全球领先的新经济产业第三方数据挖掘与分析机构
关于“数字政通”的报告
艾媒咨询 | 2025年中国AI数字人行业消费行为调查数据
目前,AI 数字人发展态势迅猛,已广泛渗透于各个行业中。新型数字人生成工具也在持续迭代,功能持续优化。在市场层面上,企业对 AI 数字人产品的接受度也在稳步提升。众多企业引入 AI 数字人后,工作流程得以优化,效率显著提升,成本亦有效降低,为企业发展注入全新活力 。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国AI数字人行业消费行为调查数据》数据显示,当前使用AI数字人的企业主要分布在电子商务、卫生及社会保障和社会福利业、教育和金融等行业,并主要集中在小型企业中,占比达到58.78%。同时,有65.03%的企业已将AI数字人应用到公司发展实践中,说明AI数字人在中国企业中的实际应用已经相当广泛。企业在对AI数字人的功能需求中,对多模态能力(文字、图片、语音、视频处理能力)的需求最高,其次是自然语言理解和人机互动。同时,企业对产品易用性和隐私信息安全的关注度最高,分别达到29.39%和28.72%的占比。企业在持续加大对 AI 数字人应用投入的同时,也在面临诸多挑战。数据显示,数据安全与隐私保护面临的挑战最大,其次就是法规政策与伦理道德。未来随着企业不断完善数据安全保障措施,AI 数字人有望在企业与消费者之间搭建起更紧密、高效的沟通桥梁,为消费者带来更优质、个性化的消费体验,助力企业在激烈的市场竞争中开拓新的增长路径。
Currently, AI digital humans are developing at a rapid pace and have been widely integrated into various industries. New-generation digital human generation tools are continuously being iterated, with their functions being continuously optimized. In terms of the market, enterprises' acceptance of AI digital human products is steadily increasing. After many enterprises introduced AI digital humans, their work processes have been optimized, their efficiency has been significantly improved, and their costs have been effectively reduced, injecting new vitality into the development of enterprises.According to the latest "Survey data on consumer behavior in China's AI digital human industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, enterprises currently using AI digital humans are mainly distributed in industries such as e-commerce, health and social security, social welfare, education, and finance, and are mainly concentrated in small enterprises, accounting for 58.78%. At the same time, 65.03% of enterprises have applied AI digital humans to the practice of corporate development, indicating that the practical application of AI digital humans in Chinese enterprises is already quite extensive.Among enterprises' functional requirements for AI digital humans, the demand for multimodal capabilities (text, image, voice, and video processing capabilities) is the highest, followed by natural language understanding and human-computer interaction. Meanwhile, enterprises pay the most attention to the ease of use of products and the security of private information, accounting for 29.39% and 28.72% respectively.While enterprises are continuously increasing their investment in the application of AI digital humans, they are also facing many challenges. Data shows that data security and privacy protection face the greatest challenges, followed by regulatory policies and ethics. In the future, as enterprises continue to improve data security protection measures, AI digital humans are expected to build a closer and more efficient communication bridge between enterprises and consumers, bringing consumers a better and more personalized consumption experience, and helping enterprises open up new growth paths in the fierce market competition.艾媒咨询|2020年中国数字中台行业市场趋势与头部企业布局研究报告
随着中国数字经济的蓬勃发展以及企业SaaS服务驶入快车道,中国企业数字中台发展前景向好。在此背景下,腾讯、百度、字节跳动、京东、美团等互联网巨头接连引入中台战略,行业市场规模持续扩大,iiMedia Research(艾媒咨询)数据显示,2020年中国企业数字中台预计攀升至72.5亿元。数字中台在企业中有着广泛的应用场景,开始从企业零售向生产设计、内部运营和供应链等上游业务渗透,加速数据到价值的服务产生过程,未来有望演变成为企业的组织单元。
With the rapid development of China's Digital Economy and Saas Service of enterprises entering the Fast Lane, the development prospect of China's enterprise digital center is promising. In this context, Internet giants such as tencent, Baidu, bytedance, Jd.com and Meituan have successively introduced the china-taiwan strategy, and the industry market has continued to expand, As the data of iiMedia Research showed, by 2020, the number of Chinese enterprises in Taiwan is expected to climb to 7.25 billion yuan. Digital Zhongtai has a wide range of applications in enterprises, starting from the enterprise retail to production design, internal operations and supply chain upstream business penetration, to speed up the data to the value of the service generation process, the future is expected to evolve into the organizational unit of the enterprise.
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