全球领先的新经济产业第三方数据挖掘与分析机构
关于“数字政通”的报告
艾媒咨询 | 2025年中国AI数字人行业消费行为调查数据
目前,AI 数字人发展态势迅猛,已广泛渗透于各个行业中。新型数字人生成工具也在持续迭代,功能持续优化。在市场层面上,企业对 AI 数字人产品的接受度也在稳步提升。众多企业引入 AI 数字人后,工作流程得以优化,效率显著提升,成本亦有效降低,为企业发展注入全新活力 。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国AI数字人行业消费行为调查数据》数据显示,当前使用AI数字人的企业主要分布在电子商务、卫生及社会保障和社会福利业、教育和金融等行业,并主要集中在小型企业中,占比达到58.78%。同时,有65.03%的企业已将AI数字人应用到公司发展实践中,说明AI数字人在中国企业中的实际应用已经相当广泛。企业在对AI数字人的功能需求中,对多模态能力(文字、图片、语音、视频处理能力)的需求最高,其次是自然语言理解和人机互动。同时,企业对产品易用性和隐私信息安全的关注度最高,分别达到29.39%和28.72%的占比。企业在持续加大对 AI 数字人应用投入的同时,也在面临诸多挑战。数据显示,数据安全与隐私保护面临的挑战最大,其次就是法规政策与伦理道德。未来随着企业不断完善数据安全保障措施,AI 数字人有望在企业与消费者之间搭建起更紧密、高效的沟通桥梁,为消费者带来更优质、个性化的消费体验,助力企业在激烈的市场竞争中开拓新的增长路径。
Currently, AI digital humans are developing at a rapid pace and have been widely integrated into various industries. New-generation digital human generation tools are continuously being iterated, with their functions being continuously optimized. In terms of the market, enterprises' acceptance of AI digital human products is steadily increasing. After many enterprises introduced AI digital humans, their work processes have been optimized, their efficiency has been significantly improved, and their costs have been effectively reduced, injecting new vitality into the development of enterprises.According to the latest "Survey data on consumer behavior in China's AI digital human industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, enterprises currently using AI digital humans are mainly distributed in industries such as e-commerce, health and social security, social welfare, education, and finance, and are mainly concentrated in small enterprises, accounting for 58.78%. At the same time, 65.03% of enterprises have applied AI digital humans to the practice of corporate development, indicating that the practical application of AI digital humans in Chinese enterprises is already quite extensive.Among enterprises' functional requirements for AI digital humans, the demand for multimodal capabilities (text, image, voice, and video processing capabilities) is the highest, followed by natural language understanding and human-computer interaction. Meanwhile, enterprises pay the most attention to the ease of use of products and the security of private information, accounting for 29.39% and 28.72% respectively.While enterprises are continuously increasing their investment in the application of AI digital humans, they are also facing many challenges. Data shows that data security and privacy protection face the greatest challenges, followed by regulatory policies and ethics. In the future, as enterprises continue to improve data security protection measures, AI digital humans are expected to build a closer and more efficient communication bridge between enterprises and consumers, bringing consumers a better and more personalized consumption experience, and helping enterprises open up new growth paths in the fierce market competition.艾媒咨询|2021年中国企业级SaaS服务行业发展及标杆案例研究报告
本报告涉及的案例/品牌/企业:开创云,飞书深诺
随着国内企业体量不断增多,进一步扩大了SaaS行业服务市场主体规模,而互联网技术的发展为SaaS产品带来了深刻变革,企业间相互协作也深化了对SaaS服务的需求,促使国内SaaS行业市场规模呈现稳定增长态势。在政策及社会多种因素利好下,SaaS服务商数量持续增加,iiMedia Research(艾媒咨询)数据显示,2021年中国SaaS行业市场规模达322.6亿元,预计到2023年,中国SaaS行业市场规模将达555.1亿元。行业竞争愈发激烈的环境下,产品质量和用户体验有助于提升品牌口碑,建立自身技术和服务壁垒,提升品牌价值。With the increasing number of domestic enterprises, the main body scale of SaaS industry service market has been further expanded, and the development of Internet technology has brought profound changes to SaaS products. The mutual cooperation among enterprises has also deepened the demand for SaaS services, promoting the stable growth of the market scale of domestic SaaS industry. Under the favorable policies and social factors, the number of SaaS service providers continues to increase. According to the data of iimedia research, the market scale of China's SaaS industry will reach 32.26 billion yuan in 2021. It is expected that by 2023, the market scale of China's SaaS industry will reach 55.51 billion yuan. In the environment of increasingly fierce industry competition, product quality and user experience help to improve brand reputation, establish their own technical and service barriers and enhance brand value.
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