)，行业融资类型以早期轮次为主，MCN商业模式仍处于成长期。艾媒咨询分析师认为，MCN机构商业变现形式单一、红人孵化机制不成熟、内容同质化、行业版权保护意识薄弱、负面舆情多等成为中国MCN产业发展面临的主要难题与挑战。未来，中国MCN将要进一步加强行业监管力度、融入互联网行业新兴技术、继续深耕内容垂直行业，同时积极开拓国外市场。
On January 22, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the“Research Report on Big Data Monitoring and Trends of China's MCN Industry Operation 2020-2021”.In 2018, 59.3% of MCNs completed financing, of which more than half of the financing rounds were concentrated in round A (28.6%) and angel rounds (23.8%). The type of industry financing was mainly in early rounds, and the MCN business model is still in its growth stage . Ai Media Consulting analysts believe that the single form of commercial realization of MCN institutions, the immature incubation mechanism of reds, the homogeneity of content, the weak awareness of copyright protection in the industry, and the negative public opinion have become the main problems and challenges facing the development of China's MCN industry. In the future, China's MCN will further strengthen industry supervision, integrate emerging technologies in the Internet industry, continue to cultivate vertical content industries, and actively explore foreign markets. -
艾媒研报 |字节跳动研究报告：以智能算法为驱动的互联网新巨头
据艾媒北极星系统数据显示，资讯阅读类APP中，今日头条2018年12月月活跃用户达1.65亿，仅次于腾讯新闻的月活跃用户数。短视频类中，抖音2018年12月的月活跃用户达2.30亿，超过快手。目前字节系APP的使用总时长，仅次于腾讯系应用。但随着资讯分发和短视频行业增速放缓，字节跳动在挑战腾讯和百度的过程，自身的内容IP储备缺乏、信息流广告转化率低、算法和团队优势不显著、等诸多问题开始暴露。
ByteDance’s profit models of information products and short video products are mature. In 2016 and 2017, the advertising revenue of ByteDance is respectively about 6 billion Yuan and 15 billion Yuan. It is reported that the target of advertising revenue in 2019 is 100 billion Yuan. At the same time, ByteDance had carried out diversified development, went live Flash APP, the layout of the area education had reached games, finance and other fields, and also expanded overseas markets. -
艾媒报告 |2018-2019中国葡萄酒产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:张裕百年、长城葡萄酒、王朝酒业、威龙有机葡萄酒、莫高、尼雅、龙徽葡萄酒、香格里拉、小支红酒、醉鹅娘、挖酒网、通化、云南红、卡思黛乐、奔富、新天、黄尾袋鼠、解百纳、通天、佳沃、丰收、西夏王、茅台葡萄酒
iiMedia Research(艾媒咨询)数据显示，中国葡萄酒市场潜力巨大，预计2021年将达230亿美元；其中，进口葡萄酒的总量及总额均不断攀升。从用户方面看，七成中国消费者因为健康需求饮用葡萄酒，消费者关注高品质葡萄酒、酒庄酒。
National policies, consumers' health needs and quality of life needs, and the gradual improvement of import and export trade all promote the continuous growth of China's wine market. As the data of iiMedia Research showed, the potential of China's wine market is expected to reach 23 billion US dollars in 2021. Wine segment e-commerce platform has attracted the attention of the capital market. In the choice of different types of wine, red wine is the first choice of consumers with 54.6% proportion. 77.0% of consumers drank wine for their health needs. Wine drinking scenarios are widely distributed, including home use, friends gatherings, banquets, business and many other occasions. -
