全球领先的新经济产业第三方数据挖掘与分析机构
关于“新世界”的报告
艾媒报告|2018年中国零售行业深度市场调查及投资决策报告
新消费群体和消费需求推动中国零售业开启新的零售阶段。iiMedia Research(艾媒咨询)数据显示,2018年中国移动电商用户规模达5.1亿人,2019年预计将增长至5.5亿人,拥有庞大的消费潜力。因此,传统零售企业特别注重提升其数字化转型能力,电商企业也为争夺用户布局和打造高端生鲜、无人零售、社区零售等新的消费场景。
With the promotion of consumption structure brought by the emergence of new consumer groups and demand, the Chinese retail industry has entered a new stage of online and offline integration.On the one hand, traditional retail enterprises focus on improving their digital capabilities and creating new retail business model; on the other hand, with the end of the traffic bonus era, e-commerce growth is facing bottlenecks. According to iiMedia Research, the number of mobile e-commerce users reached 510 million in 2018 and it is expected to grow to 550 million in 2019, which growth rate is decreasing year by year. Taking advantage of technologies, capital and logistics, Alibaba, Tencent and JD.com are accelerating the offline layout to seek new breakthroughs, they create new consumption scenarios which focus on fresh food and unmanned retail .艾媒报告 |2018-2019中国足球产业研究与商业投资决策分析报告
中国足球产业正在高速发展,iiMedia Research(艾媒咨询)数据显示,2018年中国城市人口中约有1.87亿人对足球感兴趣。足球产业的发展带动了媒体权益收入的提高,2018年世界杯媒体权益收入达30亿美元。同时,互联网足球经济产业发展迅猛,知名赞助商纷纷投入国内足球赛事,BAT均正式入局足球转播市场。
The Chinese soccer industry is developing at a high speed. According to iiMedia Research data, about 187 million people in China's urban population are interested in soccer in 2018. The development of the soccer industry has boosted the media's equity income. In the 2018 World Cup, the media's equity income reached 3 billion dollars. At the same time, the Internet soccer economy industry has developed rapidly, and well-known sponsors have invested in domestic soccer matches. BAT have all entered the soccer broadcast market.
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